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Marketing

Is AI the Answer to These Common Pain Points in Hospitality?

2024-07-16T10:01:50+02:00

The hospitality industry, defined by its dynamic nature and customer-centric operations, faces complex challenges that range from operational efficiency to enhancing guest experiences. Hotel teams need to excel at repetitive mundane tasks as well as those requiring sublime care and creativity. As technology evolves, artificial intelligence (AI) stands out as a transformative tool, offering solutions that address these challenges while

Is AI the Answer to These Common Pain Points in Hospitality?2024-07-16T10:01:50+02:00

Key Digital Trends in the Hospitality Industry

2024-05-27T15:52:58+02:00

In the internet age, with information freely available and customers able to compare hotels easily, those in the hospitality industry must keep up to date with the latest digital trends. Not only can this help you to keep pace with hotel industry rivals, but it can also improve processes and enhance the customer experience you deliver. In this article, you

Key Digital Trends in the Hospitality Industry2024-05-27T15:52:58+02:00

Potential Impact of ChatGPT and other LLMs on the Booking Process

2024-02-01T22:11:40+01:00

Question for Our Revenue Management Expert Panel: How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management? (Question by Massimiliano Terzulli) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Oleksii Kapichin -

Potential Impact of ChatGPT and other LLMs on the Booking Process2024-02-01T22:11:40+01:00

11 Types of Accommodation in the Hotel Industry

2024-06-01T13:44:11+02:00

Despite what the name may imply, there are many different types of accommodation in the 'hotel' industry, with hotels being just one of these. In this article, you can explore the different accommodation types that make up this industry and gain a deeper understanding of how these types differ. Table of Contents: What is the Hotel Industry? What is the

11 Types of Accommodation in the Hotel Industry2024-06-01T13:44:11+02:00

Top Marketing Campaign Tips to Drive Hospitality Recruitment

2023-12-06T12:56:49+01:00

Question for Our Hotel Marketing Expert Panel Attracting hospitality industry talent remains a challenge. What are your tips for successful marketing campaigns that drive recruitment? What channels work best? (Question by Jolien Alferink.) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Max Starkov - Adjunct Professor Hospitality

Top Marketing Campaign Tips to Drive Hospitality Recruitment2023-12-06T12:56:49+01:00

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry

2024-06-01T19:40:29+02:00

The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights, and relevant tools. In this article, you can learn more about the service and the numerous ways it can help travel companies improve business performance. Table of Contents: What is Google

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry2024-06-01T19:40:29+02:00

Essential Skills and Characteristics in Marketing Leadership Roles

2023-12-06T14:54:28+01:00

Question for Our Hotel Marketing Expert Panel What are the essential skills and characteristics that hotels should look for when recruiting for Marketing leadership roles? What advice can you offer to hotels in this position?  Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Max Starkov

Essential Skills and Characteristics in Marketing Leadership Roles2023-12-06T14:54:28+01:00

Pricing Personalization & the Future of Hospitality

2023-12-20T18:02:25+01:00

Pricing personalization allows hotels to move towards total profit optimization by combining the power of the guest profiles in your CRM with revenue management forecasting to deliver the right price to the right guest at the right time during the guest journey. Guests Have Increased Expectations for Personalization Personalization is an evolving topic within the hospitality industry, from technology and

Pricing Personalization & the Future of Hospitality2023-12-20T18:02:25+01:00

Why NFT Technology is the Next Marketing Trend in the Hospitality Industry

2023-12-22T15:24:47+01:00

Non-fungible tokens, or NFTs, are emerging as one of the most significant marketing trends, and NFT hospitality offerings are also growing as businesses come to recognize their full potential. In this article, you can learn about NFTs, their advantages, their marketing potential, and their specific uses within hospitality. Table of Contents: What is a Non-Fungible Token (NFT)? NFT Hospitality Offerings

Why NFT Technology is the Next Marketing Trend in the Hospitality Industry2023-12-22T15:24:47+01:00

2022 Top Upselling Deals and Trends in Hospitality

2023-12-06T15:30:48+01:00

Without a doubt, the last couple of years have brought countless challenges for hoteliers. But despite that, many creative and forward-thinking teams were able to steer their properties through these challenging times. For many of them, upselling played a major role in their success. The 2022 Hospitality Market Report summarises their results. Read on to let the latest recovery and

2022 Top Upselling Deals and Trends in Hospitality2023-12-06T15:30:48+01:00

Marketing Tips For the Hospitality & Travel Industry During the Corona Crisis

2023-12-11T12:26:29+01:00

During the coronavirus (COVID-19) crisis, there is a lot of uncertainty in the travel industry. Billions of damage are imminent for the travel industry. The only relief from measures against the Corona (COVID-19) virus can ease the economic pain. The hope of travel organizations is focused on summer and autumn business. But how do you deal with online marketing during

Marketing Tips For the Hospitality & Travel Industry During the Corona Crisis2023-12-11T12:26:29+01:00

8 Ways to Improve Customer Experience in the Hospitality Industry

2024-06-04T21:47:06+02:00

For hotels and other businesses operating in hospitality management, customer experience has developed into one of the single most important battlegrounds, and those who excel in this area are likely to gain a significant competitive advantage over rivals. With that in mind, this article will provide you with eight of the most effective ways to improve the experience you are

8 Ways to Improve Customer Experience in the Hospitality Industry2024-06-04T21:47:06+02:00

5 Ways Big Data Can Help Those in the Hospitality Industry

2024-06-04T21:48:02+02:00

Hotels and other hospitality companies are increasingly grasping the concept of big data and the numerous ways it can help them generate more revenue and deliver a better customer experience. In this article, you will learn more about big data, why it has become so important, and how it can be leveraged to benefit hotels, resorts, and other hospitality companies.

5 Ways Big Data Can Help Those in the Hospitality Industry2024-06-04T21:48:02+02:00

How to Write a Hotel Welcome Card for Guests + 5 Free Examples

2024-07-05T15:09:32+02:00

A hotel welcome card is a personalized note, left on a card for guests to read upon arrival. It is similar to a welcome letter, but will typically be shorter, including only the most essential information. Learning to write a hotel welcome card is important because these messages set the tone and provide details that enhance a guest's stay. Leaving

How to Write a Hotel Welcome Card for Guests + 5 Free Examples2024-07-05T15:09:32+02:00
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