The travel industry is constantly evolving, and the pace of change is now faster than ever before, as emerging technology and shifting demographics alter expectations and standard practices. This has been further exacerbated by COVID, which has disrupted almost all aspects of travel. Of course, there are real opportunities for companies that keep pace with the latest travel trends and
A comprehensive approach to revenue management traditionally includes a number of different solutions from PMS, CRS, RMS, rate shopper, and business intelligence tools. But at a time when occupancy levels remain aberrantly low, what other tools, if any, should a revenue manager be aware of that can help increase revenue? The Future of Revenue Management: Total Profit Management This article
Many hotels are approaching direct bookings the same way they did 5 years ago. While the basics still apply, new opportunities have emerged to drive engagement and Conversion. In this article, you'll learn how to engage customers during the booking process and increase Conversion. Enhancing Your Hotel Direct Booking Process: a Key Asset for Hotel Resilience & Recovery You can
Increased awareness of the issues surrounding climate change, deforestation, displacement of indigenous people and the preservation of natural resources has helped to contribute to the growth of sustainable tourism, and it is essential for those in the industry to gain an understanding of the concept. In this article, you can learn about what sustainable tourism actually means and why it
Adopting the right tourism marketing strategies can be a vital part of maximising revenue, building brand awareness and managing your company reputation. However, businesses in the tourism industry also need to be mindful of changing customer behaviours resulting from COVID. In this article, you will find the latest tourism marketing tips for 2022, which you can use to optimise results
Where do you start your online search for products and services like hotels? Good chance it is Google. Google Hotel Ads has been the fastest-growing metasearch engine across all regions since its debut. In this article, you'll learn how to increase your visibility in Google Search, resulting in a growth of hotel bookings. Google Hotel Ads: How it All Started
Technology is a crucial part of the tourism and travel industry, helping businesses with day-to-day operations, while also improving the customer experience. For this reason, it is important that hotels, airlines, restaurants and other companies keep up with the latest technology trends within the travel industry. This is especially vital in the era of COVID, with customer expectations shifting. In
One of the growing trends within the tourism industry is the growth of ecotourism, a type of tourism that centres on ecological conservation. However, to fully understand this concept, it is essential to look at the advantages and disadvantages and some real-world examples of ecotourism in action. Quick menu: What is Ecotourism? What Are the Principles of Ecotourism? What is
The hotel industry employs many unique key performance indicators. ADR (average daily rate), RevPAR (revenue per available room) and Occ% (occupancy) naturally come to mind. These metrics reflect the unique nature of our business, but their existence also drives our attention and actions. Watching your hotel’s KPIs translates into optimizing key activities to influence those KPIs positively. As the old
All kinds of businesses use upselling to enhance their customer experience and maximize revenue on existing sales. From the McDonald’s server asking, “Do you want fries with that?”, to airlines offering seat upgrades. Upselling provides the opportunity to maximize the value of every customer. Not all upselling efforts are well-received — particularly efforts driven by the sole desire to make
It only stands to reason that the travel industry needs to evolve in line with the technology needs of its customers. Since the corona pandemic, costumers are more careful to touch public devices, which created some new needs. One area of interest involves the ways in which travelers can now pay for a reservation or other services. Let us take
The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights and relevant tools. In this article, you can find out more about the service itself and the numerous ways it can help travel companies to improve business performance. Quick menu: What
Due to the COVID outbreak, the travel industry has been placed under an immense amount of pressure. This is the very same reason why travel and tourism professionals have needed to place a much greater emphasis on the concept of safety. How can such an approach be used in conjunction with your ongoing marketing campaigns and guest communication? We provide
Voice search within the travel industry is one of the emerging trends that marketers, business owners and other senior figures within businesses in this area need to become aware of. In this article, you will find information about voice search technology, a list of the key benefits, and some tips for adopting an effective voice search strategy. Quick menu: What
Tourism development refers to the creation and maintenance of a tourism industry within a particular location, and sustainable tourism development is concerned with ensuring this process takes factors like environmental, cultural and economic sustainability into account. Here, you can find out more about sustainability within tourism. Quick Menu What is Sustainable Tourism Development? Why is Sustainable Tourism Development Important? Environmental
Powerful hotel photography invites you to sink into that huge bed, sip from a cocktail or dive into the glistening water of the pool. Although such high-quality images require an investment, they will most definitely positively affect your brand perception, market share, and ultimately your rates and revenue. Selecting the Photographer The choice of photographer is a significant first step.
During the Corona (COVID-19) crisis, there is a lot of uncertainty in the travel industry. Billions of damage are imminent for the travel industry. The only relief from measures against the Corona (COVID-19) virus can ease the economic pain. The hope of travel organisations is focused on summer and autumn business. But how do you deal with online marketing during
Destination management can play a vital role in helping to unlock the many benefits that are associated with tourism, while also ensuring that your destination delivers something unique for travellers. In this article, you will find out more about destination management and how it can help to make sure tourism adds real value to your destination. Quick menu: What is