Hotel Marketing

Guest Experience Trends Shaping 2025 and Beyond

Revfine.com2025-07-01T16:28:46+02:00

The hospitality industry made a remarkable recovery in 2024, contributing a record-high $11.1 trillion to global GDP. But beyond financial success, what is truly driving this transformation? Guest expectations are evolving, and AI-driven insights, along with online reputation management, are reshaping the industry. Understanding these trends is crucial for hoteliers aiming to stay ahead in 2025 and beyond. 8 Guest

Guest Experience Trends Shaping 2025 and BeyondRevfine.com2025-07-01T16:28:46+02:00

Hotel Websites Where Hoteliers Can Sell Packages (Including Examples)

Martijn Barten2025-07-01T16:29:47+02:00

Hotel rooms don't sell themselves. Hoteliers need to embrace a wide range of tactics to ensure optimum occupancy. Package deals are a great way to entice guests to book at your hotel. Advertising packages online is a good idea to ensure that your package deals get the best visibility. Here are some of the top websites where you can market

Hotel Websites Where Hoteliers Can Sell Packages (Including Examples)Martijn Barten2025-07-01T16:29:47+02:00

Steps for Success: Evaluating and Pricing Group Business

Revfine.com2025-06-16T10:57:46+02:00

Group business is an undeniably important piece of the revenue puzzle for hotels. However, not all group revenue is equally valuable or desirable. To achieve an ideal mix of group and transient business, hotels must undergo a detailed evaluation process—one that can be greatly aided with an advanced revenue management system. Ten Crucial Steps to Evaluating and Pricing Group Business

Steps for Success: Evaluating and Pricing Group BusinessRevfine.com2025-06-16T10:57:46+02:00

A Guide to Marketing Hotel Sustainability

Revfine.com2025-06-16T10:57:58+02:00

Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness

A Guide to Marketing Hotel SustainabilityRevfine.com2025-06-16T10:57:58+02:00

AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?

Revfine.com2025-06-16T10:58:09+02:00

AI is moving fast. Really fast. Every day seems to bring a new breakthrough: an image generator that goes viral, a smarter chatbot, a more powerful time-saving tool. Some innovations will fizzle out or quickly be supplanted. Others will fundamentally change how we live and work. And one of the latest to watch for revenue managers? OpenAI’s Operator. Operator has

AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?Revfine.com2025-06-16T10:58:09+02:00

How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 10

Revfine.com2025-06-16T10:58:29+02:00

Today's hoteliers want to increase their online bookings and revise corporate rates to a profitable market rate. Revenue management is a proven path to get there. This small hotel partnered with a revenue team and succeeded in doubling its revenue in two years and breaking into Tripadvisor's Top 10. Here's how. Revenue Management Boosts Online Reputation and Revises Static Corporate

How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 10Revfine.com2025-06-16T10:58:29+02:00

Hotel Folio: Essential Guide for Effective Guest Billing Management

Martijn Barten2025-06-16T10:58:39+02:00

A hotel folio is a detailed financial document, breaking down the charges a guest has incurred during a stay. These itemized documents are now typically created and stored digitally, allowing for real-time changes. Hotel folios play an important role in providing transparency to guests and delivering accurate billing. Accuracy and transparency are key to a positive guest experience and the

Hotel Folio: Essential Guide for Effective Guest Billing ManagementMartijn Barten2025-06-16T10:58:39+02:00

26 Essential Hotel Marketing Strategies For More Bookings in 2025

Martijn Barten2025-06-28T13:00:14+02:00

The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate, building brand awareness, and managing your reputation. In this article, you will learn more about some of the essential strategies to adopt at all times. Table of Contents: 26

26 Essential Hotel Marketing Strategies For More Bookings in 2025Martijn Barten2025-06-28T13:00:14+02:00

The Insights & Misconceptions of Social Selling in Hospitality

Suzanne2025-06-11T15:10:08+02:00

Question for Our Hotel Marketing Expert Panel What is the impact of social selling in hospitality? What are the best practices for success? Are there any misconceptions about it and if so, why? (Question proposed by Cory Falter) Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Moriya Rockman - Chief of

The Insights & Misconceptions of Social Selling in HospitalitySuzanne2025-06-11T15:10:08+02:00

Guests Expectations in 2025: A Complete Guide on How to Engage Travelers

Revfine.com2025-05-30T13:38:43+02:00

As time passes and technology keeps evolving, we enter into a new era of guest expectations. As we've said before, it's no longer enough to meet their needs simply, the challenge now lies in exceeding them. What they wanted three years ago is not the same as what they want today or what they will want tomorrow. This leaves no

Guests Expectations in 2025: A Complete Guide on How to Engage TravelersRevfine.com2025-05-30T13:38:43+02:00

Unlock Hidden Revenue: How Ancillary Sales Can Elevate Your TRevPAR

Revfine.com2025-05-30T13:39:00+02:00

Is boosting ancillary revenue just one more thing on your already packed to-do list? It doesn’t have to be. If you’re already offering extras or promoting additional services, you're on the right track. And if you’ve started using automation tools to streamline upselling and improve guest spend, even better. Still, one key opportunity often goes overlooked: factoring ancillary revenue into

Unlock Hidden Revenue: How Ancillary Sales Can Elevate Your TRevPARRevfine.com2025-05-30T13:39:00+02:00

How Food and Beverage Management Drives Hotel Profitability

Martijn Barten2025-06-01T08:30:21+02:00

Food and beverage (F&B) services are the lifeblood of the hospitality industry. A good meal is one of the cornerstones of the human experience and colors every other element of a guest's day. Food and beverage services help differentiate you from the competition, provide a steady revenue stream, increase guest loyalty, act as a marketing tool, and generally enhance almost

How Food and Beverage Management Drives Hotel ProfitabilityMartijn Barten2025-06-01T08:30:21+02:00

Satisfaction Up, Volume Flat, What’s Driving the Divide?

Revfine.com2025-05-20T09:25:20+02:00

The first quarter of 2025 offered a nuanced picture for the global hospitality industry. Analysis reveals continued growth in global guest satisfaction, measured by the Global Review Index™ (GRI). Indeed, satisfaction levels briefly surpassed the 2019 benchmark of 86.4% in June of 2024. Despite a typical seasonal dip in January, strong performance, particularly in March, pushed the Q1 2025 GRI

Satisfaction Up, Volume Flat, What’s Driving the Divide?Revfine.com2025-05-20T09:25:20+02:00

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data

Revfine.com2025-05-20T09:25:38+02:00

With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of personalization. By dividing a big audience into smaller, meaningful groups

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available DataRevfine.com2025-05-20T09:25:38+02:00

Group Bookings vs. Transient: How to Always Choose What’s Best for Your Property

Revfine.com2025-05-20T09:25:59+02:00

Should you accept that group request or wait for more lucrative individual guests? This decision can significantly impact your hotel's profitability. In this article, you'll discover how to confidently assess each booking opportunity through a practical approach. Group or Transient? Why This Choice Is So Important Whether you run a boutique hotel, B&B, or small chain, every room matters. Say

Group Bookings vs. Transient: How to Always Choose What’s Best for Your PropertyRevfine.com2025-05-20T09:25:59+02:00

How LA Hotels Cater to the Entertainment Industry’s Unique Needs

Revfine.com2025-05-26T13:57:42+02:00

The hotels found in LA are unlike any other, as they are able to meet the expectations of the highly prestigious entertainment industry. Professionals in media and performance often require extended accommodations, discreet access points, and fast, personalized service. In this article, we will examine how hotels in Los Angeles adapt their day-to-day operations to meet those needs through privacy-conscious

How LA Hotels Cater to the Entertainment Industry’s Unique NeedsRevfine.com2025-05-26T13:57:42+02:00

Hospitality Technology Trends Shaping Orlando Stays

Revfine.com2025-05-26T13:57:33+02:00

The hospitality industry in Orlando is one of the most advanced in the U.S. Many hotels and accommodation options open up frequently. Therefore, there is a need to stay competitive. And because people use technology more and more in their everyday lives, the hospitality industry saw an opportunity. You’ll now find concierge tools on your phone or TV, giving you

Hospitality Technology Trends Shaping Orlando StaysRevfine.com2025-05-26T13:57:33+02:00

10 Best Hotel Loyalty Programs to Turn Visitors into Loyal Guests

Martijn Barten2025-05-26T13:57:11+02:00

Hotel loyalty programs provide guests with not just benefits and rewards but a tailored experience that fits like a glove. Properties leverage these programs to build up both brand and loyalty among guests to ensure return visits. The fact that both parties benefit makes loyalty programs one of the best tools a property has to compete within an often turbulent

10 Best Hotel Loyalty Programs to Turn Visitors into Loyal GuestsMartijn Barten2025-05-26T13:57:11+02:00

Hotel Marketing

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