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7 Hotel Marketing Trends You Need to Know for 2022

2021-12-02T18:23:45+01:00

Planning for 2022 is well underway, and your marketing strategy should be a big part of this planning. Getting your hotel in front of the right audience can help you to achieve your 2022 goals. With the emergence of new technologies and platforms, it's crucial to keep up with these changes and be where your guests are. 7 Hotel Marketing

7 Hotel Marketing Trends You Need to Know for 20222021-12-02T18:23:45+01:00

Guest segmentation: What It Is and How it Helps with Upselling

2021-12-02T17:55:13+01:00

Understanding what your guests value when travelling is essential to successful upselling. But how can you ensure the right offer reaches the right person at the right time? Getting to know your guests and segmenting them is the key. In this article, you’ll learn how to segment your hotel guests to personalise the stay experience and optimise upselling revenue Guest

Guest segmentation: What It Is and How it Helps with Upselling2021-12-02T17:55:13+01:00

Emerging Trends for Hotel Website Design in 2022

2021-11-20T11:11:41+01:00

Much like a hotel’s lobby serves as a strong first impression to its incoming guests, your website serves as an even stronger first impression to potential bookings. With major changes in Google’s search engine algorithm and the tourism industry’s rebound from the pandemic, designing a shiny, new, dynamic interface for your hotel website is more important than ever before. 7

Emerging Trends for Hotel Website Design in 20222021-11-20T11:11:41+01:00

5 Steps to Master The Basics of Hotel Benchmarking

2021-11-19T15:34:33+01:00

Whether your hotel brand contains five-star luxury hotels or serviced apartments, having precise data and knowing how to leverage it, is critical to building a successful hotel revenue plan. When it comes to implementing a hotel benchmarking strategy, there are multiple questions to consider. How do I define my compsets? What metrics should I analyze? How do I go about

5 Steps to Master The Basics of Hotel Benchmarking2021-11-19T15:34:33+01:00

How Targeting Hotel Audiences Ensures a Personalized Experience for Each Guest

2021-11-08T16:45:30+01:00

The key to meeting the expectations of today's guests, with or without technology, is a targeted approach. No one has the time or headspace to process and filter out irrelevant information in the information overload era. After engaging in a great deal of comparisons, analysis and filtering in their search for accommodation, asking your guests to put in this work

How Targeting Hotel Audiences Ensures a Personalized Experience for Each Guest2021-11-08T16:45:30+01:00

3 Ways to Streamline Upselling Across Your Entire Hotel Chain

2021-10-26T08:59:33+02:00

Once it’s in place, an automated upselling system brings countless advantages, like a more personalised guest experience, increased revenue and a more efficient workflow. Achieving these results at a single property may feel relatively straightforward. But how can you replicate them at all hotels across your chain or brand? 1. Facilitate System Adoption The easier you make it for teams

3 Ways to Streamline Upselling Across Your Entire Hotel Chain2021-10-26T08:59:33+02:00

How to Get Started With Google Hotel Ads

2021-10-29T20:33:44+02:00

Where do you start your online search for products and services like hotels? Good chance it is Google. Google Hotel Ads has been the fastest-growing metasearch engine across all regions since its debut. In this article, you'll learn how to increase your visibility in Google Search, resulting in a growth of hotel bookings. Google Hotel Ads: How it All Started

How to Get Started With Google Hotel Ads2021-10-29T20:33:44+02:00

4 Ways Hotels can Leverage AI & Big Data to Boost Direct Sales

2021-09-24T20:58:29+02:00

AI and big data unlock opportunities for hotels to boost their direct revenue and operational efficiency while offering instant and personalized guest experiences. This article will focus on 4 ways hotels can leverage AI and Big Data to engage customers in the hotel direct booking process and drive their direct sales. 1) Deliver Instant Service With Conversational AI Conversational AI,

4 Ways Hotels can Leverage AI & Big Data to Boost Direct Sales2021-09-24T20:58:29+02:00

How to Make Effective Upselling Part of Your Hotel’s Culture?

2021-09-10T15:03:13+02:00

In hospitality, you’re always trying to do just a little bit better, both in terms of the experience you offer guests and the revenue you generate from it. Implementing new ideas and making them part of your property’s culture can seem challenging in that case. But with the right training, it’s easier than you may think. In this piece, you’ll

How to Make Effective Upselling Part of Your Hotel’s Culture?2021-09-10T15:03:13+02:00

A Few Thoughts on Your Hotel’s Distribution & Channel Strategy

2021-09-10T15:03:30+02:00

When engaging with online travel agencies (OTAs) in these volatile times, hoteliers must adequately understand the value and costs of all distribution channels. Any relationship weighted in favour of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken to maximise direct bookings. Hoteliers Should Explore OTA Alternatives For many hoteliers,

A Few Thoughts on Your Hotel’s Distribution & Channel Strategy2021-09-10T15:03:30+02:00

Mobile First: How to Boost Hotel Visibility and Drive Direct Bookings

2021-08-20T18:06:15+02:00

Customer behavior is evolving from search to interaction, and mobile is driving this shift. Hotels that rethink their guest communication to meet new and evolving behavior will boost their hotel visibility and drive their direct bookings. In this article, we reveal the mobile behavior trends shaping the hospitality industry and how hotels can leverage them to improve their guest experience

Mobile First: How to Boost Hotel Visibility and Drive Direct Bookings2021-08-20T18:06:15+02:00

How Successful Hoteliers Handle Pricing Strategies for The Recovery

2021-08-19T10:40:33+02:00

Analyses showed that hotels with a solid revenue management strategy came out of the Covid-19 crisis better than hotels without. In this article, you'll learn how successful hoteliers handle pricing strategies for recovery, and how to deal with spillage, spoilage, overbooking, and oversell. Quick menu: Hotels With a Solid RM Strategy Came Out of the Covid-19 Crisis Well The Results

How Successful Hoteliers Handle Pricing Strategies for The Recovery2021-08-19T10:40:33+02:00

12 Online Travel Agents (OTAs) to Increase Your Hotel Bookings

2021-08-19T10:40:56+02:00

The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels and to book them over the internet, from the comfort of their own home, or on the go. In this article, you will find out more about online travel agents

12 Online Travel Agents (OTAs) to Increase Your Hotel Bookings2021-08-19T10:40:56+02:00

TripAdvisor Plus: What Are the Advantages for Hotels?

2021-09-10T17:24:48+02:00

TripAdvisor has recently launched a new service called TripAdvisor Plus, which operates on a subscription model, allowing customers to pay an annual membership fee in return for various member-only benefits, such as discounts on hotel rooms and exclusive perks. Additionally, the service now allows direct participation from hotels too. In this article, you will learn more about the service and

TripAdvisor Plus: What Are the Advantages for Hotels?2021-09-10T17:24:48+02:00

How Upselling Provides Low-Cost Revenue and Loyal Customers

2021-08-19T10:46:42+02:00

All kinds of businesses use upselling to enhance their customer experience and maximize revenue on existing sales. From the McDonald’s server asking, “Do you want fries with that?”, to airlines offering seat upgrades. Upselling provides the opportunity to maximize the value of every customer. Not all upselling efforts are well-received — particularly efforts driven by the sole desire to make

How Upselling Provides Low-Cost Revenue and Loyal Customers2021-08-19T10:46:42+02:00

The Year of The Eco-Conscious Hotelier!

2021-08-19T10:50:01+02:00

No one can be blamed for prioritising the survival of their business in the past year, which was challenging to a degree no one could have expected. As hospitality gears up to welcome guests again, it's clear that some priorities have shifted permanently. However, there are many, like the journey towards environmentally responsible tourism, that will undoubtedly return as matters

The Year of The Eco-Conscious Hotelier!2021-08-19T10:50:01+02:00

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry

2021-08-19T10:50:44+02:00

The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights and relevant tools. In this article, you can find out more about the service itself and the numerous ways it can help travel companies to improve business performance. Quick menu: What

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry2021-08-19T10:50:44+02:00

Hotel Marketing; The Latest Trends in the Hotel Industry

2021-12-01T10:26:24+01:00

Hotel marketing has a key role to play in helping you to attract bookings and optimise revenue. For the most part, your marketing messages are how customers will become aware of your hotel and also how they will understand your values and unique selling proposition. Of course, to optimise your marketing, you need to be aware of the latest hotel

Hotel Marketing; The Latest Trends in the Hotel Industry2021-12-01T10:26:24+01:00