Hotel Marketing

New Sending Requirements for Email Marketing for Hotels, and What Happens if They Don’t?

Revfine.com2024-04-10T12:00:29+02:00

Back in February, two of the biggest players in the inbox space — Gmail and Yahoo introduced stringent rules to safeguard users' inboxes from scammers and spammers. These rules signify a pivotal shift in the ever-evolving landscape of email marketing. To ensure your marketing emails reach their intended recipients, it's crucial to comprehend and adhere to these new requirements. New

New Sending Requirements for Email Marketing for Hotels, and What Happens if They Don’t?Revfine.com2024-04-10T12:00:29+02:00

15 Essential Hotel Marketing Strategies

Martijn Barten2024-04-10T11:58:51+02:00

Hotel Marketing Strategies Hotel marketing strategies encompass various techniques hotels use to promote their services, facilities, and unique selling points to potential customers. These strategies are crucial for increasing visibility, attracting guests, and fostering loyalty. Effective marketing can significantly impact a hotel's occupancy rates and profitability, making it a vital aspect of hotel management and business growth. Key Takeaways Leveraging

15 Essential Hotel Marketing StrategiesMartijn Barten2024-04-10T11:58:51+02:00

Interview with Founder and CEO Kristian Valk of Hotelchamp

Revfine.com2024-04-02T10:49:12+02:00

In this article, we interview Kristian Valk, the founder and CEO of Hotelchamp. Through Hotelchamp, Valk has combined multiple science-based methods to improve the guest experience and drive increased direct revenue for hoteliers. Can you tell us a bit about yourself? I was born and raised in the Netherlands, near Amsterdam. I'm the

Interview with Founder and CEO Kristian Valk of HotelchampRevfine.com2024-04-02T10:49:12+02:00

Master Pick-up Analytics: Learn Why & How They Elevate Your Hotel

Revfine.com2024-03-25T10:53:19+01:00

Pick-up analytics are essential for hotels to forecast demand, optimize pricing strategies, manage inventory, marketing, and improve revenue management. In this article, we will dive into the world of Pick-up Analytics. You will learn what Pick-up Analytics is and how to use it to help your hotel optimize performance. What is Pick-up Analytics? In short, it is important to analyze

Master Pick-up Analytics: Learn Why & How They Elevate Your HotelRevfine.com2024-03-25T10:53:19+01:00

6 Tips to Fix Your Hotel’s Email Marketing and Increase Conversions

Revfine.com2024-04-10T12:00:42+02:00

When exploring the landscape of digital marketing for hotels, we see many new emerging trends, such as AI, Automation, social media, influencer marketing, and more. Many may wonder, "Is email marketing still relevant for hotels?" And the answer is an assured yes. Why Email Marketing for Your Property? Even with all the new tech tools and marketing options available, email

6 Tips to Fix Your Hotel’s Email Marketing and Increase ConversionsRevfine.com2024-04-10T12:00:42+02:00

5 Visual Design Tips to Boost Your Hotel Website Conversion Rates

Revfine.com2024-03-25T10:56:05+01:00

Making a great first impression is crucial—especially for hotels looking to attract guests. In the online world, first impressions are tightly linked to your website's design. From the moment they land on your page, guests need to be hooked. 5 Visual Design Tips for Your Hotel's Website The undeniable power of visuals lies at the heart of this. Visuals are

5 Visual Design Tips to Boost Your Hotel Website Conversion RatesRevfine.com2024-03-25T10:56:05+01:00

3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and Beyond

Revfine.com2024-03-25T10:56:35+01:00

In 2024, chasing demand will be a top priority for the travel industry as we head in for a year of moderate growth. While the outlook is promising, lodging businesses are now challenged to increase their RevPAR without alienating price-sensitive guests, as demand is expected to remain relatively flat and inflation rates are high globally. 3 Ways Hoteliers Can Prepare

3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and BeyondRevfine.com2024-03-25T10:56:35+01:00

8 Tips to Improve OTA Conversion Rates

Revfine.com2024-02-26T17:26:47+01:00

In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on OTA rankings and reviews, understanding how to climb these ranks and convert interest into bookings is the key to success. Your OTA listing can distinguish between a filled room and

8 Tips to Improve OTA Conversion RatesRevfine.com2024-02-26T17:26:47+01:00

Guest Expectations in 2024: 8 Trends You Should Be Aware of

Revfine.com2024-02-26T17:27:28+01:00

As time passes and technology keeps evolving, we enter into a new era of guest expectations. It's no longer enough to simply meet their needs, and the challenge now lies in exceeding them. In this dynamic landscape, where every guest is an insightful traveler armed with high expectations, how can you ensure your property fulfills those expectations and stands out?

Guest Expectations in 2024: 8 Trends You Should Be Aware ofRevfine.com2024-02-26T17:27:28+01:00

Is Conversational AI a Good Fit for Guest Communications?

Revfine.com2024-02-26T17:28:47+01:00

The power of Artificial Intelligence (AI) has been making waves in the hospitality industry. Considering rapid developments in AI-based hotel tech solutions, rising expectations of tech-savvy travelers, and challenges the industry faces, let’s explore the fit of conversational AI in guest communications, as well as its role and benefits. Beyond the Hype: Sophistication of Conversational AI Before exploring the answer

Is Conversational AI a Good Fit for Guest Communications?Revfine.com2024-02-26T17:28:47+01:00

9 Tips to Increase Bookings Through Hotel Metasearch

Martijn Barten2024-02-26T17:30:33+01:00

Hotel Metasearch Hotel Metasearch aggregates data from various booking sites to compare hotel prices and availability in one place. It's important for offering travelers a convenient way to find the best deals and for hotels to maximize their visibility and bookings through diverse channels, enhancing competitive positioning and revenue opportunities. Key Takeaways Optimize Distribution: Select the right mix of metasearch

9 Tips to Increase Bookings Through Hotel MetasearchMartijn Barten2024-02-26T17:30:33+01:00

Google Hotel Ads Guide – How Hotels Increase Bookings With Google

Martijn Barten2024-04-09T11:28:29+02:00

Google Hotel Ads Google Hotel Ads allow hotels and travel companies to display their listings directly in Google search results. This platform is crucial for visibility and direct booking, connecting potential guests with accommodation options when they search for hotels on Google, and enhancing the online presence and booking opportunities for hoteliers. Key Takeaways Enhances Hotel Marketing Strategies: Google Hotel

Google Hotel Ads Guide – How Hotels Increase Bookings With GoogleMartijn Barten2024-04-09T11:28:29+02:00

Hotel STAR Report: Clear Introduction for Hoteliers

Martijn Barten2024-03-22T10:44:55+01:00

Hotel STAR Report The Hotel STAR Report is a critical performance benchmarking tool in the hospitality industry, providing detailed revenue and occupancy data compared to competitors. It is important because it helps hoteliers make informed pricing, marketing, and operational decisions by understanding their market position and identifying trends. Ultimately, it aims to boost profitability and market share. Key Takeaways The

Hotel STAR Report: Clear Introduction for HoteliersMartijn Barten2024-03-22T10:44:55+01:00

Hotel Distribution Channel Manager: What Are the Advantages?

Martijn Barten2024-04-04T19:17:16+02:00

Hotel Distribution Channel Manager A hotel distribution channel manager is a vital tool for hotels to manage and distribute their room inventory across various online booking platforms efficiently. It synchronizes data like rates and availability, reducing overbookings and discrepancies. This system is crucial for maximizing online visibility and revenue, making it an essential component in modern hotel management. Key Takeaways

Hotel Distribution Channel Manager: What Are the Advantages?Martijn Barten2024-04-04T19:17:16+02:00

The Most Important Online Distribution Channels for Hotels

Martijn Barten2024-04-08T12:24:56+02:00

Online Distribution Channels for Hotels Online hotel distribution channels refer to various digital platforms used to market and sell hotel rooms to a global audience. These channels include hotel websites, Online Travel Agencies (OTAs), social media platforms, and specialized booking websites. They are crucial for hotels as they expand market reach, increase booking opportunities, and offer efficient, wide-scale exposure to

The Most Important Online Distribution Channels for HotelsMartijn Barten2024-04-08T12:24:56+02:00

Best Practices for GDS Optimisation in Hotel Distribution Strategy

Suzanne2024-02-13T12:20:58+01:00

Question for Our Hotel Marketing Expert Panel What is your advice for using GDS as part of a hotel's overall distribution strategy? What tips or best practices can you share for getting the most out of your GDS? (Question from Nicole Sideris) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing

Best Practices for GDS Optimisation in Hotel Distribution StrategySuzanne2024-02-13T12:20:58+01:00

How Do You Take Your Hotel’s Data Game to the Next Level?

Revfine.com2024-02-12T11:52:53+01:00

So, you are interested in hospitality data? In the current world of hospitality, data has become the cornerstone of strategic and tactical decision-making. This article explores how data and data tools can help transform operations across the hotel, improve communication and efficiency, and drive revenue and profit growth. Uncover the first steps to integrating analytics into your hotel's day-to-day for

How Do You Take Your Hotel’s Data Game to the Next Level?Revfine.com2024-02-12T11:52:53+01:00

How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 10

Revfine.com2024-02-12T11:57:06+01:00

Today's hoteliers want to increase their online bookings and revise corporate rates to a profitable market rate. Revenue management is a proven path to get there. This small hotel partnered with a revenue team and succeeded in doubling its revenue in two years and breaking into Tripadvisor's Top 10. Here's how. Revenue Management Boosts Online Reputation and Revises Static Corporate

How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 10Revfine.com2024-02-12T11:57:06+01:00

Hotel Marketing

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