Loading...

Marketing

Steps for Success: Evaluating and Pricing Group Business

2025-06-16T10:57:46+02:00

Group business is an undeniably important piece of the revenue puzzle for hotels. However, not all group revenue is equally valuable or desirable. To achieve an ideal mix of group and transient business, hotels must undergo a detailed evaluation process—one that can be greatly aided with an advanced revenue management system. Ten Crucial Steps to Evaluating and Pricing Group Business

Steps for Success: Evaluating and Pricing Group Business2025-06-16T10:57:46+02:00

A Guide to Marketing Hotel Sustainability

2025-06-16T10:57:58+02:00

Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness

A Guide to Marketing Hotel Sustainability2025-06-16T10:57:58+02:00

AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?

2025-06-16T10:58:09+02:00

AI is moving fast. Really fast. Every day seems to bring a new breakthrough: an image generator that goes viral, a smarter chatbot, a more powerful time-saving tool. Some innovations will fizzle out or quickly be supplanted. Others will fundamentally change how we live and work. And one of the latest to watch for revenue managers? OpenAI’s Operator. Operator has

AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?2025-06-16T10:58:09+02:00

How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 10

2025-06-16T10:58:29+02:00

Today's hoteliers want to increase their online bookings and revise corporate rates to a profitable market rate. Revenue management is a proven path to get there. This small hotel partnered with a revenue team and succeeded in doubling its revenue in two years and breaking into Tripadvisor's Top 10. Here's how. Revenue Management Boosts Online Reputation and Revises Static Corporate

How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 102025-06-16T10:58:29+02:00

Hotel Folio: Essential Guide for Effective Guest Billing Management

2025-06-16T10:58:39+02:00

A hotel folio is a detailed financial document, breaking down the charges a guest has incurred during a stay. These itemized documents are now typically created and stored digitally, allowing for real-time changes. Hotel folios play an important role in providing transparency to guests and delivering accurate billing. Accuracy and transparency are key to a positive guest experience and the

Hotel Folio: Essential Guide for Effective Guest Billing Management2025-06-16T10:58:39+02:00

Guests Expectations in 2025: A Complete Guide on How to Engage Travelers

2025-05-30T13:38:43+02:00

As time passes and technology keeps evolving, we enter into a new era of guest expectations. As we've said before, it's no longer enough to meet their needs simply, the challenge now lies in exceeding them. What they wanted three years ago is not the same as what they want today or what they will want tomorrow. This leaves no

Guests Expectations in 2025: A Complete Guide on How to Engage Travelers2025-05-30T13:38:43+02:00

Unlock Hidden Revenue: How Ancillary Sales Can Elevate Your TRevPAR

2025-05-30T13:39:00+02:00

Is boosting ancillary revenue just one more thing on your already packed to-do list? It doesn’t have to be. If you’re already offering extras or promoting additional services, you're on the right track. And if you’ve started using automation tools to streamline upselling and improve guest spend, even better. Still, one key opportunity often goes overlooked: factoring ancillary revenue into

Unlock Hidden Revenue: How Ancillary Sales Can Elevate Your TRevPAR2025-05-30T13:39:00+02:00

How Food and Beverage Management Drives Hotel Profitability

2025-06-01T08:30:21+02:00

Food and beverage (F&B) services are the lifeblood of the hospitality industry. A good meal is one of the cornerstones of the human experience and colors every other element of a guest's day. Food and beverage services help differentiate you from the competition, provide a steady revenue stream, increase guest loyalty, act as a marketing tool, and generally enhance almost

How Food and Beverage Management Drives Hotel Profitability2025-06-01T08:30:21+02:00

Satisfaction Up, Volume Flat, What’s Driving the Divide?

2025-05-20T09:25:20+02:00

The first quarter of 2025 offered a nuanced picture for the global hospitality industry. Analysis reveals continued growth in global guest satisfaction, measured by the Global Review Indexâ„¢ (GRI). Indeed, satisfaction levels briefly surpassed the 2019 benchmark of 86.4% in June of 2024. Despite a typical seasonal dip in January, strong performance, particularly in March, pushed the Q1 2025 GRI

Satisfaction Up, Volume Flat, What’s Driving the Divide?2025-05-20T09:25:20+02:00

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data

2025-05-20T09:25:38+02:00

With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of personalization. By dividing a big audience into smaller, meaningful groups

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data2025-05-20T09:25:38+02:00

Group Bookings vs. Transient: How to Always Choose What’s Best for Your Property

2025-05-20T09:25:59+02:00

Should you accept that group request or wait for more lucrative individual guests? This decision can significantly impact your hotel's profitability. In this article, you'll discover how to confidently assess each booking opportunity through a practical approach. Group or Transient? Why This Choice Is So Important Whether you run a boutique hotel, B&B, or small chain, every room matters. Say

Group Bookings vs. Transient: How to Always Choose What’s Best for Your Property2025-05-20T09:25:59+02:00

How LA Hotels Cater to the Entertainment Industry’s Unique Needs

2025-05-26T13:57:42+02:00

The hotels found in LA are unlike any other, as they are able to meet the expectations of the highly prestigious entertainment industry. Professionals in media and performance often require extended accommodations, discreet access points, and fast, personalized service. In this article, we will examine how hotels in Los Angeles adapt their day-to-day operations to meet those needs through privacy-conscious

How LA Hotels Cater to the Entertainment Industry’s Unique Needs2025-05-26T13:57:42+02:00

Hospitality Technology Trends Shaping Orlando Stays

2025-05-26T13:57:33+02:00

The hospitality industry in Orlando is one of the most advanced in the U.S. Many hotels and accommodation options open up frequently. Therefore, there is a need to stay competitive. And because people use technology more and more in their everyday lives, the hospitality industry saw an opportunity. You’ll now find concierge tools on your phone or TV, giving you

Hospitality Technology Trends Shaping Orlando Stays2025-05-26T13:57:33+02:00

10 Best Hotel Loyalty Programs to Turn Visitors into Loyal Guests

2025-05-26T13:57:11+02:00

Hotel loyalty programs provide guests with not just benefits and rewards but a tailored experience that fits like a glove. Properties leverage these programs to build up both brand and loyalty among guests to ensure return visits. The fact that both parties benefit makes loyalty programs one of the best tools a property has to compete within an often turbulent

10 Best Hotel Loyalty Programs to Turn Visitors into Loyal Guests2025-05-26T13:57:11+02:00

Training AI Agents to Improve Personalisation and Boost Conversion

2025-05-13T13:23:16+02:00

Question for Our Hotel Marketing Expert Panel How can AI agents be trained to anticipate hotel guest needs? How might this impact the personalisation of sales interactions and overall conversion rates? (Question proposed by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman

Training AI Agents to Improve Personalisation and Boost Conversion2025-05-13T13:23:16+02:00

Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the Reservation

2025-05-06T16:31:07+02:00

Today, marketing is no longer an optional extra for any business, and the hospitality industry is no exception. While some might view marketing as simply crafting social media posts and eye-catching visuals, the truth is that there are many other aspects to marketing, and all of them are crucial for your brand to succeed. Unlocking Revenue Growth Through Smart Marketing

Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the Reservation2025-05-06T16:31:07+02:00

Hotel Fees: A Comprehensive Guide to Understanding Accommodation Charges

2025-05-06T11:36:50+02:00

Hotel fees are the various charges guests face when staying at an accommodation business, like a hotel or resort. They can range from the basic room rate and fees for using hotel amenities, to parking fees and taxes. For hotels, it is important to understand and make strategic use of hotel fees to maximize revenue from guests. At the same

Hotel Fees: A Comprehensive Guide to Understanding Accommodation Charges2025-05-06T11:36:50+02:00
Go to Top