You've spent precious time and resources building the best hotel website, yet you're not seeing much of an improvement in converting those lookers into bookers? Your benchmarking insights show that your hotel's website conversion is underperforming compared to the market, but you're unsure how to act on it? In this article, you'll find 3 effective strategies to increase your hotel's
Do you put your Premium Rooms on a pedestal? A more nuanced approach will yield more revenue. Suites are a peculiar thing within the hotel industry. They are, after all, just hotel rooms for rent. But some hoteliers are very attached to what their premium represents–the hotel's very best. In a way, these special rooms are protected. Some hotels may
Pricing personalization allows hotels to move towards total profit optimization by combining the power of the guest profiles in your CRM with revenue management forecasting to deliver the right price to the right guest at the right time during the guest journey. Guests Have Increased Expectations for Personalization Personalization is an evolving topic within the hospitality industry, from technology and
Your hotel's online presence is more important than ever—and this doesn't just mean having a website. It also includes your eCommerce setup. Your website is often the first touchpoint that any interested guest would view to learn more about your hotel. Regardless of what, when or who your online visitors are, you must ensure that your website is constantly performing
Today's revenue managers are not stupid. They all know that occupancy is terrible, and while they can try to prop up the rate, it will be hard to reach 2019 revenue levels from reservation acquisitions alone. Their plan is to derive more revenue from their acquired guests now. So, things like room upgrade platforms, once considered a bonus, are now
The Metaverse is regarded as the next step of the internet. Many have heard about the Metaverse, but you might think this is not relevant to the hospitality industry and see it as a far-off fantasy that is not relatable to real life. In this article, opportunities for the hospitality industry in Metaverse are discussed, what your hotel avatar can
What is TikTok hotel marketing? Social media strategies for the hospitality industry are continually evolving. Right now, TikTok is one of the biggest platforms around. While TikTok's bite-sized videos might not seem like an obvious way to promote your hotel brand, many brands are enjoying significant success. In this article, you'll learn about the tricks and strategies to get the
The Booking Extranet is a management platform associated with Booking.com, which is one of the most popular online travel agencies in the world. In this article, you can find out about more about Booking.com and its extranet, along with strategies and tips that will help you to generate more bookings through the service. Quick Menu What is an OTA? What
Non-fungible tokens, or NFTs, are emerging as one of the most significant marketing trends around, and NFT hospitality offerings are also growing, as businesses come to recognise their full potential. In this article, you can learn about what NFTs are, their advantages, their marketing potential, and their specific uses within hospitality. Quick Menu What is a Non-Fungible Token (NFT)? NFT
Who isn’t familiar with Netflix? With over 222 million subscribers, this streaming platform has become the favorite of thousands of binge-watchers across the globe. You might wonder what hoteliers could learn from such a different company. Probably more than you would expect, hoteliers can replicate so many elements from Netflix’s strategy, but for today, let’s dive into their online user
Without a doubt, the last couple of years have brought countless challenges for hoteliers. But despite that, many creative and forward-thinking teams were able to steer their properties through these challenging times. For many of them, upselling played a major role in their success. The 2022 Hospitality Market Report summarises their results. Read on to let the latest recovery and
Social media strategies for hotels are currently just as important as in other sectors. The effective use of social media marketing in the hotel industry can elevate your brand profile, increase website traffic and boost reservations. Engaging with hotel guests via social media is a great way to gain valuable feedback and encourage customer loyalty. In this article, you'll learn
Facebook hotel marketing is a powerful tool for businesses in the hospitality sector. It is an industry, where engagement with the public is crucial. In this article, you'll learn how to leverage the power of Facebook as a platform -- not just for advertising but to connect with your audience, improve brand awareness and obtain valuable feedback. Quick Menu What
Instagram hotel marketing is a powerful way to build your brand and boost your revenue. As a social media platform that focuses on sharing images and videos, Instagram is well-suited to hotel marketing. Through paid ads, quality content, collaborations with influencers and organic engagement, Instagram gives you plenty of options for promoting businesses in the hotel industry. Quick Menu What
Expedia is one of the world’s leading online travel agencies (OTAs) and the Expedia Extranet provides a variety of options, tools and features, which can help hotels to reach new customers. In this article, you can learn about specific tips and strategies that will assist you in generating more bookings. Quick Menu What is an OTA? What is Expedia? What
Online hotel reviews can have a major bearing on the success or failure of modern hotels and similar types of guest accommodation. Many customers actively look for reviews to help them to make decisions on which hotels to stay at, and the proportion of positive and negative reviews goes a long way towards forming your overall reputation. Here, you will
Guest experience is everything. It's what ensures that your hotel will be remembered and a big part of whether a guest will return to stay with you again. You don't need to move mountains or even free up a large budget. The good news is that there are some really effective ways to enhance the experience that your guests have
Omnichannel communication and artificial intelligence enable hotels to deliver a much more engaging e-commerce experience and increase direct online bookings by 10% on average. In this article, you'll find tips to increase direct hotel bookings with AI and omnichannel communication. Attract More People to Your Direct Reservation Process Through Omnichannel Engagement To increase direct sales, the first thing to do