Many trips had to be cancelled due to the COVID-19 crisis, but recent consumer surveys show that many people will want to catch up on those missed travel trips after the crisis; so-called revenge travelling. But now the question is: will demand bounce back as quickly as some seem to think? Will the way we can travel change a lot
During the Corona (COVID-19) crisis, there is a lot of uncertainty in the travel industry. Billions of damage are imminent for the travel industry. Only relief from measures against the Corona (COVID-19) virus can ease the economic pain. The hope of travel organisations is focused on summer and autumn business. But how do you deal with online marketing during this
For hotel owners, low season and other periods of low demand represent a major challenge, as fewer rooms being booked means less money coming in and that can have serious cash flow repercussions. This is why it is so important to optimise revenue and ensure you are able to bring in as much money as possible from the guests you
Return on Experience (ROX) has been discussed widely and it is being referred to as “the new ROI” (Return on Investment). Compared with ROI, which directly measures the amount of return on a particular investment, ROX measures the soft business results that a great experience can generate. In this article you can learn why ROX is important and how you
How much should you invest in Search Engine Optimization (SEO) or Search Engine Marketing (SEM) for your hotel to increase your sales by 5%? If you have a limited budget, what is the smartest way to use it? Can Conversion Rate Optimization (CRO) be a better solution? In this article you will learn the meaning of SEO and CRO, and
Reaching potential travellers exactly at that point in time when they’re searching online for the best offer. To succeed these days as a travel company on search platforms, you need to be rapidly adapting to changes. Using search technology & software can help you with this. Here, you will find how to automate your search campaigns in Google plus the
Nowadays, hoteliers can not only rely on their hotels’ amenities, looks, or standardised services, they need to offer more. Happy customers is the key for success in the hotel business. Customer satisfaction is therefore increasingly important and knowing your guests’ needs has become a must for hoteliers. So hoteliers should make efforts to distinguish themselves from the competition. 3 Tips to
Millions of travellers around the world use Google on a daily base to search for their place to stay during their holiday. Whether it’s for inspiration or information, every brand wants to show up for interested travellers. Google Hotel Ads displays availability and prices of a property, whether it’s a hotel, apartment, vacation rental or campsite. Why direct bookings? Many
Hotel metasearch engines provide an excellent opportunity for those in the hotel industry to reach a wider number of customers. This is because many potential guests turn to these platforms for price comparison purposes before making a booking. In this article, you will find out more about these platforms, along with a list of some of the most popular hotel
For those in the hotel industry, online reviews are extremely important, as they help to shape your wider reputation. It is precisely for this reason that many hotel owners and marketing leaders are coming to appreciate the benefits of hotel reputation management software. In this article, you will find out more about how these solutions can help. Quick menu: What