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Marketing & Distribution Tips

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How to Use Food and Beverage F&B Data to Increase Hotel Revenue

2022-11-25T18:03:51+01:00

Food and beverage (F&B) data is considered a gold mine in the hospitality industry. From the moment your guests make an online reservation, to the time they leave your restaurant, your POS system or an advanced reservation platform generates valuable guest data. In this article, you'll learn how to use F&B data to improve guest experience, ultimately increasing hotel revenue.

How to Use Food and Beverage F&B Data to Increase Hotel Revenue2022-11-25T18:03:51+01:00

SEO Best Practices for Hotels to Increase Direct Bookings

2022-11-25T10:21:24+01:00

Travelers' online behavior has changed significantly since the beginning of the pandemic. Today, potential guests are researching and booking travel plans many months in advance and are prioritizing hotel websites with detailed and relevant information that is easily accessible to them. With this return to travel, there is also a return of online competition from OTAs and booking websites—making SEO

SEO Best Practices for Hotels to Increase Direct Bookings2022-11-25T10:21:24+01:00

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry

2022-11-25T11:39:23+01:00

The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights and relevant tools. In this article, you can find out more about the service itself and the numerous ways it can help travel companies to improve business performance. Quick menu: What

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry2022-11-25T11:39:23+01:00

How to Make Effective Upselling Part of Your Hotel’s Culture?

2022-11-14T13:51:15+01:00

In hospitality, you’re always trying to do just a little bit better, both in terms of the experience you offer guests and the revenue you generate. Implementing new ideas and making them part of your property’s culture can seem challenging. But with the right training, it’s easier than you may think. In this piece, you’ll learn how to use a

How to Make Effective Upselling Part of Your Hotel’s Culture?2022-11-14T13:51:15+01:00

Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM

2022-11-02T14:48:00+01:00

As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times throughout the consideration journey. Increase Direct Bookings A successful “book

Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM2022-11-02T14:48:00+01:00

7 Email Marketing Tips for Hotels to Increase Return on Investment (ROI)

2022-11-04T15:09:17+01:00

Communicating with past and potential customers via email has always been simpler, faster, and more cost-effective than most other means of online marketing for businesses across different industries. The beauty of utilizing email marketing is that it generates a significant ROI and builds a strong and consistent relationship between you and your guests. The expected ROI for every $1 a

7 Email Marketing Tips for Hotels to Increase Return on Investment (ROI)2022-11-04T15:09:17+01:00

Vrbo Owner Login Strategies & Optimisation for More Bookings

2022-11-21T18:19:24+01:00

VBRO owner login strategies are essential if you use the platform to let your holiday rental property effectively. Vrbo is a holiday rental company specialising in short-term accommodation. It connects property owners with renters looking for self-contained spaces. Unlike other OTAs (online travel agencies), Vrbo focuses on renting apartments and houses to holidaymakers. Quick Menu What Are Online Travel Agents?

Vrbo Owner Login Strategies & Optimisation for More Bookings2022-11-21T18:19:24+01:00

In-stay Upselling: Why You Should Use It and How to Maximize Deals

2022-10-17T12:57:16+02:00

In addition to pre-stay upselling, in-stay upselling allows hoteliers to unlock another dimension that leads to enhanced revenue and guest satisfaction. In-stay upselling reminds guests of services they might have missed when booking their room and allows them to book these deals throughout their stay. What Are the Benefits of In-stay Upselling? Below you will find 3 benefits of in-stay

In-stay Upselling: Why You Should Use It and How to Maximize Deals2022-10-17T12:57:16+02:00

Important Restaurant Marketing Trends to Follow in 2023

2022-10-28T22:16:40+02:00

Restaurant marketing is the main way that you will be able to reach new people, showcase your offerings, and attract more customers, but you will need to stay up-to-date with the latest restaurant marketing trends too. In this article, you can find out about emerging marketing techniques and strategies to remain fully competitive. Quick Menu What is the Restaurant Industry?

Important Restaurant Marketing Trends to Follow in 20232022-10-28T22:16:40+02:00

Hotel Amenities: Meet and Exceed Your Hotel Guests’ Expectations

2022-10-17T14:44:49+02:00

Hotel amenities can make a huge difference to a guest's experience. There are certain amenities that guests simply expect as a matter of course, such as high-speed broadband, a well-stocked mini-bar, and so on. Today's discerning guests, however, are unlikely to be impressed with these basic amenities. Read on to find out how you can use the right amenities to

Hotel Amenities: Meet and Exceed Your Hotel Guests’ Expectations2022-10-17T14:44:49+02:00

4 Tips to Appeal to MICE Planners on Your Hotel’s Website

2022-09-30T19:11:00+02:00

Along with a surge in business travel, in-person events have returned with full strength, bringing a new scope for hotel properties. Therefore, if your hotel has a meeting or event space, you should capitalize on this golden opportunity by optimizing your website. In this article, you'll learn how to capture the MICE (Meeting, Incentives, Conferences, and Exhibitions) market segment of

4 Tips to Appeal to MICE Planners on Your Hotel’s Website2022-09-30T19:11:00+02:00

Facebook Marketing for Hotels: How Facebook Can More Drive Sales

2022-09-30T14:59:36+02:00

Facebook hotel marketing is a powerful tool for businesses in the hospitality sector. It is an industry, where engagement with the public is crucial. In this article, you'll learn how to leverage the power of Facebook as a platform -- not just for advertising but to connect with your audience, improve brand awareness and obtain valuable feedback. Quick Menu What

Facebook Marketing for Hotels: How Facebook Can More Drive Sales2022-09-30T14:59:36+02:00

4 New OTA Trends That Hotel Properties Need to Know About

2022-10-17T13:48:16+02:00

Online travel agencies (OTAs) have become a pivotal part of the hospitality industry, impacting the way properties market online and travelers do their research. It’s predicted that, on average, travelers make 25 website visits before booking. Therefore, properties need to boost visibility across the internet on OTAs, metasearch sites, social media, and their direct website to draw in as many

4 New OTA Trends That Hotel Properties Need to Know About2022-10-17T13:48:16+02:00

Hotel Events: The Best 10 International Events to Inspire Hoteliers

2022-09-19T20:19:48+02:00

Hotel events are a chance for hoteliers to network, learn, and get inspired. It's easy to fall into a routine as a hotelier and become stagnant. Hospitality conferences, expos and conventions allow you to discuss the challenges and lessons of recent years, picking up valuable information and fresh ideas. Here are 10 of the biggest and best hotel industry events

Hotel Events: The Best 10 International Events to Inspire Hoteliers2022-09-19T20:19:48+02:00

7 Smart Ways to Generate Non-room Revenue & Encourage Loyalty

2022-09-06T15:51:27+02:00

Generating revenue and nurturing loyalty is about finding new ways to connect with your guests. This means looking beyond room rates to get people excited about your property’s amenities, dining, and other ancillary programs. To help get you started, our checklist below covers a variety of tactics designed to keep guests coming back again and again – even if they

7 Smart Ways to Generate Non-room Revenue & Encourage Loyalty2022-09-06T15:51:27+02:00

Boost Hotel Revenue by Understanding Post-Covid Guest Booking Behavior

2022-09-06T15:51:38+02:00

The most challenging period the global hospitality industry has faced to date is finally over in most regions. Lockdowns and travel restrictions are largely a thing of the past, and people are comfortable traveling again. But guest booking behavior has shifted. In this article, you’ll learn about 4 data-driven insights that help you to boost your hotel revenue. Times are

Boost Hotel Revenue by Understanding Post-Covid Guest Booking Behavior2022-09-06T15:51:38+02:00

What to Include in Your Hotel’s Brand Guidelines?

2022-09-06T15:51:46+02:00

When potential guests interact with your hotel's brand for the first time, they develop an impression within seven seconds or less. Your brand identity is the personality that defines your hotel in your guest's eyes. This includes your visual design, unique selling point, brand values, value propositions, and how your brand interacts with customers. Crafting a solid brand identity builds

What to Include in Your Hotel’s Brand Guidelines?2022-09-06T15:51:46+02:00

Different Types of Hotel Guests and Tips on How to Appeal to Them

2022-09-06T13:45:41+02:00

Hotel guests have different circumstances and priorities, so hotels need to understand that there is no ‘one size fits all’ solution to attracting them. In this article, we will break down the main types of guests, provide tips for appealing to each guest type, and offer more general advice for exceeding customer expectations during their stay. Quick Menu What is

Different Types of Hotel Guests and Tips on How to Appeal to Them2022-09-06T13:45:41+02:00