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Marketing & Distribution Tips

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4 New OTA Trends That Hotel Properties Need to Know About

2022-09-19T18:07:56+02:00

Online travel agencies (OTAs) have become a pivotal part of the hospitality industry, impacting the way properties market online and travelers do their research. It’s predicted that, on average, travelers make 25 website visits before booking. Therefore, properties need to boost visibility across the internet on OTAs, metasearch sites, social media, and their direct website to draw in as many

4 New OTA Trends That Hotel Properties Need to Know About2022-09-19T18:07:56+02:00

Hotel Events: The Best 10 International Events to Inspire Hoteliers

2022-09-19T20:19:48+02:00

Hotel events are a chance for hoteliers to network, learn, and get inspired. It's easy to fall into a routine as a hotelier and become stagnant. Hospitality conferences, expos and conventions allow you to discuss the challenges and lessons of recent years, picking up valuable information and fresh ideas. Here are 10 of the biggest and best hotel industry events

Hotel Events: The Best 10 International Events to Inspire Hoteliers2022-09-19T20:19:48+02:00

7 Smart Ways to Generate Non-room Revenue & Encourage Loyalty

2022-09-06T15:51:27+02:00

Generating revenue and nurturing loyalty is about finding new ways to connect with your guests. This means looking beyond room rates to get people excited about your property’s amenities, dining, and other ancillary programs. To help get you started, our checklist below covers a variety of tactics designed to keep guests coming back again and again – even if they

7 Smart Ways to Generate Non-room Revenue & Encourage Loyalty2022-09-06T15:51:27+02:00

Boost Hotel Revenue by Understanding Post-Covid Guest Booking Behavior

2022-09-06T15:51:38+02:00

The most challenging period the global hospitality industry has faced to date is finally over in most regions. Lockdowns and travel restrictions are largely a thing of the past, and people are comfortable traveling again. But guest booking behavior has shifted. In this article, you’ll learn about 4 data-driven insights that help you to boost your hotel revenue. Times are

Boost Hotel Revenue by Understanding Post-Covid Guest Booking Behavior2022-09-06T15:51:38+02:00

What to Include in Your Hotel’s Brand Guidelines?

2022-09-06T15:51:46+02:00

When potential guests interact with your hotel's brand for the first time, they develop an impression within seven seconds or less. Your brand identity is the personality that defines your hotel in your guest's eyes. This includes your visual design, unique selling point, brand values, value propositions, and how your brand interacts with customers. Crafting a solid brand identity builds

What to Include in Your Hotel’s Brand Guidelines?2022-09-06T15:51:46+02:00

Different Types of Hotel Guests and Tips on How to Appeal to Them

2022-09-06T13:45:41+02:00

Hotel guests have different circumstances and priorities, so hotels need to understand that there is no ‘one size fits all’ solution to attracting them. In this article, we will break down the main types of guests, provide tips for appealing to each guest type, and offer more general advice for exceeding customer expectations during their stay. Quick Menu What is

Different Types of Hotel Guests and Tips on How to Appeal to Them2022-09-06T13:45:41+02:00

Upselling’s Role in Hotel Net Operating Income (NOI) Growth

2022-08-22T10:41:22+02:00

The hotel business is unique in many ways, as exemplified by the unique KPIs we use, from revenue per available room (RevPAR), to average daily rate (ADR), occupancy, and everything in between. We can thank the advent of yield and revenue management that came to our industry in the 1980s for much of these metrics. But another metric that more

Upselling’s Role in Hotel Net Operating Income (NOI) Growth2022-08-22T10:41:22+02:00

7 Hotel Marketing Techniques to Boost Direct Bookings in 2022

2022-07-18T10:37:16+02:00

Digital marketing is essential if you want to drive bookings and especially if you're after more direct business for your hotel. But with the countless available tools and strategies, it can be hard to decide which ones to implement. The following article highlights seven hotel marketing techniques to concentrate on to make your direct booking soar. 1. Optimise Your Website

7 Hotel Marketing Techniques to Boost Direct Bookings in 20222022-07-18T10:37:16+02:00

Hotel Owners: Understanding the Role of a Hotel Owner

2022-08-12T16:26:43+02:00

Hotel owners have an important role to play, as they are ultimately responsible for the business and for ensuring the right employees are working in the right areas. In this article, you will be able to learn all about the role of a hotel owner, find out about hotel management companies, and explore different hotel management structures. Quick Menu What

Hotel Owners: Understanding the Role of a Hotel Owner2022-08-12T16:26:43+02:00

5-Star Hotel: Overview and Features of Five-Star Hotels

2022-08-08T20:29:45+02:00

5-star hotels are establishments tailored to a very discerning guest. To obtain a five-star designation, a hotel needs to offer not just lavish accommodation but a large number of different amenities -- gyms, spas, gourmet restaurants, and more. Five-star hotels also provide a very high standard of service, personalised to each guest's specific needs. In this article, you'll learn what

5-Star Hotel: Overview and Features of Five-Star Hotels2022-08-08T20:29:45+02:00

5 Creative, Free & Reliable Ways to Drive More Traffic to Your Site

2022-06-24T12:50:27+02:00

Do you feel like your hotel is on the precipice of success or simply missing that je ne sais quois, so you're looking for some nifty and smart ways to capitalise on your hotel's online presence? Then look no further; this article outlines ideas that are easy to implement, involve no costs, and have a proven track record in the

5 Creative, Free & Reliable Ways to Drive More Traffic to Your Site2022-06-24T12:50:27+02:00

How Attribute-based Selling Solves the Hotel Industry’s Problem with Personalization

2022-06-24T15:08:55+02:00

As consumers, we're surrounded by extreme personalization every day. Whether AI-driven provides product recommendations, options when booking an airline ticket or even adding extra pepperoni on a pizza, consumers are commonly exposed to personalization mechanisms in their online shopping experiences. Consumers Expect Personalization Consumers have come to expect personalization as a standard function. An overwhelming 70% say we will shop

How Attribute-based Selling Solves the Hotel Industry’s Problem with Personalization2022-06-24T15:08:55+02:00

3 Steps to Fight Price Disparities on Your Hotel Website

2022-06-24T15:09:16+02:00

As travel comes back in full force, everyone is trying to claim their slice of the pie. So it’s no wonder you are running into price disparities between your hotel’s rates and those available on OTAs (online travel agencies) and metasearch engines. They’re inevitable, and as a savvy hotelier, you’ve got two options: accept them, or take action. In this

3 Steps to Fight Price Disparities on Your Hotel Website2022-06-24T15:09:16+02:00

5 Keys to Becoming a Great Hotel Marketing Leader

2022-05-31T09:12:43+02:00

Being a leader is one thing; being a great leader is a whole new ball game. To stay at the forefront of innovation, creativity and ahead of your competitors, you need to learn the skills required to be a great leader when marketing your hotel. The Core Fundamentals of Why Your Hotel Exists If you take a close look at

5 Keys to Becoming a Great Hotel Marketing Leader2022-05-31T09:12:43+02:00

Learn How to Maximize Your Premium Hotel Room Revenue

2022-05-31T10:16:28+02:00

Do you put your Premium Rooms on a pedestal? A more nuanced approach will yield more revenue. Suites are a peculiar thing within the hotel industry. They are, after all, just hotel rooms for rent. But some hoteliers are very attached to what their premium represents–the hotel's very best. In a way, these special rooms are protected. Some hotels may

Learn How to Maximize Your Premium Hotel Room Revenue2022-05-31T10:16:28+02:00

Small but Mighty: 3 Strategies to Increase Your Hotel’s Website Conversion

2022-05-16T21:42:01+02:00

You've spent precious time and resources building the best hotel website, yet you're not seeing much of an improvement in converting those lookers into bookers? Your benchmarking insights show that your hotel's website conversion is underperforming compared to the market, but you're unsure how to act on it? In this article, you'll find 3 effective strategies to increase your hotel's

Small but Mighty: 3 Strategies to Increase Your Hotel’s Website Conversion2022-05-16T21:42:01+02:00

Pricing Personalization & the Future of Hospitality

2022-05-02T14:03:49+02:00

Pricing personalization allows hotels to move towards total profit optimization by combining the power of the guest profiles in your CRM with revenue management forecasting to deliver the right price to the right guest at the right time during the guest journey. Guests Have Increased Expectations for Personalization Personalization is an evolving topic within the hospitality industry, from technology and

Pricing Personalization & the Future of Hospitality2022-05-02T14:03:49+02:00

7 eCommerce Tips for Hotels to Increase Conversion

2022-05-02T14:21:13+02:00

Your hotel's online presence is more important than ever—and this doesn't just mean having a website. It also includes your eCommerce setup. Your website is often the first touchpoint that any interested guest would view to learn more about your hotel. Regardless of what, when or who your online visitors are, you must ensure that your website is constantly performing

7 eCommerce Tips for Hotels to Increase Conversion2022-05-02T14:21:13+02:00