For hotel owners, low season and other periods of low demand represent a major challenge, as fewer rooms being booked means less money coming in and that can have serious cash flow repercussions. This is why it is so important to optimise revenue and ensure you are able to bring in as much money as possible from the guests you
WhatsApp is one of the world's most popular mobile apps, and the single most popular mobile messaging platform in 128 countries, according to Market Intelligence Insights. Given the fact that hotel guests are rarely far from their smartphones, it is understandable that many want the option to communicate with hotel staff via WhatsApp. Meanwhile, the rise of hotel chatbot technology
Hotel metasearch engines provide an excellent opportunity for those in the hotel industry to reach a wider number of customers. This is because many potential guests turn to these platforms for price comparison purposes before making a booking. In this article, you will find out more about these platforms, along with a list of some of the most popular hotel
For those in the hotel industry, online reviews are extremely important, as they help to shape your wider reputation. It is precisely for this reason that many hotel owners and marketing leaders are coming to appreciate the benefits of hotel reputation management software. In this article, you will find out more about how these solutions can help. Quick menu: What
Emerging economies lead to a growing demand for international tourism, making the travel industry one of the fastest-growing markets. With the number of people with access to greater wealth rising, the market conditions are expected to remain strong. But with markets expanding, so is the competition. In this article, we give you 5 tips to stay ahead of the competition
The use of interactive virtual reality video technology within the hospitality industry can provide a competitive advantage and allow customers to experience what a hotel is really like before committing to a booking. However, there are also other advantages to utilising this particular marketing method as well. In this article, you will learn more about six of the key reasons
Bleisure travel - the combination of business and leisure travel - is growing and this has led to heightened interest from the hotel industry itself, with hotels looking to appeal to bleisure travellers. In this article, you will find seven tips that can help to make accommodation more attractive to this emerging and increasingly important demographic. Quick menu: What is
Upselling is a great way to boost both your guests’ experience and your revenue through paid upgrades and ancillary services. In this article you will learn how you can calculate additional revenue, made by upselling. Additionally you find a handy tool to help you to estimate the potential. Success Factors for Upselling A recently published benchmarking report shows that elements like
Maximising demand for rooms is a vital component of revenue management and long-term business success for hotels, and online travel agents, or OTAs, can be ideal for achieving this. However, hotel owners, marketers and revenue managers need to put the work in to get the most from them. In this article, you will find out more about what an OTA
Corporate travellers are a growing demographic and a target audience that many within the hotel industry are placing an increased emphasis on trying to appeal to. After all, a corporate traveller may use extra hotel facilities, return to your hotel multiple times and recommend it to colleagues and business partners. In this article, you will learn more about corporate travel