Planning for 2022 is well underway, and your marketing strategy should be a big part of this planning. Getting your hotel in front of the right audience can help you to achieve your 2022 goals. With the emergence of new technologies and platforms, it's crucial to keep up with these changes and be where your guests are. 7 Hotel Marketing
Understanding what your guests value when travelling is essential to successful upselling. But how can you ensure the right offer reaches the right person at the right time? Getting to know your guests and segmenting them is the key. In this article, you’ll learn how to segment your hotel guests to personalise the stay experience and optimise upselling revenue Guest
Much like a hotel’s lobby serves as a strong first impression to its incoming guests, your website serves as an even stronger first impression to potential bookings. With major changes in Google’s search engine algorithm and the tourism industry’s rebound from the pandemic, designing a shiny, new, dynamic interface for your hotel website is more important than ever before. 7
Whether your hotel brand contains five-star luxury hotels or serviced apartments, having precise data and knowing how to leverage it, is critical to building a successful hotel revenue plan. When it comes to implementing a hotel benchmarking strategy, there are multiple questions to consider. How do I define my compsets? What metrics should I analyze? How do I go about
The key to meeting the expectations of today's guests, with or without technology, is a targeted approach. No one has the time or headspace to process and filter out irrelevant information in the information overload era. After engaging in a great deal of comparisons, analysis and filtering in their search for accommodation, asking your guests to put in this work
Once it’s in place, an automated upselling system brings countless advantages, like a more personalised guest experience, increased revenue and a more efficient workflow. Achieving these results at a single property may feel relatively straightforward. But how can you replicate them at all hotels across your chain or brand? 1. Facilitate System Adoption The easier you make it for teams
Where do you start your online search for products and services like hotels? Good chance it is Google. Google Hotel Ads has been the fastest-growing metasearch engine across all regions since its debut. In this article, you'll learn how to increase your visibility in Google Search, resulting in a growth of hotel bookings. Google Hotel Ads: How it All Started
AI and big data unlock opportunities for hotels to boost their direct revenue and operational efficiency while offering instant and personalized guest experiences. This article will focus on 4 ways hotels can leverage AI and Big Data to engage customers in the hotel direct booking process and drive their direct sales. 1) Deliver Instant Service With Conversational AI Conversational AI,
In hospitality, you’re always trying to do just a little bit better, both in terms of the experience you offer guests and the revenue you generate from it. Implementing new ideas and making them part of your property’s culture can seem challenging in that case. But with the right training, it’s easier than you may think. In this piece, you’ll
When engaging with online travel agencies (OTAs) in these volatile times, hoteliers must adequately understand the value and costs of all distribution channels. Any relationship weighted in favour of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken to maximise direct bookings. Hoteliers Should Explore OTA Alternatives For many hoteliers,
Customer behavior is evolving from search to interaction, and mobile is driving this shift. Hotels that rethink their guest communication to meet new and evolving behavior will boost their hotel visibility and drive their direct bookings. In this article, we reveal the mobile behavior trends shaping the hospitality industry and how hotels can leverage them to improve their guest experience
Analyses showed that hotels with a solid revenue management strategy came out of the Covid-19 crisis better than hotels without. In this article, you'll learn how successful hoteliers handle pricing strategies for recovery, and how to deal with spillage, spoilage, overbooking, and oversell. Quick menu: Hotels With a Solid RM Strategy Came Out of the Covid-19 Crisis Well The Results
The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels and to book them over the internet, from the comfort of their own home, or on the go. In this article, you will find out more about online travel agents
TripAdvisor has recently launched a new service called TripAdvisor Plus, which operates on a subscription model, allowing customers to pay an annual membership fee in return for various member-only benefits, such as discounts on hotel rooms and exclusive perks. Additionally, the service now allows direct participation from hotels too. In this article, you will learn more about the service and
All kinds of businesses use upselling to enhance their customer experience and maximize revenue on existing sales. From the McDonald’s server asking, “Do you want fries with that?”, to airlines offering seat upgrades. Upselling provides the opportunity to maximize the value of every customer. Not all upselling efforts are well-received — particularly efforts driven by the sole desire to make
No one can be blamed for prioritising the survival of their business in the past year, which was challenging to a degree no one could have expected. As hospitality gears up to welcome guests again, it's clear that some priorities have shifted permanently. However, there are many, like the journey towards environmentally responsible tourism, that will undoubtedly return as matters
The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights and relevant tools. In this article, you can find out more about the service itself and the numerous ways it can help travel companies to improve business performance. Quick menu: What
Hotel marketing has a key role to play in helping you to attract bookings and optimise revenue. For the most part, your marketing messages are how customers will become aware of your hotel and also how they will understand your values and unique selling proposition. Of course, to optimise your marketing, you need to be aware of the latest hotel