In the fast-paced world of hospitality, hoteliers often find themselves juggling multiple responsibilities. One way to streamline marketing efforts and improve overall efficiency is by automating some of your touchpoints with guests. The good news is that this is not difficult to do. By setting up intelligent triggers that automate specific actions, hotel managers, front desk, or marketing teams can
When exploring the landscape of digital marketing for hotels, we see many new emerging trends, such as AI, Automation, social media, influencer marketing, and more. Many may wonder, "Is email marketing still relevant for hotels?" And the answer is an assured yes. Why Email Marketing for Your Property? Even with all the new tech tools and marketing options available, email
Customer Experience in the Travel Industry Customer experience in the travel industry refers to the overall quality of interactions and services travelers encounter during their journeys. This encompasses everything from booking processes to actual travel experiences. It's crucial as it directly impacts customer satisfaction, loyalty, and the industry's reputation. Excellent customer experience drives repeat business, positive reviews, and, ultimately, profitability
Time and effort going into answering guest queries should not be underestimated. How to optimize the process to benefit your guests and your staff? This article explores how hotel tech solutions powered by artificial intelligence (AI) can help you do that. Still, first, it outlines the reasons behind the high volume of guest questions, the value of achieving the gold
The 7-Star Hotel A 7-star hotel represents the pinnacle of luxury in the hospitality industry, although not officially recognized in the traditional star rating system. These hotels offer unparalleled service, exquisite amenities, and exceptional experiences, often featuring opulent decor and personalized services. They are important symbols of status, luxury, and architectural marvels, catering to the ultra-wealthy and discerning travelers seeking
Personalization Marketing in the Hospitality Industry Personalization marketing in hospitality refers to tailoring marketing efforts and guest experiences to individual preferences and behaviors. This strategy is essential for creating a unique, memorable experience for each guest, fostering loyalty, and increasing revenue. By leveraging customer data and technology, hotels and hospitality businesses can provide personalized services, offers, and communications, enhancing overall
OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel's
The industry’s adoption of Artificial Intelligence (AI) keeps pushing the boundaries of personalization and efficiency of guest communications. The emergence of generative AI models, like ChatGPT, is yet another revolution in that area. While it enhances the already existing benefits of platforms and tools powered by conversational AI, it also poses some challenges hoteliers need to consider before deciding on
Hotel Breakfast Hotel breakfast typically refers to the morning meal hotels offer their guests. It ranges from simple continental options to elaborate buffets with diverse international cuisines. This amenity is important because it adds convenience for guests, enhances the overall stay experience, and can be a deciding factor in hotel selection for travelers. Key Takeaways Variety of Breakfast Types: Hotels
The world of hotel payments is everchanging. New payment methods are constantly being introduced into the market, from cash and bank transfers to credit cards and digital wallets. To satisfy guest expectations and encourage direct bookings, lodging operators must stay on top of emerging trends and offer the latest payment methods. The Importance of a Seamless Payment Experience In addition
Question for Our Hotel Marketing Expert Panel What Practices Make a Hotel Booking Process Effective? (Question by Thomas Dieben) Our Marketing Expert Panel Thomas Dieben - Founder, Becurious Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Jacopo Focaroli - CEO & Founder, The Host Kaylie Holley - Hospitality and Tourism Marketing Professional
Question for Our Revenue Management Expert Panel: What Tech Trends Are Impacting Revenue and Guest Experiences In 2023? Our Revenue Management Expert Panel Chaya Kowal - Cluster Director Of Revenue Management, Potato Head Family Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel Group Pablo Torres - Director, TEDUKA &
They say after the storm comes a calm. However, the storm has yet to pass in the hospitality industry. While seeing the light again is possible, the industry still navigates in turbulent waters. Why? With a fierce competition of over 17.5 million guestrooms in 187,000 hotels (1) worldwide, independent hotels know they have to compete for their share of business
Traditionally, lodging properties spent much time and money implementing new amenities like fancy equipment or special devices to attract travelers. Many of these amenities were fads and ended up cluttering rooms or lying forgotten in storage. Since the pandemic, traveler priorities have shifted from one-off amenities to experience-driven travel. What Does This Mean for Lodging Operators? With this shift, hoteliers
Personalization is all around us. You can completely print your cat’s face on M&M’s and customize name-brand sneakers. Your smart speaker recognizes your voice, and your streaming services offer recommendations based on the genres and artists you love.  In this article, you’ll learn how to deepen your engagement, increase conversion rates, grow loyalty, and drive more sales and revenue with
The guest experience continues to be one of the main concerns for hoteliers. How do you improve it when the guests’ expectations are constantly changing? In this article, you’ll find six tips to avoid common mistakes that can destroy your guest experience. Guest Needs Are Constantly Evolving The times when all that cared was the location and good service are
Hotel Packages Hotel packages are bundled offers that include accommodation and additional services or amenities, such as meals, spa treatments, or activities. They are important as they provide added value and convenience to guests while helping hotels increase occupancy rates, enhance guest experience, and generate higher revenue through upselling and enhanced service offerings. Key Takeaways Meal Packages: Enhance guest experience
Regardless of who you are, competition in the hospitality industry is increasingly fierce, and winning new customers is a major challenge even for experienced hoteliers. So, what makes the most significant difference in getting guests to stay at your hotel versus the one down the street? Is it price? Is it the chance to benefit from a personalized loyalty program?