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Revenue Management Tips

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Why is Rate Parity Vital for Hotels? & Tips to Win the Parity Game

2020-07-29T18:38:53+02:00

Hotels want the best price for their room. Therefore, the same price is set throughout all digital distribution channels.  But what if a distribution channel uses lower prices? In this article, you can learn about rate parity and how hotels can prevent distribution channels from undercutting the direct price. What is Rate Parity? In simple words, rate parity is a

Why is Rate Parity Vital for Hotels? & Tips to Win the Parity Game2020-07-29T18:38:53+02:00

Tips for Choosing a Revenue Management System for Your Hotel

2020-06-20T13:21:17+02:00

Revenue management systems (RMS) are a new way of working for the vast majority of hotels – in fact, for most, this kind of software was not even an option before. But times are changing. Property management systems (PMS) are becoming more user friendly, and such systems can help you to simplify your life, save you time and result in

Tips for Choosing a Revenue Management System for Your Hotel2020-06-20T13:21:17+02:00

How High and Low Can You Go With Your Hotel Room Pricing?

2020-06-20T13:23:18+02:00

Behavioural economics is the study of people’s decision-making processes and how they are not always entirely rational. By understanding people’s reactions to the choices available, you are better able to make pricing strategies that maximise your revenue. For example, evidence dictates that ending your prices with the number ‘9’ increases your revenue. If you charge $119, you should see more

How High and Low Can You Go With Your Hotel Room Pricing?2020-06-20T13:23:18+02:00

SEO vs CRO: What Gives Hotels a Higher ROI?

2020-06-20T13:23:45+02:00

How much should you invest in Search Engine Optimization (SEO) or Search Engine Marketing (SEM) for your hotel to increase your sales by 5%? If you have a limited budget, what is the smartest way to use it? Can Conversion Rate Optimization (CRO) be a better solution? In this article you will learn the meaning of SEO and CRO, and

SEO vs CRO: What Gives Hotels a Higher ROI?2020-06-20T13:23:45+02:00

How Hotels Can Combine Revenue Management and CRO?

2020-06-20T13:29:14+02:00

One of the best and most common definitions of Revenue Management is “Selling the Right Room to the Right Client at the Right Moment at the Right Price in the Right Distribution Channel with the best commission efficiency”. Both Revenue Management and Conversion Rate Optimization (CRO) are data-driven, but they are slightly different. In this article, you can learn about

How Hotels Can Combine Revenue Management and CRO?2020-06-20T13:29:14+02:00

How Much Revenue Could Your Hotel Make From Upselling?

2020-06-20T13:30:44+02:00

Upselling is a great way to boost both your guests’ experience and your revenue through paid upgrades and ancillary services. In this article you will learn how you can calculate additional revenue, made by upselling. Additionally you find a handy tool to help you to estimate the potential. Success Factors for Upselling A recently published benchmarking report shows that elements like

How Much Revenue Could Your Hotel Make From Upselling?2020-06-20T13:30:44+02:00

By How Much Can Upselling Boost Your Hotel’s Revenue?

2020-06-20T13:36:16+02:00

The importance of upselling within the hotel industry has increased over recent years. No wonder, because a good upselling strategy can significantly boost a hotels revenue. But is upselling beneficial for every type of hotel? Is it worth for your hotel? In this article you find a comparison of the upsell performance per type of hotel, based on recent benchmark

By How Much Can Upselling Boost Your Hotel’s Revenue?2020-06-20T13:36:16+02:00

RMS System: An Overview of the Most Important Features

2020-06-20T13:38:53+02:00

Revenue management is an important concept for those in the hotel industry, and a revenue management system (RMS system) can go a long way towards ensuring you are making informed decisions, based on evidence and data. In this article, you will find out more about RMS software, and the most important features to look out for. What is Revenue Management?

RMS System: An Overview of the Most Important Features2020-06-20T13:38:53+02:00

Outsourcing Revenue Management: 4 Ways it Benefits Hotels

2020-06-20T14:14:56+02:00

Revenue management is extremely important within the hotel industry, because it allows owners to optimise the way they do business, in order to improve financial results. However, it also requires specific skills and knowledge, which means that it can be more effective to outsource revenue management to a third party that specialises in this area. In this article, you will

Outsourcing Revenue Management: 4 Ways it Benefits Hotels2020-06-20T14:14:56+02:00

What is Yield Management?

2020-06-20T14:19:00+02:00

Yield management is a pricing strategy, which is commonly utilised by businesses in hospitality, air travel and other tourism related fields, in order to generate maximum revenue from a perishable inventory (e.g. hotel rooms, or airline seats). Here, we answer the question 'what is yield management?' and provide an explanation for why it is so useful for hotel owners and

What is Yield Management?2020-06-20T14:19:00+02:00
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