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Revenue Management Tips

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SEO vs CRO: What Gives Hotels a Higher ROI?

2020-05-24T14:00:57+02:00

How much should you invest in Search Engine Optimization (SEO) or Search Engine Marketing (SEM) for your hotel to increase your sales by 5%? If you have a limited budget, what is the smartest way to use it? Can Conversion Rate Optimization (CRO) be a better solution? In this article you will learn the meaning of SEO and CRO, and

SEO vs CRO: What Gives Hotels a Higher ROI?2020-05-24T14:00:57+02:00

How High and Low Can You Go With Your Hotel Room Pricing?

2020-05-24T16:31:58+02:00

Behavioural economics is the study of people’s decision-making processes and how they are not always entirely rational. By understanding people’s reactions to the choices available, you are better able to make pricing strategies that maximise your revenue. For example, evidence dictates that ending your prices with the number ‘9’ increases your revenue. If you charge $119, you should see more

How High and Low Can You Go With Your Hotel Room Pricing?2020-05-24T16:31:58+02:00

How Much Revenue Could Your Hotel Make From Upselling?

2020-05-23T09:49:55+02:00

Upselling is a great way to boost both your guests’ experience and your revenue through paid upgrades and ancillary services. In this article you will learn how you can calculate additional revenue, made by upselling. Additionally you find a handy tool to help you to estimate the potential. Success Factors for Upselling A recently published benchmarking report shows that elements like

How Much Revenue Could Your Hotel Make From Upselling?2020-05-23T09:49:55+02:00

By How Much Can Upselling Boost Your Hotel’s Revenue?

2020-05-23T09:50:26+02:00

The importance of upselling within the hotel industry has increased over recent years. No wonder, because a good upselling strategy can significantly boost a hotels revenue. But is upselling beneficial for every type of hotel? Is it worth for your hotel? In this article you find a comparison of the upsell performance per type of hotel, based on recent benchmark

By How Much Can Upselling Boost Your Hotel’s Revenue?2020-05-23T09:50:26+02:00

RMS System: An Overview of the Most Important Features

2020-03-01T17:57:59+01:00

Revenue management is an important concept for those in the hotel industry, and a revenue management system (RMS system) can go a long way towards ensuring you are making informed decisions, based on evidence and data. In this article, you will find out more about RMS software, and the most important features to look out for. What is Revenue Management?

RMS System: An Overview of the Most Important Features2020-03-01T17:57:59+01:00

Outsourcing Revenue Management: 4 Ways it Benefits Hotels

2020-02-07T11:20:46+01:00

Revenue management is extremely important within the hotel industry, because it allows owners to optimise the way they do business, in order to improve financial results. However, it also requires specific skills and knowledge, which means that it can be more effective to outsource revenue management to a third party that specialises in this area. In this article, you will

Outsourcing Revenue Management: 4 Ways it Benefits Hotels2020-02-07T11:20:46+01:00

What is Yield Management?

2020-02-07T11:30:16+01:00

Yield management is a pricing strategy, which is commonly utilised by businesses in hospitality, air travel and other tourism related fields, in order to generate maximum revenue from a perishable inventory (e.g. hotel rooms, or airline seats). Here, we answer the question 'what is yield management?' and provide an explanation for why it is so useful for hotel owners and

What is Yield Management?2020-02-07T11:30:16+01:00

10 Pricing Strategies to Increase Your Hotel Revenue

2020-04-24T09:52:42+02:00

For those operating in the hotel industry, maximising revenue is a top priority, and achieving this goal often requires the right pricing strategy, at the right time. In fact, making room rate adjustments based on demand, customer segmentation and other factors can be the key to overall business success. In this article, we offer insight into 10 pricing strategies that

10 Pricing Strategies to Increase Your Hotel Revenue2020-04-24T09:52:42+02:00

5 Essential Tips to Choose the right Property Management System

2020-03-01T17:54:50+01:00

For those in the hospitality industry trying to run a successful hotel, a robust revenue management strategy is of the utmost importance and a property management system (PMS) can assist greatly. In this article, you find the uses of a property management system and read five tips to help you select the right one. What is a Property Management System?

5 Essential Tips to Choose the right Property Management System2020-03-01T17:54:50+01:00

Quantifying the Benefit of Using Revenue Management Software

2020-05-24T16:29:54+02:00

When potential clients reach out to Revenue Management Software (RMS) companies, they often have the same question: “How much extra revenue will I make?”. To which the only honest answer is “We don’t know, exactly”. You may come across companies promising 30% or 50% more than you are receiving now. But, in reality, it depends on so many factors; for

Quantifying the Benefit of Using Revenue Management Software2020-05-24T16:29:54+02:00
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