Free Resources to Optimise Your Revenue

Promoting your brand through powerful images has become even more significant over the last years. The aforementioned tips are just some glimpses of what to consider when preparing for new visuals of your hotel. For a

Increasing the number of direct online bookings allows the hotel to save money by eliminating intermediary commissions and enabling the hotel to directly connect with the client to obtain information to aid in the loyalty strategy

Search engine optimisation (SEO) is critical for hotels because it gives them the visibility to attract hotel guests directly to their website. Eighty-one per cent of customers and 94 per cent of B2B purchasers will conduct

Advertising through Google Hotel Ads gives you the opportunity to reach new guests when they use Google to search for hotels. You improve your hotel’s visibility on Google, which increases the likelihood that new customers will

Building a hotel website may be complicated, expensive, and time-consuming. But, to avoid being at the mercy of OTAs, you must reclaim control of the narrative and guarantee that your website attracts and converts visitors into

In practically all global markets, occupancy rates have returned to pre-COVID levels, which has given rise to even more opportunities for hotels to maximize income through upselling. Now is the ideal moment to make the most

The Hotel Marketing Canvas is a strategic framework that helps hotels create and execute solid marketing and communication campaigns. The four building blocks, 'Your Audience", 'Your Brand, 'Brand Fans' and 'The Marketing Funnel' serve as the