Hospitality & travel industry professionals have to make decisions daily. Some may be small, but others may be bigger with far-reaching consequences. Knowledge inspires and helps shape your business processes, optimise your revenue and let you stand apart from your competitors.
Below you find an overview of free resources like ebooks, guides reports, and courses.
Hotel Case Study: Increase Direct Bookings by Implementing an AI Chatbot
Hotel Zafiro adopted an AI chatbot to increase direct bookings and overall customer experience. They improved their instant guest service, reduced operational costs, and increased direct sales by 11%. Download the following case study of Zafiro
How Wayfarer Hotel Group Outperformed Their Market by 15%
Like most countries, Japan was hit hard by Covid-19. However, the Wayfarer Group’s Kyoto property was able to weather the crisis and outperform their competition. Please find out how they did it in this case study
Revenue Management Foundations Course
In this free revenue management course, you will learn the foundations of revenue management like forecasting, essential factors that influence the forecast, set optimal pricing and much more. Ready to enhance your revenue management skills and
20 Hotel Marketing Strategies to Increase Bookings
When it comes to optimising revenue and attracting as many customers as possible, hotel marketing strategies have a crucial role to play. In this document, you will learn about 20 of the most important strategies you
Hotel Upsell Performance Report including In-depth Results
While hoteliers, in general, are becoming well-versed in the multiple benefits of digital upselling, it’s interesting to note how individual hotels find unique ways of using upselling to boost their business. In the report “Hotel Upsell
The Top 10 Hotel Marketing, Revenue Management, Software & Technology Tips
When it comes to attracting as many customers as possible and maximising your revenue to the max, hotel marketing and revenue management strategies play a crucial role. Hotel software and technology have become a necessity to
How Hotels Are Educating Staff in Effective Upselling
If you're in a management role in hospitality, you'll be familiar with the never-ending pursuit of perfection that goes hand in hand with success. We all know what an undertaking optimising your hotel's operations can be
7 Strategies to Convert Hotel Metasearch Traffic!
Metasearch is an essential channel for many hotels to help manage their traffic acquisition and own their direct channels—and your conversion rate is vital for managing metasearch spend. This ebook covers strategies to optimise hotel websites
Hotel Photography Guide – Creating The Best Visuals
Promoting your brand through powerful images has become even more significant over the last years. The aforementioned tips are just some glimpses of what to consider when preparing for new visuals of your hotel. For a
Revenue Management & Hotel Technology Course
This hands-on course provides practical insights for increasing profitability via cutting-edge hotel technology. After finishing it and the accompanying checklist, you should feel more at ease with revenue management and hotel technology and observe a significant
Hotel Marketing Canvas – For Successful Marketing Campaigns
The Hotel Marketing Canvas is a strategic framework that helps hotels create and execute solid marketing and communication campaigns. The four building blocks, 'Your Audience", 'Your Brand, 'Brand Fans' and 'The Marketing Funnel' serve as the
KPI Framework: Top 10 Direct Channel Metrics for Benchmarking Your Hotel brand’s Performance
Direct bookings are paramount for hotel brands to succeed today, but the channel's performance management is often insufficient. Still, the real value comes from seeing how your brand compares to the market so you can identify
Calculator: Missed Revenue From Free Upgrades
Discover how much your hotel can generate revenue from selling upgrades pre-arrival. Giving out free upgrades isn't always negative, but what is the income potential when sold? Download the spreadsheet, complete with calculations, to calculate the
Embracing Total Revenue Management
Managing room revenue only is no longer enough in today’s unpredictable and fast-paced market and ancillary income has become a primary source of revenue for many properties. Within this free ebook “Total Revenue Management” you’ll learn
COVID Recovery Strategy Hotel Front Office
The new regulations that hotels must follow in the light of Covid-19 have made hoteliers everywhere reconsider many aspects of their operation. To give you some food for thought, we collected input from seasoned hospitality professionals
The Ultimate Hotel Benchmarking Checklist
It is not always easy to understand your hotel's direct channel performance. Even the most seasoned hotelier may be unclear about examining the findings to discover where to make changes appropriately.That is why we designed this checklist:
How Breakfast Service Can Be a Profit Center for Your Hotel
Taking care of breakfast in various aspects means laying the foundations for significant increases in turnover and profits. Did you know? OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising
Hotel Revenue Management in a Time of Great Change
The corona pandemic has influenced many aspects of the hotel sector. Initially, hotel operators and revenue managers who had not been furloughed or permanently laid off rushed to be competent business operators in a period when
Google Hotel Ads – Boost Your Online Hotel Bookings
Advertising through Google Hotel Ads gives you the opportunity to reach new guests when they use Google to search for hotels. You improve your hotel’s visibility on Google, which increases the likelihood that new customers will
Chatbots in the Hospitality Industry
For far too long, hotel staff has been compensating the lack of automation in the hospitality sector. Think about the receptionist answering the same question time and again. At the same time, customers increasingly require assistance
5 Key Data-Driven Strategies for Optimizing Hotel Revenue in 2022
As you begin to develop your revenue strategy for 2022, it's vital to focus on departmental alignment and know how to leverage your data (with the correct technology) to achieve property-wide goals. Without that degree of
Hospitality Upsell Market Report Per Region
Without a doubt, the last couple of years have brought countless challenges for hoteliers. But despite that, many creative and forward-thinking teams were able to steer their properties through these challenging times. For many of them,
Maximize Revenue Opportunities of Your Hotel or Resort Before Opening
Whether you're an asset manager or developer just getting started or an owner looking at paint swatches, this book is intended to help you comprehend the entire extent and seriousness of the revenue management decisions and
Free Upselling Course for Hotels
Within this free course "Upselling Course for Hotels" you find 7 Video lessons including interactive quizzes, to become a Rockstar at upselling. Get started in the multifaceted world of hotel upselling! Become acquainted with the many
How to Adapt to The New Era of Revenue Management 2021
Even if the turnaround is still very unclear, the introduction of the vaccine has begun to shed positive light and we can see positive signs of increased demand for travel in Europe and North America from
Revenue Management Outlook Survey Results 2022
What is the outlook of hospitality professionals like yourself regarding revenue management in 2022? We asked several questions like How has your competitive set changed in 2021? What are your revenue expectations for 2022? What are
Revenue Management Guide: Maximize Revenue with Forward-Looking Demand Data
Historical data no longer provides the same level of certainty that it once did. It is still a helpful resource since it allows for you with reasonable expectations of what your property may achieve. However, shifting
The Ultimate Revenue Management Buyer’s Guide
Today's global hotel industry is facing the biggest challenge in recent history, and yet the greatest potential for transformational progress and accelerated growth. It would seem that 2020 has dealt us all with a losing card,
Checklist: Creating The Best Direct Hotel Booking Strategy
Increasing the number of direct online bookings allows the hotel to save money by eliminating intermediary commissions and enabling the hotel to directly connect with the client to obtain information to aid in the loyalty strategy
5 Revenue Management Tips for City, Beach, Mountain & Countryside Hotels
The ebook 5 Revenue Management Tips for Hotels offers tips for city, beach, mountain, and countryside locations guaranteed to boost your profit margins. In this ebook, hoteliers find in total 20 practical tips for city, beach,
49 Tips to Supercharge Your Hotels Revenue
This free ebook consist of 73 pages with 49 tips to supercharge your hotels revenue. It has been expertly curated to help small hotels make the most of the online marketing, distribution, sales and revenue management
Drive the Future of Your Hotel’s Revenue
Hotel revenue management has reached a turning point - and is more vital than ever. But what does the future of revenue mean for your hotel? Implementing an automated RMS will get your hotel back on
COVID Recovery Strategy Hotel Marketing
To guide you the right way, we consulted experts. This “COVID Recovery Strategy for Hotel Marketing” eBook is based on their recommendations. It should inspire you with some unexplored hotel marketing ideas to get your hotel
Revenue Management System Buyer’s Guide 2022
Revenue management software automates the process of using analytics to determine the right price for hotel rooms to maximize revenue and profitability. The primary goal is to sell the right product to the right customer at
COVID Recovery Strategy Food & Beverage (F&B)
You may have already opened your food and beverage stores, but are you allowing new laws to reduce your profitability and over-affects your guest experience? In this ebook “COVID Strategy Food & Beverage (F&B)” you find