Hospitality & travel industry professionals have to make decisions daily. Some may be small, but others may be bigger with far-reaching consequences. Knowledge inspires and helps shape your business processes, optimise your revenue and let you stand apart from your competitors.
Below you find an overview of free resources like ebooks, guides reports, and courses.
Hotel Photography Guide – Creating The Best Visuals
Promoting your brand through powerful images has become even more significant over the last years. The aforementioned tips are just some glimpses of what to consider when preparing for new visuals of your hotel. For a
Hotel Case Study: The Strategy That Generated Over €30K Of Direct Revenue
Every website we visit, every topic we investigate, exposes us to a wealth of knowledge, and it's easy to become overwhelmed. Your visitors will have the same experience. It is critical that your potential visitors can
49 Tips to Supercharge Your Hotels Revenue
This free ebook consist of 73 pages with 49 tips to supercharge your hotels revenue. It has been expertly curated to help small hotels make the most of the online marketing, distribution, sales and revenue management
Hotel Marketing Canvas – For Successful Marketing Campaigns
The Hotel Marketing Canvas is a strategic framework that helps hotels create and execute solid marketing and communication campaigns. The four building blocks, 'Your Audience", 'Your Brand, 'Brand Fans' and 'The Marketing Funnel' serve as the
Calculator: Missed Revenue From Free Upgrades
Discover how much your hotel can generate revenue from selling upgrades pre-arrival. Giving out free upgrades isn't always negative, but what is the income potential when sold? Download the spreadsheet, complete with calculations, to calculate the
Free Upselling Course for Hotels
Within this free course "Upselling Course for Hotels" you find 7 Video lessons including interactive quizzes, to become a Rockstar at upselling. Get started in the multifaceted world of hotel upselling! Become acquainted with the many
The Ultimate Guide to OTAs – A Hotelier’s Guide to Top Distribution
Whether you like them or not, online travel agencies (OTAs) are essential to any hotel distribution strategy. According to Phocuswright's study report, OTAs acquired around 64% of online hotel & motel reservations and have visibility and
The Ultimate Revenue Management Buyer’s Guide
Today's global hotel industry is facing the biggest challenge in recent history, and yet the greatest potential for transformational progress and accelerated growth. It would seem that 2020 has dealt us all with a losing card,
Embracing Total Revenue Management
Managing room revenue only is no longer enough in today’s unpredictable and fast-paced market and ancillary income has become a primary source of revenue for many properties. Within this free ebook “Total Revenue Management” you’ll learn
Revenue Management Guide: Maximize Revenue with Forward-Looking Demand Data
Historical data no longer provides the same level of certainty that it once did. It is still a helpful resource since it allows for you with reasonable expectations of what your property may achieve. However, shifting
KPI Framework: Top 10 Direct Channel Metrics for Benchmarking Your Hotel brand’s Performance
Direct bookings are paramount for hotel brands to succeed today, but the channel's performance management is often insufficient. Still, the real value comes from seeing how your brand compares to the market so you can identify
Hotel Revenue Management in a Time of Great Change
The corona pandemic has influenced many aspects of the hotel sector. Initially, hotel operators and revenue managers who had not been furloughed or permanently laid off rushed to be competent business operators in a period when
How Breakfast Service Can Be a Profit Center for Your Hotel
Taking care of breakfast in various aspects means laying the foundations for significant increases in turnover and profits. Did you know? OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising
Online Masterclass Upselling for Hotels
Traditionally, hotels focus on acquisition, while ancillary guest revenue is an afterthought. ADR and Occupancy are down in the current world, so hotels need to maximize revenue per guest even after the reservation is made. Hospitality
5 Key Data-Driven Strategies for Optimizing Hotel Revenue in 2022
As you begin to develop your revenue strategy for 2022, it's vital to focus on departmental alignment and know how to leverage your data (with the correct technology) to achieve property-wide goals. Without that degree of
COVID Recovery Strategy Food & Beverage (F&B)
You may have already opened your food and beverage stores, but are you allowing new laws to reduce your profitability and over-affects your guest experience? In this ebook “COVID Strategy Food & Beverage (F&B)” you find
Checklist: 10 Hotel SEO Strategies to Increase Your Direct Bookings
Search engine optimisation (SEO) is critical for hotels because it gives them the visibility to attract hotel guests directly to their website. Eighty-one per cent of customers and 94 per cent of B2B purchasers will conduct
10 Things To Know About Revenue Management
Hotel Revenue Management is an innovative economic discipline that involves the harmonious and integrated use of sales channels, distribution strategies and market-oriented dynamic pricing to obtain the highest profits possible from each hotel. This ebook is
How Wayfarer Hotel Group Outperformed Their Market by 15%
Like most countries, Japan was hit hard by Covid-19. However, the Wayfarer Group’s Kyoto property was able to weather the crisis and outperform their competition. Please find out how they did it in this case study
How Hotels Are Educating Staff in Effective Upselling
If you're in a management role in hospitality, you'll be familiar with the never-ending pursuit of perfection that goes hand in hand with success. We all know what an undertaking optimising your hotel's operations can be
Revenue Management & Hotel Technology Course
This hands-on course provides practical insights for increasing profitability via cutting-edge hotel technology. After finishing it and the accompanying checklist, you should feel more at ease with revenue management and hotel technology and observe a significant
COVID Recovery Strategy Revenue Management
We consulted experienced experts in revenue management to get you moving in the right direction. Their advice forms the basis of this detailed “COVID Recovery Strategy Revenue Management” eBook and should ignite some unexplored ideas for
Maximize Revenue Opportunities of Your Hotel or Resort Before Opening
Whether you're an asset manager or developer just getting started or an owner looking at paint swatches, this book is intended to help you comprehend the entire extent and seriousness of the revenue management decisions and
Revenue Management System Buyer’s Guide 2022
Revenue management software automates the process of using analytics to determine the right price for hotel rooms to maximize revenue and profitability. The primary goal is to sell the right product to the right customer at
The Ultimate Hotel Housekeeping SOP Checklists
A housekeeping SOP—or standard operating procedure—is a step-by-step guide to completing each housekeeping duty. Management has authorized these protocols, and all housekeepers must follow them to guarantee uniformity, accuracy, and quality. A significant component of SOPs
How to Adapt to The New Era of Revenue Management 2021
Even if the turnaround is still very unclear, the introduction of the vaccine has begun to shed positive light and we can see positive signs of increased demand for travel in Europe and North America from
5 Revenue Management Tips for City, Beach, Mountain & Countryside Hotels
The ebook 5 Revenue Management Tips for Hotels offers tips for city, beach, mountain, and countryside locations guaranteed to boost your profit margins. In this ebook, hoteliers find in total 20 practical tips for city, beach,
Checklist: Creating The Best Direct Hotel Booking Strategy
Increasing the number of direct online bookings allows the hotel to save money by eliminating intermediary commissions and enabling the hotel to directly connect with the client to obtain information to aid in the loyalty strategy
The Ultimate Hotel Benchmarking Checklist
It is not always easy to understand your hotel's direct channel performance. Even the most seasoned hotelier may be unclear about examining the findings to discover where to make changes appropriately.That is why we designed this checklist:
Hotel Upsell Performance Report including In-depth Results
While hoteliers, in general, are becoming well-versed in the multiple benefits of digital upselling, it’s interesting to note how individual hotels find unique ways of using upselling to boost their business. In the report “Hotel Upsell
Chatbots in the Hospitality Industry
For far too long, hotel staff has been compensating the lack of automation in the hospitality sector. Think about the receptionist answering the same question time and again. At the same time, customers increasingly require assistance
Drive the Future of Your Hotel’s Revenue
Hotel revenue management has reached a turning point - and is more vital than ever. But what does the future of revenue mean for your hotel? Implementing an automated RMS will get your hotel back on