What Will You Learn?
The response to marketing personalization – using data to tailor messages to an individual users’ preferences, wants and needs – marks one of the most significant behavioral shifts we’ve seen in a generation. Research shows that 71% of consumers expect companies to deliver personalized interactions, and 76% feel frustrated when this doesn’t happen.
Yet while most hospitality leaders agree that personalized marketing is the future, some marketing teams have struggled to implement personalization technology effectively and have questions about how to get started.
In this compact case study, you’ll read the data that shows the importance of marketing personalization to the average traveler, find examples of hotels who currently personalize their marketing and benefit from the approach, and learn how any hotel with a digital footprint can begin to use marketing personalization to increase conversions.
What Are the Topics?
Below you will find an overview of all topics.
- Introduction
- The Importance of Personalization in Marketing (w/ Data)
- Personalized Hotel Campaign Examples and Their Results
- Carneros Resort and Spa Case Study
- La Cantera Resort & Spa Case Study
- Willows Lodge Case Study
- Sanctuary Camelback Mountain Case Study
- Chaminade Resort & Spa Case Study
- Conclusion (w/ Data)