Optimise Your Marketing Processes

Group Business Guide: How Hotels Can Attract & Cater to Groups

2024-09-05T16:29:51+02:00

Some things are unlikely to change in hospitality. One of them is the importance of groups for hotel revenue. Groups help hotels fill occupancy and contribute to higher total revenue; however, they have become more demanding and sophisticated over the past few years and require a comprehensive strategy. In this guide,

Elevate Your Ancillary Revenue with These 5 Proven Strategies

2024-07-23T15:31:16+02:00

Hotel owners and operators have a massive opportunity to drive more revenue by leveraging ancillary offerings. Today's travelers are savvy experience-seekers who expect to be able to curate their journeys to suit their needs and preferences. Ancillary revenue is not just about selling products. It's about maximizing every opportunity to enhance

Guest Journey Template: Reach Guests Better Than Ever

2024-06-17T15:37:36+02:00

In this guest journey template, you will find examples of valuable touchpoints that can be added to your communications, considering the different stages of the guest journey. Guest journeys are not a one-message-fits-all type of solution. It has a lot to do with your brand, your goals, and who

Free Masterclass: Conversion Strategies for Direct Booking Success

2024-09-09T21:47:22+02:00

This Conversion Masterclass puts you back in control of your hotel's story. In just 1 hour across 8 expert-lead modules, we dive deep into the art and science of maximizing website conversion. You'll embark on a learning journey filled with real-world examples and actionable strategies that you can apply right away

Top Tactics to Drive Direct Bookings at Your Hotel

2024-04-08T16:48:06+02:00

For hotels, the loss of direct bookings has an unfortunate two-fold effect: lost revenue due to high OTA commission fees and the inability to deliver a personalized guest experience due to the lack of known information about that guest. Discover top tactics to encourage guests to bypass OTA sites and book

SEO Like a Pro with the Ultimate Hotelier Checklist

2024-01-15T09:23:56+01:00

Dive into the world of search engine optimization and gain the expertise you need to propel your website to the top of search results. From keyword optimization to on-page and off-page techniques, this guide is your key to mastering the art of SEO and achieving better online visibility.

Predicting Hotel Demand with Short-Term Rental Data

2024-04-10T17:01:55+02:00

When analyzing hotel and short-term rental data, our data science team has uncovered a game-changing trend for the hotel industry - short-term rental bookings start to pick up before hotel bookings in most significant markets. You can now gain a competitive edge over your traditional Comp Set by monitoring short-term rental

Guest Loyalty: Turning One-Timers into Returners

2023-09-22T16:36:34+02:00

Did you know that gaining new guests can be between 5 and 25 times more expensive than retaining the existing ones? This means guest loyalty is key for any hospitality business. Guest loyalty can help you to increase revenue, build a strong brand, increase direct bookings and build powerful

Combating Price Disparities on Your Hotel’s Website

2023-07-03T14:25:34+02:00

Managing your hotel room prices online effectively is crucial for optimizing your direct channel performance. Potential guests who discover lower rates on OTAs or alternative third-party platforms are likelier to abandon your website and book elsewhere. In the guide "Combating Price Disparities on Your Hotel's Website", you'll learn how to combat

The State of Independent Lodging Report 2024

2024-03-22T10:17:09+01:00

In this free report, you find a wealth of data from across the globe to deliver key insights on independent lodging businesses, including data from property types and segments often overlooked. You'll find answers to pressing questions like the current state of recovery, booking behavior post-pandemic, and the travel trends most

A Guide to Capture More B2B Business for Your Hotel

2023-05-22T19:29:54+02:00

In today's ferociously competitive environment, hoteliers must be hyperaware of providing a consistent experience throughout the entire sales cycle. Hotel sales and marketing teams benefit from a full-featured platform that generates demand, builds a pipeline, enhances guest satisfaction, and drives loyalty — all from a single source of truth. Check out

12 Disruptive and Innovative Hotel Marketing Trends for 2023

2023-05-22T19:27:33+02:00

It's widely known that the hotel tech industry is going through a period of rapid change. Driven by some interrelated factors, this year will see small and large changes around evolution, innovation, and disruption. Hotel brands must know all the latest innovations to stay competitive and flourish. In this ebook, you'll

Building and Launching Your New Hotel Website Guide

2023-02-27T20:02:19+01:00

Building a hotel website may be complicated, expensive, and time-consuming. But, to avoid being at the mercy of OTAs, you must reclaim control of the narrative and guarantee that your website attracts and converts visitors into direct bookers. This 36-page guide will walk you through creating and launching your

Learn How to Triple Your (Hotel) Restaurant Revenue

2023-02-27T20:02:20+01:00

The Guest Acquisition guide shows you advanced digital strategies for increasing restaurant visits. It breaks down reservation channels, how to find new sources for guests and how to analyze and optimize your new customer acquisition. Below you will find an overview of all topics. Direct

Guest Satisfaction Survey Templates

2022-11-11T13:47:50+01:00

Hoteliers may learn what their hotel is doing well and where it needs to improve by monitoring satisfaction levels through guest surveys. A hotel's performance may be measured partly by how satisfied its guests are. Guest satisfaction levels will rise, and more pleasant experiences will result from incorporating procedures to enhance,

Increase Your Hotel’s Direct Bookings with SEO and SEM

2022-11-02T14:43:06+01:00

Your digital marketing plan must include search engine optimization (SEO) and search engine marketing (SEM). Although they are frequently combined, they also have separate functions. Understanding how to use each approach to promote reservations, draw in new customers, and raise brand recognition is key to success. This guide will teach you

In-stay Upselling Checklist to Drive More Conversions

2022-10-17T12:33:10+02:00

In-stay Upselling enables customers to book services and add-ons throughout their stay by providing constant access to upselling promotions on their smartphones. In-stay Upselling allows visitors to book upsells without having to phone reception. Your front desk is immediately aware of incoming requests and may begin acting on them without delay.

Hotel Study: How to Increase Web Conversion of Paid Traffic by 31%

2022-09-30T14:05:53+02:00

Frequently hoteliers believe that increasing their site traffic would result in more direct sales. This, however, is merely the first step. Complementary efforts may be performed to maximize the conversion of additional visitors to your website and considerably increase direct bookings. During a test with Silken Hotels & Condes Hotels, conversion

Hotel Recruitment Marketing eBook

2022-09-30T14:05:34+02:00

Hotel recruitment and worker retention have always been difficult in the hotel sector, but it has been an increasingly heated subject in recent years. Because covid lockdowns and travel limitations force enterprises to let many of their employees leave, applicants reevaluated their chosen career path, and many elected to change. As

5 Data-driven Strategies for Optimizing Your Hotel Revenue

2023-03-24T14:18:13+01:00

As you develop your revenue plan, it's vital to focus on departmental alignment and how to leverage data (with the correct technology) to achieve property-wide goals. Without that degree of digital coordination, your efforts may backfire, with departments inadvertently working against one another and wasting money. When all of the proper

Hotel Marketing Checklist + Practical Tips

2022-09-15T16:21:28+02:00

Embracing digital marketing in the modern world is a proven way of getting more customers on board. Harness these strategies to get your hotel in front of your target guests. This hotel marketing checklist is designed to help you nail your digital marketing efforts, reach prospective guests globally, and turn current

Hotel Website Personalization Tactics to Boost Direct Bookings

2022-06-24T12:50:20+02:00

Today's traveler is highly attuned to contextual information that's relevant to their given situation, preferences, and mindset. Every day, they interact with platforms like Netflix and Spotify that tailor their offerings to individual tastes. These travelers are also exposed to OTAs and other travel intermediaries that leverage personalization to craft a

The Ultimate Hotel Benchmarking Checklist

2022-05-13T11:33:29+02:00

It is not always easy to understand your hotel's direct channel performance. Even the most seasoned hotelier may be unclear about examining the findings to discover where to make changes appropriately.That is why we designed this checklist: so you can analyze your hotel's direct channel performance step by step and know which

Calculator: Missed Revenue From Free Upgrades

2021-12-31T14:10:05+01:00

Discover how much your hotel can generate revenue from selling upgrades pre-arrival. Giving out free upgrades isn't always negative, but what is the income potential when sold? Download the spreadsheet, complete with calculations, to calculate the income lost by giving out free upgrades. What Will You Get?

7 Strategies to Convert Hotel Metasearch Traffic!

2021-09-24T13:33:52+02:00

Metasearch is an essential channel for many hotels to help manage their traffic acquisition and own their direct channels—and your conversion rate is vital for managing metasearch spend. This ebook covers strategies to optimise hotel websites for converting hotel metasearch traffic. By implementing these principles on your website, you'll start closing

How Hotels Are Educating Staff in Effective Upselling

2021-09-16T10:31:09+02:00

If you're in a management role in hospitality, you'll be familiar with the never-ending pursuit of perfection that goes hand in hand with success. We all know what an undertaking optimising your hotel's operations can be – especially when the same processes and SOPs have been followed for years on end.

Hotel Photography Guide – Creating The Best Visuals

2021-06-25T17:53:04+02:00

Promoting your brand through powerful images has become even more significant over the last years. The aforementioned tips are just some glimpses of what to consider when preparing for new visuals of your hotel. For a full overview on interior, exterior, food and beverage and lifestyle photography as well as more

Free Upselling Course for Hotels

2021-09-16T11:19:06+02:00

Within this free course "Upselling Course for Hotels" you find 7 Video lessons including interactive quizzes, to become a Rockstar at upselling. Get started in the multifaceted world of hotel upselling! Become acquainted with the many layers of effective upselling, learn key do's and don'ts and find out how it can

Hotel Marketing Canvas – For Successful Marketing Campaigns

2021-06-25T18:21:46+02:00

The Hotel Marketing Canvas is a strategic framework that helps hotels create and execute solid marketing and communication campaigns. The four building blocks, 'Your Audience", 'Your Brand, 'Brand Fans' and 'The Marketing Funnel' serve as the foundation for activating your brand and making sure that the right guests, get the right

Hotel Upsell Performance Report including In-depth Results

2021-09-16T10:38:04+02:00

While hoteliers, in general, are becoming well-versed in the multiple benefits of digital upselling, it’s interesting to note how individual hotels find unique ways of using upselling to boost their business. In the report “Hotel Upsell Performance Report including In-depth Results” you find out which deals perform best at the Van

20 Hotel Marketing Strategies to Increase Bookings

2024-09-23T20:55:34+02:00

When it comes to optimising revenue and attracting as many customers as possible, hotel marketing strategies have a crucial role to play. In this document, you will learn about 20 of the most important strategies you can use to attract guests to your hotel and generate the best possible financial results.

COVID Recovery Strategy Hotel Marketing

2021-09-16T10:40:28+02:00

To guide you the right way, we consulted experts. This “COVID Recovery Strategy for Hotel Marketing” eBook is based on their recommendations. It should inspire you with some unexplored hotel marketing ideas to get your hotel through these times successfully. Below you find an overview

Hospitality Upsell Market Report Per Region

2022-03-23T15:51:25+01:00

Without a doubt, the last couple of years have brought countless challenges for hoteliers. But despite that, many creative and forward-thinking teams were able to steer their properties through these challenging times. For many of them, upselling played a significant role in their success. And upselling is here to stay. Within

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