Building a hotel website may be complicated, expensive, and time-consuming. But, to avoid being at the mercy of OTAs, you must reclaim control of the narrative and guarantee that your website attracts and converts visitors into direct bookers. This 36-page guide will walk you through creating and launching your new hotel
Many hoteliers and restaurant owners assume booking widgets are only used on their own company websites. But that's not the case. Nowadays, you can't solely rely on your own website for business – you need to be where your guests are online. The Customer Acquisition Guide shows you advanced digital strategies
In practically all global markets, occupancy rates have returned to pre-COVID levels, which has given rise to even more opportunities for hotels to maximize income through upselling. Now is the ideal moment to make the most of your hotel's inventory, including its rooms, facilities, and services. Learn how hotels in 20
Hoteliers may learn what their hotel is doing well and where it needs to improve by monitoring satisfaction levels through guest surveys. A hotel's performance may be measured partly by how satisfied its guests are. Guest satisfaction levels will rise, and more pleasant experiences will result from incorporating procedures to enhance,
Your digital marketing plan must include search engine optimization (SEO) and search engine marketing (SEM). Although they are frequently combined, they also have separate functions. Understanding how to use each approach to promote reservations, draw in new customers, and raise brand recognition is key to success. This guide will teach you
In-stay Upselling enables customers to book services and add-ons throughout their stay by providing constant access to upselling promotions on their smartphones. In-stay Upselling allows visitors to book upsells without having to phone reception. Your front desk is immediately aware of incoming requests and may begin acting on them without delay.
Frequently hoteliers believe that increasing their site traffic would result in more direct sales. This, however, is merely the first step. Complementary efforts may be performed to maximize the conversion of additional visitors to your website and considerably increase direct bookings. During a test with Silken Hotels & Condes Hotels, conversion
Hotel recruitment and worker retention have always been difficult in the hotel sector, but it has been an increasingly heated subject in recent years. Because covid lockdowns and travel limitations force enterprises to let many of their employees leave, applicants reevaluated their chosen career path, and many elected to change. As
Whether you like them or not, online travel agencies (OTAs) are essential to any hotel distribution strategy. According to Phocuswright's study report, OTAs acquired around 64% of online hotel & motel reservations and have visibility and marketing power that most independent properties do not have. Working with OTAs is more than
As you develop your revenue plan, it's vital to focus on departmental alignment and how to leverage data (with the correct technology) to achieve property-wide goals. Without that degree of digital coordination, your efforts may backfire, with departments inadvertently working against one another and wasting money. When all of the proper
Embracing digital marketing in the modern world is a proven way of getting more customers on board. Harness these strategies to get your hotel in front of your target guests. This hotel marketing checklist is designed to help you nail your digital marketing efforts, reach prospective guests globally, and turn current
Every website we visit, every topic we investigate, exposes us to a wealth of knowledge, and it's easy to become overwhelmed. Your visitors will have the same experience. It is critical that your potential visitors can quickly discover the information they require. Your website conversion rate will improve if they easily
Today's traveler is highly attuned to contextual information that's relevant to their given situation, preferences, and mindset. Every day, they interact with platforms like Netflix and Spotify that tailor their offerings to individual tastes. These travelers are also exposed to OTAs and other travel intermediaries that leverage personalization to craft a
It is not always easy to understand your hotel's direct channel performance. Even the most seasoned hotelier may be unclear about examining the findings to discover where to make changes appropriately.That is why we designed this checklist: so you can analyze your hotel's direct channel performance step by step and know which
Discover how much your hotel can generate revenue from selling upgrades pre-arrival. Giving out free upgrades isn't always negative, but what is the income potential when sold? Download the spreadsheet, complete with calculations, to calculate the income lost by giving out free upgrades. What Will You Get?
Direct bookings are paramount for hotel brands to succeed today, but the channel's performance management is often insufficient. Still, the real value comes from seeing how your brand compares to the market so you can identify growth opportunities. Data analytics can help you better understand your direct channel results. In this
Search engine optimisation (SEO) is critical for hotels because it gives them the visibility to attract hotel guests directly to their website. Eighty-one per cent of customers and 94 per cent of B2B purchasers will conduct research online before making a purchase, putting hotels with a solid online presence at an
Metasearch is an essential channel for many hotels to help manage their traffic acquisition and own their direct channels—and your conversion rate is vital for managing metasearch spend. This ebook covers strategies to optimise hotel websites for converting hotel metasearch traffic. By implementing these principles on your website, you'll start closing
If you're in a management role in hospitality, you'll be familiar with the never-ending pursuit of perfection that goes hand in hand with success. We all know what an undertaking optimising your hotel's operations can be – especially when the same processes and SOPs have been followed for years on end.
Increasing the number of direct online bookings allows the hotel to save money by eliminating intermediary commissions and enabling the hotel to directly connect with the client to obtain information to aid in the loyalty strategy actions. With the Checklist “Creating The Best Direct Booking Strategy”, you learn how to turn
When it comes to attracting as many customers as possible and maximising your revenue to the max, hotel marketing and revenue management strategies play a crucial role. Hotel software and technology have become a necessity to execute all strategies as efficiently and effectively as possible. Therefore we piled up the 10
Traditionally, hotels focus on acquisition, while ancillary guest revenue is an afterthought. ADR and Occupancy are down in the current world, so hotels need to maximize revenue per guest even after the reservation is made. Hospitality veteran and upsell expert, Jos Schaap explains in this masterclass the psychological underpinnings of the
Promoting your brand through powerful images has become even more significant over the last years. The aforementioned tips are just some glimpses of what to consider when preparing for new visuals of your hotel. For a full overview on interior, exterior, food and beverage and lifestyle photography as well as more
Within this free course "Upselling Course for Hotels" you find 7 Video lessons including interactive quizzes, to become a Rockstar at upselling. Get started in the multifaceted world of hotel upselling! Become acquainted with the many layers of effective upselling, learn key do's and don'ts and find out how it can
The Hotel Marketing Canvas is a strategic framework that helps hotels create and execute solid marketing and communication campaigns. The four building blocks, 'Your Audience", 'Your Brand, 'Brand Fans' and 'The Marketing Funnel' serve as the foundation for activating your brand and making sure that the right guests, get the right
While hoteliers, in general, are becoming well-versed in the multiple benefits of digital upselling, it’s interesting to note how individual hotels find unique ways of using upselling to boost their business. In the report “Hotel Upsell Performance Report including In-depth Results” you find out which deals perform best at the Van
For far too long, hotel staff has been compensating the lack of automation in the hospitality sector. Think about the receptionist answering the same question time and again. At the same time, customers increasingly require assistance in an instant. In this ebook, you’ll learn about the value of chatbots and how
When it comes to optimising revenue and attracting as many customers as possible, hotel marketing strategies have a crucial role to play. In this document, you will learn about 20 of the most important strategies you can use to attract guests to your hotel and generate the best possible financial results.
Advertising through Google Hotel Ads gives you the opportunity to reach new guests when they use Google to search for hotels. You improve your hotel’s visibility on Google, which increases the likelihood that new customers will find and book your hotel. This eBook provides you with practical tips to make best