Project Description

What Will You Learn?

Direct bookings are paramount for hotel brands to succeed today, but the channel’s performance management is often insufficient. Still, the real value comes from seeing how your brand compares to the market so you can identify growth opportunities. Data analytics can help you better understand your direct channel results.

In this guide, you will learn about a brand-new KPI framework that explains the top 10 direct channel metrics you should be focusing on when benchmarking your hotel brand’s performance in this area.

What Are the Topics?

Below you find an overview of all topics.

  • Benchmarking your direct channel
  • Top 10 KPIs to focus on
  • An introduction to each metric
  • How it is calculated
  • Why it is important
  • How to improve your results
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