Question for Hospitality Industry Expert Panel As AI outpaces humans on pricing and forecasting, which revenue management skills still need human judgment, and how should we hire, train and value talent? (Question by Ric van Holthe tot Echten) Our Hospitality Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli
Question for Hotel Marketing Industry Expert Panel How are hotels earning a place in ChatGPT, Perplexity and Gemini answers rather than SEO rankings, and how is this impacting the booking funnel? (Question by Daniel Zelling) Our Hospitality Expert Panel Daniel Zelling - Managing Director & Founder, Opensmjle Michael J. Goldrich - Founder
Question for Hospitality Industry Expert Panel Where is AI misapplied or overhyped in hotels, mistaking novelty for value or solving non-problems? What's the most expensive lesson the industry won't admit? (Question by Daniel Zelling) Our Hospitality Expert Panel Daniel Zelling - Managing Director & Founder, Opensmjle Michael J. Goldrich - Founder &
Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these systems? (Question by Daniel Zelling) Our Hospitality Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli - International Business Developer, Franco
Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies? Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder & Managing Partner, Revenue Guru Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue
Question for Our Hotel Marketing Expert Panel What are the best practices for building and marketing experience-led campaigns versus rate-led ones? Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Nicolas Fissendjidis - Founder, The Orange Studio Daniel Zelling - Managing Director & Founder, Opensmjle Stephanie Smith-Sparks -
Question for Our Revenue Management Expert Panel If you could design just one AI Agent to support your revenue management projects and workflows, without any restrictions or limitations, what would it do and why? (Question by Michael J. Goldrich.) Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder &
Question for Our Hotel Marketing Expert Panel If you could design just one AI Agent to support your hotel marketing projects and workflows, without any restrictions or limitations, what would it do and why? (Question by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Nicolas
Question for Our Revenue Management Expert Panel What are the top skills hotel revenue management teams need to succeed in an AI-driven hospitality landscape? How can they improve and future-proof their skills to leverage AI to its full potential? Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder & Managing
Question for Our Hotel Marketing Expert Panel What are the top skills hotel marketing teams need to ensure success in an AI-driven hospitality landscape? How can they improve and future-proof their skills to leverage AI to its full potential? Our Marketing Expert Panel Stephanie Smith-Sparks - Founder, Cogwheel Marketing Michael J. Goldrich -
Question for Our Revenue Management Expert Panel In markets where last-minute rates are often dropped, what pricing strategy will help keep hotels competitive without jeopardising long-term revenue goals? (Question by Mariska van Heemskerk) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - International Business
Question for Our Hotel Marketing Expert Panel Why is personal branding essential for hospitality sales professionals to build strong client relationships and drive B2B revenue? (Question by Cory Falter) Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Pablo Torres - Hotel Consultant Moriya Rockman - Chief of Marketing, Smiling House
Question for Our Revenue Management Expert Panel What analysis should hotels use to evaluate pricing relative to perceived value and that of competitors? How might this influence their market positioning strategy? (Question by Mariska van Heemskerk) Our Revenue Management Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli -
Question for Our Hotel Marketing Expert Panel What marketing strategies can hotels use to drive more group bookings, both directly and through 3rd party channels? (Question by Cory Falter) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury
Question for Our Revenue Management Expert Panel: How can hotels improve (or begin) their PMS, RMS, CRM and POS integrations, and how does a connected tech stack enable smarter, data-driven revenue management? (Proposed by Chaya Kowal.) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli -
Question for Our Hotel Marketing Expert Panel What has been the most significant challenge you've overcome in your marketing career? What was the most important lesson you learned, and from whom? (Proposed by Moriya Rockman) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Cory Falter - Partner,
Question for Our Revenue Management Expert Panel: Does predictive personalisation in hospitality truly enhance the guest experience, or does it risk limiting spontaneity and the thrill of discovery? (Question proposed by Nikolas Hall) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - Revenue Management Consultant,
Question for Our Hotel Marketing Expert Panel How have hotels innovatively integrated music and art to enrich the guest experience, and how can these experiences be marketed to maximum advantage? (Question proposed by Moriya Rockman.) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Pablo Torres - Hotel