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Is it Realistic to Focus on Profitability over Revenue?

2024-02-27T16:21:41+01:00

Question for Our Revenue Management Expert Panel: Is it realistic to focus on profitability over revenue? How should revenue management teams manage stakeholder expectations? Where might challenges arise? (Question by Diego Fernandez Perez De Ponga)  Our Revenue Management Expert Panel Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel

Is it Realistic to Focus on Profitability over Revenue?2024-02-27T16:21:41+01:00

Best Practices for GDS Optimisation in Hotel Distribution Strategy

2024-02-13T12:20:58+01:00

Question for Our Hotel Marketing Expert Panel What is your advice for using GDS as part of a hotel's overall distribution strategy? What tips or best practices can you share for getting the most out of your GDS? (Question from Nicole Sideris) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing

Best Practices for GDS Optimisation in Hotel Distribution Strategy2024-02-13T12:20:58+01:00

Potential Impact of ChatGPT and other LLMs on the Booking Process

2024-02-01T22:11:40+01:00

Question for Our Revenue Management Expert Panel: How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management? (Question by Massimiliano Terzulli) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Oleksii Kapichin -

Potential Impact of ChatGPT and other LLMs on the Booking Process2024-02-01T22:11:40+01:00

Best Practices for using Artificial Intelligence in Hotel Marketing

2024-01-23T12:55:12+01:00

Question for Our Hotel Marketing Expert Panel What are the most beneficial use cases of Artificial Intelligence in hotel marketing? Where are the opportunities and what are the pitfalls for hotels to be aware of? (Question from Cory Falter) Our Marketing Expert Panel Cory Falter - Partner and Visionary at Lure Agency

Best Practices for using Artificial Intelligence in Hotel Marketing2024-01-23T12:55:12+01:00

Best AI Use Cases and Strategies in Hotel Revenue Management

2023-12-11T10:28:07+01:00

Question for Our Revenue Management Expert Panel: What are the most beneficial use cases and practical applications of AI in hotel revenue management? Where do you think the opportunities and pitfalls may lie? (Question by Alenka McMahon) Our Revenue Management Expert Panel Alenka McMahon - Managing Director, Hotel Revenue Services Limited Tanya Hadwick

Best AI Use Cases and Strategies in Hotel Revenue Management2023-12-11T10:28:07+01:00

Top Tips for Hotels Participating in Special OTA Deals

2024-01-30T11:03:10+01:00

Question for Our Revenue Management Expert Panel: What are the advantages of participating in special OTA deals? What advice can you offer to maximise your ROI? Are there any pitfalls to avoid? (Question by Chaya Kowal)    Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Alenka McMahon - Managing Director,

Top Tips for Hotels Participating in Special OTA Deals2024-01-30T11:03:10+01:00

Best Practices for Revenue-Generating Email Marketing

2023-12-21T10:37:25+01:00

Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests? (Question from Nicole Sideris) Our Marketing Expert PanelElvira Wilthagen - Owner, Heads in Beds Thom de Graaf - Online Marketing Specialist, The Orange StudioSusanne Williams - Director Consulting Services, Journey

Best Practices for Revenue-Generating Email Marketing2023-12-21T10:37:25+01:00

Evaluating the Cost Of Acquisition in Hotel Marketing Strategies

2023-11-21T17:12:04+01:00

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be our main focus? Should it be added to direct marketing costs in comparison to OTA distribution costs? (Question from Matthias Dybing) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel

Evaluating the Cost Of Acquisition in Hotel Marketing Strategies2023-11-21T17:12:04+01:00

Benefits of Hyper-Personalisation in Revenue Management

2023-12-06T10:52:31+01:00

Question for Our Revenue Management Expert Panel: What are the benefits of hyper-personalisation in revenue management? What do hotels need to do in order to achieve hyper-personalisation, and are their efforts worth it? (Question by Nikolas Hall)   Our Revenue Management Expert Panel Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts

Benefits of Hyper-Personalisation in Revenue Management2023-12-06T10:52:31+01:00

B2B Hotel Marketing Tips and Strategies for Building Loyalty

2023-12-06T10:52:58+01:00

Question for Our Hotel Marketing Expert Panel Growing a loyal customer base and retaining customers is essential for hotels, but how is it best achieved for the B2B market? How do B2B and B2C strategies differ? What are your top tips for success? Our Marketing Expert Panel Stephanie Smith - Founder, Cogwheel

B2B Hotel Marketing Tips and Strategies for Building Loyalty2023-12-06T10:52:58+01:00

Top Tips for Building a B2B Revenue Management Strategy for Hotels

2023-12-06T11:08:30+01:00

Question for Our Revenue Management Expert Panel: What advice can you offer to hotels implementing a B2B revenue management strategy? How does the strategy differ compared to a B2C audience and what are your top tips for success?  Our Revenue Management Expert Panel Krunal Shah - Director of Revenue Management, The Biltmore Mayfair,

Top Tips for Building a B2B Revenue Management Strategy for Hotels2023-12-06T11:08:30+01:00

Forward-Looking Data to Understand Guest Behavior and Upcoming Trends

2023-12-06T11:15:38+01:00

Question for Our Revenue Management Expert Panel: What Forward-Looking Data Should Hotels Use to Understand Guest Behavior and Upcoming Trends? Our Revenue Management Expert Panel Nikolas Hall - Principal Owner, N. Hall Consulting Chaya Kowal- Cluster Director Of Revenue Management, Potato Head Family Damiano Zennaro - Founder, DZ Consulting Heiko Rieder - Vice

Forward-Looking Data to Understand Guest Behavior and Upcoming Trends2023-12-06T11:15:38+01:00

What Practices Make a Hotel Booking Process Effective?

2023-12-20T17:31:30+01:00

Question for Our Hotel Marketing Expert Panel What Practices Make a Hotel Booking Process Effective? (Question by Thomas Dieben) Our Marketing Expert Panel Thomas Dieben - Founder, Becurious Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Jacopo Focaroli - CEO & Founder, The Host Kaylie Holley - Hospitality and Tourism Marketing Professional

What Practices Make a Hotel Booking Process Effective?2023-12-20T17:31:30+01:00

Onboarding for Different Revenue Management Team Levels

2023-12-06T11:22:52+01:00

Question for Our Revenue Management Expert Panel: How Does the Onboarding Process of Revenue Management Teams Differ According to Level? Which Topics Should Be Emphasized for Each Level? (Question by Daniel Feitosa) Our Revenue Management Expert Panel Heiko Rieder - Vice President Business Development, Hirmer Hospitality and Travel Charme Hotels Alenka McMahon -

Onboarding for Different Revenue Management Team Levels2023-12-06T11:22:52+01:00

How Would You Guide Hotels Trying to Convey Inclusion Via Marketing?

2023-12-06T12:01:17+01:00

Question for Our Hotel Marketing Expert Panel How Would You Guide Hotels Trying to Convey Inclusion Via Marketing? Our Marketing Expert Panel Dustin Caromano – Director of Marketing and eCommerce, Première Advisory Group Cory Falter - Partner and Visionary at Lure Agency Linda Bekoe - CEO at APLBC & CEO at Bekoe.com Nicole

How Would You Guide Hotels Trying to Convey Inclusion Via Marketing?2023-12-06T12:01:17+01:00

What Tech Trends Are Impacting Revenue and Guest Experiences In 2023?

2023-12-20T17:20:18+01:00

Question for Our Revenue Management Expert Panel: What Tech Trends Are Impacting Revenue and Guest Experiences In 2023? Our Revenue Management Expert Panel Chaya Kowal - Cluster Director Of Revenue Management, Potato Head Family Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel Group Pablo Torres - Director, TEDUKA &

What Tech Trends Are Impacting Revenue and Guest Experiences In 2023?2023-12-20T17:20:18+01:00

How Are Current Tech Trends Impacting the Hotel Experience In 2023?

2023-12-06T12:03:47+01:00

Question for Our Hotel Marketing Expert Panel How Are Current Tech Trends Impacting the Hotel Experience In 2023? Our Marketing Expert Panel Thom de Graaf - Digital Marketing Specialist at Orange Hotel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Cory Falter - Partner and Visionary at Lure Agency Kaylie Holley

How Are Current Tech Trends Impacting the Hotel Experience In 2023?2023-12-06T12:03:47+01:00

What Advice Would You Offer to Hotels Choosing Their Tech-Stack?

2023-12-20T16:46:12+01:00

Question for Our Revenue Management Expert Panel: What advice would you offer to hotels choosing their tech-stack? For example, best practices, features, potential pitfalls, and how to "future-proof". Our Revenue Management Expert Panel Dermot Herlihy - Commercial Director, DUKES LONDON Mariska van Heemskerk - Owner, Revenue Management Works Diego Fernández Pérez De Ponga -

What Advice Would You Offer to Hotels Choosing Their Tech-Stack?2023-12-20T16:46:12+01:00
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