Hospitality Industry Expert Panel

Question for Our Hotel Marketing Expert Panel What advice can you offer hotels on finding the right balance between OTAs Vs Direct Booking channels? Are there any occasions where hotels should not use OTAs? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale

Question for Our Revenue Management Expert Panel: Automation in revenue management can mean significant time-saving. Where can automation bring the most value to a hotel revenue management team and what tasks are best suited to automation? Our Revenue Management Expert Panel Dr. Betsy Stringam-Bender – Professor of Hotels & Resorts, New Mexico State

Question for Our Hotel Marketing Expert Panel What are the top hotel marketing trends we can expect to see in 2022? Our Marketing Expert Panel Tim Kolman - Commercial Strategy Expert, three&six Thomas Dieben - Founder, Becurious Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Jolien Alferink - Hotel

Question for Our Revenue Management Expert Panel: For best collaboration, should Revenue Management fall under Sales & Marketing – or vice versa? Should they be separate departments on the same level of the hotel hierarchy? Or one single department? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head

Question for Our Hotel Marketing Expert Panel Personalised guest experiences are becoming increasingly important and maintaining rich guest profiles helps hotels deliver on preferences and anticipate needs. Is a CRM essential for personalisation? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Thomas Dieben -

Question for Our Revenue Management Expert Panel: What are the top innovations and trends in hotel revenue management that we can expect to see in 2022? Our Revenue Management Expert Panel Nikhil Roy - Revenue & Pricing Manager, Key Hospitality B.V. Paulo Aragao - Revenue Management Professional Sandra Gannon - Commercial Consultant, Revenue

Question for Our Hotel Marketing Expert Panel How are hotels expanding their presence on the newer social platforms, e.g., TikTok, ClubHouse, Instagram Reels? How does this impact a hotel’s strategy and resources? How can success be evaluated? Our Marketing Expert Panel Natasha Robertson - Independent Consultant, Ecole hôtelière de Lausanne Moriya Rockmani -

Question for Our Revenue Management Expert Panel: What are the top “must-have” revenue management technology and tools essential for hotels today? Our Revenue Management Expert Panel Silvia Cantarella - Revenue Management Consultant, Revenue Acrobats Theresa Prins - Founder, Revenue Resolutions Patrick Wimble - Managing Director, Lightbulb Consulting Celine Quek - Senior Lecturer, School

Question for Our Hotel Marketing Expert Panel With travellers spending increased amounts of time consuming online content, how can hotels leverage VR (virtual reality) technology to capture their attention? Our Marketing Expert Panel Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Susanne Williams - Performance and Revenue Director, Journey Hospitality Andrew

Question for Our Revenue Management Expert Panel: How will hotel revenue management be affected by the introduction of the new “TripAdvisor Plus” from TripAdvisor? Our Revenue Management Expert Panel Paulo Aragao - Revenue Management Professional Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Pablo Torres - Hotel Consultant,

Question for Our Hotel Marketing Expert Panel How can hotel chatbots best contribute to a contactless / low-touch guest experience? Our Marketing Expert Panel Dr. Betsy Stringam-Bender - Professor of Hotels & Resorts, New Mexico State University Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Andrew Kavanagh - Group Sales and Marketing

Question for Our Revenue Management Expert Panel: With historic data now less relevant as we move into post-pandemic recovery, what forward-looking data is a "must-have" for hotels? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head Family Paulo Aragao - Revenue Management Professional Theresa Prins - Founder, Revenue

Question for Our Hotel Marketing Expert Panel With many marketing budgets facing cuts, how can hotels drive the best ROI possible? Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Andrew Kavanagh - Group Sales and Marketing Manager, FBD

Question for Our Revenue Management Expert Panel: What top skills and characteristics should hotels look for when recruiting in Revenue Management leadership? Our Revenue Management Expert Panel Paulo Aragao - Revenue Management Professional Chaya Kowal - Director of Revenue Management, Potato Head Family Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins -

Question for Our Revenue Management Expert Panel: With rising trends of staycations & workcations, is there a greater appetite amongst guests for upselling (e.g., room upgrades) post-pandemic to maintain physical distancing or to “treat” themselves? Our Revenue Management Expert Panel Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions

Question for Our Revenue Management Expert Panel: Are the recent booking condition changes (e.g. increased flexibility around cancellation policies, check-in and check-out) a temporary solution or a more permanent change for the hospitality industry? Our Revenue Management Expert Panel Christoph Hütter - Revenue Strategy Consultant, Christoph Hütter Revenue Management Patrick Wimble - Managing

Question for Our Hotel Marketing Expert Panel What has been your biggest learning in guest communication over the past 12 months? Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand Hotels & Generator Hostels Teri

Question for Our Hotel Marketing Expert Panel With mobile traffic stats continuing to rise, how have you adapted your hotel's digital strategy in response to that?   Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand