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What Marketing Strategies can Hotels use to Grow Direct Bookings?

2022-05-11T13:26:06+02:00

Question for Our Hotel Marketing Expert Panel What marketing strategies can accommodation providers use to increase direct bookings? What % of total bookings should direct bookings represent? What is the minimum that hoteliers should aim for? Our Marketing Expert Panel Daphne Beers - Owner, Your-Q Hospitality Academy Adele Gutman - Culture and Guest

What Marketing Strategies can Hotels use to Grow Direct Bookings?2022-05-11T13:26:06+02:00

How can Hotels Overcome Challenges around Rate Parity?

2022-05-03T12:38:51+02:00

Question for Our Revenue Management Expert Panel: Rate parity continues to pose challenges for hotel revenue managers. What are the top recommendations to resolve rate parity issues? (Question proposed by Tamie Matthews) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant, TSA Solutions Nikolas Hall - Owner, H. Hall Consulting Krunal Shah

How can Hotels Overcome Challenges around Rate Parity?2022-05-03T12:38:51+02:00

How can Hotels Best Manage Reputation and Net Promoter Scores?

2022-04-13T13:57:07+02:00

Question for Our Hotel Marketing Expert Panel Good reviews are essential in the hospitality industry. What are your best practices for maintaining a great Net Promoter Score & successful reputation management? (Question proposed by Adele Gutman) Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Susanne

How can Hotels Best Manage Reputation and Net Promoter Scores?2022-04-13T13:57:07+02:00

How Often Should Hotels Update Their Pricing?

2022-03-29T13:33:15+02:00

Question for Our Revenue Management Expert Panel: Are Revenue Managers updating prices too frequently or not often enough? Both pose risks, especially for last minute sales. When is the best time to update prices? (Question proposed by Nikhil Roy)  Our Revenue Management Expert Panel Tanya Hadwick - Group Revenue & Yield Leader, SunSwept

How Often Should Hotels Update Their Pricing?2022-03-29T13:33:15+02:00

How Can Hotels Convey Sustainability Efforts in Marketing Messages?

2022-03-07T11:31:40+01:00

Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Daphne Beers - Owner, Your-Q Hospitality Academy Stephanie

How Can Hotels Convey Sustainability Efforts in Marketing Messages?2022-03-07T11:31:40+01:00

What Data is Most Valuable To Hotels When Forecasting?

2022-03-01T10:32:21+01:00

Question for Our Revenue Management Expert Panel: What information is most important to hotels when forecasting? What data should be prioritised by revenue management teams? (Question proposed by Daniel Feitosa) Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head Family Theresa Prins - Founder, Revenue Resolutions Daniel Feitosa

What Data is Most Valuable To Hotels When Forecasting?2022-03-01T10:32:21+01:00

What are the Top Hotel Benchmarking Tips and Strategies for 2022?

2022-02-18T18:52:17+01:00

Question for Our Hotel Marketing Expert Panel As a hotelier, or an advisor to hoteliers, how and what do you currently benchmark? How do you benchmark your hotel competition? What changes are you planning to make in your 2022 benchmarking strategy? (Question proposed by Andrew Kavanagh) Our Marketing Expert Panel Susanne Williams

What are the Top Hotel Benchmarking Tips and Strategies for 2022?2022-02-18T18:52:17+01:00

How Can Hotels Reach Their Ancillary Revenue Management Potential?

2022-02-18T18:52:32+01:00

Question for Our Revenue Management Expert Panel: The importance of Ancillary Revenue Management is growing. What ARM strategies can be used to increase room revenue / revenue per guest? (Question proposed by Pablo Torres) Our Revenue Management Expert Panel Theresa Prins - Founder, Revenue Resolutions Nikhil Roy - Revenue & Pricing Manager, Key

How Can Hotels Reach Their Ancillary Revenue Management Potential?2022-02-18T18:52:32+01:00

What are the Top Market Segmentation Trends for Hotels in 2022?

2022-02-18T18:54:16+01:00

Question for Our Hotel Marketing Expert Panel How do you think market segmentation will change for hotels in 2022? What do you expect the top trends will be? (Question proposed by Luminita Mardale) Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminita Mardale - Director

What are the Top Market Segmentation Trends for Hotels in 2022?2022-02-18T18:54:16+01:00

How do Hotel Review Scores impact Pricing Strategies?

2022-02-18T18:55:46+01:00

Question for Our Revenue Management Expert Panel: Great hotel reviews have a powerful influence on guests when deciding to book. How does a hotel’s review score impact its pricing strategy? (Question proposed by Massimiliano Terzulli) Our Revenue Management Expert Panel Theresa Prins - Founder, Revenue Resolutions Sandra Gannon - Commercial Consultant, Revenue Puzzle

How do Hotel Review Scores impact Pricing Strategies?2022-02-18T18:55:46+01:00

What Digital Marketing Tools Will be Essential for Hotels in 2022?

2022-02-18T19:40:27+01:00

Question for Our Hotel Marketing Expert Panel What digital marketing tools (e.g., software, platforms, etc.) will be essential for hotels in 2022? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale - Director Of Marketing And Business Development, Vienna House Thomas Dieben - Founder,

What Digital Marketing Tools Will be Essential for Hotels in 2022?2022-02-18T19:40:27+01:00

How Can Revenue Management Ensure Collaboration Amongst Hotel Teams?

2022-02-18T19:41:51+01:00

Question for Our Revenue Management Expert Panel: Successful Total Revenue Management strategies rely on great communication between all hotel departments. What tips can you offer to Revenue Management teams to help ensure a collaborative effort? Our Revenue Management Expert Panel Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions

How Can Revenue Management Ensure Collaboration Amongst Hotel Teams?2022-02-18T19:41:51+01:00

How can Hotels Balance their use of OTAs Vs Direct Booking Channels?

2022-02-18T19:40:13+01:00

Question for Our Hotel Marketing Expert Panel What advice can you offer hotels on finding the right balance between OTAs Vs Direct Booking channels? Are there any occasions where hotels should not use OTAs? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale

How can Hotels Balance their use of OTAs Vs Direct Booking Channels?2022-02-18T19:40:13+01:00

How Can Hotels Benefit Most from Automation in Revenue Management?

2022-02-18T19:49:38+01:00

Question for Our Revenue Management Expert Panel: Automation in revenue management can mean significant time-saving. Where can automation bring the most value to a hotel revenue management team and what tasks are best suited to automation? Our Revenue Management Expert Panel Dr. Betsy Stringam-Bender – Professor of Hotels & Resorts, New Mexico State

How Can Hotels Benefit Most from Automation in Revenue Management?2022-02-18T19:49:38+01:00

What Top Hotel Marketing Trends do you Predict for 2022?

2022-02-18T19:53:19+01:00

Question for Our Hotel Marketing Expert Panel What are the top hotel marketing trends we can expect to see in 2022? Our Marketing Expert Panel Tim Kolman - Commercial Strategy Expert, three&six Thomas Dieben - Founder, Becurious Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Jolien Alferink - Hotel

What Top Hotel Marketing Trends do you Predict for 2022?2022-02-18T19:53:19+01:00

How Can Revenue Management Collaborate with Sales & Marketing Teams?

2022-02-18T19:54:23+01:00

Question for Our Revenue Management Expert Panel: For best collaboration, should Revenue Management fall under Sales & Marketing – or vice versa? Should they be separate departments on the same level of the hotel hierarchy? Or one single department? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head

How Can Revenue Management Collaborate with Sales & Marketing Teams?2022-02-18T19:54:23+01:00

Is a CRM Essential For Delivering Personalised Hotel Experiences?

2022-02-18T19:57:17+01:00

Question for Our Hotel Marketing Expert Panel Personalised guest experiences are becoming increasingly important and maintaining rich guest profiles helps hotels deliver on preferences and anticipate needs. Is a CRM essential for personalisation? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Thomas Dieben -

Is a CRM Essential For Delivering Personalised Hotel Experiences?2022-02-18T19:57:17+01:00

What Hotel Revenue Management Innovations & Trends Can We Expect in 2022?

2022-02-18T19:58:36+01:00

Question for Our Revenue Management Expert Panel: What are the top innovations and trends in hotel revenue management that we can expect to see in 2022? Our Revenue Management Expert Panel Nikhil Roy - Revenue & Pricing Manager, Key Hospitality B.V. Paulo Aragao - Revenue Management Professional Sandra Gannon - Commercial Consultant, Revenue

What Hotel Revenue Management Innovations & Trends Can We Expect in 2022?2022-02-18T19:58:36+01:00