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What are the Top Market Segmentation Trends for Hotels in 2022?

2022-01-18T10:29:40+01:00

Question for Our Hotel Marketing Expert Panel How do you think market segmentation will change for hotels in 2022? What do you expect the top trends will be? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale - Director Of Marketing And Business Development,

What are the Top Market Segmentation Trends for Hotels in 2022?2022-01-18T10:29:40+01:00

How do Hotel Review Scores impact Pricing Strategies?

2022-01-10T17:57:03+01:00

Question for Our Revenue Management Expert Panel: Great hotel reviews have a powerful influence on guests when deciding to book. How does a hotel’s review score impact its pricing strategy? (Question proposed by Massimiliano Terzulli) Our Revenue Management Expert Panel Theresa Prins - Founder, Revenue Resolutions Sandra Gannon - Commercial Consultant, Revenue Puzzle

How do Hotel Review Scores impact Pricing Strategies?2022-01-10T17:57:03+01:00

What Digital Marketing Tools Will be Essential for Hotels in 2022?

2021-12-13T12:28:59+01:00

Question for Our Hotel Marketing Expert Panel What digital marketing tools (e.g., software, platforms, etc.) will be essential for hotels in 2022? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale - Director Of Marketing And Business Development, Vienna House Thomas Dieben - Founder,

What Digital Marketing Tools Will be Essential for Hotels in 2022?2021-12-13T12:28:59+01:00

How Can Revenue Management Ensure Collaboration Amongst Hotel Teams?

2021-12-07T09:39:53+01:00

Question for Our Revenue Management Expert Panel: Successful Total Revenue Management strategies rely on great communication between all hotel departments. What tips can you offer to Revenue Management teams to help ensure a collaborative effort? Our Revenue Management Expert Panel Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions

How Can Revenue Management Ensure Collaboration Amongst Hotel Teams?2021-12-07T09:39:53+01:00

How can Hotels Balance their use of OTAs Vs Direct Booking Channels?

2021-12-02T18:54:24+01:00

Question for Our Hotel Marketing Expert Panel What advice can you offer hotels on finding the right balance between OTAs Vs Direct Booking channels? Are there any occasions where hotels should not use OTAs? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale

How can Hotels Balance their use of OTAs Vs Direct Booking Channels?2021-12-02T18:54:24+01:00

How Can Hotels Benefit Most from Automation in Revenue Management?

2021-11-16T13:26:08+01:00

Question for Our Revenue Management Expert Panel: Automation in revenue management can mean significant time-saving. Where can automation bring the most value to a hotel revenue management team and what tasks are best suited to automation? Our Revenue Management Expert Panel Dr. Betsy Stringam-Bender – Professor of Hotels & Resorts, New Mexico State

How Can Hotels Benefit Most from Automation in Revenue Management?2021-11-16T13:26:08+01:00

What Top Hotel Marketing Trends do you Predict for 2022?

2021-10-26T22:17:28+02:00

Question for Our Hotel Marketing Expert Panel What are the top hotel marketing trends we can expect to see in 2022? Our Marketing Expert Panel Tim Kolman - Commercial Strategy Expert, three&six Thomas Dieben - Founder, Becurious Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Jolien Alferink - Hotel

What Top Hotel Marketing Trends do you Predict for 2022?2021-10-26T22:17:28+02:00

How Can Revenue Management Collaborate with Sales & Marketing Teams?

2021-10-20T13:33:53+02:00

Question for Our Revenue Management Expert Panel: For best collaboration, should Revenue Management fall under Sales & Marketing – or vice versa? Should they be separate departments on the same level of the hotel hierarchy? Or one single department? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head

How Can Revenue Management Collaborate with Sales & Marketing Teams?2021-10-20T13:33:53+02:00

Is a CRM Essential For Delivering Personalised Hotel Experiences?

2021-10-15T11:27:28+02:00

Question for Our Hotel Marketing Expert Panel Personalised guest experiences are becoming increasingly important and maintaining rich guest profiles helps hotels deliver on preferences and anticipate needs. Is a CRM essential for personalisation? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Thomas Dieben -

Is a CRM Essential For Delivering Personalised Hotel Experiences?2021-10-15T11:27:28+02:00

What Hotel Revenue Management Innovations & Trends Can We Expect in 2022?

2021-09-20T13:13:14+02:00

Question for Our Revenue Management Expert Panel: What are the top innovations and trends in hotel revenue management that we can expect to see in 2022? Our Revenue Management Expert Panel Nikhil Roy - Revenue & Pricing Manager, Key Hospitality B.V. Paulo Aragao - Revenue Management Professional Sandra Gannon - Commercial Consultant, Revenue

What Hotel Revenue Management Innovations & Trends Can We Expect in 2022?2021-09-20T13:13:14+02:00

Exploring and Evaluating Hotel Success on new Social Platforms

2021-09-09T11:34:17+02:00

Question for Our Hotel Marketing Expert Panel How are hotels expanding their presence on the newer social platforms, e.g., TikTok, ClubHouse, Instagram Reels? How does this impact a hotel’s strategy and resources? How can success be evaluated? Our Marketing Expert Panel Natasha Robertson - Independent Consultant, Ecole hôtelière de Lausanne Moriya Rockmani -

Exploring and Evaluating Hotel Success on new Social Platforms2021-09-09T11:34:17+02:00

What Revenue Management Technology is Essential for Hotels?

2021-08-19T10:31:00+02:00

Question for Our Revenue Management Expert Panel: What are the top “must-have” revenue management technology and tools essential for hotels today? Our Revenue Management Expert Panel Silvia Cantarella - Revenue Management Consultant, Revenue Acrobats Theresa Prins - Founder, Revenue Resolutions Patrick Wimble - Managing Director, Lightbulb Consulting Celine Quek - Senior Lecturer, School

What Revenue Management Technology is Essential for Hotels?2021-08-19T10:31:00+02:00

How can Hotels use Virtual Reality to Attract Guest Attention?

2021-08-19T10:32:15+02:00

Question for Our Hotel Marketing Expert Panel With travellers spending increased amounts of time consuming online content, how can hotels leverage VR (virtual reality) technology to capture their attention? Our Marketing Expert Panel Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Susanne Williams - Performance and Revenue Director, Journey Hospitality Andrew

How can Hotels use Virtual Reality to Attract Guest Attention?2021-08-19T10:32:15+02:00

How will TripAdvisor Plus impact Hotel Revenue Management?

2021-08-19T10:40:22+02:00

Question for Our Revenue Management Expert Panel: How will hotel revenue management be affected by the introduction of the new “TripAdvisor Plus” from TripAdvisor? Our Revenue Management Expert Panel Paulo Aragao - Revenue Management Professional Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Pablo Torres - Hotel Consultant,

How will TripAdvisor Plus impact Hotel Revenue Management?2021-08-19T10:40:22+02:00

How can Hotel Chatbots contribute to Contactless Guest Experiences?

2021-08-19T10:41:59+02:00

Question for Our Hotel Marketing Expert Panel How can hotel chatbots best contribute to a contactless / low-touch guest experience? Our Marketing Expert Panel Dr. Betsy Stringam-Bender - Professor of Hotels & Resorts, New Mexico State University Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Andrew Kavanagh - Group Sales and Marketing

How can Hotel Chatbots contribute to Contactless Guest Experiences?2021-08-19T10:41:59+02:00

What Forward-Looking Data is Essential for Hotels?

2021-08-19T10:44:38+02:00

Question for Our Revenue Management Expert Panel: With historic data now less relevant as we move into post-pandemic recovery, what forward-looking data is a "must-have" for hotels? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head Family Paulo Aragao - Revenue Management Professional Theresa Prins - Founder, Revenue

What Forward-Looking Data is Essential for Hotels?2021-08-19T10:44:38+02:00

How can Hotels get the Best ROI from their Marketing Budgets?

2021-08-19T10:44:48+02:00

Question for Our Hotel Marketing Expert Panel With many marketing budgets facing cuts, how can hotels drive the best ROI possible? Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Andrew Kavanagh - Group Sales and Marketing Manager, FBD

How can Hotels get the Best ROI from their Marketing Budgets?2021-08-19T10:44:48+02:00

What skills should hotels look for when recruiting Revenue Managers?

2021-08-19T10:46:23+02:00

Question for Our Revenue Management Expert Panel: What top skills and characteristics should hotels look for when recruiting in Revenue Management leadership? Our Revenue Management Expert Panel Paulo Aragao - Revenue Management Professional Chaya Kowal - Director of Revenue Management, Potato Head Family Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins -

What skills should hotels look for when recruiting Revenue Managers?2021-08-19T10:46:23+02:00