If you plan to roll out a new smart technology or artificial intelligence tool at your hotel, you need to design a thorough team onboarding process. Getting your hotel staff on board with a new solution is key to successful adoption and operational efficiency, but it can also positively impact employee morale and retention. Many hoteliers miss out on this
Question for Our Revenue Management Expert Panel: How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management? (Question by Massimiliano Terzulli) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Oleksii Kapichin -
The industry’s adoption of Artificial Intelligence (AI) keeps pushing the boundaries of personalization and efficiency of guest communications. The emergence of generative AI models, like ChatGPT, is yet another revolution in that area. While it enhances the already existing benefits of platforms and tools powered by conversational AI, it also poses some challenges hoteliers need to consider before deciding on
Question for Our Revenue Management Expert Panel: What are the most beneficial use cases and practical applications of AI in hotel revenue management? Where do you think the opportunities and pitfalls may lie? (Question by Alenka McMahon) Our Revenue Management Expert Panel Alenka McMahon - Managing Director, Hotel Revenue Services Limited Tanya Hadwick
Hotel Innovations Hotel innovations refer to adopting new technologies, services, and practices in the hospitality industry to enhance guest experience and operational efficiency. These innovations are important as they keep hotels competitive, increase guest satisfaction, and drive the industry forward with cutting-edge solutions in a rapidly evolving market. Key Takeaways Mobile Check-In and Check-Out: Streamlines guest arrival/departure, enhancing convenience and
At first glance, AI and hospitality might not seem like the most natural fit. What makes hospitality unique is its human touch – the provision of experiences that are unique and special to the individual traveler. But AI doesn’t stop that. In fact, it can enhance it. Personalizing Stays and Streamlining Operations There are two ways in which AI enhances
Fear not. Robots won’t take our jobs. In the hospitality sphere, robots - or rather artificial intelligence - can propel our productivity, making our work more effective and our time more efficient. Here are six ways hotel marketing teams are using AI today. The Rise Of AI It’s barely been a year since access to generative artificial intelligence (AI) technology
Everywhere you turn – whether it's the news, social media, or industry publications – the buzz surrounding AI and ChatGPT is inescapable. And for good reason. These two innovations are game changers, already making significant waves in the hotel and travel industry. They're revolutionizing everything from guest communication to marketing and revenue management. In this article, we'll delve into the
Headlines and feature stories everywhere announced the big news in October 2021: Facebook was rebranding to Meta and would focus heavily on the metaverse. While the metaverse itself wasn’t new, Facebook’s pivot towards this virtual reality (VR) space gave it more clout than ever before. Entrepreneurs saw countless opportunities and were prepared to join this new tech revolution. Metaverse and
ChatGPT Hotel Guide ChatGPT for the hotel industry is an AI tool designed to enhance guest interaction and operational efficiency. It is crucial for providing 24/7 customer support, personalizing guest experiences, and streamlining booking processes, ultimately leading to increased guest satisfaction, improved service quality, and higher revenue for hotels. Key Takeaways Personalized Recommendations: Tailors suggestions to enhance guest experiences and
NFT Hotel NFT hotel refers to the innovative concept of using Non-Fungible Tokens for hotel bookings and experiences. It's important as it revolutionizes booking processes, ensures unique ownership and perks, and provides a new revenue stream for the hospitality industry. It offers guests exclusive experiences and benefits, enhancing loyalty and personalization in the sector. Key Takeaways Unique Experiences: NFTs enable
Metaverse and the Hotel Industry Metaverse and the hotel industry refer to integrating virtual reality platforms with hospitality services, offering innovative and immersive guest experiences. It's important to enhance customer engagement, provide unique marketing opportunities, and create virtual services that can increase real-world bookings and a competitive edge in the evolving digital landscape. Key Takeaways VR Headsets: Immerse guests in
AI and big data unlock opportunities for hotels to boost their direct revenue and operational efficiency while offering instant, personalized guest experiences. This article will focus on four ways hotels can leverage AI and Big Data to engage customers in the hotel direct booking process and drive their direct sales. 1) Deliver Instant Service With Conversational AI Conversational AI, a
Question for Our Hotel Marketing Expert Panel With travellers spending increased amounts of time consuming online content, how can hotels leverage VR (virtual reality) technology to capture their attention? Our Marketing Expert Panel Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Susanne Williams - Performance and Revenue Director, Journey Hospitality Andrew
Hotel front offices are often considered cost centers when they should be seen as profit centers. Artificial Intelligence (AI) can filter and solve customer requests and FAQs so that staff can focus only on high-value customer requests. Innovation is Not About Replacing Humans With Machines Complacency is the main obstacle to hotel front office modernization. Hoteliers tend to compare their
Virtual Reality Video for Hotels Virtual Reality Video for Hotels offers immersive experiences, allowing potential guests to explore accommodations and amenities virtually before booking. This innovative tool is crucial for enhancing customer engagement, providing a realistic preview of what guests can expect, thereby significantly boosting trust and conversion rates. It represents a competitive edge in marketing, appealing to the tech-savvy
Virtual Reality Company A Virtual Reality Company specializes in creating immersive digital experiences that simulate real or imagined environments. These companies are important because they push the boundaries of how we interact with technology, offering innovative solutions for education, entertainment, training, and more, thereby transforming traditional industries and enhancing user engagement in a rapidly evolving digital world. Key Takeaways Experiential
Virtual Reality Video Virtual Reality Video in the travel and hospitality industry is a transformative tool for enhancing customer experience and marketing. It offers immersive previews of destinations and accommodations, significantly aiding in decision-making. Its importance lies in providing realistic expectations and boosting customer engagement, thereby revolutionizing industry marketing strategies. Key Takeaways Highlight Features: Emphasize attractive aspects of hotels or