Martijn Barten

About Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.

Hotel Trends: Discover The Latest Hotel Industry Trends for 2026

2025-12-01T12:45:40+01:00

Owners and marketers need to keep pace with the latest hotel trends because new technology, shifting social attitudes, demographic changes, and emerging economic realities fundamentally alter how hotels and their customers do business. In this article, you can learn more about the latest hotel industry trends for 2026. Table of Contents: The Importance of Staying Up-to-Date With Hotel Trends Understanding

Hotel Trends: Discover The Latest Hotel Industry Trends for 20262025-12-01T12:45:40+01:00

21 Key Technology Trends Emerging in the Travel Industry in 2026

2025-12-01T12:52:26+01:00

Technology is crucial to the tourism and travel industry, helping businesses with day-to-day operations while improving the customer experience. For this reason, hotels, airlines, restaurants, and other companies must keep up with the latest technology trends within the travel industry. In this article, you can learn more about the new travel tech trends of 2026. Table of Contents: What is

21 Key Technology Trends Emerging in the Travel Industry in 20262025-12-01T12:52:26+01:00

10 Valuable Tips to Manage Your Hotel Career

2025-12-01T12:47:55+01:00

Hotel careers can be rewarding, challenging, and varied. Yet, regardless of whether you are seeking an entry-level job to get your foot in the door, or hoping to take the next step up the career ladder, there are certain things you can do to maximize your chances of finding a job. In this post, you will find some valuable tips

10 Valuable Tips to Manage Your Hotel Career2025-12-01T12:47:55+01:00

20 City Marketing Strategies to Attract More Travelers in 2026

2025-12-05T20:23:18+01:00

Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies, and other businesses by helping to attract more travelers to the city in question. In this article, you will learn more about city marketing, what it entails, and some of the main techniques that can help you boost tourism in 2026. Table of Contents: What is City

20 City Marketing Strategies to Attract More Travelers in 20262025-12-05T20:23:18+01:00

20 Country Marketing Strategies to Attract More Tourists in 2026

2025-12-11T19:53:56+01:00

One of the most important tasks of a tourist board organization or DMO is to research and analyze the main objectives of your country's marketing plan to drive tourist traffic to your target region. There are several ways you can promote your country. This article gives insights into the best country marketing strategies that help attract more visitors in 2026.

20 Country Marketing Strategies to Attract More Tourists in 20262025-12-11T19:53:56+01:00

16 Examples of Robots Being Used in the Hospitality Industry

2025-12-02T16:47:10+01:00

Robots within the hospitality industry are becoming more commonplace, with uses ranging from artificially intelligent chatbots designed to assist with the customer service process to robot assistants deployed to improve guests' experience in a hotel. In this article, you will find more information about the uses of robots within the hospitality industry in 2026, complete with 16 specific examples from

16 Examples of Robots Being Used in the Hospitality Industry2025-12-02T16:47:10+01:00

Hotel Robots: An Overview of Different Robots Used in Hotels

2025-12-03T08:25:49+01:00

Hotel robots represent some of the most effective forms of hospitality technology, and their presence will help ensure superior guest satisfaction. As a growing number of properties are employing these autonomous "smart" services, it only stands to reason that we examine these robots in greater detail. Benefits can your property expect to enjoy? Table of Contents: What are Robots? Why

Hotel Robots: An Overview of Different Robots Used in Hotels2025-12-03T08:25:49+01:00

Branded Residences Are Turning Hotel Brands into Lifestyle Assets

2025-11-05T17:40:06+01:00

Branded residences are high-end private homes, which are associated with a lifestyle or hotel brand. They combine private residential living with the service and operational standards of a hotel. These developments can benefit buyers through lifestyle quality, as well as brands through additional revenue and customer loyalty. Property developers can also capitalize on high prestige and greater project returns. In

Branded Residences Are Turning Hotel Brands into Lifestyle Assets2025-11-05T17:40:06+01:00

17 Destination Marketing Strategies to Attract More Visitors in 2026

2025-11-05T17:36:29+01:00

Destination marketing can be invaluable for anyone who makes money by increasing the number of people traveling to a location. This includes local and national governments, airlines, travel agents, entertainment venues, tourist attractions, and operators of hotels and resorts. In this article, you will learn more about some of the destination marketing strategies that can help attract more visitors in

17 Destination Marketing Strategies to Attract More Visitors in 20262025-11-05T17:36:29+01:00

Hospitality Management: The Essentials About Hospitality

2025-11-05T17:36:55+01:00

Hospitality management has various objectives and functions that differ from one business to the next. However, its primary goal remains the same; to provide customers the best service and a flawless experience from start to finish. If you are interested in a career in hospitality management, you will learn all about this industry and how to get started in this

Hospitality Management: The Essentials About Hospitality2025-11-05T17:36:55+01:00

What Is EBITDAR and Why Does it Matter for Hotel Profitability?

2025-10-21T12:29:52+02:00

EBITDAR is a financial metric that stands for earnings before interest, taxes, depreciation, amortization, and restructuring or rent costs. It is sometimes used by hospitality businesses to assess financial health. As a metric, EBITDAR is important because it helps to level the playing field when comparing businesses with different structures and rent costs. This allows financial assessments to focus on

What Is EBITDAR and Why Does it Matter for Hotel Profitability?2025-10-21T12:29:52+02:00

Hotel Energy Solution: Save Money and The Planet

2025-10-21T12:30:05+02:00

The right hotel energy solution is a major concern for any hotel business. Rising energy costs can dramatically affect your bottom line. In addition, today's eco-minded travelers are increasingly concerned with the impact of their stay on the environment. In this article, you'll learn how your hotel business can reduce costs, attract more guests, and care for the planet at

Hotel Energy Solution: Save Money and The Planet2025-10-21T12:30:05+02:00

17 Online Travel Agents (OTAs) to Increase Your Hotel Bookings

2025-10-17T12:29:34+02:00

The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels and book them over the internet, from the comfort of their home or on the go. In this article, you will learn more about online travel agents and the best

17 Online Travel Agents (OTAs) to Increase Your Hotel Bookings2025-10-17T12:29:34+02:00

11 Amazing Examples of 360 Video Hotel Tours

2025-10-14T15:50:53+02:00

For hotel owners, it is important to keep up with the latest video marketing trends, and the 360-degree video hotel tour is one of the most significant trends of recent times. In this article, you will learn more about 360 movie technology, how it differs from the VR hotel offerings, and 11 of the best examples of its use within

11 Amazing Examples of 360 Video Hotel Tours2025-10-14T15:50:53+02:00

Hotel Management: Everything You Need to Know About Managing a Hotel

2025-10-19T15:37:44+02:00

If you have ever dreamed of working in the hotel management industry, you should know that this type of job comes with many exciting and even challenging opportunities. To manage a hotel successfully, you will need certain skills and managerial knowledge. In this article, get detailed information on how to get started in the hotel management business. Table of Contents:

Hotel Management: Everything You Need to Know About Managing a Hotel2025-10-19T15:37:44+02:00

15 Essential Video Marketing Tips for Hotels

2025-10-17T12:33:44+02:00

Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use

15 Essential Video Marketing Tips for Hotels2025-10-17T12:33:44+02:00

An In-Depth Look at the Hospitality Sector

2025-10-09T19:07:34+02:00

What aspects serve to define the hospitality industry? While many will provide common answers, such as accommodations and logistics, the single factor that underpins the entire concept involves customer satisfaction. Let us take a look at the different facets of the hospitality sector in great detail to appreciate its true scope. Table of Contents: What is the Hospitality Industry? The

An In-Depth Look at the Hospitality Sector2025-10-09T19:07:34+02:00

14 Pricing Strategies to Increase Your Hotel Revenue in 2026

2025-11-21T17:38:50+01:00

Maximizing revenue is a top priority for hotel operators, and achieving this goal often requires the right pricing strategy at the right time. Making room rate adjustments based on demand, customer segmentation, and other factors can be the key to overall business success. In this article, we offer insight into 14 pricing strategies that hotels can adopt in their revenue

14 Pricing Strategies to Increase Your Hotel Revenue in 20262025-11-21T17:38:50+01:00
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