Hospitality & travel industry professionals have to make decisions daily. Some may be small, but others may be bigger with far-reaching consequences. Knowledge inspires and helps shape your business processes, optimise your revenue and let you stand apart from your competitors.
Below you find an overview of free resources like ebooks, guides reports, and courses.
All Free Resources per Category
Learn How to Diversify Your Hotel Revenue
Want to see how some of the world’s leading hotels are already maximizing revenue by diversifying their services, perfecting upselling and utilizing the best hotel tech? Of course you do. Download the guide, How to Diversify
On-demand Webinar: Capture Online Travel Demand with Google Search
Discover the intricacies of paid search advertising tailored just for hoteliers. Gain insights on intercepting and harnessing travel demand using innovative solutions strategically. Learn how to boost your bookings and transform your hotel's online visibility into
The State of Independent Lodging Report 2024
In this free report, you find a wealth of data from across the globe to deliver key insights on independent lodging businesses, including data from property types and segments often overlooked. You'll find answers to pressing
Hotel Revenue Management in a Time of Great Change
The corona pandemic has influenced many aspects of the hotel sector. Initially, hotel operators and revenue managers who had not been furloughed or permanently laid off rushed to be competent business operators in a period when
How Customer Data Platforms (CDPs) Impact Hotel Operations & Results
Unlock the full potential of your guest data. In this whitepaper, you'll learn how a Customer Data Platform (CDP) can transform hotels' operations, engage with guests, and drive long-term success, whether managing a boutique hotel or
Guest Loyalty: Turning One-Timers into Returners
Did you know that gaining new guests can be between 5 and 25 times more expensive than retaining the existing ones? This means guest loyalty is key for any hospitality business. Guest loyalty can
49 Tips to Supercharge Your Hotels Revenue in 2024
This free ebook consists of 49 tips to supercharge your hotel's revenue. It has been expertly curated to help small hotels make the most of the online marketing, distribution, sales, and revenue management opportunities.
Hotel Pricing Strategies: A Guide for Independent Hotels
"Hotel Pricing Strategies: A Guide for Independent Hotels," is designed specifically for owners and managers like you who are ready to increase revenue with the right pricing strategies. After reading this guide, you will
Revenue Management & Hotel Technology Course
This hands-on course provides practical insights for increasing profitability via cutting-edge hotel technology. After finishing it and the accompanying checklist, you should feel more at ease with revenue management and hotel technology and observe a significant
Case Study: How Kronen Hotel Group Increased ADR by 20%
Under CEO Chris Pedersen, Kronen Hotels increased their Average Daily Rate (ADR) by 20% during the pandemic through innovation and adaptability. They transformed their tech stack and processes by implementing a cutting-edge Revenue Management System (RMS).
5 Predictions Shaping Hospitality 2025: Insights & Actions
The hospitality industry faces a digital transformation driven by evolving traveler behavior, global market shifts, and advancing technology. Businesses must rethink operations to remain competitive in a fragmented market. Success in 2025 hinges on agile, connected
Hotel RMS – Return on Investment Calculator
With this revenue calculator, you discover how much revenue uplift a revenue management system can generate for your hotel. By answering a few short questions, the revenue calculator shows your hotel's revenue potential within a few
Free Quiz: Are You on the Path to Revenue Success?
There's a wide range of revenue management sophistication across the hospitality industry—so where does your organization stand? This brief quiz will help hotel revenue leaders determine their revenue management strengths and weaknesses. Upon completion, you'll receive
The Hotelier’s Field Guide to Total Revenue Forecasting
To accomplish total revenue management and profit optimization, revenue management must extend beyond rooms and include all income streams, necessitating insight and forecasting for your whole organization. In this free guide, "Hotelier's Field Guide to Total
Introduction to Google’s AI-Powered Search (SGE) for Hotels & Resorts
Google is poised to usher in the latest, AI-infused evolution of search with its Search Generative Experience (SGE). The update is widely expected to revolutionize how users look for and find information online and will significantly
5 Key Data-Driven Strategies for Optimizing Hotel Revenue in 2022
As you begin to develop your revenue strategy for 2022, it's vital to focus on departmental alignment and know how to leverage your data (with the correct technology) to achieve property-wide goals. Without that degree of
Guest Experience Benchmark Report 2025
The Guest Experience Benchmark Report 2025 provides a comprehensive analysis of global guest sentiment and hotel review performance, establishing 2024 as the new benchmark for the industry. Using data from over 39 million reviews across 11,200
The Real Way to Recover Direct Bookings and Outcompete Others Long-Term
One of the main challenges for hoteliers today is recovering direct bookings from OTAs. Online Travel Agencies have grown significantly in the past years, taking part of the bookings that used to be made directly on
The New Era of Hospitality Metrics for General Managers
The hospitality industry stands at a technological crossroads where traditional performance metrics no longer tell the complete story. While occupancy rates, RevPAR, and ADR have long been the cornerstones of hotel performance analysis, today's marketplace demands
The Top 10 Hotel Marketing, Revenue Management, Software & Technology Tips
When it comes to attracting as many customers as possible and maximising your revenue to the max, hotel marketing and revenue management strategies play a crucial role. Hotel software and technology have become a necessity to
How Hotels Can Use Guest Data to Increase Revenue
Changes in customer booking behavior and established travel trends have ushered in new challenges for hoteliers. It's undeniable that your guest data is one of your most valuable resources. As a hotel owner, if you're able
The Ultimate Hotel Housekeeping SOP Checklists
A housekeeping SOP—or standard operating procedure—is a step-by-step guide to completing each housekeeping duty. Management has authorized these protocols, and all housekeepers must follow them to guarantee uniformity, accuracy, and quality. A significant component of SOPs
Revenue Management Software Guide 2024
As the world of hospitality transforms, revenue management software empowers hotels to keep pace with emerging industry shifts. With the accelerated adoption of cutting-edge technology, hotels gravitate towards highly automated systems to boost decision-making and streamline
Data Dive 2023 – Compare Your Property vs. The Industry Average
In the free 2023 Data Dive Report, you can compare your property vs. the industry average. Over thousands of hotels, hostels, and apartment rentals are analyzed and distilled into 12 unmissable key metrics, including
The Ultimate Guide to OTAs – A Hotelier’s Guide to Top Distribution [2024 Edition]
Whether you like them or not, online travel agencies (OTAs) are essential to any hotel distribution strategy. According to Phocuswright's study report, OTAs acquired around 64% of online hotel & motel reservations and have visibility and
Hotel Website Personalization Tactics to Boost Direct Bookings
Today's traveler is highly attuned to contextual information that's relevant to their given situation, preferences, and mindset. Every day, they interact with platforms like Netflix and Spotify that tailor their offerings to individual tastes. These travelers
How to Master Revenue Management with Reduced Staff
For better or worse, the "doing more with less" mantra has become a core skillset of today's revenue managers. It's imperative to be as efficient as possible with distribution, maximizing booking profitability while experimenting with new
How Wayfarer Hotel Group Outperformed Their Market by 15%
Like most countries, Japan was hit hard by Covid-19. However, the Wayfarer Group’s Kyoto property was able to weather the crisis and outperform their competition. Please find out how they did it in this case study
Hotel Revenue Uplift Calculator
Did you know that your hotel might be missing out on valuable revenue opportunities? In just 30 seconds, you can uncover the potential revenue uplift that awaits you with our powerful tool, the Revenue Uplift Calculator.
Capture More Revenue with Automated Pricing
Are you charging enough for your rooms? Are you missing out on bookings? Why did the hotel across the street increase its rates – what do they know you don't? This guide – written explicitly for
Boost Profitability and Direct Bookings with Your Booking Engine
Mastering the art of direct bookings is pivotal for a property's success. It's not just about filling rooms but creating and owning an experience that speaks to each guest. At the heart of this strategy lies
20 Hotel Marketing Strategies to Increase Bookings
When it comes to optimising revenue and attracting as many customers as possible, hotel marketing strategies have a crucial role to play. In this document, you will learn about 20 of the most important strategies you
Revenue Management Foundations Course
In this free revenue management course, you will learn the foundations of revenue management like forecasting, essential factors that influence the forecast, set optimal pricing and much more. Ready to enhance your revenue management skills and
Checklist – Start Using Data in Your Hotel’s Decision-Making
Using data to power insights and decisions at your Hotel can position you for commercial success, help increase guest satisfaction, and reduce costs. This checklist provides a starting point for hoteliers new to data analytics in
The Ultimate Guide to AI-Driven Revenue Management
Artificial intelligence (AI) transforms hospitality by optimizing revenue management, enhancing guest experiences, and streamlining operations. This guide explores how industry leaders like Mews, Atomize, Marriott, and CitizenM use AI-driven tools to maximize efficiency and profitability. You'll
A Guide to Capture More B2B Business for Your Hotel
In today's ferociously competitive environment, hoteliers must be hyperaware of providing a consistent experience throughout the entire sales cycle. Hotel sales and marketing teams benefit from a full-featured platform that generates demand, builds a pipeline, enhances
The Ultimate Revenue Management Buyer’s Guide
Today's global hotel industry is facing the biggest challenge in recent history, and yet the greatest potential for transformational progress and accelerated growth. It would seem that 2020 has dealt us all with a losing card,
Summer Data Snap: Compare Your Property vs. The Industry Average
How does your property compare to hospitality’s performance in 2023? This Data Snap Summer 2023 Report provides a snapshot of the industry across five key areas so you can see where you’re overperforming and where you
Guest Journey Template: Reach Guests Better Than Ever
In this guest journey template, you will find examples of valuable touchpoints that can be added to your communications, considering the different stages of the guest journey. Guest journeys are not a one-message-fits-all type
6 Hotel Technology Predictions for 2024
Automation and AI are revolutionizing traditional business practices in the dynamic hospitality industry. As 2024 becomes clearer, experienced hospitality professionals "gazed into the crystal ball" to preview the future. 2024 is shaping up to
SEO Like a Pro with the Ultimate Hotelier Checklist
Dive into the world of search engine optimization and gain the expertise you need to propel your website to the top of search results. From keyword optimization to on-page and off-page techniques, this guide is your
The Benefits of Revenue Management
“The Benefits of Revenue Management: A Guide for Hotel Owners, Operators, Hotel Managers, and Front Desk Managers” is tailored to help you enhance your hotel’s profitability and efficiency. By reading this guide, you will gain valuable
Mastering Revenue Management with a Reduced Workforce
For better or worse, the credo of "doing more with less" has become an essential competency of today's revenue managers. Maximizing distribution efficiency by optimizing booking profitability while experimenting with new channels and price techniques that
The PMS User Experience Report – How User-friendly UX Drives Success
The PMS User Experience Report explores how property management systems (PMS) impact hotel staff efficiency, training, and retention. Conducted by Cloudbeds in partnership with NYU researchers, the study surveyed 500 hotel employees across five countries to
10 Things To Know About Revenue Management
Hotel Revenue Management is an innovative economic discipline that involves the harmonious and integrated use of sales channels, distribution strategies and market-oriented dynamic pricing to obtain the highest profits possible from each hotel. This ebook is
Case Study: How Marketing Personalization Motivates Travelers and Drives Bookings for Hotels
The response to marketing personalization – using data to tailor messages to an individual users’ preferences, wants and needs – marks one of the most significant behavioral shifts we’ve seen in a generation. Research shows that
Top Tactics to Drive Direct Bookings at Your Hotel
For hotels, the loss of direct bookings has an unfortunate two-fold effect: lost revenue due to high OTA commission fees and the inability to deliver a personalized guest experience due to the lack of known information
Revenue Management Guide: Maximize Revenue with Forward-Looking Demand Data
Historical data no longer provides the same level of certainty that it once did. It is still a helpful resource since it allows for you with reasonable expectations of what your property may achieve. However, shifting
Starting a Hotel Business – Full Guide & Resources
Are you considering becoming a hotel owner? This could be an excellent time to start. As experienced hoteliers would confirm, owning a hotel offers substantial rewards and considerable challenges. It demands hard work and involves some
Hotel Technology Quiz: Discover Your Hotel’s Technology Level!
The hospitality industry constantly evolves, and staying up-to-date with the latest technology trends is crucial for success. Are you a hotel tech expert, or do you have some catching up to do? Test your knowledge with
Hotel Performance Check
You discover your revenue potential with this free and customized hotel performance and benchmark report. The reports help hoteliers to set up a clear and effective forecast sales strategy. You will immediately improve your Occupancy, Average
Revenue Management Outlook Survey Results 2022
What is the outlook of hospitality professionals like yourself regarding revenue management in 2022? We asked several questions like How has your competitive set changed in 2021? What are your revenue expectations for 2022? What are
The New Era of Hospitality Metrics for Revenue Managers
Discover 10 essential Revenue Manager metrics you need to thrive in a world of blended stays, experiential travel and performance optimization. From revenue sources to automated payments, competitor comparison to guest lifetime value, you’ll discover new
Increase Your Hotel’s Direct Bookings with SEO and SEM
Your digital marketing plan must include search engine optimization (SEO) and search engine marketing (SEM). Although they are frequently combined, they also have separate functions. Understanding how to use each approach to promote reservations, draw in
How Breakfast Service Can Be a Profit Center for Your Hotel
Taking care of breakfast in various aspects means laying the foundations for significant increases in turnover and profits. Did you know? OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising
Guest Satisfaction Survey Templates
Hoteliers may learn what their hotel is doing well and where it needs to improve by monitoring satisfaction levels through guest surveys. A hotel's performance may be measured partly by how satisfied its guests are. Guest
How to Personalize the Guest Journey for the 2023 Guests
Today, guests expect personalization. But that is only the cherry on the pie. Several other trends explain their behaviors and how they want to be treated by their favorite brands, including the hotels they choose to
The 2025 Essential Hospitality Outlook Report
Discover the key forces shaping hospitality in 2025 with this expert-driven guide. Explore four major trends backed by industry data and insights from top leaders. Stay ahead of evolving market demands and seize new growth opportunities.
5 Data-driven Strategies for Optimizing Your Hotel Revenue
As you develop your revenue plan, it's vital to focus on departmental alignment and how to leverage data (with the correct technology) to achieve property-wide goals. Without that degree of digital coordination, your efforts may backfire,
Choosing the Right Hotel Property Management System through the RFP Process
The RFP Guide and Templates for Hotel PMS provide a comprehensive framework for hotels selecting the right Property Management System. You'll learn how to structure a Request for Proposal (RFP) that ensures a detailed
5 Revenue Management Tips for City, Beach, Mountain & Countryside Hotels
The ebook 5 Revenue Management Tips for Hotels offers tips for city, beach, mountain, and countryside locations guaranteed to boost your profit margins. In this ebook, hoteliers find in total 20 practical tips for city, beach,
The Ultimate Combination of Tools for Successful Revenue Management
As a revenue manager, you know the two primary constraints in your field: data and time. Data is essential since it enables you to comprehend what is happening in your industry. Thanks to your data, your
Group Business Guide: How Hotels Can Attract & Cater to Groups
Some things are unlikely to change in hospitality. One of them is the importance of groups for hotel revenue. Groups help hotels fill occupancy and contribute to higher total revenue; however, they have become more demanding
Maximize Revenue Opportunities of Your Hotel or Resort Before Opening
Whether you're an asset manager or developer just getting started or an owner looking at paint swatches, this book is intended to help you comprehend the entire extent and seriousness of the revenue management decisions and
Revenue Management System – Return on Investment Calculator
Explore how much additional revenue your hotel could generate with the help of a revenue management system. This easy-to-use calculator provides clear insights into your hotel's potential by answering just a few simple questions. Gain a