Hotel Marketing Strategies

A Guide to Marketing Hotel Sustainability

Revfine.com2025-06-16T10:57:58+02:00

Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness

A Guide to Marketing Hotel SustainabilityRevfine.com2025-06-16T10:57:58+02:00

AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?

Revfine.com2025-06-16T10:58:09+02:00

AI is moving fast. Really fast. Every day seems to bring a new breakthrough: an image generator that goes viral, a smarter chatbot, a more powerful time-saving tool. Some innovations will fizzle out or quickly be supplanted. Others will fundamentally change how we live and work. And one of the latest to watch for revenue managers? OpenAI’s Operator. Operator has

AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?Revfine.com2025-06-16T10:58:09+02:00

26 Essential Hotel Marketing Strategies For More Bookings in 2025

Martijn Barten2025-06-28T13:00:14+02:00

The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate, building brand awareness, and managing your reputation. In this article, you will learn more about some of the essential strategies to adopt at all times. Table of Contents: 26

26 Essential Hotel Marketing Strategies For More Bookings in 2025Martijn Barten2025-06-28T13:00:14+02:00

The Insights & Misconceptions of Social Selling in Hospitality

Suzanne2025-06-11T15:10:08+02:00

Question for Our Hotel Marketing Expert Panel What is the impact of social selling in hospitality? What are the best practices for success? Are there any misconceptions about it and if so, why? (Question proposed by Cory Falter) Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Moriya Rockman - Chief of

The Insights & Misconceptions of Social Selling in HospitalitySuzanne2025-06-11T15:10:08+02:00

How Food and Beverage Management Drives Hotel Profitability

Martijn Barten2025-06-01T08:30:21+02:00

Food and beverage (F&B) services are the lifeblood of the hospitality industry. A good meal is one of the cornerstones of the human experience and colors every other element of a guest's day. Food and beverage services help differentiate you from the competition, provide a steady revenue stream, increase guest loyalty, act as a marketing tool, and generally enhance almost

How Food and Beverage Management Drives Hotel ProfitabilityMartijn Barten2025-06-01T08:30:21+02:00

Satisfaction Up, Volume Flat, What’s Driving the Divide?

Revfine.com2025-05-20T09:25:20+02:00

The first quarter of 2025 offered a nuanced picture for the global hospitality industry. Analysis reveals continued growth in global guest satisfaction, measured by the Global Review Index™ (GRI). Indeed, satisfaction levels briefly surpassed the 2019 benchmark of 86.4% in June of 2024. Despite a typical seasonal dip in January, strong performance, particularly in March, pushed the Q1 2025 GRI

Satisfaction Up, Volume Flat, What’s Driving the Divide?Revfine.com2025-05-20T09:25:20+02:00

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data

Revfine.com2025-05-20T09:25:38+02:00

With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of personalization. By dividing a big audience into smaller, meaningful groups

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available DataRevfine.com2025-05-20T09:25:38+02:00

10 Best Hotel Loyalty Programs to Turn Visitors into Loyal Guests

Martijn Barten2025-05-26T13:57:11+02:00

Hotel loyalty programs provide guests with not just benefits and rewards but a tailored experience that fits like a glove. Properties leverage these programs to build up both brand and loyalty among guests to ensure return visits. The fact that both parties benefit makes loyalty programs one of the best tools a property has to compete within an often turbulent

10 Best Hotel Loyalty Programs to Turn Visitors into Loyal GuestsMartijn Barten2025-05-26T13:57:11+02:00

Training AI Agents to Improve Personalisation and Boost Conversion

Suzanne2025-05-13T13:23:16+02:00

Question for Our Hotel Marketing Expert Panel How can AI agents be trained to anticipate hotel guest needs? How might this impact the personalisation of sales interactions and overall conversion rates? (Question proposed by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman

Training AI Agents to Improve Personalisation and Boost ConversionSuzanne2025-05-13T13:23:16+02:00

Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the Reservation

Revfine.com2025-05-06T16:31:07+02:00

Today, marketing is no longer an optional extra for any business, and the hospitality industry is no exception. While some might view marketing as simply crafting social media posts and eye-catching visuals, the truth is that there are many other aspects to marketing, and all of them are crucial for your brand to succeed. Unlocking Revenue Growth Through Smart Marketing

Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the ReservationRevfine.com2025-05-06T16:31:07+02:00

10 Hotel Rewards Programs to Maximize Revenue & Guest Loyalty

Martijn Barten2025-06-10T13:59:28+02:00

Hotel rewards programs are among the most powerful tools available to hoteliers. A strategically leveraged program will both increase repeat bookings through incentives and provide guest data that can be used to provide further growth. The process builds up a defensible market share, pushes up RevPAR, and reduces the overall cost of acquisition. In this article, you'll learn how the

10 Hotel Rewards Programs to Maximize Revenue & Guest LoyaltyMartijn Barten2025-06-10T13:59:28+02:00

Unleashing Data for Personalized Hotel Stays

Revfine.com2025-04-18T15:03:25+02:00

Hotels are moving from traditional transactional models to relationship-focused approaches, driven by guests’ desire for personalized experiences and seamless interactions. Unleashing data for personalized hotel stays has become the key to unlocking these enhanced guest experiences. Modern technology, especially mobile and cloud-based solutions, facilitates this transformation. Hotel owners, managers, and operators understand that guests’ expectations constantly evolve. Building lasting relationships

Unleashing Data for Personalized Hotel StaysRevfine.com2025-04-18T15:03:25+02:00

10 Best Hotel Booking Apps to Maximize Revenue and Visibility

Martijn Barten2025-04-28T11:22:00+02:00

Hotel booking apps have become a necessity in today's digitally driven market. The apps pose some unique challenges for hoteliers. However, the advantages dwarf these initial speed bumps. Apps make it easier for potential guests to find you and lock in their reservations. Likewise, visibility within the digital ecosystem gives you a significant competitive advantage. The benefits will continue to

10 Best Hotel Booking Apps to Maximize Revenue and VisibilityMartijn Barten2025-04-28T11:22:00+02:00

What the Luxury Traveler Really Wants – And How Hotels Can Deliver

Revfine.com2025-04-07T14:22:42+02:00

Luxury travelers have redefined what exceptional service looks like. It’s no longer about excess—it’s about ease, control, and relevance. High-value guests aren’t looking for endless choices or over-the-top service. They want seamless, intuitive experiences, and they’re willing to pay for them. The hotels that understand this aren’t just elevating service; they’re creating deeper loyalty, driving higher spend, and unlocking new

What the Luxury Traveler Really Wants – And How Hotels Can DeliverRevfine.com2025-04-07T14:22:42+02:00

How to Segment Your Guests: 5 Basic Tips to Boost Conversions

Revfine.com2025-03-24T14:33:37+01:00

Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest

How to Segment Your Guests: 5 Basic Tips to Boost ConversionsRevfine.com2025-03-24T14:33:37+01:00

Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties

Martijn Barten2025-04-09T10:08:12+02:00

Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation management, and more. Digital marketing is important for hotels because it can increase brand recognition and create more demand for bookings. Guests use the internet to find and research hotels

Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern PropertiesMartijn Barten2025-04-09T10:08:12+02:00

Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality

Suzanne2025-03-25T12:41:41+01:00

Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results? (Question proposed by Adele Gutman) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Michael J. Goldrich -

Tips for Inspiring and Maintaining B2C Guest Loyalty in HospitalitySuzanne2025-03-25T12:41:41+01:00

Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth

Martijn Barten2025-03-14T10:48:11+01:00

A hospitality marketing agency works with businesses in hospitality, including hotels, restaurants and cafes, assisting with marketing. Agencies have expert staff, who can help you to optimize branding and deliver targeted campaigns. Working with hospitality marketing consultants enables you to identify areas of weakness in your existing strategy. It will also allow you to tailor marketing messages to achieve your

Hospitality Marketing Agency: Your Guide to Achieving Strategic GrowthMartijn Barten2025-03-14T10:48:11+01:00

Hotel Marketing

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Strategies