Hotel Marketing Strategies

How Can Hotel GEO Help Your Property Win AI Visibility

Martijn Barten2026-08-11T18:30:58+02:00

Hotel generative engine optimization, or hotel GEO, is the practice of making a property's information easy for AI search systems to retrieve, understand, verify, cite, and recommend. It has gained importance because hotel discovery is shifting from keyword results toward synthesized answers that compare properties, summarize evidence, and guide the next booking step. Key Takeaways: Hotel GEO optimizes your property

How Can Hotel GEO Help Your Property Win AI VisibilityMartijn Barten2026-08-11T18:30:58+02:00

AI Agents for Hotel Marketing Are Picking Winners Already

Martijn Barten2026-07-28T14:49:52+02:00

AI agents for hotel marketing are systems that can plan, recommend, and execute defined marketing workflows within limits set by the hotel. They matter because agents now influence both sides of demand: the campaigns hotels run and the AI assistants travelers use before they ever reach a booking engine. Key Takeaways: AI agents for hotel marketing work best when they

AI Agents for Hotel Marketing Are Picking Winners AlreadyMartijn Barten2026-07-28T14:49:52+02:00

Why Is Hotel Sustainability Becoming a Profit Strategy?

Martijn Barten2026-07-28T14:50:04+02:00

Hotel sustainability is the practice of reducing a property's environmental impact across energy, water, waste, sourcing, and verified operating standards. It is becoming a profit strategy because its most reliable returns now appear in operating costs first, while revenue premiums apply mainly to upper-midscale, upscale, and luxury hotels. Key Takeaways: Sustainability delivers its clearest profit impact through lower utility, water,

Why Is Hotel Sustainability Becoming a Profit Strategy?Martijn Barten2026-07-28T14:50:04+02:00

The Highest-ROI Marketing Channel Most Hotel Groups Ignore

Revfine.com2026-07-16T11:06:01+02:00

Hotel marketing budgets are under pressure from every direction. Google Ads cost more every quarter, OTA commissions keep climbing, and social media demands constant spend just to stay visible. So when budgets are tight, you'd expect hotel groups to double down on their cheapest, highest-performing channel: talking to guests who've already stayed. But most don't. Most pour 80% of their

The Highest-ROI Marketing Channel Most Hotel Groups IgnoreRevfine.com2026-07-16T11:06:01+02:00

How Is Agentic AI Delivering ROI and Reshaping Hospitality?

Revfine.com2026-07-14T11:20:41+02:00

Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these systems? (Question by Daniel Zelling) Our Hospitality Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli - International Business Developer, Franco

How Is Agentic AI Delivering ROI and Reshaping Hospitality?Revfine.com2026-07-14T11:20:41+02:00

How Hotels Build Experience-Led Campaigns That Drive Revenue

Suzanne2026-07-14T17:15:49+02:00

Question for Our Hotel Marketing Expert Panel What are the best practices for building and marketing experience-led campaigns versus rate-led ones? Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Nicolas Fissendjidis - Founder, The Orange Studio Daniel Zelling - Managing Director & Founder, Opensmjle Stephanie Smith-Sparks -

How Hotels Build Experience-Led Campaigns That Drive RevenueSuzanne2026-07-14T17:15:49+02:00

AI Agents for Hotels: Benefits, ROI, and Implementation Strategy

Martijn Barten2026-06-11T11:29:44+02:00

AI agents for hotels represent the next evolution of artificial intelligence in hospitality. Unlike traditional AI tools or chatbots that respond to prompts, AI agents can analyze data, make decisions, and take action across departments automatically. This will enable hotels to contend with staffing challenges and continue to meet and exceed guest expectations. In this article, you’ll learn what AI

AI Agents for Hotels: Benefits, ROI, and Implementation StrategyMartijn Barten2026-06-11T11:29:44+02:00

Why Most Hotel AI Pilots Fail and How to Fix Yours

Revfine.com2026-06-02T12:38:54+02:00

Many hotels approach artificial intelligence the wrong way. They start with the technology, then go hunting for problems it might solve. Six months later, the pilots are everywhere, and the impact is nowhere. In this article, you will learn a five-step framework for choosing the right AI workflow, pressure-testing it, and proving measurable returns before you scale anything further. Why

Why Most Hotel AI Pilots Fail and How to Fix YoursRevfine.com2026-06-02T12:38:54+02:00

How to Improve Hotel Profit Margin With Smart Strategies

Martijn Barten2026-06-02T12:40:01+02:00

Hotel profit margin calculations are of immense importance within the hospitality industry. Your profit margin is generally defined as the percentage of revenue left after operating expenses have been subtracted. However, you can also adapt the concept to account for individual factors. Understanding your profit margin allows for better resource allocation and growth as you're able to better plan for

How to Improve Hotel Profit Margin With Smart StrategiesMartijn Barten2026-06-02T12:40:01+02:00

Hotel Room Cleaning Strategies for Better Hotel Performance

Martijn Barten2026-06-02T12:40:17+02:00

Hotel room cleaning is the process of preparing, sanitizing, and servicing a room, so it is ready for the next guest. It can involve everything from vacuum cleaning and changing bed sheets to carrying out inspections and wiping surfaces. Cleaning is essential for living up to guest expectations and forms a major component of the housekeeping department's workload. It makes

Hotel Room Cleaning Strategies for Better Hotel PerformanceMartijn Barten2026-06-02T12:40:17+02:00

What Would Your Ideal AI Agent for Hotel Marketing Do?

Suzanne2026-05-26T14:33:36+02:00

Question for Our Hotel Marketing Expert Panel If you could design just one AI Agent to support your hotel marketing projects and workflows, without any restrictions or limitations, what would it do and why? (Question by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Nicolas

What Would Your Ideal AI Agent for Hotel Marketing Do?Suzanne2026-05-26T14:33:36+02:00

How Hotel Competitor Analysis Can Improve Your Market Position

Martijn Barten2026-05-22T14:53:45+02:00

Hotel competitor analysis is a systematic process where you evaluate rival properties. This allows you to get a clear sense of their strengths, weaknesses, reputation, unique selling proposition, and overall market position. Analyzing competitors is important because it allows you to make more strategic decisions about your own pricing, marketing, and hotel services. It can also help to alert you

How Hotel Competitor Analysis Can Improve Your Market PositionMartijn Barten2026-05-22T14:53:45+02:00

What Does ChatGPT’s Booking Shift Mean for Hotels

Revfine.com2026-05-22T14:54:14+02:00

AI search is quickly changing how travelers discover, compare, and choose hotels. As ChatGPT moves away from completing transactions inside the platform, hotels have a stronger opportunity to turn AI-driven discovery into direct website traffic. This shift makes Generative Engine Optimization more important than ever. Hotel websites need clear answers, structured content, schema markup, and trusted authority signals to appear

What Does ChatGPT’s Booking Shift Mean for HotelsRevfine.com2026-05-22T14:54:14+02:00

How Personal Branding Can Help Drive Hotel Sales Revenue?

Suzanne2026-04-27T12:47:33+02:00

Question for Our Hotel Marketing Expert Panel Why is personal branding essential for hospitality sales professionals to build strong client relationships and drive B2B revenue? (Question by Cory Falter) Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Pablo Torres - Hotel Consultant Moriya Rockman - Chief of Marketing, Smiling House

How Personal Branding Can Help Drive Hotel Sales Revenue?Suzanne2026-04-27T12:47:33+02:00

How Can Hotels Win More Group Bookings Across Channels?

Suzanne2026-04-15T09:49:34+02:00

Question for Our Hotel Marketing Expert Panel What marketing strategies can hotels use to drive more group bookings, both directly and through 3rd party channels? (Question by Cory Falter) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury

How Can Hotels Win More Group Bookings Across Channels?Suzanne2026-04-15T09:49:34+02:00

Hotel Personalization Need Not Be Obsessive for Guests

Revfine.com2026-04-02T11:50:46+02:00

Personalization has become one of the most discussed concepts in hospitality. Hotels are under pressure to deliver tailored guest experiences, yet many struggle to implement personalization effectively. The missing step is often segmentation. Before hotels attempt to personalize every interaction, they must understand who their guests are and which groups matter most to the business. Clear segmentation helps hotels communicate

Hotel Personalization Need Not Be Obsessive for GuestsRevfine.com2026-04-02T11:50:46+02:00

How Food and Beverage Management Drives Hotel Profitability

Martijn Barten2026-03-26T17:25:29+01:00

Food and beverage (F&B) services are the lifeblood of the hospitality industry. A good meal is one of the cornerstones of the human experience and colors every other element of a guest's day. Food and beverage services help differentiate you from the competition, provide a steady revenue stream, increase guest loyalty, act as a marketing tool, and generally enhance almost

How Food and Beverage Management Drives Hotel ProfitabilityMartijn Barten2026-03-26T17:25:29+01:00

Why Hotels Are Choosing Independence Over Brand Affiliation

Revfine.com2026-03-16T11:32:06+01:00

For decades, hotel brands represented stability, scale, and security. Affiliation offered global distribution, loyalty programs, technology systems, and operational guidance that independent owners struggled to replicate. But the hospitality landscape has changed. Access to demand, modern technology, and digital marketing tools is no longer exclusive to brand ecosystems. At the same time, rising fees and tighter margins are forcing owners

Why Hotels Are Choosing Independence Over Brand AffiliationRevfine.com2026-03-16T11:32:06+01:00

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