Question for Our Revenue Management Expert Panel: How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management? (Question by Massimiliano Terzulli) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Oleksii Kapichin -
Personalization Marketing in the Hospitality Industry Personalization marketing in hospitality refers to tailoring marketing efforts and guest experiences to individual preferences and behaviors. This strategy is essential for creating a unique, memorable experience for each guest, fostering loyalty, and increasing revenue. By leveraging customer data and technology, hotels and hospitality businesses can provide personalized services, offers, and communications, enhancing overall
Types of Accommodation Types of accommodation include hotels, hostels, B&Bs, vacation rentals, and more. They are important for providing travelers with options that fit various needs and budgets, ensuring comfort and convenience during trips. Different accommodations cater to diverse preferences and situations, making travel accessible and enjoyable for everyone, regardless of travel style or financial constraints. Key Takeaways Hotels: Offer
Question for Our Hotel Marketing Expert Panel Increasing repeat business for a hotel / accommodation venue is hugely important – but how do we achieve that? How can we build guest loyalty for our properties and brands? (Question by Max Starkov) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New
Question for Our Hotel Marketing Expert Panel Attracting hospitality industry talent remains a challenge. What are your tips for successful marketing campaigns that drive recruitment? What channels work best? (Question by Jolien Alferink.) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Max Starkov - Adjunct Professor Hospitality
Google Travel Insights Google Travel Insights is a tool providing data and trends about travel behaviors and market demand. Businesses in the tourism sector must offer insights to understand customer needs better, optimize marketing strategies, and make informed decisions, thus improving competitiveness and adapting to rapidly changing travel landscapes. Key Takeaways Google Travel Insights Explained: Offers valuable data and trends
Question for Our Hotel Marketing Expert Panel What are the essential skills and characteristics that hotels should look for when recruiting for Marketing leadership roles? What advice can you offer to hotels in this position? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Max Starkov
Pricing personalization allows hotels to move towards total profit optimization by combining the power of the guest profiles in your CRM with revenue management forecasting to deliver the right price to the right guest at the right time during the guest journey. Guests Have Increased Expectations for Personalization Personalization is an evolving topic within the hospitality industry, from technology and
Non-fungible tokens, or NFTs, are emerging as one of the most significant marketing trends, and NFT hospitality offerings are also growing as businesses come to recognize their full potential. In this article, you can learn about NFTs, their advantages, their marketing potential, and their specific uses within hospitality. Table of Contents: What is a Non-Fungible Token (NFT)? NFT Hospitality Offerings
Without a doubt, the last couple of years have brought countless challenges for hoteliers. But despite that, many creative and forward-thinking teams were able to steer their properties through these challenging times. For many of them, upselling played a major role in their success. The 2022 Hospitality Market Report summarises their results. Read on to let the latest recovery and
During the coronavirus (COVID-19) crisis, there is a lot of uncertainty in the travel industry. Billions of damage are imminent for the travel industry. The only relief from measures against the Corona (COVID-19) virus can ease the economic pain. The hope of travel organizations is focused on summer and autumn business. But how do you deal with online marketing during
Hospitality Marketing Hospitality marketing involves promoting services in the hospitality sector, like hotels, restaurants, and travel services, to attract and retain customers. It's essential for building brand awareness, differentiating from competitors, and driving business growth. Effective marketing in this industry focuses on customer experience, showcasing unique offerings, and adapting to changing consumer trends and preferences. Key Takeaways Emphasis on
Customer Experience in the Hospitality Industry Customer experience in hospitality refers to the overall quality of interactions and services provided to guests in hotels, resorts, and related establishments. It's crucial as it shapes guest satisfaction, drives loyalty, influences reputation, and directly impacts the financial success of the hospitality business. Key Takeaways Personalization Marketing: Tailoring marketing efforts to individual preferences enhances
In the internet age, with information freely available and customers able to compare hotels easily, those in the hospitality industry must keep up to date with the latest digital trends. Not only can this help you to keep pace with hotel industry rivals, but it can also improve processes and enhance the customer experience you deliver. In this article, you
Big Data in the Hospitality Industry Big Data in the hospitality industry involves collecting and analyzing large volumes of data to gain insights into guest preferences and market trends. It's crucial for personalizing guest experiences, optimizing operational efficiency, and making informed strategic decisions, thereby enhancing customer satisfaction and driving business growth in the competitive hospitality sector. Key Takeaways Revenue Management: