What Is RevPAM in Hotels and How Do You Calculate It
RevPAM (Revenue per Available Square Meter) measures the revenue each square meter of hotel space generates, from meeting rooms and restaurants to the lobby and the parking deck. It is
What Is Average Length of Stay (ALOS) in Hotels?
Average Length of Stay (ALOS) is the average number of nights represented by each hotel stay during a defined period. It matters because stay duration changes how inventory is consumed
What Is Hotel Marketing? How to Build Profitable Demand
Hotel marketing is the discipline of creating, capturing, and retaining profitable guest demand for a hotel. It connects positioning, search visibility, distribution, content, reputation, direct booking, and guest relationships so
What Is TikTok GO for Hotels and What It Means for Bookings
TikTok GO is TikTok's in-app booking feature that lets users discover and book hotels, attractions, and tours without leaving the platform. For hotels, it is a new discovery surface, not
What Is MICE Hotel Marketing and How to Win the Shortlist
MICE hotel marketing is the strategy hotels use to attract, convert, and retain meetings, incentives, conferences, and exhibitions business. It is important because group buyers make most of their decisions
How Can Hotel GEO Help Your Property Win AI Visibility
Hotel generative engine optimization, or hotel GEO, is the practice of making a property's information easy for AI search systems to retrieve, understand, verify, cite, and recommend. It has gained
Questions Answered by Our Industry Expert Panel
Artificial Intelligence Tips to Innovate Your Business
How AI Agents in Housekeeping are Improving Room Readiness
AI agents in hotel housekeeping are software systems that read live operational data, prioritize cleaning work, take approved actions, and escalate exceptions on their own. An AI agent is software
How Is Agentic AI Delivering ROI and Reshaping Hospitality?
Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these
How AI Is Reshaping Hotel Pricing And Distribution Strategy
Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies?
Hoteliers Beware: AI Versus Search Is a False Narrative
There’s a growing assumption in hospitality that AI is replacing search. If AI rises, search must fall. But this zero-sum mindset isn’t reality. Instead of replacing search, AI is expanding
AI Tips to Innovate and Grow Your Business
ChatGPT Hotel Ads Explained Before the Auction Heats Up
ChatGPT hotel ads are sponsored placements that appear beneath ChatGPT's answers when travelers research trips and accommodation. OpenAI began piloting them in early 2026, which means a channel you could
AI Agents for Hotel Front Desks and What to Automate First
AI agents for hotel front desks are software systems that understand a guest's request in plain language and complete it directly in the property management system, from a check-in to
How AI Agents in Housekeeping are Improving Room Readiness
AI agents in hotel housekeeping are software systems that read live operational data, prioritize cleaning work, take approved actions, and escalate exceptions on their own. An AI agent is software
How Is Agentic AI Delivering ROI and Reshaping Hospitality?
Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these
Revenue Management Tips to Optimize Revenue
How Hotel Leaders Can Protect GOPPAR in a High-Cost Market
For years, hotel strategy has run on one assumption: grow RevPAR, and profit takes care of itself. That link is weakening. Revenue is holding steady across most markets, but costs
How Is Agentic AI Delivering ROI and Reshaping Hospitality?
Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these
How AI Is Reshaping Hotel Pricing And Distribution Strategy
Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies?
How Guest Experience Drives Hotel Revenue (and How to Maximize It)
From discovering your hotel to booking a room, from checking in to ordering room service — the guest experience isn’t a set of isolated touchpoints. It’s a journey. One that
Marketing Tips to Attract More Travellers
How Do Hotels Build a Corporate Sales Strategy
Hotels build a corporate sales strategy by identifying companies with recurring room night demand, negotiating rates that maintain both volume and yield, and managing those accounts as a portfolio rather
How Can Hotel Local Partnerships Drive More Bookings
Hotels drive more bookings from local partnerships by turning nearby businesses, employers, venues, and attractions into formal referral and distribution channels. A hotel local partnership is a commercial arrangement in
Discover Hotel Marketing Trends Reshaping the Future of Hospitality in 2026
Hotel marketing is key in helping you attract bookings and optimize revenue. For the most part, your marketing messages are how customers will become aware of your hotel and also
How Much Should Your Hotel Marketing Budget Really Be?
A hotel marketing budget is the annual amount a property commits to acquiring and retaining guests, typically between 4 and 8 percent of total revenue. The percentage matters less than
Hotel Operation Tips to Optimize your Processes
Hotel Labor Cost Management Without Cutting Service Quality
Hotel labor cost management is the discipline of controlling payroll, the largest expense on a hotel P&L, by matching staffing hours to demand, raising productivity, and reducing turnover. It has
AI Agents for Hotel Front Desks and What to Automate First
AI agents for hotel front desks are software systems that understand a guest's request in plain language and complete it directly in the property management system, from a check-in to
How AI Agents in Housekeeping are Improving Room Readiness
AI agents in hotel housekeeping are software systems that read live operational data, prioritize cleaning work, take approved actions, and escalate exceptions on their own. An AI agent is software
AI Room Inspections for Hotel Housekeeping Quality Control
Room inspection is the last quality gate between your housekeeping team and your guest, yet at most properties, it is the least systematic step in the entire room turn. This
Staffing Solutions and Career Optimization Tips
10 Valuable Tips to Manage Your Hotel Career
Hotel careers can be rewarding, challenging, and varied. Yet, regardless of whether you are seeking an entry-level job to get your foot in the door, or hoping to take the
Hospitality Leaders Reflect on Career Lessons and Growth Tips
Question for Our Hotel Marketing Expert Panel Knowing what you know now about career paths, developing skills and gaining experience in the hospitality industry, what advice would you give
Hotel Management: Everything You Need to Know About Managing a Hotel
If you have ever dreamed of working in the hotel management industry, you should know that this type of job comes with many exciting and even challenging opportunities. To manage
Advice We Would Give To Our Younger Hospitality Selves
Question for Our Revenue Management Expert Panel: Knowing what you know now (experience in hospitality, revenue management, life & skills, etc.), what advice would you give to your younger