Direct Booking Guests Return 4x More Than OTA Guests
A guest who books direct returns at 5.1%, while a guest who books through an OTA returns at just 1.3%, and that gap holds across the same hotels, the same
AI in Hotel Revenue Management: Lessons From Centaur Chess
AI in hotel revenue management is moving faster than most commercial teams expected, and the way you respond in the next few years will shape your career. The best response
Your Competitor Lowered Rates: Why You Shouldn’t Follow
A competing hotel drops its rate by $15, and suddenly everyone's watching. Check the dates. Check the booking pace. Check how many rooms are still sitting empty. Before long, someone
5 Revenue Management Tips for Beach, City, Mountain, or Countryside Hotels
As a hotelier, you know your hotel faces unique revenue management challenges. Your location, primary traveler types, and season all shape profitable pricing strategies. This article addresses specific ways to
How Much Should Your Hotel Marketing Budget Really Be?
A hotel marketing budget is the annual amount a property commits to acquiring and retaining guests, typically between 4 and 8 percent of total revenue. The percentage matters less than
23 Key Technology Trends Emerging in the Travel Industry in 2027
Technology is crucial to the tourism and travel industry, helping businesses with day-to-day operations while improving the customer experience. For this reason, hotels, airlines, restaurants, and other companies must keep
Questions Answered by Our Industry Expert Panel
Artificial Intelligence Tips to Innovate Your Business
ChatGPT Hotel Ads Explained Before the Auction Heats Up
ChatGPT hotel ads are paid placements shown while travelers research, compare, and plan trips through conversation. What began as a small 2026 pilot has quickly become a global advertising channel,
Before You Buy AI for Your Hotel, Ask These Six Questions
Every vendor pitching hotel AI right now can show you a polished demo. Very few can tell you, in specific terms, what data that AI is actually reasoning from, and
AI Agents for Hotel Marketing Are Picking Winners Already
AI agents for hotel marketing are systems that can plan, recommend, and execute defined marketing workflows within limits set by the hotel. They matter because agents now influence both sides
How Can Hotel GEO Help Your Property Win AI Visibility
Hotel generative engine optimization, or hotel GEO, is the practice of making a property's information easy for AI search systems to retrieve, understand, verify, cite, and recommend. It has gained
AI Tips to Innovate and Grow Your Business
Is AI Being Overhyped Or Misapplied In Hotels?
Question for Hospitality Industry Expert Panel Where is AI misapplied or overhyped in hotels, mistaking novelty for value or solving non-problems? What's the most expensive lesson the industry won't
Hotel Algorithmic Pricing Antitrust Risk Starts With Data, Not AI
Hotel algorithmic pricing antitrust risk is real but specific. It arises when pricing software that competing hotels share stops informing each property's rates and starts coordinating them. Using a revenue
ChatGPT Hotel Ads Explained Before the Auction Heats Up
ChatGPT hotel ads are paid placements shown while travelers research, compare, and plan trips through conversation. What began as a small 2026 pilot has quickly become a global advertising channel,
Before You Buy AI for Your Hotel, Ask These Six Questions
Every vendor pitching hotel AI right now can show you a polished demo. Very few can tell you, in specific terms, what data that AI is actually reasoning from, and
Revenue Management Tips to Optimize Revenue
Hotel Pricing: Know When to Act and When to Leave It Alone
It looks like next Saturday at your hotel will be quiet. Then three bookings arrive before breakfast. Do you raise the rate, wait for more, or check what the hotel
What Is Hotel RGI and Why a Good Score Can Mislead You
RGI, or Revenue Generation Index, measures your hotel's RevPAR against the average RevPAR of your competitive set, market, or submarket. It tells you whether you are winning or losing revenue
Hotel Algorithmic Pricing Antitrust Risk Starts With Data, Not AI
Hotel algorithmic pricing antitrust risk is real but specific. It arises when pricing software that competing hotels share stops informing each property's rates and starts coordinating them. Using a revenue
The Guests Worth 18x More: Why Most Hotels Can’t Name Them
In a Bookboost analysis of more than six million guest records from European mid-market properties, guests with ten or more stays generated around 5,000 euros in cumulative revenue on average,
Marketing Tips to Attract More Travellers
The Guests Worth 18x More: Why Most Hotels Can’t Name Them
In a Bookboost analysis of more than six million guest records from European mid-market properties, guests with ten or more stays generated around 5,000 euros in cumulative revenue on average,
Customer Lifetime Value (CLV) in Hotels Beyond Booking Revenue
Customer Lifetime Value (CLV) estimates the economic value a customer generates across their full relationship with your hotel, rather than from one reservation. For commercial decisions, CLV is useful only
ChatGPT Hotel Ads Explained Before the Auction Heats Up
ChatGPT hotel ads are paid placements shown while travelers research, compare, and plan trips through conversation. What began as a small 2026 pilot has quickly become a global advertising channel,
Hotel Budgets Are Changing. Here’s What You Can’t Ignore
The hotel marketing budget conversation is changing. AI, third-party acquisition costs, first-party data, and digital experiences are forcing a rethink of where investment creates the most value. The hotels that
Hotel Operation Tips to Optimize your Processes
Hotel Budgets Are Changing. Here’s What You Can’t Ignore
The hotel marketing budget conversation is changing. AI, third-party acquisition costs, first-party data, and digital experiences are forcing a rethink of where investment creates the most value. The hotels that
Why Is Hotel Sustainability Becoming a Profit Strategy?
Hotel sustainability is the practice of reducing a property's environmental impact across energy, water, waste, sourcing, and verified operating standards. It is becoming a profit strategy because its most reliable
How to Improve Hotel Staff Retention and Stop Losing Revenue
Hotel staff retention is the discipline of keeping trained employees in active roles long enough to recover the full cost of hiring and developing them. It has become important for
Hotel Labor Cost Management Without Cutting Service Quality
Hotel labor cost management is the discipline of controlling payroll, the largest expense on a hotel P&L, by matching staffing hours to demand, raising productivity, and reducing turnover. It has
Staffing Solutions and Career Optimization Tips
What Was the Biggest Challenge That Shaped My Marketing Career?
Question for Our Hotel Marketing Expert Panel What has been the most significant challenge you've overcome in your marketing career? What was the most important lesson you learned, and
10 Valuable Tips to Manage Your Hotel Career
Hotel careers can be rewarding, challenging, and varied. Yet, regardless of whether you are seeking an entry-level job to get your foot in the door, or hoping to take the
Hospitality Leaders Reflect on Career Lessons and Growth Tips
Question for Our Hotel Marketing Expert Panel Knowing what you know now about career paths, developing skills and gaining experience in the hospitality industry, what advice would you give
Hotel Management: Everything You Need to Know About Managing a Hotel
If you have ever dreamed of working in the hotel management industry, you should know that this type of job comes with many exciting and even challenging opportunities. To manage