Hotel Marketing; The Latest Trends in the Hotel Industry
Hotel marketing plays a crucial role in helping owners to maximise bookings and revenue. After all, it is the main way in which those in the hotel industry are able to reach out to potential customers, conveying their unique selling proposition, brand values and the reasons why guests should choose to stay with them. For marketers operating in the hospitality industry, there are a wide range of hotel marketing strategies to turn to. In this
Tourism Trends: 13 Opportunities for The Tourism Industry
Every industry has trends and innovations -- the tourism industry is no exception. In a rapidly-evolving landscape, new trends are appearing and taking hold all the time. Changing demographics, advances in technology, shifting social mores: these influences and others all help give rise to important new tourism trends. To find out about 13 of the top tourism trends to watch, read on. Keeping up with the Latest Tourism Trends: Why It Matters to Your Business
Global Distribution System (GDS): What Are the Benefits for Hotels?
A global distribution system (GDS) is a network, which allows travel agents to access hotel inventories and sell rooms to their clients. For those in the hotel industry, this functions as an important method for distribution, allowing access to a wider customer base. In this article, you will learn more about what a global distribution system is, how it works, and what the benefits are for a hotel making use of such a system. Global
12 Online Travel Agents (OTAs) to Increase Your Hotel Bookings
The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels and to book them over the internet, from the comfort of their own home, or on the go. In this article, you will find out more about online travel agents and the best platforms to turn to in order to increase the number of hotel
The Top 9 latest Hotel Industry Trends for 2019
The world is moving faster than ever, as new technologies, shifting social attitudes, and economic and demographic changes all drive seismic shifts in the ways we live, work and do business. Nowhere is this more evident than in hotel industry trends. With new approaches, new consumer requirements and new hotel technology, the industry is changing fast -- and your business needs to change with it. 9 Hotel Industry Trends to look out for Some hotel industry trends may come and go, while others become permanent fixtures. It's vital to stay on top of industry trends in order to reap the
5 Benefits of Virtual Reality Marketing for The Travel Industry
Virtual reality is experienced through sights and sounds in an artificial environment provided by a computer. The travel and tourism industry has started adopting this tool to enhance customer experience and maximise engagements. If you want to use this innovative tool to promote your travel business, take a look at this overview of virtual reality marketing (Also known as VR marketing), its importance for the tourism sector, and 5 advantages of using virtual reality to
5 Tips to Create The Perfect Promotional Hotel Video
Videos are increasingly important in the world of hotel marketing. The right hotel video can make a tremendous difference to your sales, raising your profile in the hotel industry. Whether you're unveiling a new facility, announcing a special offer or letting people know about improvements you've made, video is the perfect medium. There are various different types of video that you might want to explore. Why is a Professional Hotel Video Important? Video is now
Top 10 Latest Hospitality Marketing Trends for 2019
Using an effective marketing strategy for your hospitality business is key to attracting new customers and building trust around your brand. Digital platforms have impacted virtually every sector, especially the hospitality industry. This is due to major changes in how Internet users research, plan, and book their accommodation and travel
Hotel App: Optimise Your Guest Communication, Experience & Revenue
The use of mobile apps for performing everyday activities has become more commonplace and this has led to the rise of hotel apps. These hotel apps can then allow users to access a range of services, or to perform a range of different actions. In this article, you will learn
How the Internet of Things (IoT) can Benefit the Travel Industry
For those in the travel industry, one of the most important and powerful emerging technology trends, which needs to be understood and explored, is the Internet of Things, or IoT for short. It has the potential to fundamentally change how many tourism companies operate, improve their revenue management, and enhance
10 Amazing Examples of 360 Video Hotel Tours
For hotel owners, it is important to keep up with the latest video marketing trends, and the 360 video hotel tour is one of the most significant trends of recent times. In this article, you will learn more about 360 movie technology, the ways it differs from the VR hotel
Hotel Advertisement; 10 Effective Hotel Advertising Strategies
A hotel advertisement campaign is one of the major ways for hotels to generate interest and promote their unique offerings. However, there are a range of different hotel advertising strategies, and it is usually best to adopt several of these, in order to create a diverse marketing mix. In this
How Can Voice Control Benefit the Hospitality Industry?
Successful leaders in the hospitality industry understand the importance of embracing new technology, especially when it has the capacity to improve the customer experience. One example of a technology trend that has seen increased adoption rates in recent times is voice control technology, and it can be of great benefit