Hotel Budgets Are Changing. Here’s What You Can’t Ignore
The hotel marketing budget conversation is changing. AI, third-party acquisition costs, first-party data, and digital experiences are forcing a rethink of where investment creates the most value. The hotels that
Learn How Breakfast Service Can Be a Profit Center for Your Hotel
OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel.
European Hotel Performance: The 7 Trends Shaping 2026
European hotels are navigating a complicated year. Economic uncertainty, changing travel patterns, and rising costs are putting pressure on performance. Yet the latest data shows a more resilient picture: occupancy
Fall 2026 Travel Trends: What They Mean for Hotel Pricing
Fall 2026 comes with a mixed bag of signals. Corporate travel confidence has wobbled, leisure travelers are booking anyway, and a run of stadium shows and arena tours is about
Before You Buy AI for Your Hotel, Ask These Six Questions
Every vendor pitching hotel AI right now can show you a polished demo. Very few can tell you, in specific terms, what data that AI is actually reasoning from, and
AI Agents for Hotel Marketing Are Picking Winners Already
AI agents for hotel marketing are systems that can plan, recommend, and execute defined marketing workflows within limits set by the hotel. They matter because agents now influence both sides
Questions Answered by Our Industry Expert Panel
Artificial Intelligence Tips to Innovate Your Business
AI Agents for Hotel Front Desks and What to Automate First
AI agents for hotel front desks are software systems that understand a guest's request in plain language and complete it directly in the property management system, from a check-in to
How AI Agents in Housekeeping are Improving Room Readiness
AI agents in hotel housekeeping are software systems that read live operational data, prioritize cleaning work, take approved actions, and escalate exceptions on their own. An AI agent is software
How Is Agentic AI Delivering ROI and Reshaping Hospitality?
Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these
How AI Is Reshaping Hotel Pricing And Distribution Strategy
Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies?
AI Tips to Innovate and Grow Your Business
How Can AI Agents Improve Hotel Revenue Management
AI agents for hotel revenue management are software systems that pursue revenue goals by taking actions, such as adjusting rates, updating forecasts, and monitoring demand, with limited human input. They
ChatGPT Hotel Ads Explained Before the Auction Heats Up
ChatGPT hotel ads are sponsored placements that appear beneath ChatGPT's answers when travelers research trips and accommodation. OpenAI began piloting them in early 2026, which means a channel you could
AI Agents for Hotel Front Desks and What to Automate First
AI agents for hotel front desks are software systems that understand a guest's request in plain language and complete it directly in the property management system, from a check-in to
How AI Agents in Housekeeping are Improving Room Readiness
AI agents in hotel housekeeping are software systems that read live operational data, prioritize cleaning work, take approved actions, and escalate exceptions on their own. An AI agent is software
Revenue Management Tips to Optimize Revenue
What Is Average Length of Stay (ALOS) in Hotels?
Average Length of Stay (ALOS) is the average number of nights represented by each hotel stay during a defined period. It matters because stay duration changes how inventory is consumed
What Is CPOR in Hotels? Why Lower Isn’t Always Better
Cost per Occupied Room (CPOR) measures the average operating cost associated with each hotel room sold. It helps you determine whether room revenue is being converted efficiently into profit, rather
What Is Guest Acquisition Cost in Hotels? The Hidden Margin
Guest Acquisition Cost (GAC), commonly called Customer Acquisition Cost (CAC), is the total cost a hotel spends to win a booking or a guest, including commissions, advertising, booking fees, and
What Is eNPS in Hotels? The Metric That Predicts Turnover
Employee Net Promoter Score (eNPS) is a workforce metric that measures how willing employees are to recommend your hotel as a place to work. It gives hotel managers a fast
Marketing Tips to Attract More Travellers
Customer Lifetime Value (CLV) in Hotels Beyond Booking Revenue
Customer Lifetime Value (CLV) estimates the economic value a customer generates across their full relationship with your hotel, rather than from one reservation. For commercial decisions, CLV is useful only
What Is Hotel Marketing? How to Build Profitable Demand
Hotel marketing is the discipline of creating, capturing, and retaining profitable guest demand for a hotel. It connects positioning, search visibility, distribution, content, reputation, direct booking, and guest relationships so
What Is TikTok GO for Hotels and What It Means for Bookings
TikTok GO is TikTok's in-app booking feature that lets users discover and book hotels, attractions, and tours without leaving the platform. For hotels, it is a new discovery surface, not
What Is MICE Hotel Marketing and How to Win the Shortlist
MICE hotel marketing is the strategy hotels use to attract, convert, and retain meetings, incentives, conferences, and exhibitions business. It is important because group buyers make most of their decisions
Hotel Operation Tips to Optimize your Processes
How to Improve Hotel Staff Retention and Stop Losing Revenue
Hotel staff retention is the discipline of keeping trained employees in active roles long enough to recover the full cost of hiring and developing them. It has become important for
Hotel Labor Cost Management Without Cutting Service Quality
Hotel labor cost management is the discipline of controlling payroll, the largest expense on a hotel P&L, by matching staffing hours to demand, raising productivity, and reducing turnover. It has
AI Agents for Hotel Front Desks and What to Automate First
AI agents for hotel front desks are software systems that understand a guest's request in plain language and complete it directly in the property management system, from a check-in to
How AI Agents in Housekeeping are Improving Room Readiness
AI agents in hotel housekeeping are software systems that read live operational data, prioritize cleaning work, take approved actions, and escalate exceptions on their own. An AI agent is software
Staffing Solutions and Career Optimization Tips
10 Valuable Tips to Manage Your Hotel Career
Hotel careers can be rewarding, challenging, and varied. Yet, regardless of whether you are seeking an entry-level job to get your foot in the door, or hoping to take the
Hospitality Leaders Reflect on Career Lessons and Growth Tips
Question for Our Hotel Marketing Expert Panel Knowing what you know now about career paths, developing skills and gaining experience in the hospitality industry, what advice would you give
Hotel Management: Everything You Need to Know About Managing a Hotel
If you have ever dreamed of working in the hotel management industry, you should know that this type of job comes with many exciting and even challenging opportunities. To manage
Advice We Would Give To Our Younger Hospitality Selves
Question for Our Revenue Management Expert Panel: Knowing what you know now (experience in hospitality, revenue management, life & skills, etc.), what advice would you give to your younger