Knowledge Platform for the Hotel, Hospitality and Travel Industry2020-02-11T15:41:05+01:00

5 Hotel Marketing Challenges for Multi-Location Hotels in 2020

Emerging economies lead to a growing demand for international tourism, making the travel industry one of the fastest-growing markets. With the number of people with access to greater wealth rising, the market conditions are expected to remain strong. But with markets expanding, so is the competition. In this article, we give you 5 tips to stay ahead of the competition as a multi-location hotel. 5 tips to stay ahead of the competition as a multi-location

7 Tips for Hotels to Attract More Bleisure Travellers

Bleisure travel - the combination of business and leisure travel - is growing and this has led to heightened interest from the hotel industry itself, with hotels looking to appeal to bleisure travellers. In this article, you will find seven tips that can help to make accommodation more attractive to this emerging and increasingly important demographic. Quick menu: What is the Meaning of Bleisure? Who is the Bleisure Traveller? What Are the Benefits of Bleisure?

How Much Revenue Could Your Hotel Make From Upselling? [Including Upsell Calculator]

Upselling is a great way to boost both your guests’ experience and your revenue through paid upgrades and ancillary services. In this article you will learn how you can calculate additional revenue, made by upselling. Additionally you find a handy tool to help you to estimate the potential. Success Factors for Upselling A recently published benchmarking report shows that elements like property type (e.g. resort, downtown hotel, hostel…) and location (e.g. mountains, beach, downtown…) strongly impact

Travel Trends: 12 Opportunities for the Travel Industry

It's an exciting time for the travel industry. Change and evolution is more fast-paced than ever, with shifting demographics and developing technology creating brand new travel trends. Businesses who identify key travel trends and take advantage of them will be uniquely positioned to thrive in this dynamic environment. In this article, you'll read about 12 travel trends to watch in the near future. Why Is It Important to Keep up With the Latest Travel Trends?

How the Internet of Things (IoT) can Benefit the Travel Industry

For those in the travel industry, one of the most important and powerful emerging technology trends, which needs to be understood and explored, is the Internet of Things, or IoT for short. It has the potential to fundamentally change how many tourism companies operate, improve their revenue management, and enhance the customer experience. In this article, you will learn more about what the Internet of Things actually is and find out how it can be

10 Tips To Increase Your Hotel Bookings Through OTAs

Maximising demand for rooms is a vital component of revenue management and long-term business success for hotels, and online travel agents, or OTAs, can be ideal for achieving this. However, hotel owners, marketers and revenue managers need to put the work in to get the most from them. In this article, you will find out more about what an OTA can do for you, and find 10 tips for increasing the number of bookings you

14 City Marketing Strategies to Attract More Travellers

Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies and other businesses, by helping to attract more travellers to the city in question. In this article, you will learn more about what city marketing is, what it entails, and some of the main techniques that can help you to boost tourism. Quick menu: What is City Marketing? Why is City Marketing Useful and Important? What is the Difference Between City and

7 Tips to Attract More Corporate Travellers to Your Hotel

Corporate travellers are a growing demographic and a target audience that many within the hotel industry are placing an increased emphasis on trying to appeal to. After all, a corporate traveller may use extra hotel facilities, return to your hotel multiple times and recommend it to colleagues and business partners.

8 Corporate Travel Agents for Hotels to Gain More Business Travellers

Corporate travel agents specialise in organising business trips and events for the employees of companies. By presenting your property correctly to these agents, including delivering real-time availability and rates, hotels can create the possibility to attract more corporate travellers. In this article you learn what corporate travel agents are, why

Hotel Management Software: What Are the Benefits for Hotels?

Hotel management software is increasingly important for those in the hotel industry, offering more efficient, cost-effective ways to take care of many tasks and operations. In this article, you will learn about the various hotel management software solutions that are available, as well as the key benefits hotel software can

Tourism Marketing: Brand New Marketing Tips to Boost Your Results

For those operating in the tourism industry, the various different tourism marketing strategies that are deployed can go a long way towards determining long-term business success. With that in mind, in this article, you will find out more about tourism marketing and also find 11 of the best tourism marketing

What is a Destination Management Organisation (DMO)?

Destination management is a broad management process, based around ensuring tourism is beneficial for a particular destination. It is usually the responsibility of a destination management organisation, or DMO for short. Over the course of this article, you will find out more about what a destination management organisation actually is.

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