10 Lessons for Successful Hotel Tech Transformations
Most hotels recognize the need for modern technology. But far fewer understand how to implement it successfully. In reality, transformations are rarely about technology alone. Without clear communication, strong leadership,
Why Most Hotel AI Pilots Fail and How to Fix Yours
Many hotels approach artificial intelligence the wrong way. They start with the technology, then go hunting for problems it might solve. Six months later, the pilots are everywhere, and the
The 71% Attrition Cliff: Why Hotel Guests Don’t Return
71% of guests who return for a second stay never make a third. That's not an estimate or a survey claim. It comes from our own analysis of more than
How to Improve Hotel Profit Margin With Smart Strategies
Hotel profit margin calculations are of immense importance within the hospitality industry. Your profit margin is generally defined as the percentage of revenue left after operating expenses have been subtracted.
Hotel Room Cleaning Strategies for Better Hotel Performance
Hotel room cleaning is the process of preparing, sanitizing, and servicing a room, so it is ready for the next guest. It can involve everything from vacuum cleaning and changing
Discover Examples of Artificial Intelligence (AI) in the Hotel Industry
AI in hotels describes the use of artificial intelligence technology in the hotel industry. This technology is increasingly used to automate processes, analyze vast amounts of data, and deliver next-level
Questions Answered by Our Industry Expert Panel
AI Tips to Innovate and Grow Your Business
What Skills Do Hotel Marketers Need in the AI Era?
Question for Our Hotel Marketing Expert Panel What are the top skills hotel marketing teams need to ensure success in an AI-driven hospitality landscape? How can they improve and
AI Agents in the Travel Industry: Use Cases, ROI, and Strategy
AI agents in the travel industry are autonomous software systems that are able to work independently to achieve specific goals. They do not require human intervention and can make decisions
Choose to Be Chosen: How Hoteliers Use AI to Stay Ahead of Hospitality Trends
The hospitality industry is evolving rapidly, with shifting guest expectations and unpredictable market conditions challenging traditional approaches. Hotels can no longer rely solely on historical data or manual strategies to
AI Agents in the Hospitality Industry: Use Cases, ROI, and Strategy
AI agents in the hospitality industry are used by hotels, restaurants, cafés, and similar businesses to handle complex tasks autonomously. They are capable of advanced reasoning and can make decisions
AI Tips to Innovate and Grow Your Business
What Skills Do Hotel Marketers Need in the AI Era?
Question for Our Hotel Marketing Expert Panel What are the top skills hotel marketing teams need to ensure success in an AI-driven hospitality landscape? How can they improve and
AI Agents in the Travel Industry: Use Cases, ROI, and Strategy
AI agents in the travel industry are autonomous software systems that are able to work independently to achieve specific goals. They do not require human intervention and can make decisions
Choose to Be Chosen: How Hoteliers Use AI to Stay Ahead of Hospitality Trends
The hospitality industry is evolving rapidly, with shifting guest expectations and unpredictable market conditions challenging traditional approaches. Hotels can no longer rely solely on historical data or manual strategies to
AI Agents in the Hospitality Industry: Use Cases, ROI, and Strategy
AI agents in the hospitality industry are used by hotels, restaurants, cafés, and similar businesses to handle complex tasks autonomously. They are capable of advanced reasoning and can make decisions
Revenue Management Tips to Optimize Revenue
How Guest Experience Drives Hotel Revenue (and How to Maximize It)
From discovering your hotel to booking a room, from checking in to ordering room service — the guest experience isn’t a set of isolated touchpoints. It’s a journey. One that
Ancillary Revenue Guide: Grow Your Hotel Revenue Smartly
Ancillary revenue describes earnings that originate from the sale of products or services besides your primary offering. In the case of hotels, this means products and services beyond the sale
PMS Integration Strategies to Streamline Hotel Management
PMS integration refers to the capacity for a property management system (PMS) to connect with other hotel systems. By connecting your PMS to systems like booking engines, CRM software, and
Why Most Hotel Forecasts Fail Before They Start
Forecasting sits at the heart of every hotel strategy. Yet in many organizations, it remains slow, reactive, and quietly mistrusted. Not because teams lack skill, but because the data behind
Marketing Tips to Attract More Travellers
What Would Your Ideal AI Agent for Hotel Marketing Do?
Question for Our Hotel Marketing Expert Panel If you could design just one AI Agent to support your hotel marketing projects and workflows, without any restrictions or limitations, what
How Hotel Competitor Analysis Can Improve Your Market Position
Hotel competitor analysis is a systematic process where you evaluate rival properties. This allows you to get a clear sense of their strengths, weaknesses, reputation, unique selling proposition, and overall
What AI-Driven Discovery Means for Hotel Revenue?
AI-driven discovery is changing how travelers find hotels, compare options, and decide where to book. Instead of browsing pages of search results, guests increasingly ask AI tools for specific recommendations
Hotel Activities: Essential Guide to Engaging Guest Experiences
Hotel activities are the various things guests can do for enjoyment during their stay. Examples can range from spa treatments and live entertainment, to city tours and outdoor adventure activities.
Hotel Operation Tips to Optimize your Processes
Hotel Review Websites and Online Reputation Management Tips
Hotel review websites play a critical role in today's digital-first landscape. Crucially, they are no longer just a platform for customers to explore options; they can also serve as vital
Hotel Reception Staff Role in Revenue Management Success
Your hotel can do everything right, but if your customers aren’t happy, that can lead to a loss of revenue. Why? Unhappy customers leave negative reviews, and that affects future
Ancillary Revenue Guide: Grow Your Hotel Revenue Smartly
Ancillary revenue describes earnings that originate from the sale of products or services besides your primary offering. In the case of hotels, this means products and services beyond the sale
Hotel Energy Solution: Save Money and The Planet
The right hotel energy solution is a major concern for any hotel business. Rising energy costs can dramatically affect your bottom line. In addition, today's eco-minded travelers are increasingly concerned
Staffing Solutions and Career Optimization Tips
Hospitality Leaders Reflect on Career Lessons and Growth Tips
Question for Our Hotel Marketing Expert Panel Knowing what you know now about career paths, developing skills and gaining experience in the hospitality industry, what advice would you give
Hotel Management: Everything You Need to Know About Managing a Hotel
If you have ever dreamed of working in the hotel management industry, you should know that this type of job comes with many exciting and even challenging opportunities. To manage
Advice We Would Give To Our Younger Hospitality Selves
Question for Our Revenue Management Expert Panel: Knowing what you know now (experience in hospitality, revenue management, life & skills, etc.), what advice would you give to your younger
Hotel Marketing Courses: What Will You Learn? + List of Educators
Hotel Marketing Courses have never been more valuable. The hotel industry is always dynamic and prone to dramatic shifts, with new technologies, new ideas, and unexpected world events constantly disrupting