How Do Hotels Build a Corporate Sales Strategy
Hotels build a corporate sales strategy by identifying companies with recurring room night demand, negotiating rates that maintain both volume and yield, and managing those accounts as a portfolio rather
How Much Should Your Hotel Marketing Budget Really Be?
A hotel marketing budget is the annual amount a property commits to acquiring and retaining guests, typically between 4 and 8 percent of total revenue. The percentage matters less than
What Is TikTok GO for Hotels and What It Means for Bookings
TikTok GO is TikTok's in-app booking feature that lets users discover and book hotels, attractions, and tours without leaving the platform. For hotels, it is a new discovery surface, not
How Can Hotel Local Partnerships Drive More Bookings
Hotels drive more bookings from local partnerships by turning nearby businesses, employers, venues, and attractions into formal referral and distribution channels. A hotel local partnership is a commercial arrangement in
How Can a Hotel AIO Strategy Get Your Property in AI Answers
Hotel AI search optimization is the practice of making a property's website, listings, and public facts easy for AI search systems to discover, interpret, verify, and cite. A hotel AIO
How Can Hotel GEO Help Your Property Win AI Visibility
Hotel generative engine optimization, or hotel GEO, is the practice of making a property's information easy for AI search systems to retrieve, understand, verify, cite, and recommend. It has gained
Questions Answered by Our Industry Expert Panel
Artificial Intelligence Tips to Innovate Your Business
How Is Agentic AI Delivering ROI and Reshaping Hospitality?
Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these
How AI Is Reshaping Hotel Pricing And Distribution Strategy
Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies?
Hoteliers Beware: AI Versus Search Is a False Narrative
There’s a growing assumption in hospitality that AI is replacing search. If AI rises, search must fall. But this zero-sum mindset isn’t reality. Instead of replacing search, AI is expanding
AI Agents for Hotels: Benefits, ROI, and Implementation Strategy
AI agents for hotels represent the next evolution of artificial intelligence in hospitality. Unlike traditional AI tools or chatbots that respond to prompts, AI agents can analyze data, make decisions,
AI Tips to Innovate and Grow Your Business
AI Agents for Hotel Front Desks and What to Automate First
AI agents for hotel front desks are software systems that understand a guest's request in plain language and complete it directly in the property management system, from a check-in to
How AI Agents in Housekeeping are Improving Room Readiness
AI agents in hotel housekeeping are software systems that read live operational data, prioritize cleaning work, take approved actions, and escalate exceptions on their own. An AI agent is software
How Is Agentic AI Delivering ROI and Reshaping Hospitality?
Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these
How AI Is Reshaping Hotel Pricing And Distribution Strategy
Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies?
Revenue Management Tips to Optimize Revenue
How AI Is Reshaping Hotel Pricing And Distribution Strategy
Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies?
How Guest Experience Drives Hotel Revenue (and How to Maximize It)
From discovering your hotel to booking a room, from checking in to ordering room service — the guest experience isn’t a set of isolated touchpoints. It’s a journey. One that
Flexible Check-In and Check-Out That Improve Guest Experience and ROI
Flexible schedules are changing how hotels manage arrivals and departures. Guests increasingly expect options that align with flights, meetings, and personal plans. This shift requires operational adjustments that maintain service
How to Measure The Profitability of Your Hotel Business
Profitability is a business's ability to generate earnings from its operations over a given period. Various methods, known as profitability ratios, gauge a business's overall profitability. This article explains the
Marketing Tips to Attract More Travellers
How Can Hotel GEO Help Your Property Win AI Visibility
Hotel generative engine optimization, or hotel GEO, is the practice of making a property's information easy for AI search systems to retrieve, understand, verify, cite, and recommend. It has gained
AI Agents for Hotel Marketing Are Picking Winners Already
AI agents for hotel marketing are systems that can plan, recommend, and execute defined marketing workflows within limits set by the hotel. They matter because agents now influence both sides
Why Is Hotel Sustainability Becoming a Profit Strategy?
Hotel sustainability is the practice of reducing a property's environmental impact across energy, water, waste, sourcing, and verified operating standards. It is becoming a profit strategy because its most reliable
ChatGPT Hotel Ads Explained Before the Auction Heats Up
ChatGPT hotel ads are sponsored placements that appear beneath ChatGPT's answers when travelers research trips and accommodation. OpenAI began piloting them in early 2026, which means a channel you could
Hotel Operation Tips to Optimize your Processes
How AI Agents in Housekeeping are Improving Room Readiness
AI agents in hotel housekeeping are software systems that read live operational data, prioritize cleaning work, take approved actions, and escalate exceptions on their own. An AI agent is software
AI Room Inspections for Hotel Housekeeping Quality Control
Room inspection is the last quality gate between your housekeeping team and your guest, yet at most properties, it is the least systematic step in the entire room turn. This
Flexible Check-In and Check-Out That Improve Guest Experience and ROI
Flexible schedules are changing how hotels manage arrivals and departures. Guests increasingly expect options that align with flights, meetings, and personal plans. This shift requires operational adjustments that maintain service
83% of Hoteliers Find Tech Stressful: How to Fix It
You've got the systems. But if you and your staff are still spending hours each week fixing rate discrepancies, chasing failed syncs, and patching data gaps, those systems are working
Staffing Solutions and Career Optimization Tips
10 Valuable Tips to Manage Your Hotel Career
Hotel careers can be rewarding, challenging, and varied. Yet, regardless of whether you are seeking an entry-level job to get your foot in the door, or hoping to take the
Hospitality Leaders Reflect on Career Lessons and Growth Tips
Question for Our Hotel Marketing Expert Panel Knowing what you know now about career paths, developing skills and gaining experience in the hospitality industry, what advice would you give
Hotel Management: Everything You Need to Know About Managing a Hotel
If you have ever dreamed of working in the hotel management industry, you should know that this type of job comes with many exciting and even challenging opportunities. To manage
Advice We Would Give To Our Younger Hospitality Selves
Question for Our Revenue Management Expert Panel: Knowing what you know now (experience in hospitality, revenue management, life & skills, etc.), what advice would you give to your younger