Is AI Being Overhyped Or Misapplied In Hotels?
Question for Hospitality Industry Expert Panel Where is AI misapplied or overhyped in hotels, mistaking novelty for value or solving non-problems? What's the most expensive lesson the industry won't
What Makes a Hotel PMS Ready for AI Agents?
An AI-ready PMS is a property management system that AI agents can read from and act on safely through documented interfaces, controlled permissions, and an audit trail. The real test
What Is Agentic Hotel Booking and How Should Hotels Prepare
Agentic hotel booking is a reservation made by an AI agent that searches, compares, and books a room for a traveler, who approves the final payment. The traveler still reviews
The Guests Worth 18x More: Why Most Hotels Can’t Name Them
In a Bookboost analysis of more than six million guest records from European mid-market properties, guests with ten or more stays generated around 5,000 euros in cumulative revenue on average,
Burn the Budget Template: The Case for a Blank Canvas
Hotel budget season often begins with last year's numbers, a modest growth target, and familiar assumptions carried forward without much scrutiny. That approach feels efficient, but it can preserve outdated
How Revenue Management Helps Hotels Navigate Uncertainty
Hotel budgets provide a roadmap for the year ahead, but the market rarely follows that plan exactly. Demand shifts, booking patterns change, competitive pressures evolve, and new opportunities emerge. Revenue
Questions Answered by Our Industry Expert Panel
Artificial Intelligence Tips to Innovate Your Business
How Can Hotel GEO Help Your Property Win AI Visibility
Hotel generative engine optimization, or hotel GEO, is the practice of making a property's information easy for AI search systems to retrieve, understand, verify, cite, and recommend. It has gained
How Can a Hotel AIO Strategy Get Your Property in AI Answers
Hotel AI search optimization is the practice of making a property's website, listings, and public facts easy for AI search systems to discover, interpret, verify, and cite. A hotel AIO
How Can AI Agents Improve Hotel Revenue Management
AI agents for hotel revenue management are software systems that pursue revenue goals by taking actions, such as adjusting rates, updating forecasts, and monitoring demand, with limited human input. They
AI Agents for Hotel Front Desks and What to Automate First
AI agents for hotel front desks are software systems that understand a guest's request in plain language and complete it directly in the property management system, from a check-in to
AI Tips to Innovate and Grow Your Business
Before You Buy AI for Your Hotel, Ask These Six Questions
Every vendor pitching hotel AI right now can show you a polished demo. Very few can tell you, in specific terms, what data that AI is actually reasoning from, and
AI Agents for Hotel Marketing Are Picking Winners Already
AI agents for hotel marketing are systems that can plan, recommend, and execute defined marketing workflows within limits set by the hotel. They matter because agents now influence both sides
How Can Hotel GEO Help Your Property Win AI Visibility
Hotel generative engine optimization, or hotel GEO, is the practice of making a property's information easy for AI search systems to retrieve, understand, verify, cite, and recommend. It has gained
How Can a Hotel AIO Strategy Get Your Property in AI Answers
Hotel AI search optimization is the practice of making a property's website, listings, and public facts easy for AI search systems to discover, interpret, verify, and cite. A hotel AIO
Revenue Management Tips to Optimize Revenue
What Is eNPS in Hotels? The Metric That Predicts Turnover
Employee Net Promoter Score (eNPS) is a workforce metric that measures how willing employees are to recommend your hotel as a place to work. It gives hotel managers a fast
Learn How Breakfast Service Can Be a Profit Center for Your Hotel
OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel.
Fall 2026 Travel Trends: What They Mean for Hotel Pricing
Fall 2026 comes with a mixed bag of signals. Corporate travel confidence has wobbled, leisure travelers are booking anyway, and a run of stadium shows and arena tours is about
What Is Hotel RGI and Why a Good Score Can Mislead You
RGI, or Revenue Generation Index, measures your hotel's RevPAR against the average RevPAR of your competitive set, market, or submarket. It tells you whether you are winning or losing revenue
Marketing Tips to Attract More Travellers
Hotel Budgets Are Changing. Here’s What You Can’t Ignore
The hotel marketing budget conversation is changing. AI, third-party acquisition costs, first-party data, and digital experiences are forcing a rethink of where investment creates the most value. The hotels that
Learn How Breakfast Service Can Be a Profit Center for Your Hotel
OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel.
11 Tips To Increase Your Hotel Bookings Through OTAs
Maximizing demand for rooms is a vital component of revenue management and long-term business success for hotels, and online travel agents, or OTAs, can be ideal for achieving this. However,
European Hotel Performance: The 7 Trends Shaping 2026
European hotels are navigating a complicated year. Economic uncertainty, changing travel patterns, and rising costs are putting pressure on performance. Yet the latest data shows a more resilient picture: occupancy
Hotel Operation Tips to Optimize your Processes
How Much Should Your Hotel Marketing Budget Really Be?
A hotel marketing budget is the annual amount a property commits to acquiring and retaining guests, typically between 4 and 8 percent of total revenue. The percentage matters less than
Why Is Hotel Sustainability Becoming a Profit Strategy?
Hotel sustainability is the practice of reducing a property's environmental impact across energy, water, waste, sourcing, and verified operating standards. It is becoming a profit strategy because its most reliable
How to Improve Hotel Staff Retention and Stop Losing Revenue
Hotel staff retention is the discipline of keeping trained employees in active roles long enough to recover the full cost of hiring and developing them. It has become important for
Hotel Labor Cost Management Without Cutting Service Quality
Hotel labor cost management is the discipline of controlling payroll, the largest expense on a hotel P&L, by matching staffing hours to demand, raising productivity, and reducing turnover. It has
Staffing Solutions and Career Optimization Tips
What Was the Biggest Challenge That Shaped My Marketing Career?
Question for Our Hotel Marketing Expert Panel What has been the most significant challenge you've overcome in your marketing career? What was the most important lesson you learned, and
10 Valuable Tips to Manage Your Hotel Career
Hotel careers can be rewarding, challenging, and varied. Yet, regardless of whether you are seeking an entry-level job to get your foot in the door, or hoping to take the
Hospitality Leaders Reflect on Career Lessons and Growth Tips
Question for Our Hotel Marketing Expert Panel Knowing what you know now about career paths, developing skills and gaining experience in the hospitality industry, what advice would you give
Hotel Management: Everything You Need to Know About Managing a Hotel
If you have ever dreamed of working in the hotel management industry, you should know that this type of job comes with many exciting and even challenging opportunities. To manage