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A/B Testing: The Secret to Success on Your Hotel Website

2024-09-23T18:26:43+02:00

Digital marketers should never underestimate the power of testing. It is invaluable for understanding diverse audiences and determining what changes can result in the best online performance. The Importance of A/B Testing When it comes to a hotel website, each and every adjustment made to the booking engine, ads, CTAs, landing page, and even images can be put to the

A/B Testing: The Secret to Success on Your Hotel Website2024-09-23T18:26:43+02:00

How to Craft Your Hotel Website’s Navigation into a Digital Lobby

2024-09-09T21:09:27+02:00

It should come as no surprise that your hotel's website, in fact, serves as a virtual lobby for your business. The question is—are you treating it as such? The Importance of Your Digital Lobby In a similar way to how your property’s lobby sets the tone for a new guest’s stay, your website will set the expectations for any potential

How to Craft Your Hotel Website’s Navigation into a Digital Lobby2024-09-09T21:09:27+02:00

A 3-Step Guide to Improving Conversion Rates with A/B Testing

2024-08-13T17:13:04+02:00

Want to turn more website visitors into hotel guests? A/B testing is your secret weapon! By comparing two versions of a page or message, you can find out what really clicks with your audience. For hotel websites, this means better user experience and more direct bookings. In this blog, we'll cover everything from identifying the key elements to testing to

A 3-Step Guide to Improving Conversion Rates with A/B Testing2024-08-13T17:13:04+02:00

Booking Engine Hotels: How to Choose the Right Hotel Booking Engine

2024-10-18T16:04:46+02:00

The booking engine hotels choose to deploy can have a significant bearing on the number of bookings they are able to generate. Customers want a booking engine that is reliable, easy to access and simple to use. Hotel booking engines are of the utmost importance because they help to facilitate direct bookings. These bookings are the ideal outcome, as the

Booking Engine Hotels: How to Choose the Right Hotel Booking Engine2024-10-18T16:04:46+02:00

Maximize Your Venue Sales: 5 Proven Strategies for Success

2024-06-17T15:41:25+02:00

In the highly competitive hospitality sector, venues must continually innovate to attract and retain clients. By adopting a strategic approach that caters to diverse client needs and streamlines operations, venues can enhance their market position and drive sales. This article delves into five effective strategies that incorporate industry insights, aiming to maximize your venue's potential. 1. Establish a Comprehensive Online

Maximize Your Venue Sales: 5 Proven Strategies for Success2024-06-17T15:41:25+02:00

How Integrated Payments Elevate Hotel Revenue and Efficiency

2024-06-17T15:42:24+02:00

For hoteliers, making payments effortless and secure is essential to maintaining a positive guest experience and operational efficiency. Integrated payment solutions connect your payment gateway to your other hospitality software, providing a frictionless transaction experience that helps hotels boost revenue and streamline operations. Integrated Vs. Non-Integrated Payment Solutions The differences between using an integrated payment solution and a non-integrated one

How Integrated Payments Elevate Hotel Revenue and Efficiency2024-06-17T15:42:24+02:00

3 Key Metrics for Evaluating Your Personalization Strategy

2024-06-17T15:42:46+02:00

Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences. Travel is personal. It doesn't matter whether the purpose for

3 Key Metrics for Evaluating Your Personalization Strategy2024-06-17T15:42:46+02:00

Common Booking Funnel Bottlenecks and How to Overcome Them

2024-06-03T14:21:11+02:00

The road from research to booking is not exactly straightforward for today’s travelers. The competition is fierce for hoteliers, and so is the pushback from OTAs. It’s crucial for hoteliers to optimize their booking funnel so that the transition from research to booking feels smooth and natural for guests. 5 Ways to Overcome the Booking Funnel Bottlenecks The booking funnel

Common Booking Funnel Bottlenecks and How to Overcome Them2024-06-03T14:21:11+02:00

Interview with Founder and CEO Kristian Valk of Hotelchamp

2024-04-02T10:49:12+02:00

In this article, we interview Kristian Valk, the founder and CEO of Hotelchamp. Through Hotelchamp, Valk has combined multiple science-based methods to improve the guest experience and drive increased direct revenue for hoteliers. Can you tell us a bit about yourself? I was born and raised in the Netherlands, near Amsterdam. I'm the

Interview with Founder and CEO Kristian Valk of Hotelchamp2024-04-02T10:49:12+02:00

5 Visual Design Tips to Boost Your Hotel Website Conversion Rates

2024-03-25T10:56:05+01:00

Making a great first impression is crucial—especially for hotels looking to attract guests. In the online world, first impressions are tightly linked to your website's design. From the moment they land on your page, guests need to be hooked. 5 Visual Design Tips for Your Hotel's Website The undeniable power of visuals lies at the heart of this. Visuals are

5 Visual Design Tips to Boost Your Hotel Website Conversion Rates2024-03-25T10:56:05+01:00

Key Features to Evaluate in a Booking Engine to Maximize Revenue

2024-02-12T11:58:08+01:00

As the hospitality sector undergoes swift transformations, prioritizing convenience and tailored experiences for all travelers, the pivotal role played by Internet Booking Engines (IBEs) becomes undeniably vital. These digital tools have revolutionized hotels' operations, helping them achieve the dual goals of maximizing occupancy and revenue. 11 Most Important Booking Engine Features The hotel's success heavily relies on its online presence

Key Features to Evaluate in a Booking Engine to Maximize Revenue2024-02-12T11:58:08+01:00

5 Ways For Hotels to Minimize Booking Engine Drop-Off

2024-01-28T17:38:12+01:00

Your hotel's website might be buzzing with traffic due to all the hard work and resources you're putting into attracting visitors. But is your website as efficient as you wish it was? Imagine a potential guest, excited and ready to book, but something doesn't click, and they leave without completing the reservation. That's booking engine abandonment– a frustrating scenario where

5 Ways For Hotels to Minimize Booking Engine Drop-Off2024-01-28T17:38:12+01:00

Unique Direct Booking Perks: The Power of Travel Assistance Insurance

2023-12-20T18:38:20+01:00

Today, as travelers seek a blend of convenience, security, and added value, hoteliers can distinguish themselves by providing incentives that resonate deeply with potential guests. Travel assistance insurance has emerged as a powerful tool that not only sets hotel’s direct channel offerings apart but also empowers guests with peace of mind and solidifies a brand's position as a go-to choice

Unique Direct Booking Perks: The Power of Travel Assistance Insurance2023-12-20T18:38:20+01:00

Best Practices & Examples for Hotel Website Design

2023-12-06T12:08:21+01:00

From showcasing the available room types to sumptuous dining options, a well-designed and structured website serves as a virtual doorway to the experiences awaiting your guests. This article delves into best practices for crafting a successful hotel website - a channel that tells your brand story, informs potential guests about what to expect, and converts lookers into bookers. The Website

Best Practices & Examples for Hotel Website Design2023-12-06T12:08:21+01:00

Hotel Website Examples: Important Features to Include & Examples

2024-06-01T13:52:46+02:00

A hotel website is crucial for success in today's industry. In this article, you'll find out why. You'll discover the reasons for setting up a quality hotel website, what features your site should have, and how to make your hotel's page stand out. You'll also look at some examples of outstanding hotel websites. Table of Contents: What Is the Hotel

Hotel Website Examples: Important Features to Include & Examples2024-06-01T13:52:46+02:00

How to Drive Conversions on Your Website and Internet Booking Engine

2023-12-06T12:15:46+01:00

It’s no secret that the hospitality industry is among the most competitive ecosystems in the global business landscape. Guests consider countless factors when deciding where to stay during their travels. In this article, you’ll learn how these user experience aspects differ and strategies for making the most of both. Understanding the Context Although it’s tempting to assume cost is the most

How to Drive Conversions on Your Website and Internet Booking Engine2023-12-06T12:15:46+01:00

Steps to a Superior Hotel’s Online Presence

2023-12-06T12:54:23+01:00

Before a guest sleeps a night in your hotel, you can be sure they’ve evaluated your online presence. Social feeds, websites, blog posts, and reviews are the digital touchpoints travelers use to get a feel for the guest experience at your property as they consider a stay. In this article, you’ll learn how to rise above your competitors and establish

Steps to a Superior Hotel’s Online Presence2023-12-06T12:54:23+01:00

6 Easy Ways to Spruce Up Your Hotel’s Website

2023-12-06T12:55:14+01:00

Have you ever seen a great deal online and hesitated once you reached the seller’s website? Most of us spend a lot of time on the Internet, and we develop a sense of which websites are legitimate and which aren’t. Most people are reluctant to spend their money on a website that looks old and inactive. On the other hand,

6 Easy Ways to Spruce Up Your Hotel’s Website2023-12-06T12:55:14+01:00
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