In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on OTA rankings and reviews, understanding how to climb these ranks and convert interest into bookings is the key to success. Your OTA listing can distinguish between a filled room and
Hotel Metasearch Hotel Metasearch aggregates data from various booking sites to compare hotel prices and availability in one place. It's important for offering travelers a convenient way to find the best deals and for hotels to maximize their visibility and bookings through diverse channels, enhancing competitive positioning and revenue opportunities. Key Takeaways Optimize Distribution: Select the right mix of metasearch
Hotel Distribution Channel Manager A hotel distribution channel manager is a vital tool for hotels to manage and distribute their room inventory across various online booking platforms efficiently. It synchronizes data like rates and availability, reducing overbookings and discrepancies. This system is crucial for maximizing online visibility and revenue, making it an essential component in modern hotel management. Key Takeaways
Online Distribution Channels for Hotels Online hotel distribution channels refer to various digital platforms used to market and sell hotel rooms to a global audience. These channels include hotel websites, Online Travel Agencies (OTAs), social media platforms, and specialized booking websites. They are crucial for hotels as they expand market reach, increase booking opportunities, and offer efficient, wide-scale exposure to
Question for Our Hotel Marketing Expert Panel What is your advice for using GDS as part of a hotel's overall distribution strategy? What tips or best practices can you share for getting the most out of your GDS? (Question from Nicole Sideris) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing
Today's hoteliers want to increase their online bookings and revise corporate rates to a profitable market rate. Revenue management is a proven path to get there. This small hotel partnered with a revenue team and succeeded in doubling its revenue in two years and breaking into Tripadvisor's Top 10. Here's how. Revenue Management Boosts Online Reputation and Revises Static Corporate
Overbooking is a common practice in the hotel industry, strategically employed to secure maximum occupancy and guarantee the sell-out of rooms. While this approach holds undeniable benefits for hoteliers, there are also downsides to it, such as dissatisfied guests in case you get double bookings or missed revenue opportunities from free room upgrades. Why Do Hotels Overbook: 4 Primary Reasons
Question for Our Revenue Management Expert Panel: What are the advantages of participating in special OTA deals? What advice can you offer to maximise your ROI? Are there any pitfalls to avoid? (Question by Chaya Kowal)Â Â Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Alenka McMahon - Managing Director,
Partnering with a strong digital marketing agency can propel your property to new heights. But when that partner fails to innovate, falls short on reporting, or cannot adapt, the relationship can become an obstacle to growth. Here, you find five signs that it’s time to consider a new digital marketing partner, and how to find a synergetic fit. 5 Crucial
Travel Companies Travel companies provide services such as booking flights, hotels, and tours for individuals and groups. They are important for simplifying travel planning, offering expert advice, and creating tailored experiences. By ensuring smooth, enjoyable travel arrangements, these companies facilitate global exploration, cultural exchange, and business connections, significantly impacting the tourism industry. Key Takeaways Booking.com: Connects hotels with a global
Tour Companies Tour companies organize and facilitate travel experiences, such as guided tours, adventure activities, and cultural excursions. They are important because they provide structured, informative, and safe travel options, enhancing travelers' experiences while contributing to local economies. These companies bridge cultural gaps and offer unique insights into destinations, making travel more accessible and enriching. Key Takeaways More Bookings: Increases
Question for Our Hotel Marketing Expert Panel What Practices Make a Hotel Booking Process Effective? (Question by Thomas Dieben) Our Marketing Expert Panel Thomas Dieben - Founder, Becurious Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Jacopo Focaroli - CEO & Founder, The Host Kaylie Holley - Hospitality and Tourism Marketing Professional
Tour Agencies Tour agencies organize and sell travel packages, including transportation, accommodations, and activities. They are important as they simplify trip planning, offer expert advice, and provide safety and convenience. By facilitating memorable and hassle-free travel experiences, tour agencies promote global tourism and cultural exchange, benefiting travelers and local economies alike. Key Takeaways Booking.com: Drives global bookings by listing hotels
The American Automobile Association travel agency, or the AAA travel agency for short, is a travel agency that offers exclusive discounts on travel products to members, along with a full range of travel agency services. Hoteliers can look to become an official hotel partner, gaining prestige and earning exposure to millions of AAA members. Here, we explore the services offered
Tour Operators Tour operators design, organize, and sell holiday and travel packages, including transportation, accommodations, and itineraries. They are important for streamlining travel planning, providing local knowledge and expertise, and offering cost-effective, safe, and organized experiences. Tour operators play a crucial role in the tourism industry, enhancing accessibility to destinations worldwide. Key Takeaways TUI: Offers a wide range of travel
Before a guest sleeps a night in your hotel, you can be sure they’ve evaluated your online presence. Social feeds, websites, blog posts, and reviews are the digital touchpoints travelers use to get a feel for the guest experience at your property as they consider a stay. In this article, you’ll learn how to rise above your competitors and establish
Expedia Partner Central Login Expedia Partner Central Login is the gateway for hoteliers and property managers to access Expedia's Partner Central platform. It allows users to manage bookings, update room inventory, set prices, and analyze performance data. This login is crucial for partners to effectively distribute and market their properties on the Expedia travel network, impacting revenue and guest experiences.
Consistently placing your inventory in the most profitable channels is essential for successful distribution. Yet distribution remains one of the most complex tasks facing hoteliers. Hotel profitability is correlated directly with the deployment of effective distribution strategies, ones that are resilient and adaptable to real-time. Here are a few ways for your hotel's distribution team to strengthen its approach. Seven