Hotel Industry

10 Lessons for Successful Hotel Tech Transformations

Revfine.com2026-06-02T12:38:16+02:00

Most hotels recognize the need for modern technology. But far fewer understand how to implement it successfully. In reality, transformations are rarely about technology alone. Without clear communication, strong leadership, and structured training, even the best systems can fall flat. In this article, we explore ten lessons from hotels that have successfully navigated major technology changes – and what you

10 Lessons for Successful Hotel Tech TransformationsRevfine.com2026-06-02T12:38:16+02:00

Why Most Hotel AI Pilots Fail and How to Fix Yours

Revfine.com2026-06-02T12:38:54+02:00

Many hotels approach artificial intelligence the wrong way. They start with the technology, then go hunting for problems it might solve. Six months later, the pilots are everywhere, and the impact is nowhere. In this article, you will learn a five-step framework for choosing the right AI workflow, pressure-testing it, and proving measurable returns before you scale anything further. Why

Why Most Hotel AI Pilots Fail and How to Fix YoursRevfine.com2026-06-02T12:38:54+02:00

The 71% Attrition Cliff: Why Hotel Guests Don’t Return

Revfine.com2026-06-02T12:39:09+02:00

71% of guests who return for a second stay never make a third. That's not an estimate or a survey claim. It comes from our own analysis of more than 6 million guest records across Bookboost-connected properties between 2024 and 2026, where 282,000 guests reached a second stay, but only 83,000 reached a third. Here's why it should bother you:

The 71% Attrition Cliff: Why Hotel Guests Don’t ReturnRevfine.com2026-06-02T12:39:09+02:00

How to Improve Hotel Profit Margin With Smart Strategies

Martijn Barten2026-06-02T12:40:01+02:00

Hotel profit margin calculations are of immense importance within the hospitality industry. Your profit margin is generally defined as the percentage of revenue left after operating expenses have been subtracted. However, you can also adapt the concept to account for individual factors. Understanding your profit margin allows for better resource allocation and growth as you're able to better plan for

How to Improve Hotel Profit Margin With Smart StrategiesMartijn Barten2026-06-02T12:40:01+02:00

Hotel Room Cleaning Strategies for Better Hotel Performance

Martijn Barten2026-06-02T12:40:17+02:00

Hotel room cleaning is the process of preparing, sanitizing, and servicing a room, so it is ready for the next guest. It can involve everything from vacuum cleaning and changing bed sheets to carrying out inspections and wiping surfaces. Cleaning is essential for living up to guest expectations and forms a major component of the housekeeping department's workload. It makes

Hotel Room Cleaning Strategies for Better Hotel PerformanceMartijn Barten2026-06-02T12:40:17+02:00

Discover Examples of Artificial Intelligence (AI) in the Hotel Industry

Martijn Barten2026-06-02T12:40:41+02:00

AI in hotels describes the use of artificial intelligence technology in the hotel industry. This technology is increasingly used to automate processes, analyze vast amounts of data, and deliver next-level personalization. Modern AI technology has become a significant benefit for the industry as it deals with challenges like labor shortages and rising costs. AI can also be used to reduce

Discover Examples of Artificial Intelligence (AI) in the Hotel IndustryMartijn Barten2026-06-02T12:40:41+02:00

Top Sites Like Airbnb That Can Help Hoteliers Maximize Bookings

Martijn Barten2026-06-03T06:59:55+02:00

Sites like Airbnb represent an important expansion in peer-to-peer rental options. Airbnb sparked huge changes in the hospitality sector by first introducing the model. However, websites like Airbnb are becoming more common and offer innovative and unique opportunities for owners and travelers alike. Likewise, as a hotel owner, they're both a source of inspiration and your competition. In this article,

Top Sites Like Airbnb That Can Help Hoteliers Maximize BookingsMartijn Barten2026-06-03T06:59:55+02:00

What Would Your Ideal Revenue Management AI Agent Do?

Suzanne2026-05-26T14:29:15+02:00

Question for Our Revenue Management Expert Panel If you could design just one AI Agent to support your revenue management projects and workflows, without any restrictions or limitations, what would it do and why? (Question by Michael J. Goldrich.) Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder &

What Would Your Ideal Revenue Management AI Agent Do?Suzanne2026-05-26T14:29:15+02:00

What Would Your Ideal AI Agent for Hotel Marketing Do?

Suzanne2026-05-26T14:33:36+02:00

Question for Our Hotel Marketing Expert Panel If you could design just one AI Agent to support your hotel marketing projects and workflows, without any restrictions or limitations, what would it do and why? (Question by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Nicolas

What Would Your Ideal AI Agent for Hotel Marketing Do?Suzanne2026-05-26T14:33:36+02:00

What Skills Do Hotel Revenue Managers Need in the AI Era?

Suzanne2026-05-22T20:49:51+02:00

Question for Our Revenue Management Expert Panel What are the top skills hotel revenue management teams need to succeed in an AI-driven hospitality landscape? How can they improve and future-proof their skills to leverage AI to its full potential? Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder & Managing

What Skills Do Hotel Revenue Managers Need in the AI Era?Suzanne2026-05-22T20:49:51+02:00

What Skills Do Hotel Marketers Need in the AI Era?

Suzanne2026-05-22T20:50:48+02:00

Question for Our Hotel Marketing Expert Panel What are the top skills hotel marketing teams need to ensure success in an AI-driven hospitality landscape? How can they improve and future-proof their skills to leverage AI to its full potential? Our Marketing Expert Panel Stephanie Smith-Sparks - Founder, Cogwheel Marketing Michael J. Goldrich -

What Skills Do Hotel Marketers Need in the AI Era?Suzanne2026-05-22T20:50:48+02:00

How Hotel Competitor Analysis Can Improve Your Market Position

Martijn Barten2026-05-22T14:53:45+02:00

Hotel competitor analysis is a systematic process where you evaluate rival properties. This allows you to get a clear sense of their strengths, weaknesses, reputation, unique selling proposition, and overall market position. Analyzing competitors is important because it allows you to make more strategic decisions about your own pricing, marketing, and hotel services. It can also help to alert you

How Hotel Competitor Analysis Can Improve Your Market PositionMartijn Barten2026-05-22T14:53:45+02:00

What AI-Driven Discovery Means for Hotel Revenue?

Revfine.com2026-05-22T14:53:55+02:00

AI-driven discovery is changing how travelers find hotels, compare options, and decide where to book. Instead of browsing pages of search results, guests increasingly ask AI tools for specific recommendations based on budget, location, amenities, and preferences. This shift has major implications for hotel revenue, channel mix, OTA dependency, and direct demand capture. For revenue managers, visibility in AI-generated answers

What AI-Driven Discovery Means for Hotel Revenue?Revfine.com2026-05-22T14:53:55+02:00

Hotel Activities: Essential Guide to Engaging Guest Experiences

Martijn Barten2026-05-22T14:54:05+02:00

Hotel activities are the various things guests can do for enjoyment during their stay. Examples can range from spa treatments and live entertainment, to city tours and outdoor adventure activities. The hotel activities on offer can make a huge difference to the guest experience, helping to create memorable moments. Designing your hotel to offer interesting or unique activities can help

Hotel Activities: Essential Guide to Engaging Guest ExperiencesMartijn Barten2026-05-22T14:54:05+02:00

What Does ChatGPT’s Booking Shift Mean for Hotels

Revfine.com2026-05-22T14:54:14+02:00

AI search is quickly changing how travelers discover, compare, and choose hotels. As ChatGPT moves away from completing transactions inside the platform, hotels have a stronger opportunity to turn AI-driven discovery into direct website traffic. This shift makes Generative Engine Optimization more important than ever. Hotel websites need clear answers, structured content, schema markup, and trusted authority signals to appear

What Does ChatGPT’s Booking Shift Mean for HotelsRevfine.com2026-05-22T14:54:14+02:00

How Unified Guest Data Cuts OTA Costs and Grows Direct Bookings

Revfine.com2026-05-22T14:54:28+02:00

Every night, guests check into your hotels. They share their names, email addresses, preferences, and payment details. They order room service, book spa treatments, connect to Wi-Fi, and leave reviews. Then they check out, and most of that data either disappears into a disconnected system or sits untouched in a spreadsheet no one opens again. For independent hotel groups across

How Unified Guest Data Cuts OTA Costs and Grows Direct BookingsRevfine.com2026-05-22T14:54:28+02:00

Hotel Review Websites and Online Reputation Management Tips

Martijn Barten2026-05-22T14:54:36+02:00

Hotel review websites play a critical role in today's digital-first landscape. Crucially, they are no longer just a platform for customers to explore options; they can also serve as vital platforms for marketing and reputation management. Managing your reputation on these platforms is important because guests often check online reviews before booking a hotel. You want to make sure they

Hotel Review Websites and Online Reputation Management TipsMartijn Barten2026-05-22T14:54:36+02:00

How Hotels Can Outrank OTAs for Direct Bookings

Revfine.com2026-05-22T14:52:51+02:00

For years, hoteliers have relied heavily on Online Travel Agencies to fill rooms. While platforms like Booking.com and Expedia provide undeniable reach, they come at a steep cost. Commission rates often slice deeply into profit margins, leaving revenue managers constantly searching for ways to balance third-party distribution with direct sales. Moving into late 2026, the landscape of digital travel planning

How Hotels Can Outrank OTAs for Direct BookingsRevfine.com2026-05-22T14:52:51+02:00

Strategies, Tactics, and Insights for the Hotel Industry

Optimize revenue, innovate processes, and improve customer experience