Hotel Industry

An Overview of Metrics Every Revenue Manager Should Track

Revfine.com2024-04-08T16:28:00+02:00

Navigating the complexities of hotel revenue management isn't easy. From demand forecasting and rate negotiations to inventory management and competitor analysis, there are plenty of challenges to keep revenue managers on their toes. But technology is changing the game. Today's revenue managers have powerful tools at their disposal that can help them streamline operations and focus on strategic optimization. The

An Overview of Metrics Every Revenue Manager Should TrackRevfine.com2024-04-08T16:28:00+02:00

New Sending Requirements for Email Marketing for Hotels, and What Happens if They Don’t?

Revfine.com2024-04-10T12:00:29+02:00

Back in February, two of the biggest players in the inbox space — Gmail and Yahoo introduced stringent rules to safeguard users' inboxes from scammers and spammers. These rules signify a pivotal shift in the ever-evolving landscape of email marketing. To ensure your marketing emails reach their intended recipients, it's crucial to comprehend and adhere to these new requirements. New

New Sending Requirements for Email Marketing for Hotels, and What Happens if They Don’t?Revfine.com2024-04-10T12:00:29+02:00

3 Key Strategies for Mastering Revenue Management with PMS Data

Revfine.com2024-04-10T16:57:06+02:00

Data fuels the commercial operation of a property and empowers hotel Revenue Managers to make informed decisions, outpace rivals, and ultimately boost profits. When discussing data, there's no resource more crucial than your Property Management System (PMS). How to Master Revenue Management with PMS Data: The 3 Strategies Your PMS is the core of your hotel's daily operations, monitoring everything

3 Key Strategies for Mastering Revenue Management with PMS DataRevfine.com2024-04-10T16:57:06+02:00

8 Signals Your Hotel Pricing Needs Adjustment

Revfine.com2024-04-08T16:30:08+02:00

Recent studies reveal that prices perceived as unfair trigger discomfort in consumers, leading to reduced purchases, complaints, and negative reviews. Conversely, fair prices activate pleasure centers, enhancing customer satisfaction.[1] This underscores the importance of finding the sweet spot for your hotel's room prices: the perfect balance between attracting (happy) guests and maximizing revenue. Build a Foundation for Effective Hotel Pricing

8 Signals Your Hotel Pricing Needs AdjustmentRevfine.com2024-04-08T16:30:08+02:00

15 Essential Hotel Marketing Strategies

Martijn Barten2024-04-10T11:58:51+02:00

Hotel Marketing Strategies Hotel marketing strategies encompass various techniques hotels use to promote their services, facilities, and unique selling points to potential customers. These strategies are crucial for increasing visibility, attracting guests, and fostering loyalty. Effective marketing can significantly impact a hotel's occupancy rates and profitability, making it a vital aspect of hotel management and business growth. Key Takeaways Leveraging

15 Essential Hotel Marketing StrategiesMartijn Barten2024-04-10T11:58:51+02:00

Interview with Founder and CEO Kristian Valk of Hotelchamp

Revfine.com2024-04-02T10:49:12+02:00

In this article, we interview Kristian Valk, the founder and CEO of Hotelchamp. Through Hotelchamp, Valk has combined multiple science-based methods to improve the guest experience and drive increased direct revenue for hoteliers. Can you tell us a bit about yourself? I was born and raised in the Netherlands, near Amsterdam. I'm the

Interview with Founder and CEO Kristian Valk of HotelchampRevfine.com2024-04-02T10:49:12+02:00

Hotel Revenue Management System Adoption: Tips for a Smooth Transition

Revfine.com2024-03-25T10:52:49+01:00

A revenue management system (RMS) is a fantastic tool for attracting demand from high-value guests, driving efficient operations, improving revenue performance, and increasing profitability. Of course, the best tools in the world won't do your property much good if your staff isn't bought in on their proper usage and equipped with what's needed to get the most out of them.

Hotel Revenue Management System Adoption: Tips for a Smooth TransitionRevfine.com2024-03-25T10:52:49+01:00

Master Pick-up Analytics: Learn Why & How They Elevate Your Hotel

Revfine.com2024-03-25T10:53:19+01:00

Pick-up analytics are essential for hotels to forecast demand, optimize pricing strategies, manage inventory, marketing, and improve revenue management. In this article, we will dive into the world of Pick-up Analytics. You will learn what Pick-up Analytics is and how to use it to help your hotel optimize performance. What is Pick-up Analytics? In short, it is important to analyze

Master Pick-up Analytics: Learn Why & How They Elevate Your HotelRevfine.com2024-03-25T10:53:19+01:00

How to Measure The Profitability of Your Hotel Business

Revfine.com2024-03-25T10:54:55+01:00

Profitability is a business's ability to generate earnings from its operations over a given period. Various methods, known as profitability ratios, gauge a business's overall profitability. This article explains the different profitability ratios and explains how revenue management can positively impact profitability. Insight in Profitability Ratios Profitability ratios provide insight into how a business is performing and are key tools

How to Measure The Profitability of Your Hotel BusinessRevfine.com2024-03-25T10:54:55+01:00

6 Tips to Fix Your Hotel’s Email Marketing and Increase Conversions

Revfine.com2024-04-10T12:00:42+02:00

When exploring the landscape of digital marketing for hotels, we see many new emerging trends, such as AI, Automation, social media, influencer marketing, and more. Many may wonder, "Is email marketing still relevant for hotels?" And the answer is an assured yes. Why Email Marketing for Your Property? Even with all the new tech tools and marketing options available, email

6 Tips to Fix Your Hotel’s Email Marketing and Increase ConversionsRevfine.com2024-04-10T12:00:42+02:00

5 Visual Design Tips to Boost Your Hotel Website Conversion Rates

Revfine.com2024-03-25T10:56:05+01:00

Making a great first impression is crucial—especially for hotels looking to attract guests. In the online world, first impressions are tightly linked to your website's design. From the moment they land on your page, guests need to be hooked. 5 Visual Design Tips for Your Hotel's Website The undeniable power of visuals lies at the heart of this. Visuals are

5 Visual Design Tips to Boost Your Hotel Website Conversion RatesRevfine.com2024-03-25T10:56:05+01:00

3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and Beyond

Revfine.com2024-03-25T10:56:35+01:00

In 2024, chasing demand will be a top priority for the travel industry as we head in for a year of moderate growth. While the outlook is promising, lodging businesses are now challenged to increase their RevPAR without alienating price-sensitive guests, as demand is expected to remain relatively flat and inflation rates are high globally. 3 Ways Hoteliers Can Prepare

3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and BeyondRevfine.com2024-03-25T10:56:35+01:00

Is it Realistic to Focus on Profitability over Revenue?

Suzanne2024-02-27T16:21:41+01:00

Question for Our Revenue Management Expert Panel: Is it realistic to focus on profitability over revenue? How should revenue management teams manage stakeholder expectations? Where might challenges arise? (Question by Diego Fernandez Perez De Ponga) Our Revenue Management Expert Panel Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel

Is it Realistic to Focus on Profitability over Revenue?Suzanne2024-02-27T16:21:41+01:00

8 Tips to Improve OTA Conversion Rates

Revfine.com2024-02-26T17:26:47+01:00

In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on OTA rankings and reviews, understanding how to climb these ranks and convert interest into bookings is the key to success. Your OTA listing can distinguish between a filled room and

8 Tips to Improve OTA Conversion RatesRevfine.com2024-02-26T17:26:47+01:00

Short-Term Rental Data: A New Technique to Forecast Demand at Your Hotel

Revfine.com2024-04-10T16:59:43+02:00

The hospitality sector has long underestimated the influence of short-term rental accommodation on their operations, viewing it as a specialized lodging type that wouldn't impact conventional hotel reservations. However, the swift expansion of short-term rentals, spearheaded by organizations like Airbnb and VRBO, has made an undeniable mark on the hotel industry. The Importance of Short-Term Rental Bookings There's a growing

Short-Term Rental Data: A New Technique to Forecast Demand at Your HotelRevfine.com2024-04-10T16:59:43+02:00

Guest Expectations in 2024: 8 Trends You Should Be Aware of

Revfine.com2024-02-26T17:27:28+01:00

As time passes and technology keeps evolving, we enter into a new era of guest expectations. It's no longer enough to simply meet their needs, and the challenge now lies in exceeding them. In this dynamic landscape, where every guest is an insightful traveler armed with high expectations, how can you ensure your property fulfills those expectations and stands out?

Guest Expectations in 2024: 8 Trends You Should Be Aware ofRevfine.com2024-02-26T17:27:28+01:00

Is Conversational AI a Good Fit for Guest Communications?

Revfine.com2024-02-26T17:28:47+01:00

The power of Artificial Intelligence (AI) has been making waves in the hospitality industry. Considering rapid developments in AI-based hotel tech solutions, rising expectations of tech-savvy travelers, and challenges the industry faces, let’s explore the fit of conversational AI in guest communications, as well as its role and benefits. Beyond the Hype: Sophistication of Conversational AI Before exploring the answer

Is Conversational AI a Good Fit for Guest Communications?Revfine.com2024-02-26T17:28:47+01:00

9 Tips to Increase Bookings Through Hotel Metasearch

Martijn Barten2024-02-26T17:30:33+01:00

Hotel Metasearch Hotel Metasearch aggregates data from various booking sites to compare hotel prices and availability in one place. It's important for offering travelers a convenient way to find the best deals and for hotels to maximize their visibility and bookings through diverse channels, enhancing competitive positioning and revenue opportunities. Key Takeaways Optimize Distribution: Select the right mix of metasearch

9 Tips to Increase Bookings Through Hotel MetasearchMartijn Barten2024-02-26T17:30:33+01:00

Strategies, Tactics, and Insights for the Hotel Industry

Optimize revenue, innovate processes, and improve customer experience