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Why Revenue Management Systems Will Never Replace Human Revenue Managers

2022-05-16T21:41:51+02:00

When the desktop computer came along, it needed human input. It's no different with an RMS (revenue management system.) Even an AI-enabled RMS can't think independently (and that's a good thing!) You've probably heard plenty about AI (artificial intelligence) chatbots that learn from biased human language and "deep fakes," which are the 21st c. version of Photoshop. These are just

Why Revenue Management Systems Will Never Replace Human Revenue Managers2022-05-16T21:41:51+02:00

Small but Mighty: 3 Strategies to Increase Your Hotel’s Website Conversion

2022-05-16T21:42:01+02:00

You've spent precious time and resources building the best hotel website, yet you're not seeing much of an improvement in converting those lookers into bookers? Your benchmarking insights show that your hotel's website conversion is underperforming compared to the market, but you're unsure how to act on it? In this article, you'll find 3 effective strategies to increase your hotel's

Small but Mighty: 3 Strategies to Increase Your Hotel’s Website Conversion2022-05-16T21:42:01+02:00

Learn How to Maximize Your Premium Hotel Room Revenue

2022-05-16T21:42:26+02:00

Do you put your Premium Rooms on a pedestal? A more nuanced approach will yield more revenue. Suites are a peculiar thing within the hotel industry. They are, after all, just hotel rooms for rent. But some hoteliers are very attached to what their premium represents–the hotel's very best. In a way, these special rooms are protected. Some hotels may

Learn How to Maximize Your Premium Hotel Room Revenue2022-05-16T21:42:26+02:00

Restaurant Chatbots: What Are They, Their Use and Benefits

2022-05-16T21:43:45+02:00

Restaurant chatbots are playing an increasingly valuable role within hospitality, helping businesses to deliver customer service on an around-the-clock basis while saving both time and money. In this article, you can learn more about what these chatbots are, how they work, why they are used, and how they can be beneficial. Quick Menu What is a Restaurant Chatbot? What Can

Restaurant Chatbots: What Are They, Their Use and Benefits2022-05-16T21:43:45+02:00

Housekeeping Technology; The Latest Tech used in Hotel Housekeeping

2022-05-16T21:43:05+02:00

Housekeeping technology has an important role to play within hotels because it can assist the housekeeping department with its core tasks, while also allowing the team to improve efficiency and track and report progress. In this article, you can learn all about the latest technology being used within the field of hotel housekeeping. Quick Menu What is the Hotel Industry?

Housekeeping Technology; The Latest Tech used in Hotel Housekeeping2022-05-16T21:43:05+02:00

Staffing Considerations for a Revenue Team

2022-05-16T21:44:37+02:00

There is a recognized need for proactive revenue strategy and technology investment for many hotels. However, once the new technologies are integrated, there remains an open question: who’s going to keep this operation running smoothly and profitably as opening day approaches and beyond? Factors to Help You Identify the Best Staff Below you find some factors that will help you

Staffing Considerations for a Revenue Team2022-05-16T21:44:37+02:00

Pricing Personalization & the Future of Hospitality

2022-05-02T14:03:49+02:00

Pricing personalization allows hotels to move towards total profit optimization by combining the power of the guest profiles in your CRM with revenue management forecasting to deliver the right price to the right guest at the right time during the guest journey. Guests Have Increased Expectations for Personalization Personalization is an evolving topic within the hospitality industry, from technology and

Pricing Personalization & the Future of Hospitality2022-05-02T14:03:49+02:00

How to Maximize Hotel Revenue by Applying Open Pricing to Upselling

2022-05-02T11:07:47+02:00

You probably already know that adjusting your room rates based on demand fluctuations can boost your revenue. But have you ever thought of applying this approach to upselling? And what about taking things yet another step further and using the principles of open pricing on upselling as well? Keep reading to discover how these techniques can take your revenue strategy

How to Maximize Hotel Revenue by Applying Open Pricing to Upselling2022-05-02T11:07:47+02:00

7 eCommerce Tips for Hotels to Increase Conversion

2022-05-02T14:21:13+02:00

Your hotel's online presence is more important than ever—and this doesn't just mean having a website. It also includes your eCommerce setup. Your website is often the first touchpoint that any interested guest would view to learn more about your hotel. Regardless of what, when or who your online visitors are, you must ensure that your website is constantly performing

7 eCommerce Tips for Hotels to Increase Conversion2022-05-02T14:21:13+02:00

Boutique Hotel Marketing Strategies to Increase Revenue

2022-04-29T13:24:56+02:00

A boutique hotel will often appeal to customers looking for unique experiences, picturesque accommodation, and a more personal touch, but your marketing strategies need to highlight what you have to offer. In this article, you will find some boutique hotel marketing tips that can help you to increase bookings and boost revenue. Quick Menu What is a Boutique Hotel? How

Boutique Hotel Marketing Strategies to Increase Revenue2022-04-29T13:24:56+02:00

Don’t Settle for Hotel Upselling “Light”

2022-04-15T19:44:00+02:00

Today's revenue managers are not stupid. They all know that occupancy is terrible, and while they can try to prop up the rate, it will be hard to reach 2019 revenue levels from reservation acquisitions alone. Their plan is to derive more revenue from their acquired guests now. So, things like room upgrade platforms, once considered a bonus, are now

Don’t Settle for Hotel Upselling “Light”2022-04-15T19:44:00+02:00

Technology & Automation; The Solution to Staffing Shortages in Hotels

2022-05-14T18:12:38+02:00

Getting guests to return after travel restrictions were lifted wasn't a challenge for most hotels. But winning back the staff who left the industry has proven difficult. As a result, understaffing has become one of the pandemic's toughest consequences for hotels. This creates new problems for an industry still recovering from months of closures. But while there's no one solution,

Technology & Automation; The Solution to Staffing Shortages in Hotels2022-05-14T18:12:38+02:00

Learn How Breakfast Service Can Be a Profit Center for Your Hotel

2022-05-14T18:12:49+02:00

OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel's

Learn How Breakfast Service Can Be a Profit Center for Your Hotel2022-05-14T18:12:49+02:00

Is the Metaverse the Future for the Hospitality Industry?

2022-04-26T14:05:49+02:00

The Metaverse is regarded as the next step of the internet. Many have heard about the Metaverse, but you might think this is not relevant to the hospitality industry and see it as a far-off fantasy that is not relatable to real life. In this article, opportunities for the hospitality industry in Metaverse are discussed, what your hotel avatar can

Is the Metaverse the Future for the Hospitality Industry?2022-04-26T14:05:49+02:00

TikTok Hotel Marketing: Tips, Strategies and Examples

2022-04-15T19:49:42+02:00

What is TikTok hotel marketing? Social media strategies for the hospitality industry are continually evolving. Right now, TikTok is one of the biggest platforms around. While TikTok's bite-sized videos might not seem like an obvious way to promote your hotel brand, many brands are enjoying significant success. In this article, you'll learn about the tricks and strategies to get the

TikTok Hotel Marketing: Tips, Strategies and Examples2022-04-15T19:49:42+02:00

Booking Extranet: Strategies to Increase Your Revenue on Booking.com

2022-05-14T18:20:43+02:00

The Booking Extranet is a management platform associated with Booking.com, which is one of the most popular online travel agencies in the world. In this article, you can find out about more about Booking.com and its extranet, along with strategies and tips that will help you to generate more bookings through the service. Quick Menu What is an OTA? What

Booking Extranet: Strategies to Increase Your Revenue on Booking.com2022-05-14T18:20:43+02:00

Tips for Maximizing Revenue Potential Before Opening a New Hotel

2022-04-29T12:42:05+02:00

Opening a new hotel or resort property is thrilling and daunting. Wherever you are on your new hotel journey, it's never too soon to assess your revenue optimisation needs. Your new hotel's revenue management approach will play an impactful role at every stage of development, from staffing decisions to tech budgets to sales, marketing, and distribution tactics. Pre-Opening Considerations Given

Tips for Maximizing Revenue Potential Before Opening a New Hotel2022-04-29T12:42:05+02:00

Why NFT Technology is the Next Marketing Trend in the Hospitality Industry

2022-04-15T12:32:09+02:00

Non-fungible tokens, or NFTs, are emerging as one of the most significant marketing trends around, and NFT hospitality offerings are also growing, as businesses come to recognise their full potential. In this article, you can learn about what NFTs are, their advantages, their marketing potential, and their specific uses within hospitality. Quick Menu What is a Non-Fungible Token (NFT)? NFT

Why NFT Technology is the Next Marketing Trend in the Hospitality Industry2022-04-15T12:32:09+02:00