Loading...

Revenue Management Guide: Calculating Costs & Quality Analysis

2021-12-02T11:21:51+01:00

As a hotelier, you know many factors go into your room rates. Three of those factors are your costs, current demand, and your hotel’s online visibility. Revenue management is the science of assessing these and other factors and raising your profitability year after year. This article offers a guide to analyzing your costs and improving your analysis with the goal

Revenue Management Guide: Calculating Costs & Quality Analysis2021-12-02T11:21:51+01:00

7 Hotel Marketing Trends You Need to Know for 2022

2021-12-02T18:23:45+01:00

Planning for 2022 is well underway, and your marketing strategy should be a big part of this planning. Getting your hotel in front of the right audience can help you to achieve your 2022 goals. With the emergence of new technologies and platforms, it's crucial to keep up with these changes and be where your guests are. 7 Hotel Marketing

7 Hotel Marketing Trends You Need to Know for 20222021-12-02T18:23:45+01:00

Tools of the Trade: Why Revenue Managers Need to Be Active Software Reviewers

2021-12-02T17:46:49+01:00

A comprehensive approach to revenue management traditionally includes a number of different solutions from PMS, CRS, RMS, rate shopper, and business intelligence tools. But at a time when occupancy levels remain aberrantly low, what other tools, if any, should a revenue manager be aware of that can help increase revenue? The Future of Revenue Management: Total Profit Management This article

Tools of the Trade: Why Revenue Managers Need to Be Active Software Reviewers2021-12-02T17:46:49+01:00

Guest segmentation: What It Is and How it Helps with Upselling

2021-12-02T17:55:13+01:00

Understanding what your guests value when travelling is essential to successful upselling. But how can you ensure the right offer reaches the right person at the right time? Getting to know your guests and segmenting them is the key. In this article, you’ll learn how to segment your hotel guests to personalise the stay experience and optimise upselling revenue Guest

Guest segmentation: What It Is and How it Helps with Upselling2021-12-02T17:55:13+01:00

Emerging Trends for Hotel Website Design in 2022

2021-11-20T11:11:41+01:00

Much like a hotel’s lobby serves as a strong first impression to its incoming guests, your website serves as an even stronger first impression to potential bookings. With major changes in Google’s search engine algorithm and the tourism industry’s rebound from the pandemic, designing a shiny, new, dynamic interface for your hotel website is more important than ever before. 7

Emerging Trends for Hotel Website Design in 20222021-11-20T11:11:41+01:00

Forward-Looking Demand Data: The Secret to Optimising Revenue in Challenging Times

2021-11-20T11:18:16+01:00

Name an area of life or work that the pandemic didn’t impact. It’s not easy to find one, is it? Especially in the hospitality industry, it feels like hardly anything is as it was before COVID. However, there’s one thing that has dramatically gained importance. It’s your ability as a revenue manager to grasp market trends, foresee demand shifts and

Forward-Looking Demand Data: The Secret to Optimising Revenue in Challenging Times2021-11-20T11:18:16+01:00

5 Steps to Master The Basics of Hotel Benchmarking

2021-11-19T15:34:33+01:00

Whether your hotel brand contains five-star luxury hotels or serviced apartments, having precise data and knowing how to leverage it, is critical to building a successful hotel revenue plan. When it comes to implementing a hotel benchmarking strategy, there are multiple questions to consider. How do I define my compsets? What metrics should I analyze? How do I go about

5 Steps to Master The Basics of Hotel Benchmarking2021-11-19T15:34:33+01:00

How Targeting Hotel Audiences Ensures a Personalized Experience for Each Guest

2021-11-08T16:45:30+01:00

The key to meeting the expectations of today's guests, with or without technology, is a targeted approach. No one has the time or headspace to process and filter out irrelevant information in the information overload era. After engaging in a great deal of comparisons, analysis and filtering in their search for accommodation, asking your guests to put in this work

How Targeting Hotel Audiences Ensures a Personalized Experience for Each Guest2021-11-08T16:45:30+01:00

Hotel Robots: An Overview of Different Robots Used in Hotels

2021-11-09T10:52:10+01:00

Hotel robots represent some of the most effective forms of hospitality technology, and their presence will help the ensure superior levels of guest satisfaction. As a growing number of properties are employing these autonomous "smart" services, it only stands to reason that we examine these robots in greater detail. Benefits can your property expect to enjoy? Quick menu: What are

Hotel Robots: An Overview of Different Robots Used in Hotels2021-11-09T10:52:10+01:00

3 Ways to Streamline Upselling Across Your Entire Hotel Chain

2021-10-26T08:59:33+02:00

Once it’s in place, an automated upselling system brings countless advantages, like a more personalised guest experience, increased revenue and a more efficient workflow. Achieving these results at a single property may feel relatively straightforward. But how can you replicate them at all hotels across your chain or brand? 1. Facilitate System Adoption The easier you make it for teams

3 Ways to Streamline Upselling Across Your Entire Hotel Chain2021-10-26T08:59:33+02:00

How to Get Started With Google Hotel Ads

2021-10-29T20:33:44+02:00

Where do you start your online search for products and services like hotels? Good chance it is Google. Google Hotel Ads has been the fastest-growing metasearch engine across all regions since its debut. In this article, you'll learn how to increase your visibility in Google Search, resulting in a growth of hotel bookings. Google Hotel Ads: How it All Started

How to Get Started With Google Hotel Ads2021-10-29T20:33:44+02:00

Protecting Your Hotel’s Cash Flow & Improving Asset Valuation

2021-10-18T10:13:29+02:00

Hotel revenue management plays a central role in protecting, forecasting, and strengthening a hotel's cash flow and overall financial position by enhancing the cash position of the asset. Additional revenue generated by a revenue management system directly flows into the amount of cash available. This higher rate of cash flow—combined with detailed forecasts which enable expense management—has a number of

Protecting Your Hotel’s Cash Flow & Improving Asset Valuation2021-10-18T10:13:29+02:00

How to Hire the Best Hotel Staff for Your Hotel?

2021-10-18T09:48:35+02:00

It is impossible to run a successful hotel without hiring the right hotel staff. After all, success in the industry is hugely reliant on customer service and there are a huge number of additional tasks and duties that need to be carried out. For instance, most hotels need marketers, receptionists, HR staff, accountants, cleaners, IT support workers, chefs, waiters, concierge

How to Hire the Best Hotel Staff for Your Hotel?2021-10-18T09:48:35+02:00

An Analyze of How Hoteliers Handled Revenue Management During the Pandemic

2021-10-14T11:32:08+02:00

Using past data to predict future revenue during a pandemic might seem counterintuitive to many hoteliers. After all, hotel revenue management is always a complex science. How can you predict anything during a pandemic? In this article, you’ll learn how fellow hoteliers dealt with the Corona pandemic. Three Different Paths During the Pandemic As a hotelier, you’ve faced an unusual

An Analyze of How Hoteliers Handled Revenue Management During the Pandemic2021-10-14T11:32:08+02:00

4 Ways Hotels can Leverage AI & Big Data to Boost Direct Sales

2021-09-24T20:58:29+02:00

AI and big data unlock opportunities for hotels to boost their direct revenue and operational efficiency while offering instant and personalized guest experiences. This article will focus on 4 ways hotels can leverage AI and Big Data to engage customers in the hotel direct booking process and drive their direct sales. 1) Deliver Instant Service With Conversational AI Conversational AI,

4 Ways Hotels can Leverage AI & Big Data to Boost Direct Sales2021-09-24T20:58:29+02:00

The Five Boxes Your New Revenue Management (RMS) Should Check

2021-09-24T20:53:19+02:00

Today things are different. There's a greater variety of more intuitive RMSs that are easy to use for your team and can be set up faster than legacy systems. Thanks to this development, finding an RMS doesn't have to be hard anymore. In the following article, you'll discover how to find the RMS that will help you do just that.

The Five Boxes Your New Revenue Management (RMS) Should Check2021-09-24T20:53:19+02:00

How to Make Effective Upselling Part of Your Hotel’s Culture?

2021-09-10T15:03:13+02:00

In hospitality, you’re always trying to do just a little bit better, both in terms of the experience you offer guests and the revenue you generate from it. Implementing new ideas and making them part of your property’s culture can seem challenging in that case. But with the right training, it’s easier than you may think. In this piece, you’ll

How to Make Effective Upselling Part of Your Hotel’s Culture?2021-09-10T15:03:13+02:00

A Few Thoughts on Your Hotel’s Distribution & Channel Strategy

2021-09-10T15:03:30+02:00

When engaging with online travel agencies (OTAs) in these volatile times, hoteliers must adequately understand the value and costs of all distribution channels. Any relationship weighted in favour of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken to maximise direct bookings. Hoteliers Should Explore OTA Alternatives For many hoteliers,

A Few Thoughts on Your Hotel’s Distribution & Channel Strategy2021-09-10T15:03:30+02:00