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Hotel Industry

Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the Reservation

2025-05-06T16:31:07+02:00

Today, marketing is no longer an optional extra for any business, and the hospitality industry is no exception. While some might view marketing as simply crafting social media posts and eye-catching visuals, the truth is that there are many other aspects to marketing, and all of them are crucial for your brand to succeed. Unlocking Revenue Growth Through Smart Marketing

Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the Reservation2025-05-06T16:31:07+02:00

The PMS Training Problem (and How Good UX Can Help)

2025-05-06T11:35:49+02:00

Labor efficiency remains a top priority for hotels. Training new employees can take weeks or even months, especially when staff encounter complex legacy systems for the first time. With turnover rates higher in the hotel industry than in any other economic sector (1), this cycle becomes a constant drain on managers’ time and productivity. Why Poor UX in PMS Systems

The PMS Training Problem (and How Good UX Can Help)2025-05-06T11:35:49+02:00

How Guest Experience Drives Hotel Revenue (and How to Maximize It)

2025-05-06T11:36:03+02:00

From discovering your hotel to booking a room, from checking in to ordering room service — the guest experience isn’t a set of isolated touchpoints. It’s a journey. One that shapes how your brand is perceived and directly impacts your bottom line. Turning Happy Guests into Higher Profits The connection between guest satisfaction and revenue isn’t just intuitive — it’s

How Guest Experience Drives Hotel Revenue (and How to Maximize It)2025-05-06T11:36:03+02:00

A Steady Hand: How Revenue Management Solutions Can Help Hoteliers Navigate Economic Uncertainty

2025-05-06T11:39:04+02:00

It’s a foreboding statement that surely hoteliers are getting at least a little tired of seeing - particularly with the economic shock of COVID-19 firmly in our rear-view mirrors. While it’ll take time for the dust to settle, an aggressive and often-shifting trade policy from the world’s largest economy has undoubtedly injected a substantial amount of uncertainty into the plans

A Steady Hand: How Revenue Management Solutions Can Help Hoteliers Navigate Economic Uncertainty2025-05-06T11:39:04+02:00

Hotel Fees: A Comprehensive Guide to Understanding Accommodation Charges

2025-05-06T11:36:50+02:00

Hotel fees are the various charges guests face when staying at an accommodation business, like a hotel or resort. They can range from the basic room rate and fees for using hotel amenities, to parking fees and taxes. For hotels, it is important to understand and make strategic use of hotel fees to maximize revenue from guests. At the same

Hotel Fees: A Comprehensive Guide to Understanding Accommodation Charges2025-05-06T11:36:50+02:00

Calculate RevPAR and Maximize Your Hotel’s Revenue

2025-05-24T13:05:11+02:00

Calculate RevPAR for strategic optimization and success. It's a common mantra within the hospitality sphere. However, your Revenue Per Available Room (RevPAR) involves more than you might think, and every variable impacts your potential profit. RevPAR is a metric that explains your hotel's performance and helps identify areas for optimization and revenue growth. In this article, you'll discover the basics

Calculate RevPAR and Maximize Your Hotel’s Revenue2025-05-24T13:05:11+02:00

10 Hotel Rewards Programs to Maximize Revenue & Guest Loyalty

2025-05-06T11:36:59+02:00

Hotel rewards programs are among the most powerful tools available to hoteliers. A strategically leveraged program will both increase repeat bookings through incentives and provide guest data that can be used to provide further growth. The process builds up a defensible market share, pushes up RevPAR, and reduces the overall cost of acquisition. In this article, you'll learn how the

10 Hotel Rewards Programs to Maximize Revenue & Guest Loyalty2025-05-06T11:36:59+02:00

How Dynamic QR Codes Enhance Guest Experience and Operational Efficiency in Hospitality?

2025-05-06T16:33:20+02:00

QR codes come in a few different types, but which is best for you and your business? Naturally, the answer will vary from business to business, but there are many commonalities within specific industries. For example, one of the industries that uses QR codes the most is the hospitality industry. Here’s why dynamic QR codes are ideal for the hospitality

How Dynamic QR Codes Enhance Guest Experience and Operational Efficiency in Hospitality?2025-05-06T16:33:20+02:00

Hotel Rooming List: Essential Guide for Efficient Guest Management

2025-05-06T10:26:03+02:00

A hotel rooming list is a document which outlines accommodation arrangements for group bookings. It will include names, room assignment details, arrival and check-out dates, special requirements and more. Rooming lists are important for helping hotels to prepare for a group arrival and maintain guest satisfaction. Group bookings may be large and complex and a rooming list can provide clarity

Hotel Rooming List: Essential Guide for Efficient Guest Management2025-05-06T10:26:03+02:00

Hostelworld Inbox: Essential Communication Tool for Hospitality Professionals

2025-05-20T12:29:09+02:00

Hostelworld Inbox is a central hub for managing bookings and communicating with guests via the Hostelworld platform. Hostelworld itself is a global distribution channel for hostels and similar accommodation businesses. For those in the industry, Hostelworld Inbox provides a valuable way to manage bookings made through the platform. It allows you to communicate with guests, set expectations and enhance the

Hostelworld Inbox: Essential Communication Tool for Hospitality Professionals2025-05-20T12:29:09+02:00

AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?

2025-04-18T14:59:56+02:00

AI is moving fast. Really fast. Every day seems to bring a new breakthrough: an image generator that goes viral, a smarter chatbot, a more powerful time-saving tool. Some innovations will fizzle out or quickly be supplanted. Others will fundamentally change how we live and work. And one of the latest to watch for revenue managers? OpenAI’s Operator. Operator has

AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?2025-04-18T14:59:56+02:00

Identity Crisis in the European MICE Market

2025-04-18T15:02:31+02:00

Hotels operating in the MICE market have traditionally been obsessed with processes and churning out proposals. But for hoteliers to Find and Grow the MICE segment, first you need to understand data and market trends to define your identity in this sector. Ultimately, knowing the market demand and your clients translates into a stronger kind of success. The Billion-Dollar Opportunity

Identity Crisis in the European MICE Market2025-04-18T15:02:31+02:00

Unleashing Data for Personalized Hotel Stays

2025-04-18T15:03:25+02:00

Hotels are moving from traditional transactional models to relationship-focused approaches, driven by guests’ desire for personalized experiences and seamless interactions. Unleashing data for personalized hotel stays has become the key to unlocking these enhanced guest experiences. Modern technology, especially mobile and cloud-based solutions, facilitates this transformation. Hotel owners, managers, and operators understand that guests’ expectations constantly evolve. Building lasting relationships

Unleashing Data for Personalized Hotel Stays2025-04-18T15:03:25+02:00

Revenue Management Guide: Calculating Costs & Quality Analysis

2025-04-18T15:04:10+02:00

As a hotelier, you know many factors go into your room rates. Three of those factors are your costs, current demand, and your hotel’s online visibility. Revenue management is the science of assessing these and other factors and raising your profitability year after year. This article offers a guide to analyzing your costs and improving your analysis with the goal

Revenue Management Guide: Calculating Costs & Quality Analysis2025-04-18T15:04:10+02:00

Hotel CRM System: The Ultimate Guide to Customer Relationship Management

2025-04-18T15:05:00+02:00

A hotel CRM system is a software solution designed to assist hotels with customer relationships management. It can be used to gather contact information, past customer interactions and guest preferences. By centralizing data, CRM systems make it easier for hotels to access important information about guests. This data can then be used to improve personalization, identify trends and enhance customer

Hotel CRM System: The Ultimate Guide to Customer Relationship Management2025-04-18T15:05:00+02:00

10 Best Hotel Booking Apps to Maximize Revenue and Visibility

2025-04-28T11:22:00+02:00

Hotel booking apps have become a necessity in today's digitally driven market. The apps pose some unique challenges for hoteliers. However, the advantages dwarf these initial speed bumps. Apps make it easier for potential guests to find you and lock in their reservations. Likewise, visibility within the digital ecosystem gives you a significant competitive advantage. The benefits will continue to

10 Best Hotel Booking Apps to Maximize Revenue and Visibility2025-04-28T11:22:00+02:00

Top Revenue Management Trends for Luxury Hospitality in 2025

2025-04-18T15:05:46+02:00

Question for Our Revenue Management Expert Panel:  What are the most important revenue management trends that should be on the radar of the luxury hospitality segment this year? (Question proposed by Pallavi Gaonkar)  Our Revenue Management Expert Panel Pallavi Gaonkar - Director of Revenue, Ayada Maldives Kathryn Baker - COO, TCRM (Total Customized

Top Revenue Management Trends for Luxury Hospitality in 20252025-04-18T15:05:46+02:00

Top Hotel Marketing KPI Recommendations from Hospitality Leaders

2025-04-28T13:26:31+02:00

Question for Our Hotel Marketing Expert Panel Beyond ROAS (Return on Ad Spend), which digital marketing KPIs best help hotels track performance and align with their commercial strategy? (Question proposed by Stephanie Smith) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder

Top Hotel Marketing KPI Recommendations from Hospitality Leaders2025-04-28T13:26:31+02:00
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