Property management software, or PMS software, is widely utilised within the hospitality industry, helping owners to manage many of their daily operations from a single location. However, it is also important for your PMS system to offer integration with other software solutions, which may be more specialised. In this article, you will find out more about the most important integration
Hotels can apply upselling at four main moments in the guest journey: when the guest books, pre-stay, during check-in and during the guest’s stay. Offering extras via the hotel website’s booking engine is an approach many hoteliers are comfortable with, even though it slows the booking process and lowers conversion rates. Instead of that, let’s focus on how pre-stay upselling
Hotel marketing plays a crucial role in helping owners to maximise bookings and revenue. After all, it is the main way in which those in the hotel industry are able to reach out to potential customers, conveying their unique selling proposition, brand values and the reasons why guests should choose to stay with them. For marketers operating in the hospitality
A global distribution system (GDS) is a network, which allows travel agents to access hotel inventories and sell rooms to their clients. For those in the hotel industry, this functions as an important method for distribution, allowing access to a wider customer base. In this article, you will learn more about what a global distribution system is, how it works,
Hotel software helps hotels streamline their processes resulting in increasing revenue, cost reductions and improved guest experiences. But which hotel software solutions does a hotel need? In this article, you will learn about the most useful hotel management software systems that will help ease your day-to-day operations. What is Hotel Software? Hotel software allows hotel owners or managers to streamline
A property management system, or PMS system for short, is an increasingly useful tool within modern hotels, assisting owners and other staff with various tasks. However, with more PMS software on the market than ever before, it is also essential to know which features are most important, so that you can make the right decision. What is a PMS System?
The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels and to book them over the internet, from the comfort of their own home, or on the go. In this article, you will find out more about online travel agents
The world is moving faster than ever, as new technologies, shifting social attitudes, and economic and demographic changes all drive seismic shifts in the ways we live, work and do business. Nowhere is this more evident than in hotel industry trends. With new approaches, new consumer requirements and new hotel technology, the industry is changing fast -- and your business
Videos are increasingly important in the world of hotel marketing. The right hotel video can make a tremendous difference to your sales, raising your profile in the hotel industry. Whether you're unveiling a new facility, announcing a special offer or letting people know about improvements you've made, video is the perfect medium. There are various different types of video that
Using an effective marketing strategy for your hospitality business is key to attracting new customers and building trust around your brand. Digital platforms have impacted virtually every sector, especially the hospitality industry. This is due to major changes in how Internet users research, plan, and book their accommodation and travel tours online. By following the latest hospitality marketing trends, tour