Question for Our Hotel Marketing Expert Panel What is your advice for using GDS as part of a hotel's overall distribution strategy? What tips or best practices can you share for getting the most out of your GDS? (Question from Nicole Sideris) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing
So, you are interested in hospitality data? In the current world of hospitality, data has become the cornerstone of strategic and tactical decision-making. This article explores how data and data tools can help transform operations across the hotel, improve communication and efficiency, and drive revenue and profit growth. Uncover the first steps to integrating analytics into your hotel's day-to-day for
Today's hoteliers want to increase their online bookings and revise corporate rates to a profitable market rate. Revenue management is a proven path to get there. This small hotel partnered with a revenue team and succeeded in doubling its revenue in two years and breaking into Tripadvisor's Top 10. Here's how. Revenue Management Boosts Online Reputation and Revises Static Corporate
"Heads in beds." While occupancy is not the only thing influencing the revenue success of a hotel, it's hard to say you're maximizing revenue if your occupancy levels are low. 7 Ways to Effectively Boost the Occupancy Today, guests typically have a wealth of options for determining precisely in which beds their heads will be resting. Hotel room supply is
In the dynamic world of hotel management, every day is different. It can feel difficult to find the time to take stock of your property's performance, which can be a problem in such a competitive industry where staying ahead of the game is crucial. When navigating the industry's complexities, benchmarking is the unsung hero for hoteliers. Let's dive into the
As the hospitality sector undergoes swift transformations, prioritizing convenience and tailored experiences for all travelers, the pivotal role played by Internet Booking Engines (IBEs) becomes undeniably vital. These digital tools have revolutionized hotels' operations, helping them achieve the dual goals of maximizing occupancy and revenue. 11 Most Important Booking Engine Features The hotel's success heavily relies on its online presence
Amazon Alexa Echo Speakers Amazon Alexa Echo speakers are a range of smart speakers developed by Amazon, integrating the Alexa voice-controlled AI assistant. They're important for offering hands-free convenience and a wide array of functionalities, including playing music, providing information, controlling smart home devices, and more, making everyday tasks simpler and more interactive. Key Takeaways Customized Guest Experience: Alexa can
Smart Hotel Smart hotel technology integrates advanced systems and services for enhanced guest experiences and operational efficiency. Key to modern hospitality, it offers personalized guest services, efficient energy management, and streamlined operations, making it crucial for meeting contemporary travel demands and sustainability goals. Key Takeaways Sustainable Operations: Smart hotels use IoT technology for energy efficiency, like automatic lighting and temperature
Customer Experience in the Travel Industry Customer experience in the travel industry refers to the overall quality of interactions and services travelers encounter during their journeys. This encompasses everything from booking processes to actual travel experiences. It's crucial as it directly impacts customer satisfaction, loyalty, and the industry's reputation. Excellent customer experience drives repeat business, positive reviews, and, ultimately, profitability
TikTok Hotel Marketing TikTok marketing for hotels involves leveraging the popular social media platform to engage audiences and showcase hotel amenities, experiences, and unique features. It's important for its vast, diverse audience and the potential for viral content, helping hotels increase visibility, connect with younger demographics, and drive bookings in a highly visual and interactive way. Key Takeaways Highlight Amenities:
Hotel Management Hotel management involves overseeing the operational aspects of a hotel or lodging facility, including administration, services, staffing, customer satisfaction, and financial management. It's vital for ensuring efficient hotel operations, maximizing profitability, providing quality guest experiences, and maintaining its reputation in the competitive hospitality industry. Key Takeaways Hotel Management Overview: It encompasses managing all aspects related to the hotel
Housekeeping Technology Housekeeping technology refers to integrating advanced tools and software in hotel housekeeping operations. It's important for streamlining cleaning processes, managing staff workload, improving room readiness efficiency, and enhancing overall guest satisfaction. These technologies can include automated scheduling systems, real-time room status updates, and mobile applications for task management, significantly improving operational efficiency and service quality in the hospitality
Digital Trends in the Hotel Industry Digital trends in the hotel industry refer to adopting technology-driven solutions and innovations in the hospitality industry. These trends are vital for enhancing guest experiences, improving operational efficiency, and staying competitive. Key examples include mobile check-in, smart room features, and personalized guest services through data analytics. Key Takeaways Rise of Virtual Reality: VR technology
Question for Our Revenue Management Expert Panel: How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management? (Question by Massimiliano Terzulli) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Oleksii Kapichin -
Revenue Management Trends Revenue Management trends refer to the evolving strategies and technologies used in optimizing income and profit in various industries, especially hospitality. These trends are critical as they involve adapting to market changes, utilizing data analytics for informed decision-making, and embracing digital transformation. They enable businesses to forecast demand, set dynamic pricing, and manage inventory efficiently. Staying current
Social Media Marketing Tips for Hotels Social media tips for hotels are strategies and best practices for hotels to effectively use social media platforms to engage with guests, market their services, and build their brand. This approach is important because social media offers a direct and dynamic way to connect with a global audience, influence customer choices, enhance brand visibility,
Smart Room A smart room refers to a hotel room equipped with advanced technology, designed to enhance guest comfort and convenience. It includes automated systems for lighting, temperature control, entertainment, and more, operated via smartphones or voice commands. Crucial for modern hospitality, smart rooms personalize guest experiences, improve energy efficiency, and elevate service standards. Key Takeaways Smart Room Controls: IoT
Facebook Marketing for Hotels Facebook marketing for hotels is a strategic approach to use Facebook's platform for promoting hotel services, engaging with potential guests, and building brand awareness. It's important for its vast user base, targeted advertising capabilities, and the opportunity to create a community around the hotel, enhancing customer loyalty and driving direct bookings. Key Takeaways Target Audience Identification: