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Google Hotel Ads Guide – How Hotels Increase Bookings With Google

2024-06-04T21:53:37+02:00

Intelligent use of the Google Hotel Ads platform can significantly enhance any hotel marketing strategy, providing much-needed visibility within Google search engine results pages and other services, such as Google Maps. In this article, you will learn more about Google Hotel Ads, how it works, why it is so beneficial, and how it differs from other services, such as online

Google Hotel Ads Guide – How Hotels Increase Bookings With Google2024-06-04T21:53:37+02:00

SEO Best Practices for Hotels to Increase Direct Bookings

2023-12-20T18:40:25+01:00

Travelers' online behavior has changed significantly since the beginning of the pandemic. Today, potential guests are researching and booking travel plans many months in advance and are prioritizing hotel websites with detailed and relevant information that is easily accessible to them. With this return to travel, there is also a return of online competition from OTAs and booking websites—making SEO

SEO Best Practices for Hotels to Increase Direct Bookings2023-12-20T18:40:25+01:00

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry

2024-06-01T19:40:29+02:00

The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights, and relevant tools. In this article, you can learn more about the service and the numerous ways it can help travel companies improve business performance. Table of Contents: What is Google

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry2024-06-01T19:40:29+02:00

Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM

2023-12-06T14:02:03+01:00

As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times throughout the consideration journey. Increase Direct Bookings A successful “book

Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM2023-12-06T14:02:03+01:00

How to Get Started With Google Hotel Ads

2023-12-06T16:03:17+01:00

Where do you start your online search for products and services like hotels? Good chance it is Google. Google Hotel Ads has been the fastest-growing metasearch engine across all regions since its debut. In this article, you'll learn how to increase your visibility in Google Search, resulting in a growth of hotel bookings. Google Hotel Ads: How it All Started

How to Get Started With Google Hotel Ads2023-12-06T16:03:17+01:00

Mobile First: How to Boost Hotel Visibility and Drive Direct Bookings

2024-01-18T16:28:45+01:00

Customer behavior is evolving from search to interaction, and mobile is driving this shift. Hotels that rethink their guest communication to meet new and changing behavior will boost their visibility and drive their direct bookings. This article reveals the mobile behavior trends shaping the hospitality industry and how hotels can leverage them to improve their guest experience and increase direct

Mobile First: How to Boost Hotel Visibility and Drive Direct Bookings2024-01-18T16:28:45+01:00

Tips for Hoteliers to Grow Bookings With Google Hotels

2024-06-01T19:40:59+02:00

Business growth and revenue management are top priorities for most hotel owners, and these concepts rely heavily on optimizing demand for hotel rooms. One of the ways hotels can do this is through the Google Hotels platform. In this article, you can find details on how this works and the main benefits. Table of Contents: What is Google Hotels? How

Tips for Hoteliers to Grow Bookings With Google Hotels2024-06-01T19:40:59+02:00

The Benefits Of Automated Advertising in Search Engines

2023-12-06T16:52:32+01:00

Reaching potential travelers exactly at that point in time when they’re searching online for the best offer. To succeed these days as a travel company on search platforms, you need to be rapidly adapting to changes. Using search technology & software can help you with this. Here, you will find how to automate your search campaigns in Google plus the

The Benefits Of Automated Advertising in Search Engines2023-12-06T16:52:32+01:00

SEO vs CRO: What Gives Hotels a Higher ROI?

2023-12-06T17:04:43+01:00

How much should you invest in Search Engine Optimization (SEO) or Search Engine Marketing (SEM) for your hotel to increase your sales by 5%? If you have a limited budget, what is the smartest way to use it? Can Conversion Rate Optimization (CRO) be a better solution? In this article you will learn the meaning of SEO and CRO, and

SEO vs CRO: What Gives Hotels a Higher ROI?2023-12-06T17:04:43+01:00

Increase Your Direct Bookings With Google Hotel Ads

2023-12-20T18:47:36+01:00

Millions of travelers around the world use Google on a daily basis to search for places to stay during their holidays. Whether it’s for inspiration or information, every brand wants to show up for interested travelers. Google Hotel Ads displays the availability and prices of a property, whether it’s a hotel, apartment, vacation rental, or campsite. Why direct bookings? Many

Increase Your Direct Bookings With Google Hotel Ads2023-12-20T18:47:36+01:00

List of Hotel Metasearch Engines to Grow Your Hotel Bookings

2024-06-04T21:20:05+02:00

Hotel metasearch engines provide an excellent opportunity for those in the hotel industry to reach more customers. This is because many potential guests turn to these platforms for price comparison purposes before making a booking. In this article, you will find out more about these platforms, along with a list of some of the most popular hotel metasearch engines you

List of Hotel Metasearch Engines to Grow Your Hotel Bookings2024-06-04T21:20:05+02:00

Create And Optimise Your Google Hotel Ads Campaigns

2024-01-18T17:17:11+01:00

Direct bookings are a possibility for Hotel Owners to receive more return on investment. With Google focusing more and more on the travel industry, Google Hotel Ads could play an important role to reach more travellers directly instead of through an online travel agency. In this article, you can find more info on how to create, manage and optimise your

Create And Optimise Your Google Hotel Ads Campaigns2024-01-18T17:17:11+01:00

5 SEO Tips for Hotels to Improve your Ranking in Google

2024-06-04T21:51:11+02:00

What do you do when you want to find a hotel for your city break? Like many people, you probably start your search using a search engine like Google or Bing. According to Google, millions of hotel searches are carried out every day. People want to find information about facilities, rates, reviews, availability, and things to do in the area.

5 SEO Tips for Hotels to Improve your Ranking in Google2024-06-04T21:51:11+02:00
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