Global digitalization, the growth of OTAs, and the influence of social media have made businesses in the travel industry heavily reliant on their online reputation—and hotels are not an exception. This article will teach you seven methods that should become vital to your online reputation management strategy. Why You Should Care About Your Online Reputation Unlike most online consumers, travel
Question for Our Revenue Management Expert Panel: What are the links between hotel reputation scores and revenue management? How do they influence each other? (Question proposed by Pablo Torres)Â Our Revenue Management Expert Panel Pablo Torres - Director Of Sales Marketing, Alannia Resorts Chaya Kowal - Director of Revenue Management, Potato Head
Question for Our Hotel Marketing Expert Panel Good reviews are essential in the hospitality industry. What are your best practices for maintaining a great Net Promoter Score & successful reputation management? (Question proposed by Adele Gutman) Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Susanne
Hotel Reviews Hotel reviews are feedback and ratings guests provide after their stay at a hotel. They are important because they influence potential guests' booking decisions, offer hotels insights into customer satisfaction, and help hotels improve their services and reputation. Positive reviews can significantly boost a hotel's visibility and appeal, while negative reviews can provide valuable feedback for improvement. Key
Question for Our Revenue Management Expert Panel: Great hotel reviews have a powerful influence on guests when deciding to book. How does a hotel’s review score impact its pricing strategy? (Question proposed by Massimiliano Terzulli) Our Revenue Management Expert Panel Theresa Prins - Founder, Revenue Resolutions Sandra Gannon - Commercial Consultant, Revenue Puzzle
Question for Our Hotel Marketing Expert Panel Personalised guest experiences are becoming increasingly important and maintaining rich guest profiles helps hotels deliver on preferences and anticipate needs. Is a CRM essential for personalisation? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Thomas Dieben -
Hotel Reputation Management Software Hotel Reputation Management Software is a tool for monitoring and enhancing a hotel's online presence and reviews across various platforms. It's crucial because it directly influences booking decisions by analyzing guest feedback, managing responses, and improving service quality. Effective reputation management can increase customer satisfaction, higher occupancy rates, and improved hotel revenue. Key Takeaways Generates More
Tips to Manage Online Hotel Reviews Managing hotel reviews refers to monitoring, responding to, and leveraging guest feedback on platforms like TripAdvisor or Google. This practice is vital for reputation management, as it directly influences guest perceptions and decision-making and thereby impacts hotel bookings and revenue. Key Takeaways Guest Satisfaction is Crucial: Ensuring guests have the best possible stay is