“Traditionally, the price has been one of the main Revenue Management tools, but of late, online reviews have also become a major influencing and deciding factor that affects a customers decision. It is proven that a hotel with a high online review score generates bookings with a high ADR. A prospective guest is more likely to read the reviews of your hotel and what other guests have experienced, than focus on the location, price or services.
If you’re at the good end of the review ratings, as a Revenue Manager you must take this to your advantage and translate it to competitively priced offerings. Further, collaboration with Sales, Marketing and Operations teams is imperative and thus gives a holistic approach to your decision.”