Travelers' online behavior has changed significantly since the beginning of the pandemic. Today, potential guests are researching and booking travel plans many months in advance and are prioritizing hotel websites with detailed and relevant information that is easily accessible to them. With this return to travel, there is also a return of online competition from OTAs and booking websites—making SEO
The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights and relevant tools. In this article, you can find out more about the service itself and the numerous ways it can help travel companies to improve business performance. Quick menu: What
As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times throughout the consideration journey. Increase Direct Bookings A successful “book
Communicating with past and potential customers via email has always been simpler, faster, and more cost-effective than most other means of online marketing for businesses across different industries. The beauty of utilizing email marketing is that it generates a significant ROI and builds a strong and consistent relationship between you and your guests. The expected ROI for every $1 a
In addition to pre-stay upselling, in-stay upselling allows hoteliers to unlock another dimension that leads to enhanced revenue and guest satisfaction. In-stay upselling reminds guests of services they might have missed when booking their room and allows them to book these deals throughout their stay. What Are the Benefits of In-stay Upselling? Below you will find 3 benefits of in-stay
Along with a surge in business travel, in-person events have returned with full strength, bringing a new scope for hotel properties. Therefore, if your hotel has a meeting or event space, you should capitalize on this golden opportunity by optimizing your website. In this article, you'll learn how to capture the MICE (Meeting, Incentives, Conferences, and Exhibitions) market segment of
When potential guests interact with your hotel's brand for the first time, they develop an impression within seven seconds or less. Your brand identity is the personality that defines your hotel in your guest's eyes. This includes your visual design, unique selling point, brand values, value propositions, and how your brand interacts with customers. Crafting a solid brand identity builds
Industries are continually disrupted by new trends and new innovations, and the tourism industry is no exception to this. Keeping pace with these emerging tourism trends can help businesses to stay competitive and cater to the needs of customers. Nevertheless, with COVID as a backdrop, some of these needs have evolved, priorities have shifted, and entirely new requirements have emerged.
While the Omicron variant slowed market recovery in 2021, STR's data reveals a strong positive trend for the hospitality industry for 2022 and beyond. In this article, you'll learn how to stay ahead of the competition by understanding the three data pillars of a forward-looking revenue strategy. Global Occupancy Increased It shows that the net propensity to travel has increased
Do you feel like your hotel is on the precipice of success or simply missing that je ne sais quois, so you're looking for some nifty and smart ways to capitalise on your hotel's online presence? Then look no further; this article outlines ideas that are easy to implement, involve no costs, and have a proven track record in the
The Booking Extranet is a management platform associated with Booking.com, which is one of the most popular online travel agencies in the world. In this article, you can find out about more about Booking.com and its extranet, along with strategies and tips that will help you to generate more bookings through the service. Quick Menu What is an OTA? What
Expedia is one of the world’s leading online travel agencies (OTAs) and the Expedia Extranet provides a variety of options, tools and features, which can help hotels to reach new customers. In this article, you can learn about specific tips and strategies that will assist you in generating more bookings. Quick Menu What is an OTA? What is Expedia? What
Guest experience is everything. It's what ensures that your hotel will be remembered and a big part of whether a guest will return to stay with you again. You don't need to move mountains or even free up a large budget. The good news is that there are some really effective ways to enhance the experience that your guests have
Adopting the right tourism marketing strategies can be a vital part of maximising revenue, building brand awareness and managing your company reputation. However, businesses in the tourism industry also need to be mindful of changing customer behaviours resulting from COVID. In this article, you will find the latest tourism marketing tips for 2023, which you can use to optimise results
All kinds of businesses use upselling to enhance their customer experience and maximize revenue on existing sales. From the McDonald’s server asking, “Do you want fries with that?”, to airlines offering seat upgrades. Upselling provides the opportunity to maximize the value of every customer. Not all upselling efforts are well-received — particularly efforts driven by the sole desire to make
Due to the COVID outbreak, the travel industry has been placed under an immense amount of pressure. This is the very same reason why travel and tourism professionals have needed to place a much greater emphasis on the concept of safety. How can such an approach be used in conjunction with your ongoing marketing campaigns and guest communication? We provide
Voice search within the travel industry is one of the emerging trends that marketers, business owners and other senior figures within businesses in this area need to become aware of. In this article, you will find information about voice search technology, a list of the key benefits, and some tips for adopting an effective voice search strategy. Quick menu: What
Powerful hotel photography invites you to sink into that huge bed, sip from a cocktail or dive into the glistening water of the pool. Although such high-quality images require an investment, they will most definitely positively affect your brand perception, market share, and ultimately your rates and revenue. Selecting the Photographer The choice of photographer is a significant first step.