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5 Innovative Ways to Engage Customers in Your Hotel Direct Booking Process

2021-11-19T15:33:19+01:00

Many hotels are approaching direct bookings the same way they did 5 years ago. While the basics still apply, new opportunities have emerged to drive engagement and Conversion. In this article, you'll learn how to engage customers during the booking process and increase Conversion. Enhancing Your Hotel Direct Booking Process: a Key Asset for Hotel Resilience & Recovery You can

5 Innovative Ways to Engage Customers in Your Hotel Direct Booking Process2021-11-19T15:33:19+01:00

Tourism Marketing: Brand New Marketing Tips to Boost Your Results

2021-11-09T11:47:25+01:00

Adopting the right tourism marketing strategies can be a vital part of maximising revenue, building brand awareness and managing your company reputation. However, businesses in the tourism industry also need to be mindful of changing customer behaviours resulting from COVID. In this article, you will find the latest tourism marketing tips for 2022, which you can use to optimise results

Tourism Marketing: Brand New Marketing Tips to Boost Your Results2021-11-09T11:47:25+01:00

How to Get Started With Google Hotel Ads

2021-10-29T20:33:44+02:00

Where do you start your online search for products and services like hotels? Good chance it is Google. Google Hotel Ads has been the fastest-growing metasearch engine across all regions since its debut. In this article, you'll learn how to increase your visibility in Google Search, resulting in a growth of hotel bookings. Google Hotel Ads: How it All Started

How to Get Started With Google Hotel Ads2021-10-29T20:33:44+02:00

Travel Trends: 17 Opportunities for the Travel Industry

2021-08-19T10:41:41+02:00

The travel industry is constantly evolving, and the pace of change is now faster than ever before, as emerging technology and shifting demographics alter expectations and standard practices. This has been further exacerbated by COVID, which has disrupted almost all aspects of travel. Of course, there are real opportunities for companies that keep pace with the latest travel trends and

Travel Trends: 17 Opportunities for the Travel Industry2021-08-19T10:41:41+02:00

9 Essential Hotel KPIs to Optimize Your Upsell Marketing Performance

2021-08-19T10:42:20+02:00

The hotel industry employs many unique key performance indicators. ADR (average daily rate), RevPAR (revenue per available room) and Occ% (occupancy) naturally come to mind. These metrics reflect the unique nature of our business, but their existence also drives our attention and actions. Watching your hotel’s KPIs translates into optimizing key activities to influence those KPIs positively. As the old

9 Essential Hotel KPIs to Optimize Your Upsell Marketing Performance2021-08-19T10:42:20+02:00

How Upselling Provides Low-Cost Revenue and Loyal Customers

2021-08-19T10:46:42+02:00

All kinds of businesses use upselling to enhance their customer experience and maximize revenue on existing sales. From the McDonald’s server asking, “Do you want fries with that?”, to airlines offering seat upgrades. Upselling provides the opportunity to maximize the value of every customer. Not all upselling efforts are well-received — particularly efforts driven by the sole desire to make

How Upselling Provides Low-Cost Revenue and Loyal Customers2021-08-19T10:46:42+02:00

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry

2021-08-19T10:50:44+02:00

The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights and relevant tools. In this article, you can find out more about the service itself and the numerous ways it can help travel companies to improve business performance. Quick menu: What

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry2021-08-19T10:50:44+02:00

Tips to Highlight Safety in Marketing & Guest Communication in Travel

2021-08-19T10:50:53+02:00

Due to the COVID outbreak, the travel industry has been placed under an immense amount of pressure. This is the very same reason why travel and tourism professionals have needed to place a much greater emphasis on the concept of safety. How can such an approach be used in conjunction with your ongoing marketing campaigns and guest communication? We provide

Tips to Highlight Safety in Marketing & Guest Communication in Travel2021-08-19T10:50:53+02:00

Voice Search for the Tourism & Travel industry: All You Need to Know!

2021-08-19T10:51:04+02:00

Voice search within the travel industry is one of the emerging trends that marketers, business owners and other senior figures within businesses in this area need to become aware of. In this article, you will find information about voice search technology, a list of the key benefits, and some tips for adopting an effective voice search strategy. Quick menu: What

Voice Search for the Tourism & Travel industry: All You Need to Know!2021-08-19T10:51:04+02:00

Hotel Photography: Essential Tips for Making a Visual Impact

2021-04-05T14:27:17+02:00

Powerful hotel photography invites you to sink into that huge bed, sip from a cocktail or dive into the glistening water of the pool. Although such high-quality images require an investment, they will most definitely positively affect your brand perception, market share, and ultimately your rates and revenue. Selecting the Photographer The choice of photographer is a significant first step.

Hotel Photography: Essential Tips for Making a Visual Impact2021-04-05T14:27:17+02:00

Marketing Tips For the Hospitality & Travel Industry During the Corona Crisis

2021-03-22T13:53:05+01:00

During the Corona (COVID-19) crisis, there is a lot of uncertainty in the travel industry. Billions of damage are imminent for the travel industry. The only relief from measures against the Corona (COVID-19) virus can ease the economic pain. The hope of travel organisations is focused on summer and autumn business. But how do you deal with online marketing during

Marketing Tips For the Hospitality & Travel Industry During the Corona Crisis2021-03-22T13:53:05+01:00

Destination Management: How Tourism Adds Value to Your Destination

2021-03-08T11:18:04+01:00

Destination management can play a vital role in helping to unlock the many benefits that are associated with tourism, while also ensuring that your destination delivers something unique for travellers. In this article, you will find out more about destination management and how it can help to make sure tourism adds real value to your destination. Quick menu: What is

Destination Management: How Tourism Adds Value to Your Destination2021-03-08T11:18:04+01:00

Review Management Tips for Companies Operating in The Travel Industry

2021-02-22T10:12:45+01:00

Reviews play an increasingly important role within the modern travel industry, which is why the concept of review management has become so important. By using the right techniques and strategies, companies can help to amplify positive feedback and limit the damage caused by negative reviews. In this article, you will learn more about the importance of reviews, the value of

Review Management Tips for Companies Operating in The Travel Industry2021-02-22T10:12:45+01:00

8 Ways to Improve Customer Experience in the Travel Industry

2021-02-22T09:48:10+01:00

Hotels, airlines, car rental companies and others in the travel industry prioritise the customer experience, as it is one of the single most effective competitive differentiators. Indeed, companies that deliver in this area are more likely to generate customer loyalty and more likely to build positive reputations. In this article, you will find out about eight of the most effective

8 Ways to Improve Customer Experience in the Travel Industry2021-02-22T09:48:10+01:00

The Benefits Of Automated Advertising in Search Engines

2021-02-09T10:40:51+01:00

Reaching potential travellers exactly at that point in time when they’re searching online for the best offer. To succeed these days as a travel company on search platforms, you need to be rapidly adapting to changes. Using search technology & software can help you with this. Here, you will find how to automate your search campaigns in Google plus the

The Benefits Of Automated Advertising in Search Engines2021-02-09T10:40:51+01:00

4 Important Hotel Metrics to Measure Your Guest Experience

2020-12-17T10:42:37+01:00

The majority of hotels tend to ignore that data is essential for their business or tend to think that data gathering and reporting is something reserved for big multinational hotel chains like Accor or Marriott. Yet, the contrary is the case: vital hotel metrics can benefit each hotel. In this article, you will find why having accurate metrics in your

4 Important Hotel Metrics to Measure Your Guest Experience2020-12-17T10:42:37+01:00

14 City Marketing Strategies to Attract More Travellers

2020-12-17T12:27:48+01:00

Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies and other businesses, by helping to attract more travellers to the city in question. In this article, you will learn more about what city marketing is, what it entails, and some of the main techniques that can help you to boost tourism. Quick menu: What is City

14 City Marketing Strategies to Attract More Travellers2020-12-17T12:27:48+01:00

What is a Destination Management Organisation (DMO)?

2021-03-25T12:35:08+01:00

Destination management is a broad management process, based around ensuring tourism is beneficial for a particular destination. It is usually the responsibility of a destination management organisation, or DMO for short. Over the course of this article, you will find out more about what a destination management organisation actually is. Quick menu: What is Destination Management? What is a Destination

What is a Destination Management Organisation (DMO)?2021-03-25T12:35:08+01:00