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Travel & Tourism Marketing & Distribution Tips

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SEO Best Practices for Hotels to Increase Direct Bookings

2022-11-25T10:21:24+01:00

Travelers' online behavior has changed significantly since the beginning of the pandemic. Today, potential guests are researching and booking travel plans many months in advance and are prioritizing hotel websites with detailed and relevant information that is easily accessible to them. With this return to travel, there is also a return of online competition from OTAs and booking websites—making SEO

SEO Best Practices for Hotels to Increase Direct Bookings2022-11-25T10:21:24+01:00

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry

2022-11-25T11:39:23+01:00

The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights and relevant tools. In this article, you can find out more about the service itself and the numerous ways it can help travel companies to improve business performance. Quick menu: What

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry2022-11-25T11:39:23+01:00

Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM

2022-11-02T14:48:00+01:00

As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times throughout the consideration journey. Increase Direct Bookings A successful “book

Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM2022-11-02T14:48:00+01:00

7 Email Marketing Tips for Hotels to Increase Return on Investment (ROI)

2022-11-04T15:09:17+01:00

Communicating with past and potential customers via email has always been simpler, faster, and more cost-effective than most other means of online marketing for businesses across different industries. The beauty of utilizing email marketing is that it generates a significant ROI and builds a strong and consistent relationship between you and your guests. The expected ROI for every $1 a

7 Email Marketing Tips for Hotels to Increase Return on Investment (ROI)2022-11-04T15:09:17+01:00

In-stay Upselling: Why You Should Use It and How to Maximize Deals

2022-10-17T12:57:16+02:00

In addition to pre-stay upselling, in-stay upselling allows hoteliers to unlock another dimension that leads to enhanced revenue and guest satisfaction. In-stay upselling reminds guests of services they might have missed when booking their room and allows them to book these deals throughout their stay. What Are the Benefits of In-stay Upselling? Below you will find 3 benefits of in-stay

In-stay Upselling: Why You Should Use It and How to Maximize Deals2022-10-17T12:57:16+02:00

4 Tips to Appeal to MICE Planners on Your Hotel’s Website

2022-09-30T19:11:00+02:00

Along with a surge in business travel, in-person events have returned with full strength, bringing a new scope for hotel properties. Therefore, if your hotel has a meeting or event space, you should capitalize on this golden opportunity by optimizing your website. In this article, you'll learn how to capture the MICE (Meeting, Incentives, Conferences, and Exhibitions) market segment of

4 Tips to Appeal to MICE Planners on Your Hotel’s Website2022-09-30T19:11:00+02:00

What to Include in Your Hotel’s Brand Guidelines?

2022-09-06T15:51:46+02:00

When potential guests interact with your hotel's brand for the first time, they develop an impression within seven seconds or less. Your brand identity is the personality that defines your hotel in your guest's eyes. This includes your visual design, unique selling point, brand values, value propositions, and how your brand interacts with customers. Crafting a solid brand identity builds

What to Include in Your Hotel’s Brand Guidelines?2022-09-06T15:51:46+02:00

Tourism Trends: The Latest Opportunities for The Tourism Industry

2022-11-03T22:44:21+01:00

Industries are continually disrupted by new trends and new innovations, and the tourism industry is no exception to this. Keeping pace with these emerging tourism trends can help businesses to stay competitive and cater to the needs of customers. Nevertheless, with COVID as a backdrop, some of these needs have evolved, priorities have shifted, and entirely new requirements have emerged.

Tourism Trends: The Latest Opportunities for The Tourism Industry2022-11-03T22:44:21+01:00

Tips to Take Advantage of Changing Booking Behavior Before Your Competition

2022-07-18T10:38:44+02:00

While the Omicron variant slowed market recovery in 2021, STR's data reveals a strong positive trend for the hospitality industry for 2022 and beyond. In this article, you'll learn how to stay ahead of the competition by understanding the three data pillars of a forward-looking revenue strategy. Global Occupancy Increased It shows that the net propensity to travel has increased

Tips to Take Advantage of Changing Booking Behavior Before Your Competition2022-07-18T10:38:44+02:00

5 Creative, Free & Reliable Ways to Drive More Traffic to Your Site

2022-06-24T12:50:27+02:00

Do you feel like your hotel is on the precipice of success or simply missing that je ne sais quois, so you're looking for some nifty and smart ways to capitalise on your hotel's online presence? Then look no further; this article outlines ideas that are easy to implement, involve no costs, and have a proven track record in the

5 Creative, Free & Reliable Ways to Drive More Traffic to Your Site2022-06-24T12:50:27+02:00

Booking Extranet: 10 Strategies to Increase Your Revenue on Booking.com

2022-05-27T12:28:48+02:00

The Booking Extranet is a management platform associated with Booking.com, which is one of the most popular online travel agencies in the world. In this article, you can find out about more about Booking.com and its extranet, along with strategies and tips that will help you to generate more bookings through the service. Quick Menu What is an OTA? What

Booking Extranet: 10 Strategies to Increase Your Revenue on Booking.com2022-05-27T12:28:48+02:00

8 Tips & Strategies to Use the Expedia Extranet to Get More Bookings

2022-05-27T11:53:43+02:00

Expedia is one of the world’s leading online travel agencies (OTAs) and the Expedia Extranet provides a variety of options, tools and features, which can help hotels to reach new customers. In this article, you can learn about specific tips and strategies that will assist you in generating more bookings. Quick Menu What is an OTA? What is Expedia? What

8 Tips & Strategies to Use the Expedia Extranet to Get More Bookings2022-05-27T11:53:43+02:00

9 Effective Ways to Improve The Guest Experience

2022-02-24T15:55:33+01:00

Guest experience is everything. It's what ensures that your hotel will be remembered and a big part of whether a guest will return to stay with you again. You don't need to move mountains or even free up a large budget. The good news is that there are some really effective ways to enhance the experience that your guests have

9 Effective Ways to Improve The Guest Experience2022-02-24T15:55:33+01:00

Tourism Marketing: Brand New Marketing Tips to Boost Your Results

2022-11-21T19:06:06+01:00

Adopting the right tourism marketing strategies can be a vital part of maximising revenue, building brand awareness and managing your company reputation. However, businesses in the tourism industry also need to be mindful of changing customer behaviours resulting from COVID. In this article, you will find the latest tourism marketing tips for 2023, which you can use to optimise results

Tourism Marketing: Brand New Marketing Tips to Boost Your Results2022-11-21T19:06:06+01:00

How Upselling Provides Low-Cost Revenue and Loyal Customers

2022-05-31T12:35:48+02:00

All kinds of businesses use upselling to enhance their customer experience and maximize revenue on existing sales. From the McDonald’s server asking, “Do you want fries with that?”, to airlines offering seat upgrades. Upselling provides the opportunity to maximize the value of every customer. Not all upselling efforts are well-received — particularly efforts driven by the sole desire to make

How Upselling Provides Low-Cost Revenue and Loyal Customers2022-05-31T12:35:48+02:00

Tips to Highlight Safety in Marketing & Guest Communication in Travel

2022-02-18T20:17:26+01:00

Due to the COVID outbreak, the travel industry has been placed under an immense amount of pressure. This is the very same reason why travel and tourism professionals have needed to place a much greater emphasis on the concept of safety. How can such an approach be used in conjunction with your ongoing marketing campaigns and guest communication? We provide

Tips to Highlight Safety in Marketing & Guest Communication in Travel2022-02-18T20:17:26+01:00

Voice Search for the Tourism & Travel industry: All You Need to Know!

2022-02-18T20:17:38+01:00

Voice search within the travel industry is one of the emerging trends that marketers, business owners and other senior figures within businesses in this area need to become aware of. In this article, you will find information about voice search technology, a list of the key benefits, and some tips for adopting an effective voice search strategy. Quick menu: What

Voice Search for the Tourism & Travel industry: All You Need to Know!2022-02-18T20:17:38+01:00

Hotel Photography: Essential Tips for Making a Visual Impact

2022-02-18T20:22:46+01:00

Powerful hotel photography invites you to sink into that huge bed, sip from a cocktail or dive into the glistening water of the pool. Although such high-quality images require an investment, they will most definitely positively affect your brand perception, market share, and ultimately your rates and revenue. Selecting the Photographer The choice of photographer is a significant first step.

Hotel Photography: Essential Tips for Making a Visual Impact2022-02-18T20:22:46+01:00