The majority of hotels tend to ignore that data is essential for their business or tend to think that data gathering and reporting is something reserved for big multinational hotel chains like Accor or Marriott. Yet, the contrary is the case: vital hotel metrics can benefit each hotel. In this article, you will find why having accurate metrics in your
During the Corona (COVID-19) crisis, there is a lot of uncertainty in the travel industry. Billions of damage are imminent for the travel industry. Only relief from measures against the Corona (COVID-19) virus can ease the economic pain. The hope of travel organisations is focused on summer and autumn business. But how do you deal with online marketing during this
Reaching potential travellers exactly at that point in time when they’re searching online for the best offer. To succeed these days as a travel company on search platforms, you need to be rapidly adapting to changes. Using search technology & software can help you with this. Here, you will find how to automate your search campaigns in Google plus the
It's an exciting time for the travel industry. Change and evolution is more fast-paced than ever, with shifting demographics and developing technology creating brand new travel trends. Businesses who identify key travel trends and take advantage of them will be uniquely positioned to thrive in this dynamic environment. In this article, you'll read about 12 travel trends to watch in
Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies and other businesses, by helping to attract more travellers to the city in question. In this article, you will learn more about what city marketing is, what it entails, and some of the main techniques that can help you to boost tourism. Quick menu: What is City
For those operating in the tourism industry, the various different tourism marketing strategies that are deployed can go a long way towards determining long-term business success. With that in mind, in this article, you will find out more about tourism marketing and also find 11 of the best tourism marketing tips to help boost your results. What is Tourism Marketing?
Destination management is a broad management process, based around ensuring tourism is beneficial for a particular destination. It is usually the responsibility of a destination management organisation, or DMO for short. Over the course of this article, you will find out more about what a destination management organisation actually is. What is Destination Management? Destination management refers to a holistic
Reviews play an increasingly important role within the modern travel industry, which is why the concept of review management has become so important. By using the right techniques and strategies, companies can help to amplify positive feedback and limit the damage caused by negative reviews. In this article, you will learn more about the importance of reviews, the value of
A global distribution system (GDS) is a network, which allows travel agents to access hotel inventories and sell rooms to their clients. For those in the hotel industry, this functions as an important method for distribution, allowing access to a wider customer base. In this article, you will learn more about what a global distribution system is, how it works,
Destination marketing can be invaluable for anyone that stands to make money by increasing the number of people travelling to a location. This includes local and national governments, airlines, travel agents, but also entertainment venues, tourist attractions and operators of hotels and resorts. In this article, you will learn more about some of the destination marketing strategies that can help