Travel & Tourism Marketing & Trends

Guest Experience Trends Shaping 2025 and Beyond

Revfine.com2025-07-01T16:28:46+02:00

The hospitality industry made a remarkable recovery in 2024, contributing a record-high $11.1 trillion to global GDP. But beyond financial success, what is truly driving this transformation? Guest expectations are evolving, and AI-driven insights, along with online reputation management, are reshaping the industry. Understanding these trends is crucial for hoteliers aiming to stay ahead in 2025 and beyond. 8 Guest

Guest Experience Trends Shaping 2025 and BeyondRevfine.com2025-07-01T16:28:46+02:00

21 Key Technology Trends Emerging in the Travel Industry in 2025

Martijn Barten2025-06-19T11:39:07+02:00

Technology is crucial to the tourism and travel industry, helping businesses with day-to-day operations while improving the customer experience. For this reason, hotels, airlines, restaurants, and other companies must keep up with the latest technology trends within the travel industry. In this article, you can learn more about the new travel tech trends of 2025. Table of Contents: What is

21 Key Technology Trends Emerging in the Travel Industry in 2025Martijn Barten2025-06-19T11:39:07+02:00

Inbound Tour Operators: Strategic Alliance for Hotel Growth

Martijn Barten2025-05-06T18:37:48+02:00

Inbound tour operators are key players in the international travel and hospitality industry. Tourists use these services to make sure their international trips live up to their dreams. Meanwhile, the hospitality sector ensures the same by working with inbound tour operators, expanding their base into the international sector at the same time. In this article, you'll learn how inbound tour

Inbound Tour Operators: Strategic Alliance for Hotel GrowthMartijn Barten2025-05-06T18:37:48+02:00

How to Segment Your Guests: 5 Basic Tips to Boost Conversions

Revfine.com2025-03-24T14:33:37+01:00

Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest

How to Segment Your Guests: 5 Basic Tips to Boost ConversionsRevfine.com2025-03-24T14:33:37+01:00

AI Marketing Tips: Best Practices & Insights from Hospitality Experts

Suzanne2025-03-28T10:20:04+01:00

Question for Our Hotel Marketing Expert Panel What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Dr. Betsy Stringam-Bender - Professor of

AI Marketing Tips: Best Practices & Insights from Hospitality ExpertsSuzanne2025-03-28T10:20:04+01:00

Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality

Suzanne2025-03-25T12:41:41+01:00

Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results? (Question proposed by Adele Gutman) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Michael J. Goldrich -

Tips for Inspiring and Maintaining B2C Guest Loyalty in HospitalitySuzanne2025-03-25T12:41:41+01:00

Meeting the Moment: Capitalizing on Emerging Hospitality & Travel Trends

Revfine.com2025-02-24T14:03:24+01:00

The year ahead is sure to be shaped by a host of macro- and micro-trends in hospitality and travel. Hoteliers across the globe are grappling with generational change, rising expectations for personalized experiences, and how to maximize revenues when faced with a mixed bag of market conditions. So what can you do to make the most of these shifts? We’ve

Meeting the Moment: Capitalizing on Emerging Hospitality & Travel TrendsRevfine.com2025-02-24T14:03:24+01:00

The Latest Travel Marketing Tips to Optimize Your Results in 2025

Martijn Barten2025-02-17T16:24:18+01:00

The quality of travel marketing can greatly affect the overall success of businesses operating in the travel industry, including hotels, airlines, and OTAs. In particular, companies must use the right travel marketing strategies and keep up to date with the latest trends. With this in mind, in this article, you will find some of the most important travel marketing tips

The Latest Travel Marketing Tips to Optimize Your Results in 2025Martijn Barten2025-02-17T16:24:18+01:00

5 Marketing Campaigns to Reengage Your Past Guests

Revfine.com2024-12-20T10:31:17+01:00

Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past guests is an essential strategy to maintain a steady stream

5 Marketing Campaigns to Reengage Your Past GuestsRevfine.com2024-12-20T10:31:17+01:00

Why Simplifying Group Bookings Is the Secret to Business Hotel Success

Revfine.com2024-12-20T10:48:36+01:00

Group bookings are vital for business hotels, but outdated, fragmented systems complicate the process. Managing accommodation, meeting spaces, and event services across multiple platforms often results in errors, wasted time, and client dissatisfaction. By adopting integrated technology, hotels can simplify operations, minimize mistakes, and improve profitability, ensuring they meet growing demand and operate more efficiently. Simplifying Group Bookings for Boosting

Why Simplifying Group Bookings Is the Secret to Business Hotel SuccessRevfine.com2024-12-20T10:48:36+01:00

Data Collection Tips for Delivering Personalised Guest Experiences

Suzanne2024-11-29T12:00:08+01:00

Question for Our Hotel Marketing Expert Panel What are the top tips and best practices for hotels to collect data in order to deliver personalised guest experiences? How can hotels handle data privacy? (Question by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Luminita Mardale

Data Collection Tips for Delivering Personalised Guest ExperiencesSuzanne2024-11-29T12:00:08+01:00

Marketing’s New Rules: What Old-Schoolers Are Getting Wrong

Revfine.com2025-01-23T10:18:16+01:00

The ability to market to new generations is akin to speaking an entirely new language. The nuance is huge, and so are the stakes. The reality is this: most businesses, including those in the hospitality and travel industry, are still tied to old-school playbooks. Thus, they are struggling mightily to gain relevance with today's customer segments around more authenticity, urgency,

Marketing’s New Rules: What Old-Schoolers Are Getting WrongRevfine.com2025-01-23T10:18:16+01:00

The Vital Role of Revenue Management and Brand Reputation

Revfine.com2025-02-23T11:52:29+01:00

It’s an antiquated idea that revenue management works independently from sales and marketing. Each department impacts the other and influences the hotel’s overall profitability. Every business goal contributes to the bottom line. When the revenue-generating departments work together on shared goals, they can contribute to a fatter bottom line. In today’s world, hotel bookings start with getting found online. Without

The Vital Role of Revenue Management and Brand ReputationRevfine.com2025-02-23T11:52:29+01:00

21 Hot Digital Trends in the Tourism Industry

Martijn Barten2024-12-02T12:42:36+01:00

The tourism industry is constantly evolving as new digital technology emerges. In this article, we explore some of the digital trends that are going to be most significant in the industry throughout the next year: from virtual reality, which is changing the booking process, to augmented reality, which is enhancing the in-person experience, to artificial intelligence, which is fundamentally changing

21 Hot Digital Trends in the Tourism IndustryMartijn Barten2024-12-02T12:42:36+01:00

From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s Journey

Revfine.com2025-03-11T12:35:54+01:00

In an era where digital connectivity defines our daily lives, the hospitality industry continues to evolve at the intersection of tradition and innovation. The influence of social media on travel planning and hotel booking has only intensified in recent years, fundamentally altering the traveler's journey. This shift has reshaped the booking funnel, making it more dynamic, interactive and influenced by

From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s JourneyRevfine.com2025-03-11T12:35:54+01:00

9 Tips to Structure Your Pre-Arrival Communication

Revfine.com2024-10-08T19:22:20+02:00

As a hotelier, it is important to prioritize pre-arrival communication with your guests. This is the time when you can set the tone for their entire stay, ensuring that they feel welcome and valued from the moment they book with you. Why Is Pre-Arrival Communication Important for Hotels? Pre-arrival communication is all about creating a positive first impression and setting

9 Tips to Structure Your Pre-Arrival CommunicationRevfine.com2024-10-08T19:22:20+02:00

Greeting and Welcoming Guests: How to Make a Great First Impression

Martijn Barten2024-11-02T13:51:41+01:00

Greeting and welcoming guests includes everything from a verbal introduction to providing a written welcome message. Your greeting may also involve leaving gifts, offering useful information and answering questions. The importance of these initial interactions is difficult to overstate because guests will often make snap judgments based on them. You never get a second chance to make a first impression,

Greeting and Welcoming Guests: How to Make a Great First ImpressionMartijn Barten2024-11-02T13:51:41+01:00

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall

Revfine.com2024-09-23T18:23:16+02:00

In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry PitfallRevfine.com2024-09-23T18:23:16+02:00

Travel & Tourism Marketing & Trends

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