Bleisure travel - the combination of business and leisure travel - is growing and this has led to heightened interest from the hotel industry itself, with hotels looking to appeal to bleisure travellers. In this article, you will find seven tips that can help to make accommodation more attractive to this emerging and increasingly important demographic. Quick menu: What is
It's an exciting time for the travel industry. Change and evolution is more fast-paced than ever, with shifting demographics and developing technology creating brand new travel trends. Businesses who identify key travel trends and take advantage of them will be uniquely positioned to thrive in this dynamic environment. In this article, you'll read about 12 travel trends to watch in
Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies and other businesses, by helping to attract more travellers to the city in question. In this article, you will learn more about what city marketing is, what it entails, and some of the main techniques that can help you to boost tourism. Quick menu: What is City
For those operating in the tourism industry, the various different tourism marketing strategies that are deployed can go a long way towards determining long-term business success. With that in mind, in this article, you will find out more about tourism marketing and also find 11 of the best tourism marketing tips to help boost your results. What is Tourism Marketing?
Destination management is a broad management process, based around ensuring tourism is beneficial for a particular destination. It is usually the responsibility of a destination management organisation, or DMO for short. Over the course of this article, you will find out more about what a destination management organisation actually is. What is Destination Management? Destination management refers to a holistic
A global distribution system (GDS) is a network, which allows travel agents to access hotel inventories and sell rooms to their clients. For those in the hotel industry, this functions as an important method for distribution, allowing access to a wider customer base. In this article, you will learn more about what a global distribution system is, how it works,
Destination marketing can be invaluable for anyone that stands to make money by increasing the number of people travelling to a location. This includes local and national governments, airlines, travel agents, but also entertainment venues, tourist attractions and operators of hotels and resorts. In this article, you will learn more about some of the destination marketing strategies that can help
Virtual reality is experienced through sights and sounds in an artificial environment provided by a computer. The travel and tourism industry has started adopting this tool to enhance customer experience and maximise engagements. If you want to use this innovative tool to promote your travel business, take a look at this overview of virtual reality marketing (Also known as VR
A global distribution system (GDS) is one of the key distribution channels for hotel owners, allowing travel agencies to access live information related to inventories and pricing, in order to sell hotel rooms to their customers. In this article, you will learn more about the Travelport GDS and the ways it can benefit those in the travel industry. What is
There are numerous benefits that a corporate traveller can gain by using the services of a professional business travel agency. Those who choose not to use such services not only lose out on exceptional customer support but they also lose money as well. In this article, discover what exactly a business travel management company is responsible for and 9 reasons