Historical data no longer provides the same level of certainty that it once did. It is still a helpful resource since it allows for you with reasonable expectations of what your property may achieve. However, shifting markets and guest expectations need a greater reliance on live, forward-looking demand data in your pricing strategy. Moving ahead, this is the only way to ensure that your prices are tailored to attract bookings and maximize revenue.
Within this Revenue Management Guide, “Maximize Revenue with Forward-Looking Demand Data”, you’ll learn why and how to include forward-looking demand data as part of your go-to-market and pricing strategy.