Project Description

What Will You Learn?

Historical data no longer provides the same level of certainty that it once did. It is still a helpful resource since it allows for you with reasonable expectations of what your property may achieve. However, shifting markets and guest expectations need a greater reliance on live, forward-looking demand data in your pricing strategy. Moving ahead, this is the only way to ensure that your prices are tailored to attract bookings and maximize revenue.

Within this Revenue Management Guide, “Maximize Revenue with Forward-Looking Demand Data”, you’ll learn why and how to include forward-looking demand data as part of your go-to-market and pricing strategy.

What Are the Topics?

Below you find an overview of all topics.

  • Introduction: Adjusting to a new demand landscape
  • Why historical data is no longer the golden standard
  • What is forward-looking demand data?
  • Key benefits of leveraging future-facing demand data to build your revenue management and distribution strategy
  • Getting the most out of forward-looking data by integrating it into your RMS
  • Top-rated providers
  • Benefits of RMS and Market Insight with your pricing
  • Important success metrics to monitor
  • Customer success stories and proof points
  • Frequently asked questions
Go to Guide