Today’s traveler is highly attuned to contextual information that’s relevant to their given situation, preferences, and mindset. Every day, they interact with platforms like Netflix and Spotify that tailor their offerings to individual tastes. These travelers are also exposed to OTAs and other travel intermediaries that leverage personalization to craft a more relevant experience.
Your hotel must step up its personalization game to compete in this environment. Otherwise, your direct booking strategy won’t live up to its full potential. You’ll spend handsomely on brand marketing and PPC campaigns to get potential customers to your website – and then promptly lose them when the experience doesn’t match their expectations.
To optimize your hotel’s direct bookings, focus first on your website to convert more lookers into bookers – and capture as much of that direct demand as possible. In this free guide, you’ll find hotel website personalization tactics to boost direct bookings in the year ahead.