What Will You Learn?
Today, guests expect personalization. But that is only the cherry on the pie. Several other trends explain their behaviors and how they want to be treated by their favorite brands, including the hotels they choose to stay in. Then, what can you do as a hotelier? Adapt. Always adapt.
In this guide, “How to Personalize the Guest Journey for the 2023 Guests”, you will discover the importance of having a guest journey, how it looks, and how you can personalize it according to the trends that guide the behaviors of the 2023 guests. You will also find recommendations on developing each stage of the journey.
What Are the Topics?
Below you will find an overview of all topics.
- What is a guest journey
- Why is a guest journey important
- What are the stages of a guest journey
- Guest behavior trends for 2023
- Tips for creating a guest journey
- How to personalize the pre-stay
- How to personalize the in-stay
- How to personalize the post-stay