Project Description

What Will You Learn?

It is not always easy to understand your hotel’s direct channel performance. Even the most seasoned hotelier may be unclear about examining the findings to discover where to make changes appropriately.

That is why we designed this checklist: so you can analyze your hotel’s direct channel performance step by step and know which areas need to be prioritized.

But wait, there’s more! We also provide best practices for transforming your hotel’s direct channel deficiencies into strengths to boost conversions and revenue.

With the “The Ultimate Hotel Benchmarking Checklist” you’ll learn how to step up your direct channel strategy by using data insights to take action where it most matters

What Are The Topics?

Below you find an overview of all topics.

  • The importance of hotel benchmarking
  • Let’s turn your hotel’s weaknesses into strengths
  • Highlighting the benefits of booking direct
  • Highlighting your positive guest reviews
  • Growing your marketing database
  • Drawing attention to your unique selling points
  • Nudging visitors towards a reservation
  • Highlighting relevant messages and offers
  • Targeted offers to increase ADR
  • Reassuring visitors you are offering the best rate
  • Retaining visitors who are about to leave
  • Giving visitors the option to save their search
  • And more…
Go to Checklist