Frequently hoteliers believe that increasing their site traffic would result in more direct sales. This, however, is merely the first step. Complementary efforts may be performed to maximize the conversion of additional visitors to your website and considerably increase direct bookings.
During a test with Silken Hotels & Condes Hotels, conversion and personalization solutions and strategies were implemented to optimize each stage of the booking process for paid traffic. The test showed an enhanced online conversion by +31% on average, demonstrating that it is critical to personalize paid traffic routing throughout the booking process to increase web conversion and get a higher return on investment.
Download the complete hotel case study to learn about Silken Hotels and Condes Hotels’ steps to increase direct bookings from paid traffic.