Project Description

What Will You Learn?

Metasearch is an essential channel for many hotels to help manage their traffic acquisition and own their direct channels—and your conversion rate is vital for managing metasearch spend.

This ebook covers strategies to optimise hotel websites for converting hotel metasearch traffic. By implementing these principles on your website, you’ll start closing the essential loop regarding metasearch traffic acquisition and conversion.

What Are the Topics?

Below you find an overview of all topics.

  • Why is metasearch conversion necessary?
  • Resolving the information gap
  • Utilising reciprocity for conversion
  • Incorporating the principle of liking
  • Building on the perception of authority
  • Communicating price scarcity in a genuine way
  • Creating return loops with retargeting
  • Highlighting your hotel’s non-price benefits
Go to Ebook