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Marketing

Potential Impact of ChatGPT and other LLMs on the Booking Process

2024-02-01T22:11:40+01:00

Question for Our Revenue Management Expert Panel: How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management? (Question by Massimiliano Terzulli) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Oleksii Kapichin -

Potential Impact of ChatGPT and other LLMs on the Booking Process2024-02-01T22:11:40+01:00

5 Boutique Hotel Marketing Strategies to Increase Revenue

2024-03-24T21:02:34+01:00

Boutique Hotel Boutique hotel marketing promotes the unique qualities and personalized experiences of smaller, often upscale hotels. It is crucial to differentiate these hotels in a competitive market, highlighting their distinctive style, intimate atmosphere, and tailored services. This type of marketing often targets niche audiences, emphasizing the exclusive and individualized experience that boutique hotels offer. Key Takeaways Loyalty and Referral

5 Boutique Hotel Marketing Strategies to Increase Revenue2024-03-24T21:02:34+01:00

How Does Hotel Overbooking Impact Your Revenue?

2024-01-28T17:37:27+01:00

Overbooking is a common practice in the hotel industry, strategically employed to secure maximum occupancy and guarantee the sell-out of rooms. While this approach holds undeniable benefits for hoteliers, there are also downsides to it, such as dissatisfied guests in case you get double bookings or missed revenue opportunities from free room upgrades. Why Do Hotels Overbook: 4 Primary Reasons

How Does Hotel Overbooking Impact Your Revenue?2024-01-28T17:37:27+01:00

15 Essential Hotel Marketing Strategies

2024-03-04T21:36:02+01:00

Hotel Marketing Strategies Hotel marketing strategies encompass various techniques hotels use to promote their services, facilities, and unique selling points to potential customers. These strategies are crucial for increasing visibility, attracting guests, and fostering loyalty. Effective marketing can significantly impact a hotel's occupancy rates and profitability, making it a vital aspect of hotel management and business growth. Key Takeaways Leveraging

15 Essential Hotel Marketing Strategies2024-03-04T21:36:02+01:00

5 Ways For Hotels to Minimize Booking Engine Drop-Off

2024-01-28T17:38:12+01:00

Your hotel's website might be buzzing with traffic due to all the hard work and resources you're putting into attracting visitors. But is your website as efficient as you wish it was? Imagine a potential guest, excited and ready to book, but something doesn't click, and they leave without completing the reservation. That's booking engine abandonment– a frustrating scenario where

5 Ways For Hotels to Minimize Booking Engine Drop-Off2024-01-28T17:38:12+01:00

OTA Trends for 2024: What Lodging Businesses Should Know

2024-01-30T13:45:03+01:00

2024 is set to witness significant changes in how travelers book accommodations, with online travel agencies (OTAs) playing a crucial role. From the return of corporate and group travel to the advent of AI-powered travel planning, these new OTA trends are reshaping how accommodations are researched, booked, and experienced. 4 Most Important OTA Trends for 2024 Lodging operators who aim

OTA Trends for 2024: What Lodging Businesses Should Know2024-01-30T13:45:03+01:00

Hotel Marketing Courses: What Will You Learn? + List of Educators

2024-03-24T21:08:34+01:00

Hotel Marketing Courses Hotel marketing courses offer specialized training and insights into the strategies and tools used in the hospitality industry to attract and retain guests. These courses are essential for understanding market trends, digital marketing techniques, and customer relationship management, which are crucial for a hotel's success in a competitive marketplace. Key Takeaways Comprehensive Strategies: Courses cover a range

Hotel Marketing Courses: What Will You Learn? + List of Educators2024-03-24T21:08:34+01:00

How to Build an Effective Commercial Hotel Organization in 2024

2024-01-16T17:06:53+01:00

A hotel’s commercial team—revenue management, sales, and marketing—is critically important to the financial health of a property. When working harmoniously, these functions combine to ensure a property is filled with high-value guests while minimizing acquisition costs as much as possible. However, “harmonious” is an unlikely descriptor for many hotel commercial teams. 3 Ways to Build an Effective Commercial Hotel Organization

How to Build an Effective Commercial Hotel Organization in 20242024-01-16T17:06:53+01:00

Guest Communications: Gold Standards, Key Challenges, and the AI

2024-01-15T09:20:07+01:00

Time and effort going into answering guest queries should not be underestimated. How to optimize the process to benefit your guests and your staff? This article explores how hotel tech solutions powered by artificial intelligence (AI) can help you do that. Still, first, it outlines the reasons behind the high volume of guest questions, the value of achieving the gold

Guest Communications: Gold Standards, Key Challenges, and the AI2024-01-15T09:20:07+01:00

A Guide to Marketing Hotel Sustainability

2024-01-15T09:20:31+01:00

Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness

A Guide to Marketing Hotel Sustainability2024-01-15T09:20:31+01:00

Hotel Marketing; The Latest Trends in the Hotel Industry in 2024

2024-03-24T16:04:16+01:00

Hotel Marketing Hotel marketing involves strategies and techniques hotels use to promote their services, enhance brand visibility, and attract guests. It includes digital marketing, social media engagement, personalized email campaigns, loyalty programs, and partnerships. Effective hotel marketing is crucial for increasing bookings, maximizing revenue, and standing out in a competitive industry, making it an essential component of a hotel's success.

Hotel Marketing; The Latest Trends in the Hotel Industry in 20242024-03-24T16:04:16+01:00

The 7 Star Hotel: Learn Everything About Seven Star Hotels

2024-03-26T18:19:27+01:00

The 7-Star Hotel A 7-star hotel represents the pinnacle of luxury in the hospitality industry, although not officially recognized in the traditional star rating system. These hotels offer unparalleled service, exquisite amenities, and exceptional experiences, often featuring opulent decor and personalized services. They are important symbols of status, luxury, and architectural marvels, catering to the ultra-wealthy and discerning travelers seeking

The 7 Star Hotel: Learn Everything About Seven Star Hotels2024-03-26T18:19:27+01:00

Hotel Marketing Plan: Tips & Tricks for Successful Hotel Marketing

2024-02-28T12:47:15+01:00

Hotel Marketing Plan A hotel marketing plan is a comprehensive strategy outlining how a hotel will attract and retain guests. It's important because it guides the hotel's promotional activities, targets ideal customers, and sets goals for revenue generation. A well-crafted plan is essential for a hotel's success in a competitive market. Key Takeaways Segmentation Analysis: Vital for tailoring marketing to

Hotel Marketing Plan: Tips & Tricks for Successful Hotel Marketing2024-02-28T12:47:15+01:00

5 Essential Video Marketing Tips for Hotels

2024-03-25T12:23:31+01:00

Video Marketing for Hotels Video marketing for hotels is a strategy that involves creating and sharing videos to promote hotel services, amenities, and experiences. This form of marketing is important as it visually showcases what a hotel offers, creating a more engaging and immersive experience for potential guests. It helps increase online visibility and enhance brand image and can significantly influence

5 Essential Video Marketing Tips for Hotels2024-03-25T12:23:31+01:00

How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?

2024-03-04T20:13:06+01:00

Hotel Marketing Company A Hotel marketing company specializes in creating and implementing marketing strategies specifically for hotels. These companies offer expertise in various areas such as digital marketing, brand development, and customer engagement, tailored to the unique needs of the hospitality industry. They are important as they help hotels increase visibility, attract more guests, and enhance overall revenue through specialized

How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?2024-03-04T20:13:06+01:00

Learn How Breakfast Service Can Be a Profit Center for Your Hotel

2023-12-29T16:28:39+01:00

OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel's

Learn How Breakfast Service Can Be a Profit Center for Your Hotel2023-12-29T16:28:39+01:00
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