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Marketing & Distribution Tips

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How Hotels Can Combine Revenue Management and CRO?

2020-06-20T13:29:14+02:00

One of the best and most common definitions of Revenue Management is “Selling the Right Room to the Right Client at the Right Moment at the Right Price in the Right Distribution Channel with the best commission efficiency”. Both Revenue Management and Conversion Rate Optimization (CRO) are data-driven, but they are slightly different. In this article, you can learn about

How Hotels Can Combine Revenue Management and CRO?2020-06-20T13:29:14+02:00

6 Reasons Why Every Hotel Should Have a Virtual Reality Video

2020-06-20T13:29:29+02:00

The use of interactive virtual reality video technology within the hospitality industry can provide a competitive advantage and allow customers to experience what a hotel is really like before committing to a booking. However, there are also other advantages to utilising this particular marketing method as well. In this article, you will learn more about six of the key reasons

6 Reasons Why Every Hotel Should Have a Virtual Reality Video2020-06-20T13:29:29+02:00

7 Tips for Hotels to Attract More Bleisure Travellers

2020-06-20T13:29:57+02:00

Bleisure travel - the combination of business and leisure travel - is growing and this has led to heightened interest from the hotel industry itself, with hotels looking to appeal to bleisure travellers. In this article, you will find seven tips that can help to make accommodation more attractive to this emerging and increasingly important demographic. Quick menu: What is

7 Tips for Hotels to Attract More Bleisure Travellers2020-06-20T13:29:57+02:00

How Much Revenue Could Your Hotel Make From Upselling?

2020-06-20T13:30:44+02:00

Upselling is a great way to boost both your guests’ experience and your revenue through paid upgrades and ancillary services. In this article you will learn how you can calculate additional revenue, made by upselling. Additionally you find a handy tool to help you to estimate the potential. Success Factors for Upselling A recently published benchmarking report shows that elements like

How Much Revenue Could Your Hotel Make From Upselling?2020-06-20T13:30:44+02:00

10 Tips To Increase Your Hotel Bookings Through OTAs

2020-06-20T13:34:56+02:00

Maximising demand for rooms is a vital component of revenue management and long-term business success for hotels, and online travel agents, or OTAs, can be ideal for achieving this. However, hotel owners, marketers and revenue managers need to put the work in to get the most from them. In this article, you will find out more about what an OTA

10 Tips To Increase Your Hotel Bookings Through OTAs2020-06-20T13:34:56+02:00

7 Tips to Attract More Corporate Travellers to Your Hotel

2020-06-20T13:35:27+02:00

Corporate travellers are a growing demographic and a target audience that many within the hotel industry are placing an increased emphasis on trying to appeal to. After all, a corporate traveller may use extra hotel facilities, return to your hotel multiple times and recommend it to colleagues and business partners. In this article, you will learn more about corporate travel

7 Tips to Attract More Corporate Travellers to Your Hotel2020-06-20T13:35:27+02:00

Create And Optimise Your Google Hotel Ads Campaigns

2020-06-20T13:35:41+02:00

Direct bookings area possibility for Hotel Owners to receive more return on investment. With Google focusing more and more on the travel industry, Google Hotel Ads could play an important role to reach more travellers directly instead of through an online travel agency. In this article, you can find more info on how to create, manage and optimise your Google

Create And Optimise Your Google Hotel Ads Campaigns2020-06-20T13:35:41+02:00

By How Much Can Upselling Boost Your Hotel’s Revenue?

2020-06-20T13:36:16+02:00

The importance of upselling within the hotel industry has increased over recent years. No wonder, because a good upselling strategy can significantly boost a hotels revenue. But is upselling beneficial for every type of hotel? Is it worth for your hotel? In this article you find a comparison of the upsell performance per type of hotel, based on recent benchmark

By How Much Can Upselling Boost Your Hotel’s Revenue?2020-06-20T13:36:16+02:00

8 Corporate Travel Agents for Hotels to Gain More Business Travellers

2020-06-20T13:36:36+02:00

Corporate travel agents specialise in organising business trips and events for the employees of companies. By presenting your property correctly to these agents, including delivering real-time availability and rates, hotels can create the possibility to attract more corporate travellers. In this article you learn what corporate travel agents are, why companies use them and how they are beneficial for hotels.

8 Corporate Travel Agents for Hotels to Gain More Business Travellers2020-06-20T13:36:36+02:00

9 Tips to Increase Bookings Through Hotel Metasearch

2020-06-20T13:36:51+02:00

Hotel metasearch platforms serve as an important distribution channel for businesses in the hospitality industry, because many modern travellers will use the internet to shop around for the best rates, and will turn to price comparison platforms to assist them with this. In this post, you will learn more about why the best hotel management strategies utilise hotel metasearch, and

9 Tips to Increase Bookings Through Hotel Metasearch2020-06-20T13:36:51+02:00
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