Loading...

Marketing

From Zero to Hero: 4 Ways a Hotel CRM Can Level up Your Marketing Efforts

2023-12-08T13:11:04+01:00

As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. With the ever-evolving digital landscape, it's becoming increasingly difficult to keep up with the latest trends and ensure consistent brand messaging across all channels. To make matters worse, gathering insights from guest data is often time-consuming, and manual

From Zero to Hero: 4 Ways a Hotel CRM Can Level up Your Marketing Efforts2023-12-08T13:11:04+01:00

7 Business Trip Trends For Hotels to Maximize Profit

2024-03-19T19:19:56+01:00

Business Trip Business trip trends for hotels highlight evolving preferences and technologies shaping corporate travel accommodations. Emphasizing efficiency, connectivity, and tailored services, these trends are crucial for hotels to attract and retain business travelers, ensuring competitive advantage and revenue growth in a dynamically evolving hospitality industry. Key Takeaways Bleisure Travel: Merging business and leisure travel, enhancing traveler satisfaction and potentially

7 Business Trip Trends For Hotels to Maximize Profit2024-03-19T19:19:56+01:00

11 Tour Agencies That Help Hotels to Grow Their Revenue

2024-03-19T19:16:59+01:00

Tour Agencies Tour agencies organize and sell travel packages, including transportation, accommodations, and activities. They are important as they simplify trip planning, offer expert advice, and provide safety and convenience. By facilitating memorable and hassle-free travel experiences, tour agencies promote global tourism and cultural exchange, benefiting travelers and local economies alike. Key Takeaways Booking.com: Drives global bookings by listing hotels

11 Tour Agencies That Help Hotels to Grow Their Revenue2024-03-19T19:16:59+01:00

All-Inclusive Resorts: Successful & Effective Marketing Strategies

2024-03-02T19:39:46+01:00

All-Inclusive Resorts All-inclusive resorts offer vacation packages that include all amenities such as meals, drinks, activities, and entertainment in the price. They are important for providing a hassle-free, cost-effective vacation experience, allowing guests to enjoy their stay without worrying about additional costs, making them ideal for budget-conscious travelers seeking convenience and value. Key Takeaways Multi-Generational Families: Target with activities and

All-Inclusive Resorts: Successful & Effective Marketing Strategies2024-03-02T19:39:46+01:00

How Would You Guide Hotels Trying to Convey Inclusion Via Marketing?

2023-12-06T12:01:17+01:00

Question for Our Hotel Marketing Expert Panel How Would You Guide Hotels Trying to Convey Inclusion Via Marketing? Our Marketing Expert Panel Dustin Caromano – Director of Marketing and eCommerce, Première Advisory Group Cory Falter - Partner and Visionary at Lure Agency Linda Bekoe - CEO at APLBC & CEO at Bekoe.com Nicole

How Would You Guide Hotels Trying to Convey Inclusion Via Marketing?2023-12-06T12:01:17+01:00

What Tech Trends Are Impacting Revenue and Guest Experiences In 2023?

2023-12-20T17:20:18+01:00

Question for Our Revenue Management Expert Panel: What Tech Trends Are Impacting Revenue and Guest Experiences In 2023? Our Revenue Management Expert Panel Chaya Kowal - Cluster Director Of Revenue Management, Potato Head Family Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel Group Pablo Torres - Director, TEDUKA &

What Tech Trends Are Impacting Revenue and Guest Experiences In 2023?2023-12-20T17:20:18+01:00

Unique Direct Booking Perks: The Power of Travel Assistance Insurance

2023-12-20T18:38:20+01:00

Today, as travelers seek a blend of convenience, security, and added value, hoteliers can distinguish themselves by providing incentives that resonate deeply with potential guests. Travel assistance insurance has emerged as a powerful tool that not only sets hotel’s direct channel offerings apart but also empowers guests with peace of mind and solidifies a brand's position as a go-to choice

Unique Direct Booking Perks: The Power of Travel Assistance Insurance2023-12-20T18:38:20+01:00

5 Ways to Invest Surplus Marketing Funds Before Year End

2023-12-06T12:03:01+01:00

As the fiscal year ends, it’s not uncommon for hotel teams to discover unallocated funds in their marketing budget. Since the golden rule of budgeting is “use it or lose it,” here are five quick, effective ways to make an impact with surplus dollars before the end of the year. Sometimes it’s a strategic safety net. Sometimes it’s dumb luck.

5 Ways to Invest Surplus Marketing Funds Before Year End2023-12-06T12:03:01+01:00

Interview with Founder Juanjo Rodriguez of The Hotels Network

2023-09-26T10:14:50+02:00

In this interview, we speak with Juanjo Rodriguez, the co-founder of the Hotels Network and an expert in facilitating direct bookings for hotels. The Hotels Network offers several solutions designed to help hotels attract more direct business and become less reliant on third-party platforms, like online travel agencies (OTAs). Can you tell us

Interview with Founder Juanjo Rodriguez of The Hotels Network2023-09-26T10:14:50+02:00

Top Tactics to Drive Direct Bookings at Your Hotel

2023-12-20T18:38:44+01:00

The last few years have seen major shifts within the hospitality industry. Along with the uneven demand and staffing challenges caused by the pandemic, there was one significant upside – a shift in confidence that saw guests book directly through the hotel vs. relying on OTA websites to find the best deal. As the industry continues to recover, some of

Top Tactics to Drive Direct Bookings at Your Hotel2023-12-20T18:38:44+01:00

3 Steps to Implement Customer Data into Your Hotel Marketing Strategy

2023-12-06T12:06:03+01:00

Being able to adapt quickly to market demands is a skill many hotel marketers should make an effort to master. And in this digital age, it never hurts to be more data-driven in your overall business strategy. One way to do this is by utilizing customer data in your marketing. By collecting, analyzing, and using customer data, your hotel can

3 Steps to Implement Customer Data into Your Hotel Marketing Strategy2023-12-06T12:06:03+01:00

AAA Travel Agency Overview, Services & Benefits for Hoteliers

2024-03-19T19:24:45+01:00

The American Automobile Association travel agency, or the AAA travel agency for short, is a travel agency that offers exclusive discounts on travel products to members, along with a full range of travel agency services. Hoteliers can look to become an official hotel partner, gaining prestige and earning exposure to millions of AAA members. Here, we explore the services offered

AAA Travel Agency Overview, Services & Benefits for Hoteliers2024-03-19T19:24:45+01:00

Best Practices & Examples for Hotel Website Design

2023-12-06T12:08:21+01:00

From showcasing the available room types to sumptuous dining options, a well-designed and structured website serves as a virtual doorway to the experiences awaiting your guests. This article delves into best practices for crafting a successful hotel website - a channel that tells your brand story, informs potential guests about what to expect, and converts lookers into bookers. The Website

Best Practices & Examples for Hotel Website Design2023-12-06T12:08:21+01:00

Interview with CEO & Co-founder Erik Tengen of Oaky

2023-09-26T10:14:15+02:00

In this interview, we talk to Erik Tengen from Oaky. Erik co-founded Oaky in 2013, alongside Lars Jonker and Tako Paddenburg. He has since helped to grow the company into a market leader in hotel upselling solutions. Oaky helps drive incremental hotel revenue and enhance the guest experience through targeted upselling messaging. Can

Interview with CEO & Co-founder Erik Tengen of Oaky2023-09-26T10:14:15+02:00

Hotel Website Examples: Important Features to Include & Examples

2024-03-06T18:15:46+01:00

Hotel Website Examples A hotel website is an online platform showcasing a hotel's features, services, and booking options. It's crucial for attracting guests, providing essential information, and facilitating direct reservations. This digital presence enhances visibility, drives direct sales, reduces dependency on third-party agents, and is essential for effective marketing and brand building in the hospitality industry. Key Takeaways Direct Booking

Hotel Website Examples: Important Features to Include & Examples2024-03-06T18:15:46+01:00

What Would You Tell Hotel Personnel Choosing A Tech Stack?

2023-12-20T16:46:36+01:00

Question for Our Hotel Marketing Expert Panel What would you tell hotel personnel choosing a tech stack? Our Marketing Expert Panel Peter Ricci - Clinical Professor and Director of Hospitality & Tourism Management Program at Florida Atlantic University (FAU) Max Starkov - Adjunct Professor Hospitality Technology, New York University Kaylie Holley - Hospitality

What Would You Tell Hotel Personnel Choosing A Tech Stack?2023-12-20T16:46:36+01:00

5 Digital Strategies to Attract Remote Workers to Your Hotel

2023-12-06T12:09:57+01:00

As companies worldwide shift their standards to allow for more remote roles and hybrid working models, the concept of the ideal workplace has become much more subjective. With this increased flexible work environment, people are embracing the digital nomad lifestyle. This offers the ability to log in from anywhere in the world, whether in cafes, co-working spaces, and, most importantly:

5 Digital Strategies to Attract Remote Workers to Your Hotel2023-12-06T12:09:57+01:00

A/B Testing: The Secret to Success on Your Hotel Website

2023-12-06T12:10:15+01:00

Digital marketers should never underestimate the power of testing. It is invaluable for understanding diverse audiences and determining what changes can result in the best online performance. The Importance of A/B Testing When it comes to a hotel website, each and every adjustment made to the booking engine, ads, CTAs, landing page, and even images can be put to the

A/B Testing: The Secret to Success on Your Hotel Website2023-12-06T12:10:15+01:00
Go to Top