Hotel Marketing

Hotel STAR Report: Clear Introduction for Hoteliers

Martijn Barten2024-03-22T10:44:55+01:00

Hotel STAR Report The Hotel STAR Report is a critical performance benchmarking tool in the hospitality industry, providing detailed revenue and occupancy data compared to competitors. It is important because it helps hoteliers make informed pricing, marketing, and operational decisions by understanding their market position and identifying trends. Ultimately, it aims to boost profitability and market share. Key Takeaways The

Hotel STAR Report: Clear Introduction for HoteliersMartijn Barten2024-03-22T10:44:55+01:00

Hotel Distribution Channel Manager: What Are the Advantages?

Martijn Barten2024-04-04T19:17:16+02:00

Hotel Distribution Channel Manager A hotel distribution channel manager is a vital tool for hotels to manage and distribute their room inventory across various online booking platforms efficiently. It synchronizes data like rates and availability, reducing overbookings and discrepancies. This system is crucial for maximizing online visibility and revenue, making it an essential component in modern hotel management. Key Takeaways

Hotel Distribution Channel Manager: What Are the Advantages?Martijn Barten2024-04-04T19:17:16+02:00

The Most Important Online Distribution Channels for Hotels

Martijn Barten2024-04-08T12:24:56+02:00

Online Distribution Channels for Hotels Online hotel distribution channels refer to various digital platforms used to market and sell hotel rooms to a global audience. These channels include hotel websites, Online Travel Agencies (OTAs), social media platforms, and specialized booking websites. They are crucial for hotels as they expand market reach, increase booking opportunities, and offer efficient, wide-scale exposure to

The Most Important Online Distribution Channels for HotelsMartijn Barten2024-04-08T12:24:56+02:00

Best Practices for GDS Optimisation in Hotel Distribution Strategy

Suzanne2024-02-13T12:20:58+01:00

Question for Our Hotel Marketing Expert Panel What is your advice for using GDS as part of a hotel's overall distribution strategy? What tips or best practices can you share for getting the most out of your GDS? (Question from Nicole Sideris) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing

Best Practices for GDS Optimisation in Hotel Distribution StrategySuzanne2024-02-13T12:20:58+01:00

How Do You Take Your Hotel’s Data Game to the Next Level?

Revfine.com2024-02-12T11:52:53+01:00

So, you are interested in hospitality data? In the current world of hospitality, data has become the cornerstone of strategic and tactical decision-making. This article explores how data and data tools can help transform operations across the hotel, improve communication and efficiency, and drive revenue and profit growth. Uncover the first steps to integrating analytics into your hotel's day-to-day for

How Do You Take Your Hotel’s Data Game to the Next Level?Revfine.com2024-02-12T11:52:53+01:00

Boosting Occupancy: 7 Options for Hoteliers

Revfine.com2024-02-12T11:57:30+01:00

"Heads in beds." While occupancy is not the only thing influencing the revenue success of a hotel, it's hard to say you're maximizing revenue if your occupancy levels are low. 7 Ways to Effectively Boost the Occupancy Today, guests typically have a wealth of options for determining precisely in which beds their heads will be resting. Hotel room supply is

Boosting Occupancy: 7 Options for HoteliersRevfine.com2024-02-12T11:57:30+01:00

The Importance of Benchmarking in Hotel Management

Revfine.com2024-02-12T11:57:51+01:00

In the dynamic world of hotel management, every day is different. It can feel difficult to find the time to take stock of your property's performance, which can be a problem in such a competitive industry where staying ahead of the game is crucial. When navigating the industry's complexities, benchmarking is the unsung hero for hoteliers. Let's dive into the

The Importance of Benchmarking in Hotel ManagementRevfine.com2024-02-12T11:57:51+01:00

Key Features to Evaluate in a Booking Engine to Maximize Revenue

Revfine.com2024-02-12T11:58:08+01:00

As the hospitality sector undergoes swift transformations, prioritizing convenience and tailored experiences for all travelers, the pivotal role played by Internet Booking Engines (IBEs) becomes undeniably vital. These digital tools have revolutionized hotels' operations, helping them achieve the dual goals of maximizing occupancy and revenue. 11 Most Important Booking Engine Features The hotel's success heavily relies on its online presence

Key Features to Evaluate in a Booking Engine to Maximize RevenueRevfine.com2024-02-12T11:58:08+01:00

8 Ways to Improve Customer Experience in the Travel Industry

Martijn Barten2024-03-24T19:57:17+01:00

Customer Experience in the Travel Industry Customer experience in the travel industry refers to the overall quality of interactions and services travelers encounter during their journeys. This encompasses everything from booking processes to actual travel experiences. It's crucial as it directly impacts customer satisfaction, loyalty, and the industry's reputation. Excellent customer experience drives repeat business, positive reviews, and, ultimately, profitability

8 Ways to Improve Customer Experience in the Travel IndustryMartijn Barten2024-03-24T19:57:17+01:00

TikTok Hotel Marketing: Tips, Strategies and Examples

Martijn Barten2024-03-24T21:05:16+01:00

TikTok Hotel Marketing TikTok marketing for hotels involves leveraging the popular social media platform to engage audiences and showcase hotel amenities, experiences, and unique features. It's important for its vast, diverse audience and the potential for viral content, helping hotels increase visibility, connect with younger demographics, and drive bookings in a highly visual and interactive way. Key Takeaways Highlight Amenities:

TikTok Hotel Marketing: Tips, Strategies and ExamplesMartijn Barten2024-03-24T21:05:16+01:00

11 Hot Digital Trends in the Hotel Industry

Martijn Barten2024-03-24T19:41:32+01:00

Digital Trends in the Hotel Industry Digital trends in the hotel industry refer to adopting technology-driven solutions and innovations in the hospitality industry. These trends are vital for enhancing guest experiences, improving operational efficiency, and staying competitive. Key examples include mobile check-in, smart room features, and personalized guest services through data analytics. Key Takeaways Rise of Virtual Reality: VR technology

11 Hot Digital Trends in the Hotel IndustryMartijn Barten2024-03-24T19:41:32+01:00

Potential Impact of ChatGPT and other LLMs on the Booking Process

Revfine.com2024-02-01T22:11:40+01:00

Question for Our Revenue Management Expert Panel: How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management? (Question by Massimiliano Terzulli) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Oleksii Kapichin -

Potential Impact of ChatGPT and other LLMs on the Booking ProcessRevfine.com2024-02-01T22:11:40+01:00

8 Social Media Marketing Tips to Promote Your Hotel

Martijn Barten2024-03-29T12:29:48+01:00

Social Media Marketing Tips for Hotels Social media tips for hotels are strategies and best practices for hotels to effectively use social media platforms to engage with guests, market their services, and build their brand. This approach is important because social media offers a direct and dynamic way to connect with a global audience, influence customer choices, enhance brand visibility,

8 Social Media Marketing Tips to Promote Your HotelMartijn Barten2024-03-29T12:29:48+01:00

Facebook Marketing for Hotels: How Facebook Can More Drive Sales

Martijn Barten2024-03-04T18:52:15+01:00

Facebook Marketing for Hotels Facebook marketing for hotels is a strategic approach to use Facebook's platform for promoting hotel services, engaging with potential guests, and building brand awareness. It's important for its vast user base, targeted advertising capabilities, and the opportunity to create a community around the hotel, enhancing customer loyalty and driving direct bookings. Key Takeaways Target Audience Identification:

Facebook Marketing for Hotels: How Facebook Can More Drive SalesMartijn Barten2024-03-04T18:52:15+01:00

5 Boutique Hotel Marketing Strategies to Increase Revenue

Martijn Barten2024-03-24T21:02:34+01:00

Boutique Hotel Boutique hotel marketing promotes the unique qualities and personalized experiences of smaller, often upscale hotels. It is crucial to differentiate these hotels in a competitive market, highlighting their distinctive style, intimate atmosphere, and tailored services. This type of marketing often targets niche audiences, emphasizing the exclusive and individualized experience that boutique hotels offer. Key Takeaways Loyalty and Referral

5 Boutique Hotel Marketing Strategies to Increase RevenueMartijn Barten2024-03-24T21:02:34+01:00

How Does Hotel Overbooking Impact Your Revenue?

Revfine.com2024-01-28T17:37:27+01:00

Overbooking is a common practice in the hotel industry, strategically employed to secure maximum occupancy and guarantee the sell-out of rooms. While this approach holds undeniable benefits for hoteliers, there are also downsides to it, such as dissatisfied guests in case you get double bookings or missed revenue opportunities from free room upgrades. Why Do Hotels Overbook: 4 Primary Reasons

How Does Hotel Overbooking Impact Your Revenue?Revfine.com2024-01-28T17:37:27+01:00

5 Ways For Hotels to Minimize Booking Engine Drop-Off

Revfine.com2024-01-28T17:38:12+01:00

Your hotel's website might be buzzing with traffic due to all the hard work and resources you're putting into attracting visitors. But is your website as efficient as you wish it was? Imagine a potential guest, excited and ready to book, but something doesn't click, and they leave without completing the reservation. That's booking engine abandonment– a frustrating scenario where

5 Ways For Hotels to Minimize Booking Engine Drop-OffRevfine.com2024-01-28T17:38:12+01:00

OTA Trends for 2024: What Lodging Businesses Should Know

Revfine.com2024-01-30T13:45:03+01:00

2024 is set to witness significant changes in how travelers book accommodations, with online travel agencies (OTAs) playing a crucial role. From the return of corporate and group travel to the advent of AI-powered travel planning, these new OTA trends are reshaping how accommodations are researched, booked, and experienced. 4 Most Important OTA Trends for 2024 Lodging operators who aim

OTA Trends for 2024: What Lodging Businesses Should KnowRevfine.com2024-01-30T13:45:03+01:00

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