Required Information for Publishing an Ebook, Report, Use Case or Course
Could you provide us with the following information:
1) What Will You Learn?
(Describe what the reader will learn)
Example:
The Hotel Marketing Canvas is a strategic framework that helps hotels create and execute solid marketing and communication campaigns.
The four building blocks, ‘Your Audience’, ‘Your Brand, ‘Brand Fans’ and ‘The Marketing Funnel’ serve as the foundation for activating your brand and making sure that the right guests, get the right message at the right time and the right KPIs are analysed. It also ensures that you build a solid marketing database, as a base for long term growth.
In the document “Hotel Marketing Canvas – For Successful Marketing Campaigns”, you’ll learn how to use each building block when creating a marketing plan for your hotel. We will also illustrate the use of the Hotel Marketing Canvas with specific examples and tips.
2) What Are the Topics?
(Describe to the point the topics by bullet points)
Example:
- Focus on Personalisation
- Create a Customer Loyalty Scheme
- Build an Engaging Website
- Reap the Rewards From Content Marketing
- Make Use of SEO Techniques
- Capitalise on Virtual Reality
- Focus on Review Websites
- Take to Social Media
- Prioritise Mobile
- Etc.
3) URL Landingpage
Provide us with the landing URL of your company website, where our audience can download your document.