5 Trends to Be Aware of for Your Hotel’s Strategy
As guest expectations evolve, so too should the strategies hoteliers use to communicate with them. Understanding these changing expectations and valuing what guests want is the foundation of any communication strategy. 5 Crucial Guest Trends to Include in Your Hotel’s Strategy Let’s delve into these expectations, explore how you, as a hotelier, can adopt strategies to meet them and understand the role of communication in achieving this. Here are the guest trends you need to
Loyal Guests: Unlocking Revenue with Loyalty Programs and Ancillaries
Studies show that loyalty program members aren’t just frequent travelers; they’re also highly engaged customers who are willing to spend on additional services to enhance their experience. In this article, you'll learn how hotels can expand their loyalty programs and integrate ancillary products and services to maximize loyalty, boost revenue, and drive long-term growth. Loyalty Programs Drive Hotel Revenue Growth One hotel trend that’s been hard to miss lately is the rapid rise of loyalty
Harnessing Hotel Business Intelligence: 5 Key Questions Your Data Should Answer
Embracing data-driven decision-making is vital for hotels looking to thrive in today's competitive environment. From identifying top revenue-generating channels to tracking total revenue per available room (TrevPAR) and managing costs, having access to interconnected data allows hoteliers to make quick, informed decisions that can boost operational efficiency, elevate the guest experience, and drive revenue growth. Unlocking Hotel Success with Data-Driven Business Intelligence Hotel business intelligence (BI) is key in this data-centric approach. By collecting and
How AI is Advancing Digital Marketing Strategies for Hotels
AI is infiltrating every aspect of life and business. With so much buzz around AI, it can be hard to identify where to most effectively use the technology and where to start implementing it in your hotel. Leveraging AI for Personalized Hotel Marketing and Revenue Growth AI has the ability to process vast amounts of data - and from a marketing perspective, it can be used to power and facilitate personalized digital and real-world experiences,
What is ARPA?
The average revenue per account, or ARPA, is a KPI used in the hotel industry for revenue management. The metric tells hotel owners the amount of revenue generated, on average, per customer account. As a result, it is a good indicator of business performance. The metric is sometimes known as average revenue per user. Table of Contents: What Does ARPA Stand for? Why ARPA Is Important for Hotel Profitability? How Do You Calculate ARPA? Essential ARPA Implementation Components 5 Strategic Benefits of Implementing ARPA 1. Enhanced Profit Visibility and Decision-Making 2. Optimized Pricing Strategies Beyond Basic Revenue 3. Improved Cost
How Dynamic QR Codes Enhance Guest Experience and Operational Efficiency in Hospitality?
QR codes come in a few different types, but which is best for you and your business? Naturally, the answer will vary from business to business, but there are many commonalities within specific industries. For example, one of the industries that uses QR codes the most is the hospitality industry. Here’s why dynamic QR codes are ideal for the hospitality industry, how they enhance the guest experience and increase operational efficiency. What are dynamic QR
Inbound Tour Operators: Strategic Alliance for Hotel Growth
Inbound tour operators are key players in the international travel and hospitality industry. Tourists use these services to make sure their international trips live up to their dreams. Meanwhile, the hospitality sector ensures the same by working with inbound tour operators, expanding their base into the international sector at the same time. In this article, you'll learn how inbound tour operators function, why they're important, and how to partner with them to form a mutually
Discover The Latest Digital Trends in the Hospitality Industry in 2026
In the internet age, with information freely available and customers able to compare hotels easily, those in the hospitality industry must keep up to date with the latest digital trends. Not only can this help you to keep pace with hotel industry rivals, but it can also improve processes and
Exploring the Difference Between a Hotel and Resort: Key Industry Insights
To understand the difference between a hotel and resort, you need to explore their core functions. Hotels primarily exist to provide accommodation and key amenities, whereas resorts serve as comprehensive travel destinations. Professionals working in the industry need to understand this difference because it has a major bearing on operations.
Differences Between a Hotel and a Motel Clearly Explained
Differences between a hotel and a motel are typically seen within the spheres of target demographics, their provided services, and overall design. However, you'll also see considerable variation in these categories, ranging from utilitarian overnight services to luxury accommodation. These distinctions help to inform travelers and guide management or expansions.