“Must-have technology starts with a flexible, user-friendly PMS. Gone are the days of complex systems where we require downtime for paid upgrades, access restrictions from outside the property or high costs and complexity to integrate with additional software.
Second on my list is a flexible, user-friendly channel manager. This is as important as WiFi (which, by the way, is not a value-add anymore). It must be fully integrated with your PMS. Together with the channel manager, you need an excellent, guest focused booking engine, with all the direct booking converting trimmings.
Third on my list is a pricing solution or an RMS. Depending on the size and market mix of your property, there are multiple solutions available out there. You need smart and fast decision-making to remain competitive.
Fourth would be a top-notch customer relations and reputation management solution. Make sure this is guest-centric and it is an ever-evolving solution. You want to deliver a service to your customer that is seamless and up to standard on the lastest trends.
Fifth would be a rate shopping tool, a tool that considers multiple scenarios and can keep up with the ever-changing pricing modules of the hotels. Clearly, I love technology, so I will stop here for now!”