“Absolutely. We are seeing 10x the engagement when we post video content to our social feeds as opposed to static imagery. Instagram is prioritizing video content and de-prioritizing static, traditional feed content. If you want to be seen, get with the times!
Meanwhile, Clubhouse is a powerful tool to connect within our industry and make valuable inroads with brand and influencer partners. We’ve had incredible conversations surrounding industry recovery, the Airbnb effect, brands Vs. indies, diversity, inclusion and much more, on Clubhouse. We’ve packed rooms with hundreds of guests, and learned from hospitality professionals all over the world.
From the hotel side, I recommend that managers hop into Clubhouse to join the conversation, share ideas about sales, marketing, and development, and connect with partners, including travel influencers and brands that share your values.”