Hotel Packages: Tips to Optimize the Use of Hotel Package Deals
Hotel packages are helpful for hotels and their guests because they bundle a hotel room with other products or services that may interest them. For hotels, this provides upselling potential, while for guests, it means an improved guest experience and, often, greater value for money. In this article, you can learn about how hotel packages work, the different types of packages, and how to optimize their use. Table of Contents: What Is the Hotel Industry?
Hotel Owners: Understanding the Role of a Hotel Owner
Hotel owners have an important role, as they are ultimately responsible for the business and ensuring the right employees are working in the right areas. In this article, you will learn about the role of a hotel owner, find out about hotel management companies, and explore different hotel management structures. Table of Contents: What is the Hotel Industry? The Role of Hotel Owners Hotel Owners and Hospitality Management Companies Different Hotel Management Structures Franchised Hotel
How Does Hotel Overbooking Impact Your Revenue?
Overbooking is a common practice in the hotel industry, strategically employed to secure maximum occupancy and guarantee the sell-out of rooms. While this approach holds undeniable benefits for hoteliers, there are also downsides to it, such as dissatisfied guests in case you get double bookings or missed revenue opportunities from free room upgrades. Why Do Hotels Overbook: 4 Primary Reasons When managed correctly and with a few tactics, you can make your overbooking strategy more
Hotel Organizational Structure: A Full Guide to Hotel Organization
Hotel organizational structure is the hierarchy through which decisions and actions are made within hotels. It can be thought of as a continual flow of communication within a strict hierarchal system that ensures message coherency. Hotel organization is an important element of the hospitality system in large part due to the industry's complexity. A hotel needs to accommodate the needs of many fast-paced interactions within a constantly changing customer base. In this article, you'll learn
6 Easy Ways to Spruce Up Your Hotel’s Website
Have you ever seen a great deal online and hesitated once you reached the seller’s website? Most of us spend a lot of time on the Internet, and we develop a sense of which websites are legitimate and which aren’t. Most people are reluctant to spend their money on a website that looks old and inactive. On the other hand, an updated website reassures customers — it shows them that real people on the other
How to Solve Hotel Staff Shortages and Keep Teams Motivated
Staffing issues are one of the main issues in the hospitality industry, and there are no quick or easy fixes for this problem. As hoteliers worldwide struggle to meet the rising guest demands despite reduced staff, it’s time to unveil some surprising truths about staff motivation. Keep reading to get some inspiring insights about hotel staff shortages and discover what approach works best for hiring and keeping hotel staff motivated. What Caused Hotel Staff Shortages?
How to Segment Your Guests: 5 Basic Tips to Boost Conversions
Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest segmentation for hoteliers, from understanding its core benefits to implementing a successful segmentation strategy within
Avoid These 3 Benchmarking Errors for Hotel Revenue Success
As a revenue manager, you're undoubtedly aware of the importance of gauging your hotel's performance to maintain a competitive edge in your market. Yet, how can you be certain that you're genuinely on par with, or preferably ahead of, your competitors? Enter benchmarking for hotel revenue management. Benchmarking for Hotel
Automation in Hotel Revenue Management: Yes, or No?
At the Asian American Hotel Owners Association’s annual event, Tyler Morse, chairman and CEO of MCR Development, recently shared a quote to inspire hoteliers to take revenue maximisation into their own hands: “Increase your rates; do it with confidence. … Stop wasting money … Buy smart technology… This is a
The Benefits Of Automated Advertising in Search Engines
Reaching potential travelers exactly at that point in time when they’re searching online for the best offer. To succeed these days as a travel company on search platforms, you need to be rapidly adapting to changes. Using search technology & software can help you with this. Here, you will find
Are Attribute-Based Bookings the New Standard for Hotels?
The attribute model has become quite a buzzword in the hospitality industry in recent years. But what exactly is attribute-based booking, otherwise known as attribute-based selling? And which advantages can it bring your upselling initiative? Let’s see what the experts say, so you can make up your mind about whether
How Attribute-based Selling Solves the Hotel Industry’s Problem with Personalization
As consumers, we're surrounded by extreme personalization every day. Whether AI-driven provides product recommendations, options when booking an airline ticket or even adding extra pepperoni on a pizza, consumers are commonly exposed to personalization mechanisms in their online shopping experiences. Consumers Expect Personalization Consumers have come to expect personalization as
Top Tips for Attracting Talent in Revenue Management Recruitment
Question for Our Revenue Management Expert Panel: Attracting talent in the hospitality industry remains a challenging task. What are your top tips for successful recruitment in revenue management teams? What approaches do you find the most useful? Our Revenue Management Expert Panel