How to Use Your (Guest) Data to Increase Revenue?
The recent years with a turbulent and unpredictable market have made hoteliers used to dramatic change. Guest booking behavior and previously established travel patterns have been replaced by new ones belonging to a hotelier's daily challenges. New travel trends and changing guest behavior are here to stay; they must act upon them. The Importance of Guest Data If you, as a hotelier, manage to monitor, predict, and act on these changes, you can leverage these
How to Use Food and Beverage F&B Data to Increase Hotel Revenue
Food and beverage (F&B) data is considered a gold mine in the hospitality industry. From the moment your guests make an online reservation, to the time they leave your restaurant, your POS system or an advanced reservation platform generates valuable guest data. In this article, you'll learn how to use F&B data to improve guest experience, ultimately increasing hotel revenue. But first, let's look at what exactly F&B data is and why it's vital for
How To Upsell Throughout the Traveler Journey (+5 Best Practices)
Upsells are a simple, straightforward way to drive more revenue, increase engagement, and build customer loyalty. Implementing the right upsell strategy can improve the guest experience and your bottom line. Lodging businesses that leverage the power of upsells can increase guest satisfaction by allowing guests to customize their stay, build customer loyalty through personalized experiences, and mitigate external risks with additional revenue sources. 5 Best Practices To Upsell Throughout the Traveler Journey Below you'll learn
How to Trigger Dopamine to Maximize Your Hotel’s Direct Revenue
If you're a hotelier struggling to improve your website conversion rates, you're not alone. Maximizing hotel revenue through direct bookings is crucial, and a little something known as “dopamine” could be the key. In this article, we'll explore the connection between dopamine and positive online experiences and how personalization can help you create a memorable guest experience that boosts conversion rates and revenue. What Is Dopamine? But before diving in, let’s understand what dopamine is.
Moving Ahead Towards The Light: The Hospitality Industry’s New Trials and Possibilities
There's no doubt that 2022 brought terrific developments for the hospitality industry. Most countries reopened their borders and did away with travel restrictions, and demand matched or even exceeded 2019 levels. However, it's not smooth sailing all around. Our sector faced many ongoing challenges due to the pandemic, and some new issues cropped up, too. What could have been the first "regular" travel year since 2020 is now looking questionable due to the looming recession
Considering a New Hospitality RMS? Watch Out for These 4 Myths
So, you’re thinking about upgrading to a more effective revenue management system (RMS) for your hospitality organization, but you have some doubts. Maybe you’re thinking: It’s too costly to install a different RM Learning a new system will take too much of my staff’s bandwidth My new system will take too long to learn how to price effectively It’s easier to stick with an RMS, I know. It’s “good enough.” However well-founded those concerns are,
Netflix & Hotels: What Can You Apply to Your Hotel’s Marketing Strategy?
Who isn’t familiar with Netflix? With over 222 million subscribers, this streaming platform has become the favorite of thousands of binge-watchers across the globe. You might wonder what hoteliers could learn from such a different company. Probably more than you would expect, hoteliers can replicate so many elements from Netflix’s strategy, but for today, let’s dive into their online user experience and how to apply it to your hotel website. 3 Strategies Your Hotel Can
Hotel CRM System: The Ultimate Guide to Customer Relationship Management
A hotel CRM system is a software solution designed to assist hotels with customer relationships management. It can be used to gather contact information, past customer interactions and guest preferences. By centralizing data, CRM systems make it easier for hotels to access important information about guests. This data can then
Hotel Course: A List of Courses & Hotel Educators
The hotel industry has various jobs on offer, from reception and housekeeping positions right the way up to senior management roles. Some of the jobs within a hotel require very specific skills and knowledge, and a hotel course can help with this. Read on to learn all about the various
Hotel Costs: A Complete Guide to Customer Costs and Fees
Hotel costs, from a customer perspective, are the various fees and charges associated with booking and staying in accommodation. These can include initial booking costs, taxes and additional fees for services. Understanding hotel costs is important for guests and hotel managers alike. Additional fees can significantly alter the total cost
Hotel Conferences: Biggest Organizations & Reasons For Hoteliers to Attend
Hotel conferences are a great way to stay up-to-date with the latest trends, develop valuable relationships, and showcase your hotel's offerings. In this article, you will learn about hotel conferences, deepen your understanding of why they are beneficial, and explore some of the biggest organizations hosting these events. Table of
Hotel Concierge: Learn About Guest Services Representatives of a Hotel
A hotel concierge is a specialist customer service representative tasked with receiving guests, responding to guest needs, and helping to provide a pleasant all-around guest experience. In this article, you can learn more about a hotel concierge, what the role entails, and why these guest service reps are so valuable.
Hotel Companies: List of 10 Biggest Worldwide Hotel Company Examples
Hotel companies come in all sizes, from those with just a handful of properties to huge global organizations with hundreds of hotels. These companies offer some great opportunities for people at all levels of the industry, from hotel owners to those looking for entry-level work in hospitality. In this article,