Hotel News2020-01-29T16:12:03+01:00

5 Boutique Hotel Marketing Strategies to Increase Revenue

A boutique hotel will often appeal to customers looking for unique experiences, picturesque accommodation, and a more personal touch, but your marketing strategies need to highlight what you have to offer. In this article, you will find some boutique hotel marketing tips that can help you increase bookings and boost revenue in 2026 and beyond. Table of Contents: What is a Boutique Hotel? How Do Boutique Hotels Differ From Traditional Hotels? Creating a Unique Value

How Does Hotel Overbooking Impact Your Revenue?

Overbooking is a common practice in the hotel industry, strategically employed to secure maximum occupancy and guarantee the sell-out of rooms. While this approach holds undeniable benefits for hoteliers, there are also downsides to it, such as dissatisfied guests in case you get double bookings or missed revenue opportunities from free room upgrades. Why Do Hotels Overbook: 4 Primary Reasons When managed correctly and with a few tactics, you can make your overbooking strategy more

Supercharge Your Hotel’s Revenue Using Strategic Pricing

In the hospitality industry, strategic revenue management allows hotels to achieve consistent profitability, no matter how the market changes. In revenue management, your goal is to fill rooms and maximize profitability on each booking in peak and off-peak seasons. Strategic Pricing to Increase Your Hotel's Revenue This article will teach you proven tactics to supercharge your revenue using strategic revenue management tactics. 1. The Case for Increasing Your Rates Unlike what most hoteliers think, setting

Hotel Guide to Creating and Managing Airbnb Listings

Airbnb listing options are one of the most significant drivers of the travel industry. The average traveler has become agnostic to the particulars of a platform. When people travel, they want options ranging from boutiques to hotels, home rentals, or even serviced apartments. Airbnb is part of what makes that possible, and hoteliers leveraging those options are gaining a significant advantage over the competition. In this article, you'll discover how to tap into that demand by creating hotel listings on Airbnb, operational requirements, and optimizations. Table of Contents: What Is an Airbnb Listing? Why Should Hotels Consider Creating an Airbnb

Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth

A hospitality marketing agency works with businesses in hospitality, including hotels, restaurants and cafes, assisting with marketing. Agencies have expert staff, who can help you to optimize branding and deliver targeted campaigns. Working with hospitality marketing consultants enables you to identify areas of weakness in your existing strategy. It will also allow you to tailor marketing messages to achieve your goals and deliver strategic growth. In this article, you can discover the services offered by

Streamlining Group Bookings: Top 8 Insights on How Automation Boosts Hotel Success

Group accommodation bookings have always been a significant yet underutilized revenue stream for hotels. Representing 30-40% of total net revenue for many business hotels, group bookings also drive ancillary income through food, beverage, and event services, which often yield higher profit margins than room sales alone. Yet, despite their potential, managing these bookings is frequently hindered by manual processes and outdated systems. 8 Insights on How Group Booking Automation Boosts Hotel Success Automation offers a

Hotel Door Stopper: Definition, Uses, Benefits and the Main Types

A hotel door stopper is used to control the movement of a swinging door. They are often mounted on the wall, floor or the hinges of the door and limit how far the door can open. Door stoppers are important because they protect walls and doors in hotels. The presence

Booking Insights: Level-up Your Data Game with Leadtime Analytics

Among the data and metrics available to you, Leadtime Analytics stands out as a powerful tool in Revenue Management and Marketing. When you understand at a detailed level the period between when a booking is made and the guests check in across all the different dimensions such as Segment, Channel,

How to Write a Hotel Welcome Letter for Guests + 8 Free Templates

A hotel welcome letter is a message that guests receive upon arrival at the property. The letter may be placed in the room before the guest's arrival, sent to their room after arrival, or delivered via email or SMS. Creating a high-quality hotel welcome letter is important, because it sets

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