Hotel Maintenance Tips to Optimize & Increase Profitability
Hotel maintenance staff have a crucial role to play in the success of a property because they are responsible for ensuring technology, equipment, and facilities are in full working order and for fixing problems when they arise. In this hotel maintenance guide, you can access tips to optimize your maintenance strategy and increase profitability. Table of Contents: All You Need to Know About the Hotel Industry What Is Hotel Maintenance? Why Is Hotel Maintenance Important?
Hotel PMS: Customization and Automation
A hotel PMS is a property management system designed for use within hotels and similar forms of accommodation. Such software offers several benefits, but two of the most significant are customization and automation. In this article, you can learn why these are valuable and how they can be used. Table of Contents: What is a Hotel PMS? Why is a Hotel PMS Important? Importance of Customization of a Hotel PMS Frontend Customization Backend Customization Why
7 Tips For an Impeccable Online Reputation for Hotels
Global digitalization, the growth of OTAs, and the influence of social media have made businesses in the travel industry heavily reliant on their online reputation—and hotels are not an exception. This article will teach you seven methods that should become vital to your online reputation management strategy. Why You Should Care About Your Online Reputation Unlike most online consumers, travel planners don’t have the opportunity to test out your hotel before purchasing. And with the
Top Marketing Campaign Tips to Drive Hospitality Recruitment
Question for Our Hotel Marketing Expert Panel Attracting hospitality industry talent remains a challenge. What are your tips for successful marketing campaigns that drive recruitment? What channels work best? (Question by Jolien Alferink.) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Max Starkov - Adjunct Professor Hospitality Technology, New York University Stephanie Smith-Sparks - Founder, Cogwheel Marketing Jacopo Focaroli - CEO &
Why Hotel Analytics Should Be in Everyone’s Hands
Data has become the new language of hospitality, but not everyone in the hotel industry speaks it fluently. Too often, analytics live in reports seen only by a few, while decisions are made by many. In today’s fast-moving market, that’s a luxury no hotel can afford. Making analytics accessible to everyone isn’t a trend; it’s a competitive necessity. The Hidden Cost of Data Hierarchies Walk into any hotel and ask who really uses data day to day. You’ll usually hear: “Revenue management, finance… maybe marketing.” Everyone else is waiting for a report or an explanation. This “data privilege” creates an
Types of Maintenance Hospitality Companies Should Be Aware of
Types of maintenance can be more of an issue than hoteliers anticipate. After all, the subject of maintenance spans everything from changing lightbulbs to modifying, improving, or removing pipes from within your hotel’s plumbing system. People often assume that maintenance is about ensuring objective functionality. However, maintenance is also important in terms of the guest’s satisfaction as it directly correlates with what guests feel during their stay at your hotel. Table of Contents: What is
The On-Site or Remote Work Debate in Hotel Revenue Management
Question for Our Revenue Management Expert Panel: As there has been a significant increase in hybrid and remote working over the last few years, should the role of revenue manager be on-site or remote? And why? (Question by Oleksii Kapichin) Our Revenue Management Expert Panel Tamie Matthews - Sales & Marketing Consultant, RevenYou Connor Vanderholm - CEO, Topline Diego Fernández Pérez De Ponga - Director of Revenue Management,
Potential Impact of ChatGPT and other LLMs on the Booking Process
Question for Our Revenue Management Expert Panel: How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management? (Question by Massimiliano Terzulli) Our Revenue Management Expert Panel Massimiliano Terzulli -
8 Social Media Marketing Tips to Promote Your Hotel
The rise of social media platforms like Facebook, Twitter, LinkedIn, and Instagram has meant that social media marketing is now more critical than ever before and provides many excellent opportunities for those in the hospitality industry. In this article, we take a closer look at social media marketing and its
7 Ways to Transform a Hotel Room Into a Smart Room
The smart hotel room concept is one of the most important technology trends emerging within the hospitality industry today. Indeed, the idea of a smart hotel is attractive to customers for a variety of reasons, including greater convenience and personalization. However, while many owners are willing to embrace the idea,