6 Ways Revenue Management Systems Help Hoteliers Do More with Less
Most independent hoteliers are used to juggling more with less dedicated resources, but effective revenue management—and the tools that enable it—should not be written off as exclusively a "big brand" or "large hotel" concern. What Is a Revenue Management System? Among the technologies typically used by hoteliers, revenue management systems (RMS) are uniquely positioned to have an outsized impact on the ways hotels operate. At their best, they enable informed decision-making that ensures optimal business
How Integrated Payments Elevate Hotel Revenue and Efficiency
For hoteliers, making payments effortless and secure is essential to maintaining a positive guest experience and operational efficiency. Integrated payment solutions connect your payment gateway to your other hospitality software, providing a frictionless transaction experience that helps hotels boost revenue and streamline operations. Integrated Vs. Non-Integrated Payment Solutions The differences between using an integrated payment solution and a non-integrated one may not seem obvious at first. However, opting to use a non-integrated system can result
3 Key Metrics for Evaluating Your Personalization Strategy
Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences. Travel is personal. It doesn't matter whether the purpose for a trip is business, or leisure, or other, every traveler has their own, individual set
How Can Hotels use Micro-segmentation to its Full Potential?
Question for Our Revenue Management Expert Panel: How can hotels use micro-segmentation to its full potential? At what point does it become too "micro" to be valuable and what tips can you share for achieving success? (Question by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Connor Vanderholm - CEO, Topline Heiko Rieder -
Ditch Discount Blasts and Reward High-Value Hotel Guests
Hotels often rely on blanket discount codes to spark bookings, but these offers rarely resonate with high-value guests. Instead, they attract low-spending visitors who deliver minimal long-term revenue. Today’s travelers expect more: personalization, recognition, and incentives that reflect their loyalty. Guests who feel noticed are far more likely to return, spend more, and recommend your brand. In this article, you’ll learn why ditching generic discount blasts in favor of targeted campaigns fuels loyalty, revenue, and sustainable growth. Why Blanket Discounts Fail and Targeted Rewards Drive Growth Blanket-sending discount codes only target low-spending guests. High-spending guests respond to offers that resonate,
Airbnb Fees and Their Impact on Your Hotel’s Competitive Strategy
Airbnb fees have gone from a novelty to one of the most important discussions within the hospitality industry. Airbnb has proven itself to be a notable competitor to the standard hotel model. The associated fees for using the Airbnb service, for both hosts and guests alike, aren't always so readily apparent. Understanding how Airbnb's revenue system works and how to leverage it properly is a fundamental step in gaining competitive advantages. The better you can
How to Outsource Airbnb Cleaning Service
Running a successful Airbnb requires more than a great location and appealing decor. It demands impeccable cleanliness. Guests expect spotless accommodations, and maintaining high hygiene standards is essential for positive reviews and repeat bookings. However, keeping up with cleaning, especially for hosts managing multiple properties or high turnover rates, can be challenging. That's where outsourcing cleaning services comes in. Where to Find a Good Maid for Your Airbnb When outsourcing Airbnb cleaning, you have two
20 Hot Digital Trends in the Hotel Industry
With digital technology continuously evolving, it should come as little surprise that its applications within the hotel industry evolve, too. Indeed, over the past few years, several notable digital trends have taken the industry by storm, and the year ahead promises to be no different. Crucially, the businesses that benefit
Marketing’s New Rules: What Old-Schoolers Are Getting Wrong
The ability to market to new generations is akin to speaking an entirely new language. The nuance is huge, and so are the stakes. The reality is this: most businesses, including those in the hospitality and travel industry, are still tied to old-school playbooks. Thus, they are struggling mightily to
Tipping Hotel Housekeeping; What is the Standard?
Tipping hotel housekeeping staff involves leaving a small amount of money for the individual employees who clean your hotel room. It is a great way to show appreciation and can help staff who often have a low base wage. Understanding the standard for tipping housekeeping staff is important because it