Harnessing the Power of Generative AI in Guest Communications
The industry’s adoption of Artificial Intelligence (AI) keeps pushing the boundaries of personalization and efficiency of guest communications. The emergence of generative AI models, like ChatGPT, is yet another revolution in that area. While it enhances the already existing benefits of platforms and tools powered by conversational AI, it also poses some challenges hoteliers need to consider before deciding on implementing this innovation in their communications. The Evolving Role of AI in the Hospitality Industry
Top 3 Hotel Rate Parity Issues and How to Fix Them
Are you a hotelier struggling to maintain rate parity in today's ever-changing hospitality industry? If so, you're not alone. Despite the challenges of the last few years, rate parity remains a significant issue for hotels, and it's only getting more complicated. Top 3 Hotel Rate Parity Issues As a result of the pandemic, many hotels focused on generating short-term business and revenue, often at the expense of rate parity. However, maintaining consistency across distribution channels
Mastering Ancillary Revenue: Key Lessons and Strategies
A revenue management strategy is a common practice among hotels. What’s less common is having an ancillary revenue strategy, though. Nevertheless, it’s beneficial for hotels to have one. It’s one of the first steps to unlocking a new, powerful revenue stream and improving the hotel’s positioning and branding while enhancing the guest experience. Here’s a closer look at the other attractive benefits and how to implement this strategy. What Is Hotel Ancillary Revenue, and Why
Embracing Hybrid Hospitality: A Blueprint for Boosting Hotel Revenue
In the ever-evolving landscape of the hospitality industry, it can feel hard to stay ahead of the curve – or even in the middle of it. However, changing habits, attitudes, and trends send a clear message: the status quo is no longer sufficient to meet the complex needs of modern guests. The solution? Embrace a flexible tech stack and adopt innovative revenue models. Enter hybrid hospitality – a game-changing concept that's redefining spaces, mindsets, and
AI Marketing Tips: Best Practices & Insights from Hospitality Experts
Question for Our Hotel Marketing Expert Panel What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Dr. Betsy Stringam-Bender - Professor of Hotels & Resort, New Mexico State University Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing And Business Development, Vienna House Max Starkov - Adjunct Professor Hospitality Technology, New York University Tamie Matthews
A/B Testing: The Secret to Success on Your Hotel Website
Digital marketers should never underestimate the power of testing. It is invaluable for understanding diverse audiences and determining what changes can result in the best online performance. The Importance of A/B Testing When it comes to a hotel website, each and every adjustment made to the booking engine, ads, CTAs, landing page, and even images can be put to the test, and have the potential to improve the user experience. Hoteliers often face the challenge
Cruise Podcasts: Discover 11 Excellent Cruise Industry Podcasts
Cruise podcasts are audio-based, Internet-distributed, shows which focus on the cruise business. They're produced by people from a wide variety of walks of life, from professionals to enthusiasts or vacationers and everyone in between them. The podcasts are important because they can act as both education and entertainment for travel professionals. It's a chance for people to learn from experts and hear how advice works in various real-world situations. In this article, you'll discover the
5 Visual Design Tips to Boost Your Hotel Website Conversion Rates
Making a great first impression is crucial—especially for hotels looking to attract guests. In the online world, first impressions are tightly linked to your website's design. From the moment they land on your page, guests need to be hooked. 5 Visual Design Tips for Your Hotel's Website The undeniable power
3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and Beyond
In 2024, chasing demand will be a top priority for the travel industry as we head in for a year of moderate growth. While the outlook is promising, lodging businesses are now challenged to increase their RevPAR without alienating price-sensitive guests, as demand is expected to remain relatively flat and
10 Great Airline Podcasts to Learn about the Industry
Airline podcasts are essentially any type of podcast that discusses elements of aviation whether formally or informally. The shows can include discussion of flight, the business side of aviation, legal considerations, and so much more. These podcasts serve a vital role within the business sector for a number of different