6 Benefits of Sustainable Tourism Development
Tourism development refers to the creation and maintenance of a tourism industry within a particular location, and sustainable tourism development is concerned with ensuring this process takes factors like environmental, cultural, and economic sustainability into account. Here, you can find out more about sustainability within tourism. Table of Contents: What Is Sustainable Tourism Development? Key Stakeholders of Sustainable Tourism Development Why Is Sustainable Tourism Development Important? Environmental Impact Socio-Cultural Impact Economic Impact 6 Benefits of
Sustainable Tourism Guide: What is, Why Important, Examples and More…
Sustainable tourism aims to reduce the harms caused by the tourism industry, protect communities and secure the industry's long-term future. As a concept, it's concerned with minimizing any negative environmental, economic and social consequences stemming from tourism activities. The importance of sustainable tourism is growing as people become more aware of the threat of climate change. There is also heightened awareness of the social upheaval caused by the growth of a location's tourism industry. In
Hotel Marketing Plan: Tips & Tricks for Successful Hotel Marketing
A hotel marketing plan is important for establishing your marketing objectives, outlining how to achieve them, understanding your target audience(s), and pinpointing your unique selling proposition. In this article, you can learn more about how to create and continually modify your marketing plan. Table of Contents: What is the Hotel Industry? What is a Hotel Marketing Plan? Why is a Hotel Marketing Plan Important? Hotel Business Plan: The Fundamental Step to Secure Hotel Financing 6
Open Pricing: Why Is It the Next Hotel Revenue Management Strategy
Open pricing is an increasingly important strategy for increasing hotel revenue. It allows hotels to target various customers across different budgets, maximizing revenue and raising occupation levels all year round. With open pricing, rates, and services can be pitched optimally to ensure maximum uptake without compromising quality. In this article, you'll learn how this pricing strategy can work for you. Table of Contents: What is the Open Pricing Model in Hotel Revenue Management? Best-Available-Rate (BAR)
Creating a Data-Driven Culture in Hotels: Why just getting a BI platform is not enough.
Hotels across the globe have made massive investments in business intelligence (BI) solutions in recent years. From revenue and finance to operations and marketing, data is flowing in more ways than ever before. Yet, many hotel teams still struggle to make truly data-informed decisions. Why? Buying a BI platform is easy. Embedding it into the fabric of how your teams think, decide, and act? That’s the hard part, but it’s also where the real value lies. In this article, we’ll explore why a data-driven culture is essential for hotels, what can go wrong when overlooked, and how hotel leaders can
Collaborative Success for eCommerce and Revenue Management Teams
Question for Our Revenue Management Expert Panel: What are the best practices for building and maintaining successful collaboration and communication between hotel eCommerce and Revenue Management teams? (Question by Aida Muñoz) Our Revenue Management Expert PanelTamie Matthews - Sales & Marketing Consultant, RevenYouConnor Vanderholm - CEO, ToplineDiego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel GroupHeiko Rieder - Senior Vice President Commercial & Distribution, Step Partners
Why Microservice Hotel PMS Architecture is the Future
Client-server architecture has long powered hospitality IT but limits scalability and agility. Microservice-based PMS offers a solution enabling rapid innovation and flexibility, essential for today’s evolving hotel tech needs. In this article, you will explore the microservice hotel PMS architecture world and why it is the future of hotel tech architecture. From Traditional PMS Architecture to Leading-Edge Microservice Architecture Over the last few decades in hospitality technology, Client-Server architecture has been the IT standard across
7 Tips to Attract More Corporate Travelers to Your Hotel
Corporate travelers are a growing demographic and a target audience that many within the hotel industry are placing an increased emphasis on trying to appeal to. After all, a corporate traveler may use extra hotel facilities, return to your hotel multiple times and recommend it to colleagues and business partners.
Hotels with Late Check-Out: Why Improve Guest Satisfaction
Hotels with late check out are a common area of discussion among both guests and hoteliers alike. The term refers to options that allow guests to use their room past the hotel's standard check-out time. It's an important subject as it can change how every impacted party relates to a
Avoid These 3 Benchmarking Errors for Hotel Revenue Success
As a revenue manager, you're undoubtedly aware of the importance of gauging your hotel's performance to maintain a competitive edge in your market. Yet, how can you be certain that you're genuinely on par with, or preferably ahead of, your competitors? Enter benchmarking for hotel revenue management. Benchmarking for Hotel