Top Tips for Leveraging Tiktok to Attract and Engage with Guests
Question for Our Hotel Marketing Expert Panel How can hotels leverage Tiktok (boasting 1.7 billion active users in 2023) to engage with and attract guests? In your opinion, which strategies can they apply, and what are the best practices? Our Marketing Expert Panel Luminita Mardale - Director Of Marketing And Business Development, Vienna House Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Moriya Rockman - Chief
An Overview of Metrics Every Revenue Manager Should Track
Navigating the complexities of hotel revenue management isn't easy. From demand forecasting and rate negotiations to inventory management and competitor analysis, there are plenty of challenges to keep revenue managers on their toes. But technology is changing the game. Today's revenue managers have powerful tools at their disposal that can help them streamline operations and focus on strategic optimization. The one-dimensional metrics that were used for decades are being replaced by more sophisticated measures that,
New Sending Requirements for Email Marketing for Hotels, and What Happens if They Don’t?
Back in February, two of the biggest players in the inbox space — Gmail and Yahoo introduced stringent rules to safeguard users' inboxes from scammers and spammers. These rules signify a pivotal shift in the ever-evolving landscape of email marketing. To ensure your marketing emails reach their intended recipients, it's crucial to comprehend and adhere to these new requirements. New Sender Requirements for Gmail and Yahoo If you are unfamiliar, check out this blog post,
3 Key Strategies for Mastering Revenue Management with PMS Data
Data fuels the commercial operation of a property and empowers hotel Revenue Managers to make informed decisions, outpace rivals, and ultimately boost profits. When discussing data, there's no resource more crucial than your Property Management System (PMS). How to Master Revenue Management with PMS Data: The 3 Strategies Your PMS is the core of your hotel's daily operations, monitoring everything from bookings and guest arrivals to room pricing and invoicing. However, it's also a rich
How Luxury Hotels Use Technology to Elevate Comfort and Convenience
The hospitality industry has always been about anticipating needs before guests even realize they have them. But today's luxury hotels have taken this art to an entirely new level, weaving technology so seamlessly into the guest experience that it feels less like innovation and more like intuition. Walk into a top-tier property now, and you'll find yourself in spaces that respond to your preferences, remember your habits, and somehow manage to feel both cutting-edge and warmly personal at the same time. Here's how they're doing this. 7 Ways Luxury Hotels Use Technology to Elevate the Guest Experience Here are seven
Outsourcing Revenue Management: 4 Ways it Benefits Hotels
Revenue management is extremely important within the hotel industry because it enables owners to optimize their business operations and improve financial results. However, it also requires specific skills and knowledge, which means that it can be more effective to outsource revenue management to a third party that specializes in this area. In this article, you will learn more about revenue management and the benefits of outsourcing. Table of Contents: What Is Revenue Management? Why Is
11 Things to Consider When Choosing A Machu Picchu Package Tour
Visiting Machu Picchu is a dream for many travelers as one of South America's most iconic archaeological sites. Its ancient Inca ruins, rich history, and beautiful views offer an unforgettable journey. Today, immersive technology is transforming how people explore destinations like this. Modern tools can enhance the experience in exciting new ways, from virtual previews to augmented reality on-site guides. To get the most out of a visit, choosing vacation packages that blend traditional travel
Where to Stay: A Complete Guide to Tourism Accommodation
Accommodation in tourism refers to various places to stay overnight, which are geared towards tourists. Some of the most common examples include hotels, bed and breakfasts, hostels and resorts. The role of accommodation is crucial, as people traveling to new locations need a place to sleep. Accommodation businesses play a
Late Check-In Hotel Guide: Key Strategies for Hoteliers
A late check-in hotel offers short-term accommodation, with the option for guests to arrive later than the standard check-in time. These hotels need to develop robust policies and strategies around the check-in process. Late check-ins are important because guests want flexibility. The option to check in at a time that
Interview with Pablo Torres, Hospitality Consultant
In this article, we interview Pablo Torres, a hospitality management expert specializing in revenue optimization and guest experience. With over 20 years in the industry, Pablo develops innovative strategies that drive ancillary revenue and operational efficiency. He is also a consultant, educator, and LinkedIn Top Voice, recently launching