Strategies to Optimize Your Holiday Park’s Revenue Next Summer
Was your summer a revenue bonanza, or more of a busy bust? The summer busy season is undoubtedly a critical stretch for holiday park owners. For many, it's the time to bolster your budgets and make up for the slower months. While plenty of work must be done to ensure your next summer's guests have an excellent experience, it's also important to consider your approach to revenue management before this flurry of activity begins. Where
Forward-Looking Data to Understand Guest Behavior and Upcoming Trends
Question for Our Revenue Management Expert Panel: What Forward-Looking Data Should Hotels Use to Understand Guest Behavior and Upcoming Trends? Our Revenue Management Expert Panel Nikolas Hall - Principal Owner, N. Hall Consulting Chaya Kowal- Cluster Director Of Revenue Management, Potato Head Family Damiano Zennaro - Founder, DZ Consulting Heiko Rieder - Vice President Business Development, Hirmer Hospitality and Travel Charme Hotels Fabian Bartnick - Founder, Infinito &
AI + Hotel Marketing: 6 Ways AI is Here to Help
Fear not. Robots won’t take our jobs. In the hospitality sphere, robots - or rather artificial intelligence - can propel our productivity, making our work more effective and our time more efficient. Here are six ways hotel marketing teams are using AI today. The Rise Of AI It’s barely been a year since access to generative artificial intelligence (AI) technology became widely available, yet marketing teams have been quick to explore AI, if not fully
14 Travel Companies That Help Hotels Increase Revenue
Partnering with travel companies can benefit hoteliers, potentially boosting revenue, increasing booking rates, and extending a hotel's reach into new and hard-to-access markets. In this article, you'll discover some of the advantages of a travel company partnership and be introduced to some of the biggest names in travel and tourism operating in the world today. Table of Contents: What Are Travel Companies? What Is an Online Travel Agent (OTA)? Benefits of Working with Travel Companies
Why Hotel Analytics Should Be in Everyone’s Hands
Data has become the new language of hospitality, but not everyone in the hotel industry speaks it fluently. Too often, analytics live in reports seen only by a few, while decisions are made by many. In today’s fast-moving market, that’s a luxury no hotel can afford. Making analytics accessible to everyone isn’t a trend; it’s a competitive necessity. The Hidden Cost of Data Hierarchies Walk into any hotel and ask who really uses data day to day. You’ll usually hear: “Revenue management, finance… maybe marketing.” Everyone else is waiting for a report or an explanation. This “data privilege” creates an
Hotel Budget: Effective Budgeting Tips for Hoteliers
Establishing a hotel budget involves estimating revenue and expenditure over a defined period and establishing rules about how much money is available based on various factors, including changes in customer demand. In this article, you can access some effective budgeting tips for your hotel. Table of Contents: What Is the Hotel Industry? What Is Hotel Revenue Management? Why Is it Important to Strategize Your Hotel Budget? 7 Tips to Boost Your Hotel Budget Strategy 1.
Top Tools For Streamlining Customer Interactions In Restaurants
Smooth and efficient customer interaction is essential for running a successful restaurant. Guests expect personalized service, convenient options, and timely responses at every stage of their dining experience. Modern technology has changed how restaurants connect with customers, making interactions faster and more convenient. From digital engagement to automated responses, the right tools can enhance service quality and reduce operational strain. Meeting customer expectations goes beyond great food—it requires seamless communication and efficient processes. Businesses that
An Overview of Metrics Every Revenue Manager Should Track
Navigating the complexities of hotel revenue management isn't easy. From demand forecasting and rate negotiations to inventory management and competitor analysis, there are plenty of challenges to keep revenue managers on their toes. But technology is changing the game. Today's revenue managers have powerful tools at their disposal that can
New Sending Requirements for Email Marketing for Hotels, and What Happens if They Don’t?
Back in February, two of the biggest players in the inbox space — Gmail and Yahoo introduced stringent rules to safeguard users' inboxes from scammers and spammers. These rules signify a pivotal shift in the ever-evolving landscape of email marketing. To ensure your marketing emails reach their intended recipients, it's
3 Key Strategies for Mastering Revenue Management with PMS Data
Data fuels the commercial operation of a property and empowers hotel Revenue Managers to make informed decisions, outpace rivals, and ultimately boost profits. When discussing data, there's no resource more crucial than your Property Management System (PMS). How to Master Revenue Management with PMS Data: The 3 Strategies Your PMS