Exploring and Evaluating Hotel Success on new Social Platforms
Question for Our Hotel Marketing Expert Panel How are hotels expanding their presence on the newer social platforms, e.g., TikTok, ClubHouse, Instagram Reels? How does this impact a hotel’s strategy and resources? How can success be evaluated? Our Marketing Expert Panel Natasha Robertson - Independent Consultant, Ecole hôtelière de Lausanne Moriya Rockmani - Chief of Marketing, Smiling House Luxury Global Sarah Dandashy - Travel & Hospitality Expert, Ask
List of 10 Hotel Chains to Find Jobs in the Hotel Industry
When looking for work in the industry, many job seekers turn to established hotel chains, with clear hiring processes and greater demand for new recruits. In this article, you can explore the topic of hotel chains further, learn about what a chain is and why they can be beneficial, and have access to details on 10 of the world’s main examples. Table of Contents: What is the Hotel Industry? What is a Hotel Chain? What
Revenue Management After COVID-19 – “Innovating Through Uncertainty”
Never before has a single event affected the global economy to the extent that the ongoing COVID-19 pandemic has. Revenue managers, owners, and operators have been thrown into disarray within the hotel industry, and all are facing a less predictable future. In this article, you will learn more about revenue management strategies' role in the post-COVID economy and some of the key trends resulting from the pandemic. Revenue Management and Adapting to Changing Times Due to
Mobile First: How to Boost Hotel Visibility and Drive Direct Bookings
Customer behavior is evolving from search to interaction, and mobile is driving this shift. Hotels that rethink their guest communication to meet new and changing behavior will boost their visibility and drive their direct bookings. This article reveals the mobile behavior trends shaping the hospitality industry and how hotels can leverage them to improve their guest experience and increase direct sales. The Rise of the Zero-Click Search When you Google something, do you happen to
5 Ways Technology Can Enhance the Guest Experience at Your Hotel
With 40% of Americans traveling more in 2024 (1), the hospitality industry has seen a significant surge in demand. This uptick in travel presents a golden opportunity for hotels to increase revenue — but to capitalize, they must differentiate themselves in a crowded market. In this article, you’ll learn how hotels can use technology to offer a better guest experience. From personalized offers to multi-channel communications, these strategies will help you create unforgettable stays, foster guest loyalty, and boost your hotel’s bottom line. Five Ways Technology Can Enhance the Guest Experience at Your Hotel Below, you’ll explore 5 ways hotels can
12 Revenue Management Tips for Hotels
Revenue management within the hospitality industry involves predicting consumer demand to optimize sales, allowing businesses to sell at the right price to the right customer at the right time. In a hotel, this may mean turning away business now to do more profitable business tomorrow. When carried out correctly, revenue management can be extremely effective, helping companies significantly boost their profit margins. Here, we provide 12 revenue management tips for hotels. Table of Contents: 1.
Learn How Breakfast Service Can Be a Profit Center for Your Hotel
OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel's brand reputation and revenue management methodology. The Most Important Guest Habit is Breakfast TripAdvisor's TripIndex
Hotel Financing: Learn How to Finance Your Hotel Business
Whether you want to construct a new hotel or purchase an existing one, you will need hotel financing to cover the costs. Thankfully, there are a variety of options to choose from. In this article, we will explore these different financing types and provide tips to boost your chances of
What Revenue Management Trends and Strategies will we see in 2023?
Question for Our Revenue Management Expert Panel: What are your predictions for the revenue management trends and strategies we can expect to see in 2023? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head Family Dermot Herlihy -
Hotel Management Companies: Top 8 Biggest Hotel Management Companies
Hotel management companies are a huge component of the hotel industry. These companies operate hotels for hotel owners. They range from small organizations that operate one or two establishments to large global businesses managing hotels all over the world. In this article, you'll learn everything you need to know about