Destination Management: How Tourism Adds Value to Your Destination
Destination management can play a vital role in helping unlock the many benefits associated with tourism while ensuring that your destination delivers something unique for travelers. In this article, you will learn more about destination management and how it can help ensure tourism adds value to your destination. Table of Contents: What is Destination Management? Why is Destination Management Important? How to Execute Destination Management 1. Place – What is the Destination? 2. People –
Revenue Manager: Tasks, Skills, Education, Salary, Courses and More…
The role of a revenue manager is one of the most important within hotels and similar organizations, assisting the business by optimizing financial performance. However, many people remain unclear about exactly what a revenue manager is, what tasks are connected to the job, the level of education required, and the salary. In this article, you can learn more about these aspects and build a much clearer picture of what 'revenue manager' really means. Table of
Revenue Management in 2021 – Basing Every Decision On Data
In 2020, revenue managers were forced to make a massive shift. Instead of leaning on in-house on-the-books (OTB) data, historical and compset information, you now need to focus on much broader data sets. But collecting and evaluating more data takes your team more time. In this article, you'll learn how hotels can use data for a successful post-covid recovery strategy. Data Gives You a Deciding Edge If your hotel is among the 87% of properties
How AI Increases The Profitability of a Hotel’s Front Office
Hotel front offices are often considered cost centers when they should be seen as profit centers. Artificial Intelligence (AI) can filter and solve customer requests and FAQs so that staff can focus only on high-value customer requests. Innovation is Not About Replacing Humans With Machines Complacency is the main obstacle to hotel front office modernization. Hoteliers tend to compare their front office human staff is tasks and try to find a machine that could replicate
Hotel Energy Solution: Save Money and The Planet
The right hotel energy solution is a major concern for any hotel business. Rising energy costs can dramatically affect your bottom line. In addition, today's eco-minded travelers are increasingly concerned with the impact of their stay on the environment. In this article, you'll learn how your hotel business can reduce costs, attract more guests, and care for the planet at the same time. Table of Contents: Understanding the Hotel Industry: Hospitality, Accommodation and More Sustainable Stays, Powering Up Profits: The Importance of Energy Efficiency for Hotels Fueling the Hotel Industry: Introducing the Major Energy Resources that Power Hotels Practical Tips
A Comprehensive Overview of All Hotel Positions
Hotels offer a number of different career paths, thanks to the sheer range of hotel positions that exist. In order to find the best job for your skills, qualifications, and preferences, it is beneficial to have a rounded understanding of these different roles. In this article, you will find a comprehensive overview of the positions within a typical hotel. Table of Contents: Hotel Industry Overview Overview of All Hotel Positions Food & Beverage Front Office
Hotel Departments: Learn About All the 7 Sections of a Hotel
Hotel departments are the different sections that make up a hotel or resort business. A hotel is a complex system, requiring several departments to function and work together to create a cohesive whole. In this article, you'll learn all about the different departments required to run a hotel, from the front desk to accounts and credits. Table of Contents: What Is the Hotel Industry? What Are Successful Hotel Operations? What Are the Different Hotel Departments?
7 Email Marketing Tips for Hotels to Increase Return on Investment (ROI)
Communicating with past and potential customers via email has always been simpler, faster, and more cost-effective than most other means of online marketing for businesses across different industries. The beauty of utilizing email marketing is that it generates a significant ROI and builds a strong and consistent relationship between you
Technology & Automation; The Solution to Staffing Shortages in Hotels
Getting guests to return after travel restrictions were lifted wasn't a challenge for most hotels. But winning back the staff who left the industry has proven difficult. As a result, understaffing has become one of the pandemic's toughest consequences for hotels. This creates new problems for an industry still recovering
Essential Skills and Characteristics in Marketing Leadership Roles
Question for Our Hotel Marketing Expert Panel What are the essential skills and characteristics that hotels should look for when recruiting for Marketing leadership roles? What advice can you offer to hotels in this position? Our Marketing Expert Panel Adele Gutman - Culture